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  • Customer Satisfaction Study Anfal Supermarket

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    This document outlines a study on customer satisfaction towards Anfal Super Market. The study aims to retain and attract new customers by understanding customer satisfaction levels and offering suggestions. Data will be collected through questionnaires and supermarket records, and analyzed using tables, charts and graphs. A sample of 500 customers will be selected randomly. The study will help the organization understand customer expectations better and increase its market share by building long-term customer relationships. A hypothesis will test if customers are satisfied with the product range. Limitations include getting honest responses and time constraints impacting regular activities.

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    This document outlines a study on customer satisfaction towards Anfal Super Market. The study aims to retain and attract new customers by understanding customer satisfaction levels and offering suggestions. Data will be collected through questionnaires and supermarket records, and analyzed using tables, charts and graphs. A sample of 500 customers will be selected randomly. The study will help the organization understand customer expectations better and increase its market share by building long-term customer relationships. A hypothesis will test if customers are satisfied with the product range. Limitations include getting honest responses and time constraints impacting regular activities.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
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    24 views4 pages

    Customer Satisfaction Study Anfal Supermarket

    Uploaded by

    mmm556666
    This document outlines a study on customer satisfaction towards Anfal Super Market. The study aims to retain and attract new customers by understanding customer satisfaction levels and offering suggestions. Data will be collected through questionnaires and supermarket records, and analyzed using tables, charts and graphs. A sample of 500 customers will be selected randomly. The study will help the organization understand customer expectations better and increase its market share by building long-term customer relationships. A hypothesis will test if customers are satisfied with the product range. Limitations include getting honest responses and time constraints impacting regular activities.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
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    of 4

    A Study on

    CUSTOMER SATISFACTION TOWARDS ANFAL SUPER MARKET

    Synopsis submitted in partial fulfilment of the requirements for the award of the Degree of MASTERS OF BUSINESS ADMINISTRATION BY MOHAMMED MUIZ MUSBA Reg. No. 10KUCMA021 UNDER THE GUIDANCE OF MR. VINAY N RAO

    P.G DEPARTMENT OF MANAGEMENT STUDIES MBA M.S. RAMAIAH COLLEGE OF ARTS, SCIENCE AND COMMERCE MSRIT POST, MSR NAGAR BANGALORE-560054.

    TITLE OF THE STUDY


    Customer satisfaction towards Anfal supermarket

    STATEMENT OF THE PROBLEM


    The customer satisfaction is the main goal of any organization. Anfal supermarket is trying to increase its customer satisfaction and in turn the market share.

    OBJECTIVE OF THE STUDY


     To retain and attract new customers for the benefit of the organization.  To know the satisfaction level of customers and increase it  To offer suggestions based on the study.

    METHODOLOGY OF THE STUDY


    The research and study will be carried out by data collected from the following: y Questionnaires answered by customers y From past records maintained by the supermarket.

    PLAN OF ANALYSIS
    The analysis of the research would be carried out with the help of various Tables, Charts, Graphs etc. to interpret the data collected. The charts, tables etc. would give an insight about the different statistics and position of the organization, which would be easy to understand and hence compare the various factors. Other figures and diagrams may also be used if needed to carry out the research work. Various assumptions will be made wherever it is needed.

    SAMPLING
    For the study, a sample of nearly 500 customers will be selected. The Sampling Techniques used for the research would be Probability Sampling, such as Random Sampling.

    RELEVANCE
     The study helps the organization to understand the customer expectations better.  The study will help the organization to know the satisfaction level of the customers.  The study helps the organization to build long term relationship with the existing customers.  The study helps the organization to increase its market share.

    HYPOTHESIS
    A Hypothesis would be developed to find out Whether the customers are satisfied with the range of products offered by Anfal super market H0: The customers are satisfied with the range of products offered H1: The customers are not satisfied with the range of products offered

    LIMITATIONS
     We may not get all the 500 people who can fill the questionnaire honestly  The regular activities are affected during the study.  Time constraint

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