(PRODUCT NAME)
Allyza Shian Clare Cenon1,2,3, Jhonna Mantal1,2,3 , John Raymond Austria1,2,3,
Kessa Shienaya Rendon1,2,3, Thomas Martin Mendoza1,2,3 Gil John Palma1,2,3,4
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Pamantasan ng Lungsod ng Marikina
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Senior High School Department
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Humanities and Social Sciences
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Entrepreneurship Teacher
January 2024
Pamantasan ng Lungsod ng Marikina
Senior High School
N. Roxas St., San Roque, Marikina City
CHAPTER I
EXECUTIVE SUMMARY
A. INTRODUCTION
1. NATURE OF BUSINESS
2. SERVICE DESCRIPTION
3. OBJECTIVES
4. MISSION AND VISION
5. CONTRIBUTIONS
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Pamantasan ng Lungsod ng Marikina
Senior High School
N. Roxas St., San Roque, Marikina City
CHAPTER II
COMPANY SUMMARY
A. COMPANY HISTORY
B. COMPANY LOGO
C. COMPANY LOCATION
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Pamantasan ng Lungsod ng Marikina
Senior High School
N. Roxas St., San Roque, Marikina City
CHAPTER III
PRODUCTS AND SERVICES
A. BRAND NAME
B. PRODUCT DESCRIPTION
C. PRODUCT TAGLINE
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Pamantasan ng Lungsod ng Marikina
Senior High School
N. Roxas St., San Roque, Marikina City
CHAPTER IV
MARKET ANALYSIS SUMMARY
A. MARKET SEGMENTATION
TARGET MARKET
1. GEOGRAPHIC
2. DEMOGRAPHIC
3. PSYCHOGRAPHIC
4. BEHAVIORAL
B. COMPETITOR ANALYSIS
C. SWOT ANALYSIS
D. PESTEL ANALYSIS
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Pamantasan ng Lungsod ng Marikina
Senior High School
N. Roxas St., San Roque, Marikina City
CHAPTER V
STRATEGY AND IMPLEMENTATION SUMMARY
A. MARKETING MIX
1. PRODUCT
2. PRICE
3. PROMOTION
4. PLACE
5. PEOPLE
6. PACKAGING
7. POSITIONING
B. MARKETING BUDGET
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Pamantasan ng Lungsod ng Marikina
Senior High School
N. Roxas St., San Roque, Marikina City
CHAPTER VI
ORGANIZATIONAL STRUCTURE
A. FORM OF BUSINESS ORGANIZATION
B. ORGANIZATIONAL CHART
C. JOB DESCRIPTIONS AND QUALIFICATIONS
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Pamantasan ng Lungsod ng Marikina
Senior High School
N. Roxas St., San Roque, Marikina City
CHAPTER VII
PRODUCT AND OPERATION ASPECT
A. 4M’S OF OPERATIONS
1. METHOD
2. MANPOWER
3. MACHINE
4. MATERIALS
B. OPERATION MANAGEMENT
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Pamantasan ng Lungsod ng Marikina
Senior High School
N. Roxas St., San Roque, Marikina City
CHAPTER VIII
FINANCIAL PLAN
A. SOURCE OF CAPITAL
B. PROJECTED COST
C. SCHEDULE OF PURCHASES
D. PROJECTED CASH FLOW
E. INCOME STATEMENT
F. SALARIES AND BENEFITS
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Pamantasan ng Lungsod ng Marikina
Senior High School
N. Roxas St., San Roque, Marikina City
CHAPTER IX
APPENDICES
A. DOCUMENTATION
B. LETTERS AND ATTACHMENTS
C. ABOUT THE ENTREPRENEURS
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