Professional Documents
Culture Documents
General Information
Name of Proponent(s) MARIA HAIZELIN C. SORIANO
BLU’E ESSENTIAL : DISHWASHING LIQUID AND FABRIC
Name of Business
CONDITIONER
Nature of Business SOLE PROPRIETORSHIP
Date of presentation JANUARY 23,2023
Executive Summary
1. Brief Description of the Project/Business
A. Marketing Aspect
Main product or service: DISHWASHING LIQUID & FABRIC CONDITIONER
Selling price: Our selling Price range from 40 pesos to 80 pesos.
Competitor’s price: Our competitor’s selling price range from 90 pesos to 150 pesos which is
very expensive.
Main Customers: SCHOOLS, HOUSES, STORES/GROCERY/SUPERMARKETS,
RESTAURANT and EVERYBODY IN OUR TARGET MARKET LOCATION
Target market share for Year 1: 0.7%
B. Production/Technical Aspect:
Proposed name of the business: The entrepreneurs decided to choose name “Blu’e Essential”
because it symbolizes security, trust, loyalty and responsibility. Blue conveys trust, honesty and
dependability, it helps to build customer loyalty. We will create a products that is likable,
trustworthy and clean. By producing dishwashing liquid and fabric conditioner that are beyond
producing quality.
Production process: The production process will be manage by the workers specifically the
machine operators and packaging operators who are in line in doing the job. They will used
machines and equipment in making the products.
Plant location of the proposed business: The proposed project site for the business is located
at Sta. Barbara, Iguig, Cagayan. The entrepreneurs consider these factors in choosing the
location like the availability of utilities such as water and electricity.
Marketing Plan
Description of the Product or Service
Blu'e Essential Dishwashing Liquid and Fabric Conditioner is an evolution of an
environmentally friendly entrepreneurship that uses marketing techniques to manufacture and
sell products to make a meaningful contribution to environmental protection. Blu'e Essential
exists to support the environment. We always ensure that our customers will never have a hard
time in using our product by formulating a high quality ingredients for better, milder, and budget
friendlier dish wash and detergent concentrate that they wouldn’t find in any market place and
never regret using.
The powerful surfactants in dishwashing liquid lift grease and dirt away from dishes and
keep it from re-attaching, giving you a thorough clean that other dishwashing liquids cannot
provide. This concentrated manual dish detergent has long lasting suds that clean a large array
of soils. This tough but gentle dish soap is designed to be mild and contains emollients to prevent
hands from becoming dry. It is the perfect ingredient for deep cleaning pots, pans, dishes and
utensils, removing stubborn grease and stains.
The product will be hygienically and carefully produce to guarantee it safety and it
harmless nature to the skin and other object it will be used on.
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Comparison of the Product/Service with those of Competitors
In terms of quality and price, the differences between the present business product or service with
those of the competitors are:
1. Quality Products
2. Competitive Pricing
3. Packaging
4. Size
5. Texture
6. Thickness
7. Color
8. Fragrance
Location
The business will be located at Sta. Barbara, Iguig, Cagayan. It has enough space to utilize for
the various commercial activities.
The site for the production is readily accessible with light, water etc.,
Market Area
The project will cover the following geographical areas:
1. Tuguegarao City
2. Iguig
3. Amulung
4. Alcala
5. Baggao
Main Customers
Within the business chosen market area, it will sell its products to the following customers
1. SCHOOLS
2. HOUSES
3. STORES/GROCERY/SUPERMARKETS
4. RESTAURANT
5. EVERYBODY IN OUR TARGET MARKET LOCATION
Total Demand
In terms of number of units, the current demand for the business’ product or service is 169,026
(one hundred sixty nine twenty six thousands) in year 1.
Market Share
It is estimated that the business will capture 0.07% of the market share in year 1; 0.09% in year
2 and 0.11% in year 3.
Selling Price
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The selling price of the business’ product or service is range from 40-80 pesos, while those of
the competitors are range from 80- 150 pesos.
Sales Forecast
It is forecasted that the business will be able to sell the following number of products or service
Quantity and Unit
Name of Product
Year 1 Year 2 Year 3
Dishwashing Liquid
1. Wholesale Distributors 1 34,815 36,000 39,000
(Unit Sold)
Sales price @ unit 40 40 40
WSD1 1,392,600 1,440,000 1,560,000
TOTAL
Fabric Conditioner
1. Wholesale Distributors 1 11,500 13,500 16,000
(Unit Sold)
Sales price @ unit 60 60 60
WSD1 690,000 810,000 960,000
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TOTAL
Promotional Measures
To achieve the business’ sales forecast and targeted market share, the following promotional
measures are planned:
1. MEDIA. It is easiest way to access and deal with others. Like for example, in social networking sites
such as Facebook and Messenger. By creating a link it can easily for us to identify who are
interested with our products and we can also easily share the products we are selling to consumers.
2. WORDS OF MOUTH. It is one way of getting the attention of other people. We can explain the
purpose and advantages of our product compare to others.
Marketing Strategy
To achieve the business’ sales forecast and targeted market share, the following marketing
strategies need to be done:
1. PUBLIC RELATIONS STRATEGY
2. SOCIAL MEDIA MARKETING STRATEGY
Marketing Budget
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To promote and distribute the business’ product or service, the following marketing budget will be
required (include basic assumptions and computations)
Budget
Item/Particular*
Period 1 Period 2 Period 3
PUBLIC RELATIONS STRATEGY
SOCIAL MEDIA MARKETING STRATEGY
Assumptions:
Public relation strategies helps our business to create, organize, and measure the
effectiveness. It may cover a full year of our campaigns.
Social media marketing strategy is a powerful way for our business to reach our prospects
and costumers.
Production/Technical Plan
Production/Technical Process
The steps in the production process or technical aspect of the business are the following:
DISHWASHING LIQUID
1. Fill the drum container with water. Very slowly pour the surfactant into the pail little by little while
mixing slowly with the ladle. Avoid globs of the surfactant to form in the water.
2. Mix until there is no visible surfactants in the water and it is fully dissolved.
3. Put in your foam booster followed by the degreaser while still mixing the mixture.
4. Put in your other remaining ingredients one by one except the thickener.
5. When all ingredients are fully dissolved, start putting in the salt little by little while mixing. Do this
until you get the desired consistency of your dishwashing liquid.
6. Set aside for 24 hrs to let the bubbles disappear.
7. Put into containers and start using. Enjoy!
8. Important Note: When putting the thickener, make sure you stop when you already achieved the
thickness of the liquid that you want. Otherwise, if you put too much and reach the limit, the
mixture will go back to being runny.
FABRIC CONDITIONER
1. Fill the drum container with water. Very slowly pour the fabcon gel into the pail little by little while
mixing slowly with the ladle.
2. Avoid globs to form in the water.
3. Mix until there is no visible gel in the water and it is fully dissolved.
4. Mix the scent with the fixative well. Then put it in the mixture.
5. Put in your other remaining ingredients one by one.
6. Mix for at least ten minutes.
7. When all ingredients are fully mixed set aside for 24 hrs.
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8. Put into containers and start using.
9. Important Note: Keep the product away from excessive heat and sunlight as it will fade the color
and degrade the scent of your product.
Sources of Equipment
The fixed assets will be obtained on the following terms:
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Synthetic Materials
Cabinets 1 month Valenzuela City, Authentic Materials
Manila, Philippines
Vehicles
Cargo Delivery 10 years Manila, Philippines New Purchase
Truck
Utilized to carry heavy
loads of commodities,
housewares, and
parcels.
Efficiency in logistics
courier services
Multicab 5 years Marikina Second hand Vehicles
Others (specify)
Bottles 14 days China N/A
Packaging 14 days Philippines N/A
Cartons
Dishwashing 7 days Philippines N/A
Liquid/Fabric
Conditioner
Ingredients
Planned Capacity
The planned capacity for the machines are from 5-10 years.
Future Capacity
The plans for using spare/reserve capacity are:
1. Invest new equipment’s and machines for the large production of the business to be able to improve
the production of the business.
2. Hire more workers for the mass production of the business.
3. Increase the unit of production for greater availability of the products.
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Sketch
Labor
Direct Labor
The number of direct labor needed and their required skills are as follows:
Position Title Job Type of Skill Education/Training Salary/
Description Required wage
Machine Operators (2) Responsible Knowledge of High school diploma PHP
for monitoring, production 15,600
maintaining procedures. 1 years+ of
and operating experience and
equipment. Ability to read training of machine
blueprints, operator
Responsible schematics and
for cleaning manuals.
and quality
checking Attention to
machinery detail.
Packaging Operators (3) Responsible Knowledge of At least High School PHP
for taking the safety standards Diploma 15,000 X
finished and operational 5= PHP
product on the policies 75,000
manufacturing
process. Attention to
detail
Ensuring that
packaged in Inventory
line and management
making it
ready for sale Teamwork skills
and
distribution.
Distribution Track Drivers Assists in Sound At least High School PHP
(5) loading and Knowledge of Diploma 14,952 x
unloading road safety 5= PHP
soaps and
regulations Driver’s License 74,760
detergents
meant for
distribution. Working
knowledge of
Maintain a local roads and
logbook of routes
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their driving
activities to
ensure
compliance
with federal
regulations
governing the
rest and work
periods for
operators.
Keeps a
record of
vehicle
inspections
and make sure
the truck is
equipped with
safety
equipment
Local-delivery
drivers may be
required to sell
products or
services to
stores and
businesses on
their route,
obtain
signatures
from recipients
and collect
cash.
Transports
finished goods
and raw
materials over
land to and
from
manufacturing
plants or retail
and
distribution
centers
Inspects
vehicles for
mechanical
items and
safety issues
and perform
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preventative
maintenance
Complies with
truck driving
rules and
regulations
(size, weight,
route
designations,
parking, break
periods etc.)
as well as with
company
policies and
procedures
Collects and
verifies
delivery
instructions
Indirect Labor
The number of indirect labor needed and their required skills are as follows:
Position Title Job Type of Skill Education/Training Salary/
Description Required Wage
CEO Increases Teamwork N/A 20,000
management’s
effectiveness by Management
recruiting, Skills
selecting,
orienting,
training,
coaching,
counseling, and
disciplining
managers;
communicating
values,
strategies, and
objectives;
assigning
accountabilities;
planning,
monitoring, and
appraising job
results;
developing
incentives;
developing a
climate for
offering
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information and
opinions;
providing
educational
opportunities.
Responsible for
providing
direction for the
business
Responsible for
signing checks
and documents
on behalf of the
company
Evaluates the
success of the
organization
Production Manager A professional Excellent N/A 10,000
who oversees project
the production management
process and skills.
coordinates all
activities to Ability to coach
ensure enough and mentor
resources on employees on
hand. They can one on one
plan workers' basis as well as
schedules, in a group.
estimate costs
and prepare
budgets to
ensure workflow
meets required
deadlines.
Labor Availability
Workers are available throughout the year? Yes____ No ____
If no, the effects of this on the production are the following;
1. Reduced production of products and profitability of the business.
2. The business will not be able to take larger or more productions without additional labor.
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Labor Productivity
To assure the productivity of the workers/staff, the following motivational steps are planned:
Production Cost
The production cost per unit of the product or service is 29.04.
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Organization and Management
Form of Business
The name of the BLU’E ESSENTIAL
The form of the business is
____ Single proprietorship
____ Partnership
____ Corporation
Organizational Structure
The organogram of the business looks like this:
Responsible for
providing direction for
the business
Responsible for
signing checks and
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documents on behalf
of the company
Evaluates the
success of the
organization
MARIA Production A professional who Excellent project PHP 10,000
HAIZELIN C. Manager oversees the management skills.
SORIANO production process
and coordinates all Ability to coach and
activities to ensure mentor employees
enough resources on on one on one basis
hand. They can plan as well as in a group.
workers' schedules,
estimate costs and
prepare budgets to
ensure workflow
meets required
deadlines.
Machine Operators Responsible for High school diploma PHP 15,600
monitoring,
maintaining and1 years+ of
operating equipment. experience and
training of machine
Responsible for operator
cleaning and quality
checking machinery
Packaging Responsible for At least High School PHP 15,000
Operators taking the finished Diploma
product on the
manufacturing
process.
Ensuring that
packaged in line and
making it ready for
sale and distribution.
Distribution Truck Assists in loading At least high school PHP 14,952
Drivers and unloading soaps graduate
and detergents
meant for At least 2-3 years’
distribution. experience in
trucking industry
Maintain a logbook of
their driving activities Hardworking, willing
to ensure compliance to extend longer
with federal hours of duty.
regulations governing
the rest and work
periods for operators.
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Keeps a record of
vehicle inspections
and make sure the
truck is equipped
with safety
equipment
Local-delivery drivers
may be required to
sell products or
services to stores
and businesses on
their route, obtain
signatures from
recipients and collect
cash.
Transports finished
goods and raw
materials over land to
and from
manufacturing plants
or retail and
distribution centers
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Reports defects,
accidents or
violations
Office Equipment
The fixed assets required for the administrative office are the following:
Fixed Assets Purchase Price Life of Asset Depreciation
Computer and PHP 17,000 5 years PHP 3,400/year
Equipments
Tables PHP 4500 5 years PHP 900/year
Chairs PHP 4500 5 years PHP 900/year
Cabinets PHP 2000 5 years PHP 400/year
Administrative Expenses
The following administrative expenses will be incurred:
1. Business Registration- PHP 10,000
2. Office equipment and supplies- PHP 2,000
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Financial Plan
TOTAL PROJECT COST
Particular Equity Loan Total
Fixed Assets
Land Owned 0 0
Building 500,000 0 500,000
Machine 774,200 0 774,200
Furniture and Fixtures 11,000 0 11,000
Vehicle 1,600,000 0 1,600,000
Working Capital
Direct labor 1,818,960 0 1,818,960
Direct materials 1,919,130 0 1,919,130
Cash Overhead Cost 522,500 0 522,500
Selling Expenses 500,000 0 500,000
Administrative Expenses 100,000 0 100,000
Some notes:
AMORTIZATION SCHEDULE
Period Amortization Interest Principal Balance
Period 0 0 0 0 0
Period 1 0 0 0 0
Period 2 0 0 0 0
Period 3 0 0 0 0
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PROFIT AND LOSS STATEMENT
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Particular Period 1 Period 2 Period 3
Sales 10,237,340 10,910,000 11,970,000
Less: Cost of Goods Sold
Direct labor 1,818,960 1,818,960 1,818,960
Direct materials 1,919,130 700,000 900,000
Overhead cost 522,500 522,500 522,500
Total: 4,260,590 3,041,460 3,241,460
Gross Profit 5,976,750 7,868,540 8,728,540
Less: Tax
BALANCE SHEET
Particulars Pre-Operating Period 1 Period 2 Period 3
ASSETS
Current Assets
Cash 1,000,000 7,650,880 5,571,910 7,785,910
Fixed Assets
Land (Net Book Value) 0 0 0 0
Building (Net Book Value) 500,000 100,000 100,000 100,000
Machine (Net Book Value) 754,000 0 274,000 400,000
Furniture & Fixtures (Net Book Value) 11,000 20,000 50,000 70,000
Vehicle (Net Book Value) 1,600,000 0 1,500,000 100,000
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BALANCE SHEET
Particulars Pre-Operating Period 1 Period 2 Period 3
Long Term Liabilities
Loan Balance 0 0 0 0
Owner’s Equity
Capital beginning 4,908,090 0 3,641,460 3,891,460
Retained earnings 1,271,910 0 1,930,450 3,894,450
Capital ending 6,180,000 0 5,571,910 7,785,910
Cash Outflow
Pre-operating Expenses 47,500 0 0 0
Purchase of fixed assets 2,219,130 0 0 0
Direct labor 0 1,818,960 1,818,960 1,818,960
Direct materials 200,000 100,000 700,000 900,000
Cash overhead cost 47,500 522,500 522,500 522,500
Selling expenses 50,000 500,000 500,000 500,000
Administrative expenses 12,000 100,000 100,000 100,000
Interest expense 0 0 0 0
Loan payment 0 0 0 0
Tax (10%) 0 0 0 0
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