(1888PressRelease) November 26, 2009 - The Indian economy has been showing tremendous growth over the past

decade, resulting in the increased consumption levels and changing lifestyle. As one of the major growth drivers of the economy, the country has emerged as one of the fastest growing retail destinations worldwide. The Indian consumers, who have traditionally been known as price sensitive , are now becoming more brand-conscious. With the changing lifestyle, sporting culture is fast catching up with the country s population which is seeing an increase in the demand for sports apparel and footwear. Our latest research report Sports Wear Market in India anticipates the current size of the Indian sportswear industry (sports footwear and sports apparel) to be worth over INR 355 Billion, which is forecast to grow at a CAGR of more than 45% during 2010-2012. Our extensive research on the industry identifies that currently the sportswear market in the country is dominated by the sports apparel sector, while the future growth is anticipated to be driven by the sports footwear segment. The report studies the Indian sportswear market by segmenting it into various subsections, i.e. sports footwear and sports apparel, rural/urban divide, gender-wise demand projections, etc. It also elaborates the fact that there remains a vast difference in buying habits and purchase decision making patterns of Indian consumers if we segment them on the basis of urban/rural divide. A similar change in the consumer behavior and buying patterns also hold true in case the industry players target the men or the women sportswear segment. All such scenarios have been thoroughly discussed in the report. Sports Wear Market in India provides an in-depth analysis of the sportswear market in India. It gives an insight into the current market trends dominating the Indian sportswear market. Besides this, the factors fuelling the growth of the Indian sportswear market have also been analyzed in detail. The report also provides brief business profile of the key sportswear companies in the country. For FREE SAMPLE of this report visit: http://www.rncos.com/Report/IM235.htm About RNCOS: RNCOS, incorporated in the year 2002, is an industry research firm. We are a team of industry experts who analyze data collected from credible sources. We provide industry insights and analysis that helps corporations to take timely and accurate business decision in today's globally competitive environment.

Indian sportswear market has been stupendously growing for the past few years on the back of factors, such as increasing purchasing power, changing lifestyle patterns, increasing trend of nuclear families, and the influence of western culture. Changing lifestyle and favorable demographics have also created growth-oriented environment, which has grabbed the attention of all major domestic and international sportswear players to capitalize on this highly lucrative market, says our new research report Sports Wear Market in India . Total sportswear market is expected to reach to ` 1,159 Billion by 2014, growing at a CAGR of around 33% during 2010-2014. Our report identifies that; the Indian sportswear market will be dominated by men s sportswear section, which constitutes around 70% of the total sportswear market. Our research foresees a change in the consumption trend, which is expected to shift towards the women s segment. Moreover, rise of female consumerism in India is fuelling the strong growth of women sportswear market, which is projected to grow at a faster rate than the male sportswear market during the forecast period. However, presently, rising presence of online retailing is driving the Indian sportswear industry. Rise of online sales has brought tremendous opportunities as well as challenges to the retail and commercial businesses in India. A growing number of sportswear companies in India are now leveraging on the Internet platform as a doorway to diversify their sales and marketing channels. Besides, we have done thorough research and prudent analysis of some critical factors acting as a catalyst for the industry s current and future growth outlook. The report also discusses the market structure, current, and past market performance of the industry. Additionally, the report provides intensive detail analysis of various segments under the sportswear market. Sports Wear Market in India also provides information of the key competitors in the market along with their business information and areas of expertise. The report shows a highly concentrated structure of the market, with the top players dominating the market. It provides segment level analysis of the industry along with emerging trends that may shape up with the betterment of economic conditions. The research will help consultants, industry analysts, and vendors to get an in-depth knowledge of the current, past, and future performance of the industry. The report provides an extensive research on the market attractions of the Indian sportswear market along with impartial analysis considering the impact of financial crisis on its performance.

Sportswear is a niche segment of retailing whereby, government, federations, manufacturers, sponsors, and consumers play an important role. Retailing of sportswear products in India is growing due to the rise in per capita income, changing lifestyle, and consumer preferences. India has been a manufacturing hub for sports products and the number of brands sourcing from India has tremendously increased after liberalization. Our research Sports Wear Market in India, anticipates that the current size of the Indian sportswear industry is worth ` 365.8 Billion, which is expected to grow at a CAGR of around 33% during 2010-2014. The current market estimates and future projections are entirely based on the set of feasible market trends and Indian demographics, which take into account the consumer behavior and spending patterns that may affect the growth of the sportswear industry. This report has segmented the Indian sportswear market into various subsections - sports footwear & sports apparel, rural/urban divide, and gender-wise demand projections. Our broad research on this industry has found that the current sportswear market is dominated by the sports apparel sector and this sector will continue to dominate the industry in near future as well. Our research also elaborates the fact that, there remains a vast difference in the buying habits and purchase decision making of Indian consumers, if we segment them on the basis of urban/rural divide. A similar change in the consumer behavior and buying patterns is also true in case of how the industry players are targeting men or women sportswear segment. Sports Wear Market in India provides extensive research and in-depth analysis on the sportswear market. Thorough data and analysis presented in the report will help clients evaluate the leading-edge opportunities critical for the success of the sportswear market in India. Factors, which are fueling growth in the Indian sportswear market, have been discussed in detail along with the challenges that could obstruct smooth running of the industry. Besides, the report offers rational analysis of the key sportswear companies in the country.

Sportswear is a niche segment of retailing whereby, government, federations, manufacturers, sponsors, and consumers play an important role. Retailing of sportswear products in India is growing due to the rise in per capita income, changing lifestyle, and consumer preferences. India has been a manufacturing hub for sports products and the number of brands sourcing from India has tremendously increased after liberalization. Our research Sports Wear Market in India, anticipates that the current size of the Indian sportswear industry is worth Rs 365.8 Billion, which is expected to grow at a CAGR of around 33% during 2010-2014. The current market estimates and future projections are entirely based on the set of feasible market trends and Indian demographics, which take into account the consumer behavior and spending patterns that may affect the growth of the sportswear industry. This report has segmented the Indian sportswear market into various subsections - sports footwear & sports apparel, rural/urban divide, and gender-wise demand projections. Our broad research on this industry has found that the current sportswear market is dominated by the sports apparel sector and this sector will continue to dominate the industry in near future as well. Our research also elaborates the fact that, there remains a vast difference in the buying habits and purchase decision making of Indian consumers, if we segment them on the basis of urban/rural divide. A similar change in the consumer behavior and buying patterns is also true in case of how the industry players are targeting men or women sportswear segment. Sports Wear Market in India provides extensive research and in-depth analysis on the sportswear market. Thorough data and analysis presented in the report will help clients evaluate the leading-edge opportunities critical for the success of the sportswear market in India. Factors, which are fueling growth in the Indian sportswear market, have been discussed in detail along with the challenges that could obstruct smooth running of the industry. Besides, the report offers rational analysis of the key sportswear companies in the country.

Sports Equipments Manufacturing Industry of India

Tracing the roots of the sports equipments manufacturing industry in India will take us to Sialkot, Pakistan. For so long, this town enjoyed a renowned fame in this sector by housing a long list of different sized companies that were into this arena. Eventually, following the partition of India a number of skilled craftsmen of this town moved to Punjab, settling in Jalandhar. Since then, Jalandar has been offering a strong foothold for the development of sports goods manufacturing in the country. The following years also witnessed the expansion of this industry to other parts of the nation including Meerut, (Uttar Pradesh) and Gurgaon (Haryana). United kingdom is the principal importer of sports equipments manufactured in India followed by other countries including the United States of America, Germany, France and Australia. The sports goods manufacturing industry in India is mainly concentrated in the cities of Jalandhar and Meerut. Over the past five decades, the sports goods manufacturing industry in India has experienced an incredible growth and today it has secured a very prominent place in the countrys economy in terms of its immense potential in providing employment to many people besides its growing prospects of growth and export. It is for these reasons that this segment in India is receiving a great emphasis on its planned and structured development, aimed at most favorable deployment of resources for enhancing the returns, especially out of exports. On the whole, the Indian sports goods industry manufactures about 318 items. To name a few items in this list, one can mention inflatable balls, Cricket batsand Cricket balls, hockey sticks and balls, boxing equipment, fishing equipment, indoor games like chess and carom boards and different kinds of safety equipment used across various sports and games. One can say that Indian sports goods industry is in fact a labour intensive industry providing wonderful employment opportunities to the deprived sections of society in addition to a large number of women. Industry Overview

Indian Sports goods and equipments are highly acclaimed around the world, while they have made a definite and indelible mark in the global sports equipments market. In fact, sports goods manufactured in India have thoroughly established their unique identity in several countries across the world. The list of these counties includes both developing and developed countries besides CIS Countries. A wonderful fact in this regard is that the sports equipments manufacturing industry of India that operates from the status of a cottage industry has today established itself as a principal and highly reliable supplier of high quality sports goods to a sizeable chunk of the international market. The Indian Sports equipments manufacturing industry has been exporting about 60% of its total domestic production to the sports loving consumers around the globe. This segment in India has today become a globally competitive and creative body. Whether it is just a Cricket bat, a hockey stick or a football, the

significant contribution made by the Indian sports goods manufacturing industry to the global sports goods equipments market is indeed commendable and remarkable. To a great extent, the sports equipments manufacturing industry in India is highly concentrated in the cottage and small-scale sector. Therefore, there is a scarcity of resources required for modernizing the technology and to effectively market the products. Talking of the sports goods manufacturing activity in Jalandar, three types of establishments can be identified namely big establishments that cater mainly to exports business besides meeting the needs of the domestic market; small establishments that focus on domestic market alone and unregistered units that are found in the urban pockets of Jalandhar. To a great extent, these unregistered units are small home-based units run by the members of families, often assisted by a few hired employees. In most cases, these units do not function independently. They accept the jobs outsourced by bigger firms and also do not enjoy a direct access to market. While the total value of the sports goods manufacturing in India is worth about 5,000 crores, the contribution of Jalandhar to this figure is about 60%. Amazingly, in the year 2008, Jalandhar based units alone had manufactured about 25,000 to 30,000 footballs a day. Steps towards development for sports equipment industry Some of the important stepping stones that have carried forward the sports goods manufacturing industry in India are a highly innovative approach to production combines with a sense of social responsibility in the larger interest of the society. This segment in the Indian manufacturing arena has thoroughly dedicated itself to rise up to the future demand by evolving new products that are demanded by newly emerging markets. The principal factor that has boosted up the growth of a large number of small scale sports goods manufacturing units in the country are the liberalized industrial policies of the government that have helped them to actualize the goals set forth by the Indian Government. The Indian sports goods manufacturing Industry is keenly looking forward to joint ventures and technical collaborations with suitable firms especially with a considerable degree of buy back arrangements, since the sports equipments manufactured in the country enjoy an immense export potential. In fact there already there are several manufacturing-cum-marketing collaborations in the arena that have matured to yield desired fruits across certain non-traditional disciplines. A number of others are now taking shape with the help and support rendered by some of the renowned leaders in the sports world. Potential of sport equipment industry The sports goods manufacturing industry of India is endowed with a huge potential across a wide spectrum of industrial issues including employment, economic development, and exports. This segment has today generated direct employment opportunities to about 1.5 lakh people. In Jalandhar alone, there are about 1,000 big and small sports goods manufacturers. Though the business statistics across the globe is greatly encouraging, sports goods manufacturers in India need to increasingly implement more modern and value added technology in the process of manufacturing and evolving innovative products. This will help in meeting the growing competition in the international market. Over and above, widening the products range manufacturing in India to include the equipments used in skiing,

mountain climbing, golf, winter sports, water sports, skating, fitness and gymnasium, tennis and pool tables will help this industry grow to new heights as there is a great demand for these sports equipments in the international market.

Nike vs. Adidas let the games begin

Shoe giants square off in Olympics to secure majority of Chinese market
Below:

Claro Cortes Iv / Reuters

A clerk arranges shoes at the new and world's largest Adidas Brand Center store in Beijing. Due to a lack of general retailers like Foot Lockers, it's important for companies to have their own stores.

By Tom Van Riper

Athletes competing at this summer's Olympics are fighting for a trip to the medal stand. For Nike and Adidas, the Beijing games are a brawl for 21st century dominance of the sneaker world. While every Olympics is a dogfight for the longtime rivals, this year's games are a bigger deal. Beijing's the doorway into a vast new market. There are 2.6 billion feet in China, most of them without sneakers. Both companies expect the country to be its second-largest market, after the U.S., within a few years. "It's the ultimate land grab," says Swangard. "There's been no other Olympic year in this kind of growing market."

For Adidas, it's especially important. After an ill-fated 2005 deal for Reebok failed to juice Adidas' results, the three stripes finds itself increasingly marginalized by the swoosh. Adidas sees this summer's Beijing Olympics as a way to make up ground. Adidas paid approximately $100 million in cash and merchandise donations for the partnership rights, according to various reports. The company will supply apparel to athletes, staff volunteers and technical officials, plus sponsor interactive Internet gaming featuring several Chinese athletes, to place its brand in front of the crowd. Nike's gone another way, focusing, as usual, on sponsoring specific athletes. "Nike has never had to be an 'official sponsor' to make inroads," says Paul Swangard, managing director of the Warsaw Sports Marketing Center at the University of Oregon. Despite the relative strength of Germany-based Adidas in Europe and weakness in Nike's flagship U.S. market, Nike has expanded its global lead over its rival over the past three years. Nike's 36 percent worldwide market share dwarfs the 21.8 percent share for Adidas, according to Sporting Goods Intelligence. Adidas has been consistently dragged down by the once-mighty Reebok brand, which contributes about 6 percent to its parent's total. Yes, the deal brought some volume savings by letting Reebok piggyback on Adidas' production infrastructure. The company has also successfully pruned its distribution network, getting out of discount stores that slashed the brand's image along with its prices. But, notes industry expert Barbara Smit, author of The Sneaker Wars, there's still the matter of re-launching the brand and growing sales. "So far, we haven't seen any results," she says. By the time the games begin in August, Adidas plans to have 4,000 exclusive stores in the country, including a 10,000-square-foot palace in Beijing. Nike has close to that number of stores as well, in a country where a dearth of general sportswear chains like Foot Locker make building your own outlets necessary.
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The problem for Adidas is that,while it's staked out its turf as an official sportswear partner, Nike has more top athletes. They include Swiss tennis ace Roger Federer and Australian track star Craig Mottram, along with old standby basketball legends Kobe Bryant and LeBron James. The fact that Nike's athlete's aren't guaranteed to win at the games means there's risk in going the performance route but also bigger payoff if they do. And to make local inroads, the company has signed up 22 of China's 28 sports federations to outfit most of its athletes. That means even Yao Ming, the Chinese marketing sensation who plays for the NBA's Houston Rockets, will be outfitted in a Nike basketball uniform despite a personal deal with Adidas' Reebok unit.

The deal is just one of 40 that Nike signed with various national federations, including the U.S, Germany and Russia, ensuring that team members will be decked out in Nike gear during play regardless of where they have their individual endorsements. So for many of 3,000 athletes in the Adidas stable who will compete in Beijing [about a third of the total], donning the three stripes will be limited to the medal stand. During play, they'll be in Nike gear. Major Adidas endorsers include U.S. basketball star Dwight Howard and Chinese soccer star Ma Xiaoxu. On the plus side for Adidas, the company's status as an official Olympic partner shouldn't subject it to too much risk from the volatile political climate that has protesters shouting down China's human rights record, Swangard thinks. Because Adidas' primary objective is building business in China, it can actually benefit from being seen by the locals as supportive of the country. But while referees and staff will be running around Beijing in their Adidas, the bulk of the athletes getting attention will be competing in their Nike gear and getting most of the air time, both live during the games and in all the follow-up photos and video to be viewed for years to come. As Smit puts it: "A high jumper will have a Nike shirt on while jumping, then an Adidas shirt when receiving a medal on the stand. Which would you rather have?"