Faculty of sciences Specialized Master Telecommunication systems engineering

19/06/2011

WIMEDIA TECHNOLOGY

BUSINESS PLAN

Supervised by: Pr. Dr. M. Essaaidi

Presented by: El Amraouiyine imad Laghdass younes

Content

Summary :................................................................................................................................................ 3 Market Research : ................................................................................................................................... 5 Environment:....................................................................................................................................... 5 Demand: .............................................................................................................................................. 5 competitor product: ............................................................................................................................ 7 Business model :...................................................................................................................................... 9 The Framing Project: ........................................................................................................................... 9 The objectives:................................................................................................................................. 9 The stakes:....................................................................................................................................... 9 Finality: ............................................................................................................................................ 9 Customers:..................................................................................................................................... 10 Finances :....................................................................................................................................... 10 Cost structure : .............................................................................................................................. 11 Revenue :....................................................................................................................................... 11 Products and Services :.......................................................................................................................... 12 D-Link DWA-645 - Carte PCMCIA wireless 802.11n 300 Mbps the COST 28 euro. ...................... 13 Management : ....................................................................................................................................... 13 Infrastructure : ...................................................................................................................................... 15 Risk assessment :................................................................................................................................... 15 Risk Management :................................................................................................................................ 15

Summary :

WiMedia's UWB technology represents the next evolution of Wireless Personal Area Networks (WPANs) offering end users wireless freedom and convenience in a broad range of PC and consumer electronics products. Current WiMedia products are offered by major OEMs including Imation, Dell and Toshiba, as well as smaller OEMs such as Atlona and Warpia. These products include Wireless USB docking stations, hard drives, projectors and Laptop to HDTV audio/video extenders. Wimedia Alliance is also focused on providing specifications for streaming video applications. WiMedias technology is an ISO-published radio standard for high-speed, ultrawideband (UWB) wireless connectivity that offers an unsurpassed combination of high data throughput rates and low energy consumption. With regulatory approval in major markets worldwide, this technology has gained broad industry momentum as evidenced by its selection for Wireless USB and high-speed Bluetooth. The aim of our project is to manufacture and distribute the cards WiMedia, which is for people who use computers and smart phones to connect easily and quickly Transfer data. The future it intends to convert our company Limited Liability Company in limited company to make it international and global market access easily.

The project Wi-Media offers many solutions for problems of wireless connections is to say, it solves the flow problem. This technology is unique in its qualities, which we can say we're going to attack the market after a short period. It was thought to install the company in Tetouan and after 5 years, our goal is to see this product in the world. What makes us sure of the success of our project is the quality of service.

Market Research :
Environment:
The environment is favorable because Morocco is the gateway to Africa and also very closes to Europe. We will establish in Tetouan because of the short distance between Tetouan and Tangier Med port, which helps us to move the product easily. Companies that have established in Morocco offers a salary to engineers and technicians unless American countries and Europe. For engineers and technicians will not have problems such as Morocco has expertise in this area, such as window cards manufactured in Morocco are the most secure and perform worldwide.

Demand:
Today there are no computers and smart phones without Bluetooth or wireless card, the throughput of these Technologies is insufficient to transfer data that have a large capacity. For example when I need to transmit or receive a high-capacity data when using other technologies take several hours, the WiMedia provides a very high rate that will accelerate the speed of transmission and reception of high-capacity data, hence the demand on this map will be very strong. Maps WiMedia has a very promising market for sale. For example the WUSB proposed by the WiMedia Alliance to replace wired USB connections with old and his USB.

The WUSB works very well in the payroll of America and also it will attack the world as WUSB allows for a tremendous speed transmit or receive data. There are a profitable market for the commercialization of our products and the need for a connection speed and rate very important Transfer helps us to have customers everywhere. The main customers are large companies like HP computers, Dell, Acer ... and the big companies that make smart phones that use a wireless connection for the Transfer of data. The policy will be indirect sales and distribution channels will wind wholesaler. Our work is with large companys computers, smart phones and those of multimedia devices (TV ...)

 Competitor product:
There are competing products such as wireless Bluetooth, the throughput of these technologies is low compared to the WiMedia. Wi-Fi has long range than WiMedia. Wi-Fi and Zigbee are known in the international market but as I mentioned before the project plays on the WiMedia throughput is most important in the transmission or reception of data. We will file a patent which protects intellectual property (WIPO), to protect our product.

Matrice de SWOT :

 High throughput. Low power consumption. Quality of services

For the brakes will cause the price to research and engineers who do the work. The range is short compared to wifi.

Strengths

Weaknesses

The company is very close to major markets such as the European market. Very good integration of clients. Good knowledge of competition. Demand for innovation will increase.

opportunities

Threats

Lack of supplier.

financing. The emergence of new technology.

Business model :
The Framing Project:
The objectives:
Our limited liability company with a capital of 5 million DH. Shows the average advertising, mailing and posting their advertising budget will be 50,000 DH. The distribution will be for the countries of North America, Europe and soon in Africa and Asia. o The trajectory of this company in the next 5 years:

The first year high advertising and distribution in the worldwide.

2nd and 3rd year increase in turnover.

4th and 5th we are trying to convert our company in limited company. Our target to manufacture a product that meets customer needs with a cheaper price. We will recruit engineers in Telecom also in electronics, to do the work of the engineers we need a 20 + technical manager.

The stakes:
The circumstances could jeopardize the strategies in this business plan as lack financial or development of new technology. Like all projects there are risks such as economic crises. This kind of project requires a major capital.

Finality:
The project will be the first WiMedia in Africa because of lack of such companies.

 Customers:
Most of the customers are large company that manufactures devices of Multimedia, These companies are installed here in Morocco and Europe.
o Distribution Channel: o Target Customer:

We have all the means by which the company provides products and services to customers. This includes the company's marketing and distribution strategy. Because of the quality of services that offers our company, we can make good relations with major companies in the area wireless conexion. With respect to the communication there is no problem, we have the jurisdiction. Sales will direct our premises, we help customers buy and use the company's products or services.
o Customer Relationship:

Finances :
The investment required for facilities, equipment and working capital to start or maintain operations. Detailed list of expenditures and funding sources for these funds and when they are needed. The fiscal plan includes a benefit of 12 months and a projected loss, a profit of four years and a projection of loss, a cash flow projection, a pro forma balance sheet, and a calculation of profitability. Together they provide a reasonable estimate of the financial future of our company. More importantly, the process of reflection on the financial help improve our knowledge about the inner workings of our financial business.
o Investment:

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Assets
-gross Capital 2 million DH -Inventories of raw materials 500.000,00 DH - Stocks of finished products 500.000,00dh -Investment securities 300.000,00 -Capital

liabilities
2 million DH

funding sources Maghreb Bank Popular bank

- reserves
1 million DH -Borrowings and other debt 500.000,00 DH -Accounts payable 1 million DH

major company

TOTAL 3.3 million DH

TOTAL 4.5 million DH

Cost structure :
The expenses needed to produce products or services are described in 500,000.00 DH value proposition.

Revenue :
The income of our company receives from the sale of products or services. This includes sales volume and revenue forecasts and assumptions and logic used to make projections.

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Products and Services :

Detail of our products or services (technical specifications, drawings, photographs, brochures, and other bulky items belong in Appendices). We have a lot of product and services such as our main product are the manufacture of WiMedia cards technology that allows the user to transfer and receive data with an enormous speed. Factors we will give competitive advantages is the quality of products and services as well because as you know the Chinese product is of poor quality. We can make WiMedia cards and sell at a price lower than other competitor.

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Prices, fees, structures and leasing of our products and services: D-Link DWA-645 - Carte PCMCIA wireless 802.11n 300 Mbps the COST 28 euro. The first version of our product is wimedia.1 and the price will be offer is 30 euro,

Management :
The price is a little more than another technology because of this service by WiMedia. For distribution will be for countries in North America and Europe, Africa and Asia soon. Communication : advertising for medium we will use posters, mailings, ads ...
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 the advertising budget will be 100,000 dh, and effectiveness will be controlled by the Benefit Distribution: policy will sell our indirect distribution channels are wholesalers. A general engineer who will manage the company from day to day, experience that the engineer brings to the company is the new technology, he has special expertise in wireless connection. We have over 10 employees, the project manager is the general engineer and we have 8 technicians and 3 engineers specialized in electronics. We need a telecom engineer post; we are seeking lending or investors. Board of directors Management advisory board Attorney Accountant Insurance agent Banker Consultant or consultants Mentors and key advisors

As we have quoted above assets and liabilities held outside the company and the total personal net worth is 1 million DH.

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Infrastructure :
Production: Infrastructure was well-equipped laboratories for scientific as Research and production machinery. It has vehicles and the date of release will be the opening of our society We have a stock. It will mean significant development to ensure quality control.

Risk assessment :
Circumstances that might jeopardize the strategies contained in the business plan as, lack financial or development of new technology.

Risk Management :
The circumstances could put at risk the strategies in this business plan It will be three main headings: First the lack of budget, as you know it's a project that requires very large revenue to achieve the goals marked. Second, is the problem of suppliers in case our supplier was financing problems or natural disaster? Third, the emergence of a new competitive technology of our product. The risk is a potential danger more or less predictable, which can affect the outcome of the project. It will not be possible to eliminate all, does not exist zero risk. Of course, it is considered unseemly to guard against the risks inherent to operating a complex project or not elsewhere. However, it is essential to undertake a comprehensive study of potential risks and reasoned more or less predictable, to move beyond beliefs true or not.

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A thorough risk assessment is a good guarantee success of the project's why it was thought to have solutions for the different risks that can threaten our project. The following are some solutions to avoid these risks: For the budget problem is going to contacted the various banks companies that exist in Morocco, as organizations that help young entrepreneurs for example, 'Entrepreneur Association Morocco' or else. For suppliers it is not a big problem because our project is based on research so we buy that simple circuits such as diodes, resistors... The only thing that threatens our existence is the appearance of a new technologys why we have laboratories very well equipped to conduct research for new versions more efficient than the current version.

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