social communication model
The social communication model in business involves these 10 characteristics:
1. **Conversational:** Business communication is like a conversation, where people exchange
messages back and forth, like chatting with customers on social media to understand their
needs.
2. **Permission:** It respects people's permission to engage with them, like asking customers if
they want to receive promotional emails before sending them.
3. **Bi-directional or multidirectional:** It goes both ways, meaning businesses listen to
feedback from customers as much as they send out messages. For example, a company
responds to both positive and negative reviews on their products or services.
4. **Influence:** Businesses use communication to influence people's opinions or behaviors,
such as persuading potential clients to choose their product over competitors'.
5. **High message frequency:** In business, communication happens frequently, like sending
out newsletters regularly to keep customers informed about new products or promotions.
6. **Many channels:** Businesses use various channels like emails, social media, phone calls,
and in-person meetings to communicate with customers, employees, and partners.
7. **Dynamic:** Business communication is always changing and adapting to different
situations, like adjusting marketing strategies based on customer feedback or market trends.
8. **Information sharing:** Businesses share information with stakeholders to keep them
informed, like providing employees with updates on company policies or sharing financial
reports with investors.
9. **Equalitarian:** In business communication, everyone's opinion is valued equally, like
encouraging employees to share their ideas during team meetings.
10. **Collaborative:** Businesses often collaborate with others, like partnering with influencers
or other businesses for marketing campaigns.
For example, a business might use conversational communication on social media to engage
with customers, ask for permission to send them promotional emails, listen to feedback,
influence their purchasing decisions, send frequent updates through various channels, adapt
their communication strategies based on market dynamics, share information with stakeholders,
value everyone's input equally, and collaborate with partners for mutual benefit.
How audience Decodes the messages
1. **Interpretation:** This means how people understand and make sense of messages. For
example, if a company sends out a marketing email, different people might interpret it differently
based on their background, experiences, and beliefs. So, understanding how your audience
might interpret your message is crucial for effective communication in business.
2. **Differences in languages:** This refers to how language barriers can affect how messages
are decoded. For instance, if a company operates globally and sends out a message in English,
but its audience speaks different languages, there might be misunderstandings or
misinterpretations. So, it's important to consider language diversity and possibly provide
translations or use simple, universally understood language in business communication.
3. **Individual thinking style:** This is about how each person's unique way of thinking can
influence how they decode messages. For example, some people might be more analytical and
prefer detailed information, while others might be more visual and prefer images or graphs. In
business communication, it's important to consider the diversity of thinking styles within your
audience and tailor your messages accordingly to ensure they resonate with everyone
How audience give feedback to the sender:
1. Verbal Feedback: This is when people use words to express their thoughts or opinions. For
example, in a business meeting, someone might say, "I think this proposal is well-prepared and
covers all the necessary points."
2. Nonverbal Feedback: This type of feedback doesn't involve words but is expressed through
body language, facial expressions, or gestures. For instance, during a presentation, nodding
heads or smiling can indicate agreement or approval, while crossed arms or frowns might
suggest disagreement or disapproval.
3. Combined Feedback: Sometimes, people use both verbal and nonverbal cues to provide
feedback. For instance, someone might say, "I really appreciate the effort you put into this
report," while also nodding and making eye contact, reinforcing their positive feedback both
verbally and nonverbally.
How Audience Responds to The messages
1. **Remembering the message:**
- Process: The recipient receives, processes, and stores the message in memory.
- Example: After reading an email about a new product launch, a customer remembers the
release date when planning their purchase.
2. **Responding as desired:**
- Process: The recipient understands the sender's intention, formulates a response, and takes
action accordingly.
- Example: A job applicant follows the instructions in a job posting to submit their resume and
cover letter via email.
3. **Being motivated to respond:**
- Process: The recipient evaluates the message's relevance and potential benefits, weighing
them against personal motivations.
- Example : A customer leaves a positive review on a restaurant's website after receiving an
email thanking them for their recent visit and offering a discount on their next meal.
Forms of Unethical Communication :
1. **Withholding Information:**
- **Explanation:** Withholding information occurs when individuals or organizations
intentionally keep important details or facts from others who have a right to know. This can
create an imbalance of power and hinder decision-making processes.
- **Example:** In business, a manager might withhold information about a project's progress
from team members to maintain control and power.
2. **Distorting Information:**
- **Explanation:** Distorting information involves the deliberate manipulation of facts or data to
mislead others. This can include selectively presenting information, exaggerating or
downplaying certain aspects, or altering(পরিবর্ত ন) to fit a particular narrative.
**Example:** A company might distort financial figures to make its performance seem better
than it actually is, deceiving investors and stakeholders.
3. **Plagiarizing:**
- **Explanation:** Plagiarizing occurs when individuals present someone else's work, ideas, or
intellectual property as their own without proper attribution or permission. This unethical practice
undermines the original creator's rights and can lead to legal consequences.
- **Example:** In business communication, copying content from a competitor's website
without attribution(আরোপণ) is a form of plagiarism and unethical behavior.
Intelligent Communication Technology in Business Communication
Intelligent communication technology uses clever software to improve the way we communicate.
Here's a breakdown of three key areas and how they can help your business:
1.Machine Learning and Deep Learning: Imagine software that learns and gets better over time.
That's what machine learning does. It analyzes vast amounts of communication data (emails,
chats etc.) to identify patterns and improve tasks.
Example: A machine learning system can analyze your emails to suggest common phrases or
even complete your sentences, saving you time.
2.Natural Language Processing (NLP): This allows computers to understand the meaning
behind human language.
Example: Imagine a chatbot on your company website that can answer customer questions in a
natural way, understanding their intent and providing helpful information.
3.Computer Vision: This technology gives computers the ability to "see" and understand the
visual world.
Example: Imagine a system that automatically analyzes customer service videos to identify
areas for improvement or positive interactions for training purposes.
These are just a few examples of how intelligent communication technology can make business
communication smoother, faster, and more effective.
The benefits of communication technology :
1. **Greater effectiveness:** Communication technology helps messages reach their destination
faster and more accurately. For example, emails can be sent instantly, ensuring important
information is received promptly.
2. **Greater efficiency:** Using communication technology saves time and resources. Video
conferences allow people to discuss matters without needing to travel, saving both time and
money.
3. **Better and easier research:** With communication technology, businesses can access a
vast amount of information quickly. For instance, online databases and search engines make it
easy to find relevant data for market research.
4. **Improved decision making:** Communication technology provides real-time data and
insights, enabling businesses to make informed decisions quickly. For instance, analytics tools
can track customer behavior, helping businesses adjust their strategies accordingly.
5. **Fewer barriers:** Communication technology breaks down geographical and language
barriers. Translation tools enable businesses to communicate with partners and customers
worldwide, fostering international collaborations.
conventional communication model
1. **Sender has an idea**: The process begins with someone having a thought or concept they
want to communicate.
Example- The CEO thinks of a new product idea
2. **The sender encodes the idea as a message**: The sender translates their idea into a form
that can be understood, such as words, images, or gestures.
Example- The CEO writes an email about the new product.
3. **The sender produces the message in a transmittable medium**: The sender selects a
medium like speech, writing, or electronic means to convey the message.
Example- The CEO types the email in a way everyone can understand.
4. **The sender transmits the message through a channel**: The message is sent through a
channel like face-to-face conversation, email, or social media.
Example- The CEO sends the email to all employees.
5. **The audience receives the message**: The message reaches the intended audience
through the chosen channel.
Example- Employees get the email in their inbox.
6. **The audience decodes the message**: The audience interprets and understands the
message based on their own perceptions, knowledge, and experiences.
Example- Employees read and understand the email.
7. **The audience responds to the message**: The audience may react to the message by
asking questions, expressing agreement or disagreement, or taking action based on the
information received.
Example- Employees feel excited or worried about the new product.
8. **The audience provides feedback to the sender**: The audience gives feedback to the
sender, which can include opinions, questions, or suggestions related to the message they
received.
Example- Employees email back their thoughts on the new product.
what makes business communication effective
1. **Provide practical information**:
- **Relevance**: Share information that is directly related to the topic or issue at hand.
- **Applicability**: Ensure the information provided is actionable and can be used to make
decisions or take specific actions.
2. **Give facts rather than weak impressions**:
- **Accuracy**: Present information that is verified and supported by evidence or data.
- **Clarity**: Clearly state facts without ambiguity or subjective interpretation.
3. **Communicate efficiently**:
- **Conciseness**: Use clear and concise language to convey messages without unnecessary
elaboration.
- **Timeliness**: Communicate promptly and within appropriate timeframes to ensure
relevance and effectiveness.
4. **Clarify expectations and responsibilities**:
- **Transparency**: Clearly define roles, expectations, and responsibilities to avoid
misunderstandings or conflicts.
- **Confirmation**: Seek feedback to ensure understanding and alignment with expectations
from all parties involved.
5. **Offer compelling arguments and recommendations**:
- **Persuasiveness**: Present arguments and recommendations backed by logic, evidence,
and persuasive language.
- **Benefits-focused**: Emphasize the benefits and outcomes of following the proposed
recommendations to garner support and buy-in.
By focusing on providing practical information, delivering facts, communicating efficiently,
clarifying expectations, and offering compelling arguments and recommendations, business
communication can become highly effective in achieving its goals and objectives.
Why communication is important for your Career & Company
1. **The changing nature of employment**:
- **Remote work**: Effective communication is vital in remote work environments to stay
connected and collaborate efficiently.
- **Globalization**: With businesses operating on a global scale, clear communication bridges
cultural and language barriers, facilitating smooth interactions.
2. **Freelancing**:
- **Client relationships**: Clear communication builds trust and helps freelancers understand
client needs and expectations, leading to successful projects.
- **Networking**: Effective communication skills are crucial for networking and marketing
oneself as a freelancer, attracting new opportunities.
3. **Move on to executive role or launch a company**:
- **Leadership**: Strong communication skills are essential for conveying vision, motivating
teams, and driving strategic initiatives.
- **Negotiation**: Effective communication enables leaders to negotiate deals, resolve
conflicts, and influence stakeholders, critical for success in executive roles or entrepreneurship.
4. **Additional importance**:
- **Problem-solving**: Clear communication aids in identifying and addressing challenges
effectively, fostering innovation and growth.
- **Career advancement**: Professionals with strong communication skills are often seen as
more competent and are more likely to advance in their carriers.
Why communication is important to a company, covering operation, intelligence, and
relationship
1. **Operation**:
- **Coordination**: Communication ensures that all departments and teams are aligned with
company goals and objectives.
- **Efficiency**: Clear communication streamlines processes, reducing errors and delays in
tasks and projects.
- **Problem-solving**: Effective communication fosters collaboration, enabling teams to
address issues promptly and find solutions efficiently.
2. **Intelligence**:
- **Information flow**: Communication channels provide vital data and insights, helping the
company stay informed about market trends, competitor activities, and customer feedback.
- **Decision-making**: Access to relevant information through communication empowers
leaders to make well-informed decisions that drive business growth.
- **Innovation**: Open communication encourages the exchange of ideas and fosters a culture
of innovation within the company.
3. **Relationships**:
- **Internal cohesion**: Effective communication fosters a sense of unity and belonging among
employees, boosting morale and productivity.
- **Customer satisfaction**: Clear and empathetic communication builds trust with customers,
leading to stronger relationships and repeat business.
- **Stakeholder engagement**: Transparent communication with stakeholders, including
investors, suppliers, and partners, enhances trust and fosters mutually beneficial relationships.
Overall, communication serves as the lifeblood of a company, facilitating efficient operations,
informed decision-making, and strong relationships essential for success.
Definition of communication
Communication is the exchange of information between individuals or groups through various
mediums such as speech, writing, or gestures.
1. It involves a sender who initiates the message, a receiver who interprets the message, and a
channel through which the message is transmitted.
2. Effective communication relies on clarity of expression, active listening, and mutual
understanding.
3. Different forms of communication, including verbal, non-verbal, and written, serve distinct
purposes and can vary in effectiveness depending on the context and audience
🌱 Business💥 communication is the exchange of information within an organization or between
organizations to achieve business objectives.
1. Effective business communication fosters understanding: Clear and concise messages help
employees comprehend goals, tasks, and expectations, reducing confusion and errors.
2. It facilitates decision-making: By sharing relevant data and insights, communication enables
leaders to make informed decisions quickly and efficiently.
3. It builds relationships: Positive communication practices, such as active listening and
constructive feedback, strengthen relationships among team members and with clients, leading
to enhanced collaboration and customer satisfaction.
