LESSON 4

Local and Global

Communication
in Multicultural
Settings
Ms. Fuentes
Instructor
 Communication

Local Communication

Global Communication
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CULTURE is

A system of thinking and acting that is taught

by, and reinforced by, a group of people.
Cultural groups teach their members certain
sets of values, with accompanying behaviors
and communication preferences.
(Stringer & Cassiday, 2009)

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Cultural Understanding

Influences our personal preference in

communication style and continues to influence
our perception of others throughout our life.

(Haslett, 1989, in Stringer & Cassiday, 2009)

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Cross-cultural communication

Occurs between people who may have

different cultural perspectives. This can include
the entire range of differences from nationality
to age to different departments within the
same organization.
(Stringer & Cassiday, 2009)

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Issues

Generalizations – are the patterns of communication

used by most people in any cultural group.

Stereotype – are cultural norms applied to everyone in

a group in a rigid manner.

Perception – is highly susceptible to both personal and

cultural experiences.
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Cross-cultural MIScommunication

Six primary sources of cross-cultural

miscommunication:
1. Assumption of similarities
2. Language differences
3. Nonverbal misinterpretations
4. Preconceptions and stereotypes
5. Tendency to evaluate
6. High anxiety

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Varieties and Registers

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Register

Register is the level of formality in language as

determined by context.

It is a subset of language as defined by purpose

and setting.

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 Non- Formal
Formal Register
Register
Business Letters
Personal e-mails Letters of complaint
Phone texts Some essays
Short notes Reports
Friendly letters Official speeches
Most blogs Announcements
Diaries and journals Professional emails

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Variety

Variety is a specific set of linguistic items which

can be associated with external factors such as
geographical area or a social group.

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Cultural Awareness
Knowing that there are multiple different cultures
based on religion, ethnicity, nationality, and other
factors – that have different attitudes and outlooks.

Cultural Sensitivity
Involves accepting those differences without insisting
your own culture is better, or that everyone should do
it your way (Shermon, 2018)
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Multicultural refers to a society that contains several cultural or
ethnic groups. People live alongside one another, but each cultural
group does not necessarily have engaging interactions with each
other.

Intercultural describes communities in which there is a deep

understanding and respect for all cultures.

Cross-cultural deals with the comparison of different cultures. In

cross-cultural communication, differences are understood and
acknowledged, and can bring about individual change, but not
collective transformations.

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Please, let me know if you require additional information or
further clarification regarding this matter.
-Ms. Fuentes
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