Lesson 2

Communication
Processes,
Principles, and
Ethics
Ms. Fuentes
Instructor
sender

receiver

2
sender
message feedback

receiver

3
 noise
sender
message feedback
channel
medium
receiver
context
4
 noise effective
sender
message feedback
decoder
channel
medium
receiver
context
encoder 5
 noise effective
sender Message is
message feedback transmitted
decoder verbal
channel Nonverbal
medium
Start with a
Message is received message
receiver
context
Message is encoded
Message is decode
encoder 6
COMMUNICATIO
N MODELS
 While exploring the human nature
scientifically, Aristotle developed a linear
model of communication for oral
communication known as Aristotle’s Model of
Communication. This is considered as the first
model of communication and was proposed
before 300 B.C . It is also the most widely
accepted among all communication models
Aristotle Model of
Communication

SPEAKE SPEEC AUDIEN

EFFECT
R H CE

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Aristotle Model of Communication

The Aristotle’s communication model is a speaker centered model as the

speaker has the most important role in it and is the only one active. It is
the speaker’s role to deliver a speech to the audience. The role of the
audience is passive, influenced by the speech. This makes the
communication process one way, from speaker to receiver..

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 Lasswell's communication model was
developed by communication theorist
Harold D. Lasswell (1902-1978) in 1948.
Lasswell’s model of communication (also
known as action model or linear model or
one way model of communication) is
regarded as one the most influential
communication models.
 WHO

SAYS
WHAT

CHANNE
L

Lass Well’s Model of TO WHOM

Communication
WITH
WHAT
EFFECT
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Lass Well’s Model of Communication

Though Lasswell’s model was developed to analyze mass communication,

this model is used for interpersonal communication or group
communication to be disseminated message to various groups in various
situations.

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 In 1948, Shannon was an American
mathematician, Electronic engineer and
Weaver was an American scientist both of
them join together to write an article in “Bell
System Technical Journal” called “A
Mathematical Theory of Communication”
and also called as “Shannon-Weaver model of
communication”. 
Shannon-Weaver model of Communication
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 Class Participation

A businessman sends a message via phone text to his worker about a

meeting happening about their brand promotion. The worker does not
receive the full message because of noise. It goes like this
Businessman: We have a meeting at the office ("at 8 am" goes missing due to phone
network disruption or noise) Worker (feedback) : At what time?

1.Sender :
2.Encoder :
3.Channel :
4.Noise :
5.Decoder:
6.Receiver :
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Shannon-Weaver model of Communication

This model is specially designed to develop the effective communication

between sender and receiver. Also they find factors which affecting the
communication process called “Noise”.
At first the model was developed to improve the Technical communication.
Later it’s widely applied in the field of Communication.

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Berlo's model was first published in
1960 in the book entitled El Proceso
de la Comunicación (The Process
of Communication).
The model includes four
components to describe
the communication process: sender,
message, channel, and receiver, each
of them affected by many factors
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If you were to insert noise
as an additional variable
for SMCR, where do you
think will it fit?

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 Today’s Activity:
Become a Model Communicator
Select one of the following scenarios and create a
communications diagram showing each component of
communication: sender, encoding, transmission, receiver,
decoding and feedback. Below the drawing, list two to three
possible noise factors and how you would address them.

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a. As a school principal,
you must immediately let
all your students know that
school is closed due to
heavy snowfall the night
before

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b. You want to thank a kind
stranger who helped you
change a flat tire, but do not
have his contact information.

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c. During a visit to Italy, you
need to get directions to the
Coliseum in Rome, but you
don’t speak Italian.

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d. You want to publicize an
upcoming event to raise
money for a homeless shelter.

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