Professional Documents
Culture Documents
Intercultural Communication
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Microaggressions
• Social categorization= the way we group people into conceptual categories in order
to make sense of our increasingly complex social environment.
• We typically place people into different groups and categories based on our current
understandings, perceptions and experience (Allport 1954; Landis 2018).
• We make inferences about individual behavior in relation to group patterns →
• essentialism
• “an assumption that any entity (a group of people, geographic place, observable
behavior, or physical object) has a set of attributes that is essential to its form and
function” (Strauss 2018)
• This reductionist ideology assumes that “groups can be clearly delimited” and “group
members are more or less alike” (Bucholtz 2003)
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Essentialism refers to situations in which ”social groups are assumed to share universal
and homogenous characteristics without consideration for variation across cultures,
within groups, or over time” (Sorrells 2015)→ harmful to intercultural relations:
“the cognitive activities of categorization and generalization that occur normally in the
human brain are an important way of making sense of the world around us. Although
such categorizations are useful as sense-making strategies for human behavior, if
unchecked, they can lead to more extreme understandings of cultural difference, such as
ethnocentrism, stereotyping, and prejudice– the roots of racism.” (Prue Holmes 2012)
Othering or Otherization
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8. Works from the perspective that the behavior of people who have a different
cultural background is apt to be rational when understood in its situational and
cultural context
10. Recognizes diversity within cultural groups and acknowledges that no individual
can serve as representative of an entire community or culture
12. Treats all people with respect and dignity, irrespective of their linguistic and
cultural background.
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VALUES
What is right or wrong, good or bad, acceptable or taboo? What shapes a cultures values and
how do members learn these? The core values of a culture are usually reinforced and
rewarded if followed or punished if neglected. Values are first taught by parents, then schools
and finally society. Children learn by observing, young adults are instructed and imitate the
value and behavior of their peers. Adults model actions, ideas and attitudes in a way that will
give them acceptance, status and success.
In this way, values are the glue that binds a society together and culture is the system which
teaches and reinforces these shared ideals. Creating a common sense which protects the
members and allows society to develop and grow. There are essentially 3 levels of values;
universal, those of all humans, (food, shelter) cultural, members of a specific group, (customs,
rituals, manners) and some are personal, unique to the individual, (characteristics,
idiosyncrasies, faults and preferences).
Reimann, Andrew. Culture Studies Handbook: Exercises and Activities for Exploring, Expanding
and Exchanging Perspectives (p. 57). Intergraphica Press. Kindle Edition.
Questions
1. What are the core values of your culture?
2. How did you learn these?
3. What are some taboos in your culture? How are taboos punished?
4. How is positive behavior rewarded?
5. What is the purpose of proverbs?
6. How do proverbs reflect culture, society and worldview?
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Proverbs