Lesson 3

Communication
and
Globalization
Ms. Fuentes
Instructor
• What is Globalization?
• Impacts of Globalization
on Communication
• Impacts of Globalization
on Global Communication
 Globalization
It is the process of bringing people together and making them interact
and exchange ideas across traditional borders. (Nowackyk, 2017)

The world driven largely by advances in technology, has

become inextricably interconnected across distance and
other boundaries. (Downing, 2007)

It is the increasing economic, political, and cultural

integration and interdependence of diverse cultures.
(Gamble & Gamble, 2013)

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SIGNS OF GLOBALIZATION
Impacts of Globalization
1. Interconnectedness of people
on global scale
2. Virtual communication
3. Cultural awareness
4. Time
INTERCULTURAL
COMMUNICATION
CULTURE is the learned and shared behavior of a
community of interacting human being. (Useem 1963)

It is also a system of beliefs, assumptions, and values

shared by the group of people. (Fielding, 1996)

It is learned set of shared interpretations about beliefs,

values and norms that affect the behaviors of a relatively
large group of people. (Lustig & Koester, 2003)

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 Languages

Manners of interacting communication

Thoughts courtesies

Values rituals
expected behavior
roles
practices customs
CULTURE
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CULTURE are shared.

We act as members of our own cultural group,

not as individuals, because belonging to a
culture means following the norms of the
group.

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CULTURE are multifaceted.

We are surrounded by cultural norms that

affect language, religion, basic world view,
education, technology, social organization,
politics and law

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CULTURE are dynamic.

Cultures constantly change as cultural contact

increases, new technologies emerge, and
economic conditions vary. Globalization has
greatly changes relationships of nations and
governments.

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Cultural identities are overlapping.

We belong to multiple, overlapping cultures as

we interact with one another.

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 WORLD ENGLISHERS

Term for emerging localized or

indigenized varieties of English,
especially varieties that have
developed in territories
influenced by the United
Kingdom or the United States.

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 Term for varieties of English

Non-native English

Global English

Lingua franca

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 FILIPINISM
The term refers to the practice of contextualizing
thoughts, ideas and life experiences in a Filipino ideal.
These are words or phrases that are usually
grammatically incorrect or are almost always results of
transliteration

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HOW DO CULTURAL and
GLOBAL ISSUES AFFECT
COMMUNICATION?
Please, let me know if you require additional information or
further clarification regarding this matter.
-Ms. Fuentes
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