Professional Documents
Culture Documents
2616
WORK EXPERIENCE
2011PRESENT
graphic designer
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new york, ny
In-house graphic designer for a top real estate team; responsible for strategy, positioning, presentation, and marketing materials.
20102011
FREELANCE //
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new york, ny
Mt Fuji: Japanese confectionery and ice cream manufacturer Provide strategy and design for naming, branding, and packaging of new product line of soy ice cream Design unified packaging system for different flavors of mochi ice cream optionsforlife: green cleaning product manufacturer Update and refine packaging and logo of optionsforlifes 12 cleaning products Design co-branding packaging with leading eco-friendly specialty store Clients: Americans for Oxford, College Board, Global Ad Strategies, Litho-Art, Micato Safaris, Mt Fuji, optionsforlife, Time Warner, and V-Sign Studio
20072010
PEPPERCOM //
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new york, ny
Built and developed design department of public relations firm Oversaw creative strategy, design, budget, and junior staff Serviced both in-house needs and clients projects Grown from single person to a team of creative director, junior designers, interns, and freelancers Projects: new business proposals, packaging, identity and branding, promotional campaigns, event materials, infographics, intranet, blogs, eblast, widgets, and websites Wilbur-Ellis: 90-year-old, $3 billion revenue, privately held agribusiness company Lead team on 6-month project of worldwide rebranding of corporate and divisional identity system Designed 170-page brand guideline, on-line graphic assets management, internal communication (intranet, newsletter, podcast), packaging, and signage Cengage Learning: leading academic and instructional publisher Provided strategic and creative direction for social media marketing program aimed at college students Designed avatar for Millennial and Net Generation with programs including widget and Facebook components Clients: Brand2Squared, Cengage Learning, Food Network, HGTV, PMI (Project Management Institute), Teenage Mutant Ninja Turtles, Whirlpool, Wilbur-Ellis, and Yogi Berra
20032007
senior designer
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new york, ny
Supervised teams of print, video, product, and interactive designers for Fortune 500 clients and new business pitches Projects: identity and branding guidelines, packaging, product launches, internal communication, pop, event planning, microsites, and advertisement John Players: one of Canadas top-selling cigarette brand Designed comprehensive launching program of new product category with internal launch event, sale force promotional activity, and merchant promotional materials
Designed invite, giveaways, and website for documentary/reality show to promote Calgarys bartenders Pizza Hut International Created brand guideline for foreign markets as fine dinning experience 3-part comprehensive guideline covering branding, restaurant interior graphics, and architectural/spatial planning Clients: Olive Oil From Spain, Pizza Hut International, Players, Topps, Trinity Wall Street, and SlimFast
EDUCATION
20002002
ART CENTER COLLEGE OF DESIGN // pasadena, ca bachelor of fine arts in graphic design
19982000
long beach, ca
STATE UNIVERSITY OF NEW YORK AT BUFFALO // buffalo, ny bachelor of professional studies in architecture
SKILLS
COMPUTER
Mac and PC platforms, Adobe Creative Suite, Adobe Illustrator, Adobe Photoshop, Adobe InDesign, PowerPoint, Excel, Word
LANGUAGE
Mandarin Chinese
MEMBERSHIP The Art Directors Club, AIGA, and Art Center College of Design Alumni New York Chapter