VAISALI KRUTHIKA
CHENNAI | 6382331842 | VAISURITHI@[Link] |
Results-driven Account Manager with 9 years of experience in B2B sales, specializing in developing
and managing client relationships, achieving revenue growth, and driving customer satisfaction.
Proven track record of exceeding sales targets, negotiating high-value contracts, and building long-
term partnerships with key accounts. Strong expertise in consultative selling, strategic planning, and
delivering tailored solutions that meet client needs.
EDUCATION
BACHELOR OF ENGINEERING – COMPUTER SCIENCE| VIETW
JUNE 2014 C G P A 7. 5
PGDM– MARKETING MANAGEMENT| GREAT LAKES
MAY 2026 G P A 7.6
EXPERIENCE
MARKET DEVELOPMENT MANAGER | KOHLER| TAMIL NADU & KERALA
2023 JUN – PRESENT
Proactively scouted new dealers within the assigned territory, expanding the network by
30% in the first year.
Conducted effective meetings with existing dealers, persuading them to open Kohler
exclusive stores, leading to a 40% increase in exclusive store openings.
Develop options for catchment areas within the territory that holds the potential for ongoing/future
projects.
Build strong relations and work closely with specifiers (architects, plumbers, interior designers) to
influence project clients on order fulfilment.
Execute the process of ACT approval, layout and design execution, branding activities and finally
store opening.
Coordinate and arrange activities for showroom opening - show tell events, plumber visits, joint calls
to specifiers etc.
Deep Dive on pipeline where 0Billing has happened to ensure no lose project in future.
Collaborated with internal teams to successfully launch new Kohler exclusive stores,
ensuring seamless coordination and timely execution.
Onboarded high-performing dealers in the rest of Tamil Nadu, resulting in 90% year-over-
year growth and an increase in market share from 4% to 9%.
STRATEGIC ACCOUNT MANAGER | SWIGGY | CHENNAI
2018 JUL – 2023 JUN
Managed and nurtured the top 15 key accounts in the city, ensuring consistently
positive user experiences (UE) for key clients.
Maintaining a strong relationship with restaurant owners and advising them on issues related to the
market and offering solutions on improving the overall P&L of the partner
Focus heavily on creating and executing Quarterly and Annual Joint Business Plans
Increase share of wallet spends disproportionately
Manage the sales administration function, operational performance reporting, streamlining
processes and systems wherever possible and advising senior management on maximizing business
relationships and creating an environment where customer service can flourish
Be on top of competitive landscape in terms of partners positioning in the ecosystem
Create City and National Level Marketing Campaigns to increase visibility of both the partners and
Swiggy. Conduct promotional events & marketing activations, primarily BTL, trade promotions and in-
app promotions, in conjunction with the internal teams
Headed Ads projects for entire Chennai and helped the region grow by 10% MoM
Spearheaded the launch of a new service across 10 zones in the city, generating significant
additional revenue.
Awarded the "Exhibit the Bias" recognition for pioneering the launch of supermarkets,
which became the primary revenue stream during the COVID-19 pandemic.
Cultivated and maintained strong relationships with restaurant owners by providing
proactive market insights and strategic solutions.
Achieved recognition as the Orange and Purple Cap winner in the IPL league for
outstanding performance.
ACCOUNT MANAGER| COMMON FLOOR .COM| CHENNAI
2017 NOV – 2018 JUN
Successfully onboarded new clients and provided ongoing service to existing clients,
leading to a substantial increase in business.
Managed end-to-end lead management, sales, and business development processes.
Identified and mapped new projects and builders within assigned territories, resulting in
expanded coverage. - Secured new projects and builders to enhance territorial
presence.
Implemented strategies to ensure prompt collection of all revenues from clients. –
Drove business growth by aligning product and service solutions with client's
specific needs, effectively creating demand.
SENIOR EXECUTIVE| NAUK [Link]| CHENNAI
2016 MAY – 2017 JUL
BUSINESS DEVELOPMENT EXECUTIVE | PRANAS TECHNOLOGIES | COIMBATORE
2015 MAY – 2016 JUL
CERTIFICATION
Conscious Listening
Conflict Management With Emotional Intelligence
Google Digital Marketing And E Commerce
Customer Relationship Management In Business Services
SKILLS
B2B Sales & Key Account Management
Revenue Growth & Retention
Strategic Planning and Execution
Market & Competitive Analysis
