Chapter 4
Presentation, Analysis and Interpretation of Data
This chapter presented the data gathered from the 8 street food vendors in Tubod
Business Community Center, Lanao del Norte. The researchers carefully selected these vendors
to obtain relevant insights into their operations and challenges. The data were systematically
organized and presented through tables and a pie graph, which provided a clear visual
representation of the findings. This chapter also addressed and clarified the questions outlined in
the statement of the problem, ensuring a comprehensive analysis based on the collected
information.
Data Presentation
Part I. Demographic Profile of Respondents
Sex
The data indicates that out of a total of 8 respondents, 75% (6 individuals) are female,
making them the majority, while the remaining 25% (2 individuals) are male. This suggests that
the respondent group is composed of females, with a smaller representation of males.
Table 1. Sex of the Respondents
Sex Frequency Percentage
Female 6 75%
Male 2 25%
Total 8 100%
Age
Table 2 illustrated the age of the respondents. Out of the 8 respondents, 5 or 62.5% were
aged 30-39, 1 or 12.5% was aged 40-49, and 2 or 25% were aged 50-59. This implied that the
majority of the respondents were within the 30-39 age range.
Table 2. Age of the Respondents
Age Frequency Percentage
30-39 5 62.5%
40-49 1 12.5%
50-59 2 25%
Total 8 100%
Educational Attainment
The respondents' educational attainment reveals that 12.5% (1 individual) are elementary
graduates, 50% (4 individuals) have some college education, and 37.5% (3 individuals) are
college graduates. The majority have reached or completed college, with only a small percentage
having finished elementary education.
Table 3. Educational attainment of the Respondents
Educational Attainment Frequency Percentage
Elementary Graduate 1 12.5%
College Level 4 50%
College Graduate 3 37.5%
Total 8 100%
Monthly Income
The respondents' monthly income is equally distributed: half (50% or 4 individuals) earn
below ₱10,000.00, while the other half (50% or 4 individuals) earn between ₱10,001.00 and
₱20,000.00. This reflects a balanced income distribution among the 8 respondents.
Table 4. Monthly income of the Respondents
Monthly Income Frequency Percentage
Below 10,000.00 4 50%
10,001.00 – 20,000.00 4 50%
Total 8 100%
Part II. Data from the Survey using Likert Scale
The researchers used Likert scale in conducting their survey. The table below represents
the responses of each respondents to each questions.
Table 5. Presentation of the Respondents’ Response
Respondents Question 1 Question 2 Question 3 Question 1 Question 2 Question 3
1 Agree Strongly Agree Strongly Strongly Disagree
Agree Agree Disagree
2 Strongly Agree Disagree Strongly Strongly Strongly
Disagree Agree Disagree Disagree
3 Strongly Disagree Disagree Agree Disagree Agree
Agree
4 Strongly Agree Disagree Agree Disagree Strongly
Agree Disagree
5 Strongly Strongly Strongly Strongly Strongly Strongly
Agree Disagree Disagree Disagree Disagree Disagree
6 Disagree Strongly Strongly Strongly Disagree Disagree
Agree Agree Agree
7 Agree Strongly Agree Disagree Strongly Strongly
Agree Disagree Agree
8 Agree Agree Strongly Agree Strongly Strongly
Agree Agree Agree
Table 5.1 Presentation of the Respondents’ Response
Respondents Question 1 Question 2 Question 3 Question 1 Question 2 Question 3
1 Strongly Strongly Agree Strongly Strongly Agree
Agree Agree Agree Agree
2 Strongly Agree Strongly Strongly Strongly Strongly
Agree Agree Agree Agree Agree
3 Agree Agree Agree Agree Strongly Agree
Agree
4 Strongly Strongly Strongly Strongly Strongly Strongly
Agree Agree Agree Agree Agree Agree
5 Agree Agree Strongly Strongly Agree Agree
Agree Agree
6 Agree Agree Agree Agree Strongly Agree
Agree
7 Agree Agree Strongly Agree Strongly Agree
Disagree Disagree
8 Agree Strongly Strongly Agree Strongly Strongly
Agree Agree Agree Agree
Table 5.2 Presentation of the Respondents’ Response
Respondents Question 1 Question 2 Question 3 Question 4 Question 5 Question 6
1 Agree Strongly Strongly Agree Agree Strongly
Agree Agree Agree
2 Agree Agree Strongly Strongly Strongly Strongly
Agree Agree Agree Agree
3 Agree Agree Agree Strongly Agree Agree
Agree
4 Strongly Strongly Strongly Strongly Strongly Agree
Agree Agree Agree Agree Agree
5 Agree Agree Agree Agree Agree Strongly
Agree
6 Strongly Strongly Strongly Agree Agree Disagree
Agree Agree Agree
7 Agree Disagree Agree Strongly Agree Agree
Agree
8 Strongly Strongly Strongly Strongly Strongly Strongly
Agree Agree Agree Agree Agree Agree
Table 6 showed the total number of responses in each question. The researchers analyzed the
data by making use google sheet to properly count the responses.
Table 6. Total number of responses in each Likert Question
No. of Questions Strongly Disagree Agree Strongly Agree
Disagree
(2) (3) (4)
(1)
Marketing Strategies
1 1 1 3 3
2 2 1 3 2
3 2 3 2 1
Pricing Strategies
1 1 1 2 4
2 4 3 0 1
3 3 2 1 2
Product Quality and
Variety
1 0 0 5 3
2 0 0 5 3
3 0 0 3 5
Customer Service
1 0 0 4 4
2 0 0 1 7
3 0 0 5 3
Table 6.1 Total number of responses in each Likert Question
No. of Questions Strongly Disagree Disagree Agree Strongly Agree
1 0 0 6 2
2 0 1 4 3
3 0 0 4 4
4 0 0 3 5
5 0 0 6 2
6 0 1 4 3
Table 6.2 When data were converted to percentage
Respondents Question 1 Question 2 Question 3 Question 1 Question 2 Question 3
Strongly 12.5% 25% 25% 12.5% 50% 37.5%
Disagree
Disagree 12.5% 12.5% 37.5% 12.5% 37.5% 25%
Agree 37.5% 37.5% 25% 25% 0 12.5%
Strongly 37.5% 25% 12.5% 50% 12.5% 25%
Agree
Respondents Question 1 Question 2 Question 3 Question 1 Question 2 Question 3
Strongly 0 0 0 0 0 0
Disagree
Disagree 0 0 0 0 0 0
Agree 62.5% 62.5% 37.5% 50% 12.5% 62.5%
Strongly 37.5% 37.5% 62.5% 50% 87.5% 37.5%
Agree
Respondents Question 1 Question 2 Question 3 Question 4 Question 5 Question 6
Strongly 0 0 0 0 0 0
Disagree
Disagree 0 12.5% 0 0 0 12.5%
Agree 75% 50% 50% 37.5% 75% 50%
Strongly 25% 37.5% 50% 62.5% 25% 37.5%
Agree
Data Interpretation
Sex Age Educational Attainment Monthly Income
12.5%
female
25%
male
13%
25% 30-39 50-39 40-49 Elementary Graduate College Level
38%
75% 62.5% 50% 50%
Below 10,000 10,001 - 20,000
50%
College Graduate
1. Market Strategies
Q1 Q2 Q3
Strongly Disagree 25% 25% Strongly Disagree Strongly Disagree
Disagree Disagree Disagree
13%
Agree Agree 22% 22% Agree
38% Strongly Agree Strongly Agree Strongly Agree
13% 13%
38%
22%
38% 33%
2. Pricing Strategies
Q1 Q2 Q3
Strongly Disagree Disagree Agree
13% Strongly Disagree Disagree Agree Strongly Disagree Disagree Agree
13% 25%
13% 38%
50%
50% Strongly Agree
Strongly Agree
38% Strongly Agree 13%
25%
25%
3. Product Quality and Variety
Q1 Q2 Q3
Strongly Disagree Disagree Agree Strongly Disagree Disagree Agree Strongly Disagree Disagree Agree
38% 38% 38%
63% 63% 63%
Strongly Agree Strongly Agree Strongly Agree
4. Customer Service
Q1 Q2 Q3
13%
Strongly Disagree Disagree Agree Strongly Disagree Disagree Agree 38% Strongly Disagree Disagree Agree
50% 50%
63%
Strongly Agree 88% Strongly Agree Strongly Agree
art II.
Q1 Q2 Q3
13%
Strongly Disagree Disagree Agree 38% Strongly Disagree Disagree Agree Strongly Disagree Disagree Agree
45%
50% 50%
55%
50%
Strongly Agree Strongly Agree Strongly Agree
Q4 Q5 Q6
13%
25%
38% Strongly Disagree Disagree Agree Strongly Disagree Disagree Agree 38% Strongly Disagree Disagree Agree
63%
75% 50%
Strongly Agree Strongly Agree Strongly Agree
