Professional Documents
Culture Documents
For complete information about this spreadsheet, please download our document, SIBFM
Instructions.doc. In this workbook, cells highlighted in yellow are places for you to enter data. There
are comments associated with some of the cells to guide your input. The recommended order for
completing the worksheet is as follows:
Step 1: Forecast your traffic on Traffic Forecast sheet (Row 4 all across.)
Step 2: Go to Revenue and fill out the numbers.
Step 3: Think about how many people you will need, forecast Headcount
Step 4: Go to the Budget sheet and estimate your other expenses
Step 5: Complete Cash Waterfall and update monthly
Step 6: Go to line 10 of Roll-up and add growth rates.
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
$10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000
$10,000 $10,000
$10,000
CEO
CFO
CTO & Lead Developer
Developer
Dir. Engineering
Front End Developer
Business Dev't & Sales
Client Support
VP Marketing
Dir Product Mgmt
Graphic design
$5,000
$5,000
$5,000
$5,000
$5,000
$5,000
$5,000
$5,000
$5,000
$5,000
$5,000
$5,000
$2,500
$2,500
$2,500
$2,500
$2,500
$2,500
$2,500
$2,500
$2,500
$2,500
$2,500
$2,500
$17,500
$17,500
$17,500
$17,500
$17,500
$17,500
$17,500
$17,500
$17,500
$17,500
$17,500
$17,500
Totals
$120,000
$0
$60,000
$0
$0
$0
$0
$0
$0
$30,000
$0
$210,000
Bonus reserve
Total with bonus
5.00%
$875
$18,375
$875
$18,375
$875
$18,375
$875
$18,375
$875
$18,375
$875
$18,375
$875
$18,375
$875
$18,375
$875
$18,375
$875
$18,375
$875
$18,375
$875
$18,375
$10,500
$220,500
11.00%
$2,021
$20,396
$2,021
$20,396
$2,021
$20,396
$2,021
$20,396
$2,021
$20,396
$2,021
$20,396
$2,021
$20,396
$2,021
$20,396
$2,021
$20,396
$2,021
$20,396
$2,021
$20,396
$2,021
$20,396
$24,255
$244,755
Headcount
Instructions
1) In column A list your employess by title or their name
2) Enter monthly gross (pre-tax) salary information in the gray cells
3) This information will automatically roll-up into the Budget tab
4) Proceed to the Budget tab
REVENUE
STAFF EXPENSES
CONSULTANTS
January
Month 1
All Revenue (tab Rev)
$77
February
Month 2
$153
March
Month 3
$383
April
Month 4
$789
May
Month 5
$1,578
June
Month 6
$2,366
July
Month 7
$3,260
August
Month 8
$4,075
YTD
TOTALS
$56,466
$20,396
$20,396
$20,396
$20,396
$20,396
$20,396
$20,396
$20,396
$20,396
$20,396
$20,396
$20,396
$244,755
Finance
Legal
Technology
Content & Editorial
Website Design
Marketing (SEO, PR)
Other
$250
$500
$500
$500
$500
$500
$500
$3,250
$250
$500
$500
$500
$500
$500
$500
$3,250
$250
$500
$500
$500
$500
$500
$500
$3,250
$250
$500
$500
$500
$500
$500
$500
$3,250
$250
$500
$500
$500
$500
$500
$500
$3,250
$250
$500
$500
$500
$500
$500
$500
$3,250
$250
$500
$500
$500
$500
$500
$500
$3,250
$250
$500
$500
$500
$500
$500
$500
$3,250
$250
$500
$500
$500
$500
$500
$500
$3,250
$250
$500
$500
$500
$500
$500
$500
$3,250
$250
$500
$500
$500
$500
$500
$500
$3,250
$250
$500
$500
$500
$500
$500
$500
$3,250
$3,000
$6,000
$6,000
$6,000
$6,000
$6,000
$6,000
$39,000
$23,646
$23,646
$23,646
$23,646
$23,646
$23,646
$23,646
$23,646
$23,646
$23,646
$23,646
$23,646
$283,755
$100
$100
$100
$200
$200
$300
$300
$500
$1,000
$1,000
$1,000
$1,000
$5,800
OPERATIONS
Hosting Provider
Phone
Rent
Office Internet
SaaS
Software/License Renewal
Equipment (Hardware)
Supplies, Office Furn.
Travel
Conference/Tradeshows
Dues/Subscriptions
Insurance
Petty Cash/Entertainment
$100
$125
$500
$150
$150
$50
$250
$50
$500
$500
$50
$50
$150
$2,625
$100
$125
$500
$150
$150
$50
$250
$50
$500
$500
$50
$50
$150
$2,625
$100
$125
$500
$150
$150
$50
$250
$50
$500
$500
$50
$50
$150
$2,625
$100
$125
$500
$150
$150
$50
$250
$50
$500
$500
$50
$50
$150
$2,625
$100
$125
$500
$150
$150
$50
$250
$50
$500
$500
$50
$50
$150
$2,625
$100
$125
$500
$150
$150
$50
$250
$50
$500
$500
$50
$50
$150
$2,625
$100
$125
$500
$150
$150
$50
$250
$50
$500
$500
$50
$50
$150
$2,625
$100
$125
$500
$150
$150
$50
$250
$50
$500
$500
$50
$50
$150
$2,625
$100
$125
$500
$150
$150
$50
$250
$50
$500
$500
$50
$50
$150
$2,625
$100
$125
$500
$150
$150
$50
$250
$50
$500
$500
$50
$50
$150
$2,625
$100
$125
$500
$150
$150
$50
$250
$50
$500
$500
$50
$50
$150
$2,625
$100
$125
$500
$150
$150
$50
$250
$50
$500
$500
$50
$50
$150
$2,625
$1,200
$1,500
$6,000
$1,800
$1,800
$600
$3,000
$600
$6,000
$6,000
$600
$600
$1,800
$31,500
DC Equipment
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$26,271
$26,271
$26,271
$26,271
$26,271
$26,271
$26,271
$26,271
$26,271
$26,271
$26,271
$26,271
$315,255
-$24
-$26,195
$53
-$26,118
$283
-$25,889
$589
-$25,483
$1,378
-$24,694
$2,066
-$23,905
$2,960
-$23,011
$3,575
-$22,196
$4,705
-$20,566
$7,463
-$17,809
$11,694
-$13,578
$15,925
-$9,346
$50,666
-$258,789
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$250,000
$0
$0
$0
$0
$0
$250,000
$73,805
$47,687
$21,798
-$3,684
-$28,378
$197,717
$174,706
$152,510
$131,943
$114,135
$100,557
$91,211
$91,211
CAPITAL EXPENSES
TOTAL EXPENSE
GROSS PROFIT (Sales - Marketing)
NET PROFIT
Interest Earned
0.00%
$100,000
January
February
500
1,000
400
1,000
February
March
March
2,500
2,500
2,500
April
5,000
5,000
5,000
5,000
April
May
10,000
10,000
10,000
10,000
10,000
May
June
June
15,000
15,000
15,000
15,000
15,000
15,000
July
20,000
20,000
20,000
20,000
20,000
20,000
20,000
July
August
August
September
25,000
35,000
25,000
35,000
25,000
35,000
25,000
35,000
25,000
35,000
25,000
35,000
25,000
35,000
25,000
35,000
35,000
September
October
October
November December
50,000
75,000
100,000
50,000
75,000
100,000
50,000
75,000
100,000
50,000
75,000
100,000
50,000
75,000
100,000
50,000
75,000
100,000
50,000
75,000
100,000
50,000
75,000
100,000
50,000
75,000
100,000
50,000
75,000
100,000
75,000
100,000
November
100,000
December
Total
339,000
338,900
337,900
335,400
330,400
320,400
305,400
285,400
260,400
225,400
175,400
100,400
400
% of Plan
100.00%
99.97%
99.68%
98.94%
97.46%
94.51%
90.09%
84.19%
76.81%
66.49%
51.74%
29.62%
0.12%
January
500
2
1,000
February
1,000
2
2,000
March
2,500
2
5,000
April
5,000
3
15,000
May
10,000
3
30,000
June
15,000
3
45,000
July
20,000
4
80,000
August
25,000
4
100,000
September
35,000
4
140,000
October
50,000
5
250,000
November December
Total
75,000
100,000
339,000
5
5
4 average
375,000
500,000 1,543,000
Clickthrough Rate/Visitor
Affiliate Network
AdSense
Subscription
E-commerce
Total CTR/Visitor
0.50%
0.50%
0.10%
0.10%
1.20%
0.50%
0.50%
0.10%
0.10%
1.20%
0.50%
0.50%
0.10%
0.10%
1.20%
0.75%
0.80%
0.10%
0.10%
1.75%
0.75%
0.80%
0.10%
0.10%
1.75%
0.75%
0.80%
0.10%
0.10%
1.75%
1.00%
1.00%
0.10%
0.10%
2.20%
1.00%
1.00%
0.10%
0.10%
2.20%
1.00%
1.00%
0.10%
0.10%
2.20%
1.25%
1.20%
0.10%
0.10%
2.65%
1.25%
1.20%
0.10%
0.10%
2.65%
1.25%
1.20%
0.10%
0.10%
2.65%
50.00%
50.00%
50.00%
50.00%
50.00%
50.00%
50.00%
50.00%
50.00%
50.00%
50.00%
50.00%
Revenue Rates
Affiliate Network
AdSense
CPM
Subscription
E-commerce
$0.10
$0.25
$1.00
$99.00
$49.00
$0.10
$0.25
$1.00
$99.00
$49.00
$0.10
$0.25
$1.00
$99.00
$49.00
$0.10
$0.25
$1.00
$99.00
$49.00
$0.10
$0.25
$1.00
$99.00
$49.00
$0.10
$0.25
$1.00
$99.00
$49.00
$0.10
$0.25
$1.00
$99.00
$49.00
$0.10
$0.25
$1.00
$99.00
$49.00
$0.10
$0.25
$1.00
$99.00
$49.00
$0.10
$0.25
$1.00
$99.00
$49.00
$0.10
$0.25
$1.00
$99.00
$49.00
$0.10
$0.25
$1.00
$99.00
$49.00
$0.25
$1.25
$1.00
$49.50
$24.50
$0.50
$1.25
$3.75
$7.50
$11.25
$20.00
$25.00
$2.50
$6.25 $30.00 $60.00
$90.00
$200.00
$250.00
$2.00
$5.00 $15.00 $30.00
$45.00
$80.00
$100.00
$99.00 $247.50 $495.00 $990.00 $1,485.00 $1,980.00 $2,475.00
$49.00 $122.50 $245.00 $490.00
$735.00
$980.00 $1,225.00
$35.00
$62.50
$350.00
$750.00
$140.00
$250.00
$3,465.00 $4,950.00
$1,715.00 $2,450.00
$93.75
$1,125.00
$375.00
$7,425.00
$3,675.00
$125.00
$1,500.00
$500.00
$9,900.00
$4,900.00
Revenue
Affiliate Network (V)
AdSense (PV)
CPM (PV)
Subscription (V)
Ecommerce (V)
Total revenue
$77
$153
$383
$789
$1,578
$2,366
$3,260
$4,075
$5,705
$8,463
$12,694
$16,925
$0.15
$0.15
$0.15
$0.16
$0.16
$0.16
$0.16
$0.16
$0.16
$0.17
$0.17
$0.17
$100
$0.30
333
67%
33%
$100
$0.30
333
33%
67%
$100
$0.30
333
13%
87%
$200
$0.30
667
13%
87%
$200
$0.30
667
7%
93%
$300
$0.30
1,000
7%
93%
$300
$0.30
1,000
5%
95%
$500
$0.30
1,667
7%
93%
$1,000
$0.30
3,333
10%
90%
$1,000
$0.30
3,333
7%
93%
$1,000
$0.30
3,333
4%
96%
$1,000
$0.30
3,333
3%
97%
Blended cost/visitor
$0.20
$0.10
$0.04
$0.04
$0.02
$0.02
$0.02
$0.02
$0.03
$0.02
$0.01
$0.01
-$24
$53
$283
$589
$1,378
$2,066
$2,960
$3,575
$4,705
$7,463
$11,694
-$0.05
$0.05
$0.11
$0.12
$0.14
$0.14
$0.15
$0.14
$0.13
$0.15
$0.16
$0.16
-31%
35%
74%
75%
87%
87%
91%
88%
82%
88%
92%
94%
NET
NET PER VISITOR
NET MARGIN
$56,466
$0.16 average
$0.04 average
$15,925 ########
Year 1
28,250
$0.16
$54,494
Year 2
150,000
$0.20
$360,000
Year 3
200,000
$0.25
$600,000
Heads
Headcount
Consultants
3.2
$244,755.00
$39,000.00
25.00%
4
$305,943.75
$48,750.00
Marketing
$5,800.00
$7,250.00
Operations
Capital Equipment Purchases
Total expenses
$31,500.00
$0
$321,055
$39,375.00
$0
$401,319
30.00%
5.2
$397,726.88
$63,375.00
$0.00
$9,425.00
$0.00
$51,187.50
$0
$521,714
NET
Margin
$(266,561)
-489%
$(41,319)
-11%
$78,286
13%
$0.0171
$0.1436
89%
$0.0040
$0.1960
98%
$0.0039
$0.2461
98%
EXPENSES
A portion of this roll-up data goes into the executive summaries that you might use for investor presentations.
Year 4
250,000
$0.35
$1,050,000
Year 5
500,000
$0.40
$2,400,000
35.00%
7.02
$536,931.28
$85,556.25
$0.00
$12,723.75
$0.00
$69,103.13
$0
$704,314
40.00%
9.828
$751,703.79
$119,778.75
$0.00
$17,813.25
$0.00
$96,744.38
$0
$986,040
$345,686
33%
$1,413,960
59%
$0.0042
$0.3458
99%
$0.0030
$0.3970
99%
Plan
January
January
$25,000.00
February
$20,000.00
$20,000.00
February
March
$15,000.00
$15,000.00
$15,000.00
March
April
$10,000.00
$10,000.00
$10,000.00
$10,000.00
April
You start with your projections. Then each month, take the cash figure
from your accounting system, and enter the real cash that has gone out.
(This doesnt account for the accruals.)
The top line represents the plan or forecast for year, and it wont change.
By looking at this waterfall sheet, you can compare actuals to the plan.
May
$5,000.00
$5,000.00
$5,000.00
$5,000.00
$5,000.00
May
June
June
$250,000.00
$250,000.00
$250,000.00
$250,000.00
$250,000.00
$250,000.00
July
$225,000.00
$225,000.00
$225,000.00
$225,000.00
$225,000.00
$225,000.00
$225,000.00
July
August
$200,000.00
$200,000.00
$200,000.00
$200,000.00
$200,000.00
$200,000.00
$200,000.00
$200,000.00
August
September
$175,000.00
$175,000.00
$175,000.00
$175,000.00
$175,000.00
$175,000.00
$175,000.00
$175,000.00
$175,000.00
September
October
$150,000.00
$150,000.00
$150,000.00
$150,000.00
$150,000.00
$150,000.00
$150,000.00
$150,000.00
$150,000.00
$150,000.00
October
November
$125,000.00
$125,000.00
$125,000.00
$125,000.00
$125,000.00
$125,000.00
$125,000.00
$125,000.00
$125,000.00
$125,000.00
$125,000.00
November
December
December
$100,000.00
$100,000.00
$100,000.00
$100,000.00
$100,000.00
$100,000.00
$100,000.00
$100,000.00
$100,000.00
$100,000.00
$100,000.00
$100,000.00
Total
$1,300,000
$1,275,000
$1,255,000
$1,240,000
$1,230,000
$1,225,000
$975,000
$750,000
$550,000
$375,000
$225,000
$100,000
$0
% of Plan
100.00%
98.08%
96.54%
95.38%
94.62%
94.23%
75.00%
57.69%
42.31%
28.85%
17.31%
7.69%
0.00%