Marketing of Hospitality services. Present scenario in tourism and hospitality industry.

Problems and prospects for growth of hospitality industry in India. Hospitality services. Hospitality is the friendly and generous treatment of guests or strangers. Hospitality services. Present scenario in tourism and hospitality industry problems and prospects for growth of hospitality industry in India. tourism industry - transportation - accommodation - travels hospitality - tourism - hotel

- tour operators Transportation

Airlines roadways railways shipping. Budget time convenience status. Accommodation Hotels club resorts inns. Holiday packages entertainment spots shopping malls. Tour operators. Are people who designs holiday packages and travel needs of customers Entertainment spots Shopping malls. Tourism industry of a country depends on the countries tradition culture national resources beauty etc. Financial and political status economy religions architect constructions. Customers interest : Religions culture architecture traditions yoga ayurveda -

 Tourist interest. Enthusiast new places enjoying life. Researcher - subjects of research. Art dance music. Peace and yoga meditation yoga ashram natural care .

Tourism
Tourism is an industry with out smoke, education with out classroom , integration without legislation, and diplomacy with out formalities. R.N.Kaul.

Features: Intangibility. Inseparability. Perish ability. Can not provide by single enterprise. Eminent role of a sales intermediaries. Highly unstable seasonal economic political factors.

Tourism industry. Characteristics. Stable locations nature architecture. Huge financial investment infrastructure for needs and wants air ports accommodations entertainment local regulation. Unstable demand : Perish ability -high demand season and the low demand season.

 Market segmentation: 1 social economic status customized holiday package middle class international travel . 2. geographic differences pilgrims centers. 3.demographic : age sex occupation attitude e.g. khajuraho temple Disney land jaggannath puri Goa. 4. psychographic : personality and lifestyle e.g. Singapore Dubai Eating and shopping places.

Tourism marketing mix.

Product : accommodation 5-4-3-2-1 stars cottages pubs restaurant shops attraction. Place : heritage monuments parks lakes hill station beaches resorts them parks palaces places of worships buildings scenic spots. Price :- distance travelled entry fee accommodation food drinks guides. Promotion :- advertisement publicity sales promotion word of mouth persona selling telemarketing public relation broadcasting. Physical evidence :- monuments historic places leisure centre healing locations. People :- tour operators government travel agents tourists guides hawkers.

 Process :- training guiding explaining preserving documenting. Tourism price mix. Transportation accommodation communication. Change in hotel tariffs.-air forces transition cost. Manipulation of the variables influencing pricing decisions. Controllable variables product distribution promotions. Uncontrollable more care precautions changing competitive conditions. Consistency in pricing is desire image. Discount price cash payment quality trade discount trade allowance seasonal discount distressed stock.

Tourism recent trends. 1. sophisticated technology 2. incredible India. 3. international business travelers. 4. young people domestic increase earnings. 5. wellness resorts- hill retreats wildlife resorts. 6. Time share resorts + hotels. communication.

Tourism industry in India Incredible India campaign Kerala tourism culture heritage architecture Tajmahal .

 Atithi devo bhava Amir khan Gujarat tourism where life is a calibration Home away from home. I love my India Kutch na hi de kha to kucha na hi de kha Amitabha Bachhan. Kesharia ---- padha ro mare desh. He ji ta ra angania puchi ne koi ave to -----avkaro-- Me musafir hu yaaro ----

Indian perspectives
1.better understanding through travel. 2.perceive retain and enrich our culture heritage. 3.socio economic benefit to the community and state. 4.giving direction and opportunity to the youth of the country. 5.image building and strengthening the national image. 6.agressive promotion to project a positive image. 7.advance education and training facilities. 8.motivation to private sector to develop the super structure. 9.advanture village rural beach heritage tourism on priority. 10.sophisticated IT to improve quality of services. 11.additional attractions.

TOURISM IN INDIA Rajasthan : land of royalty. Kerala :land of GOD. Uttaranchal : Dev Bhumi. Maldives : last paradise on earth. Agra : Moghal architecture. Delhi : rare culture diversity historical monuments. Jaipur : Pink city. Varanasi : holy city oldest city in the world. Hyderabad : historical monuments, bazaar lacks food Ladakh : encircle between mountain ranges Karakoam and Himalaya . India : festivals & Fairs shopping cuisine music dance art and architecture wild life adventure and activities Body, mind and soul.