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MKT 420 PRINCIPLE OF MARKETING

ASSIGNMENT 1
TOPIC 2- COMPANY & MARKETING STRATEGY: PARTNERING TO BUILD CUSTOMER RELATIONSHIPS
QUESTION 1: The current tsunami in Japan has affected the sales of Japanese cars in Malaysia. As the Marketing Manager for HONDA Malaysia. Kindly provide your marketing strategies to increase the sales of HONDA cars in the country. (15 MARKS)

**** The submission date is on 16 March 2012 (Friday) before 12.30 pm at Level 10.

PREPARED BY: NOORAIN MOHD NORDIN 12 MARCH 2012

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