Information

A knowledge acquired from someone or

something.
 Literacy
The ability to read and write associated
with knowledge.
 Media
The platform used to convey information or
means of communication
 The Evolution of
Traditional Media
to New Media
Lesson 2
Media & Information Literacy
What famous world event happened
on April 14, 1912?
If the Titanic sank in the Atlantic
Ocean, how did the news reach the
people in England and New York at
that time?
If the Titanic sank today, in what
format will people receive or read the
news?
PREHISTORIC AGE (Before
1700s) People discovered fire,
developed paper from plants
and cast instrumentality or
weapon through stone, bronze,
copper and iron.
- During pre-industrial age,
about 4.5 million years ago, the
early hominids discovered fire,
developed paper from plants,
and built weapons
- The prehistoric inhabitants used
stone tools and metals as part of
their daily activities like hunting
and gathering. They also used
crude stone tools to create things
considered rock art.
- These prehistoric arts such as
petroglyphs and pictographs were
considered the earliest forms of
traditional media.
In Bulgaria, the Magura cave
is among the most important
caves within the north-
western portion of the
country. Its cave walls
square measure adorned by
prehistoric cave paintings
that go back around 8000 to
4000 years past. Over 700
drawings were discovered
on its cave walls.
Early Writing Tablet recording
the allocation of beer, 3100-
3000 B.C.E, Late Prehistoric
period, clay, probably from
southern Iraq.
Trustees of the British Museum.
The symbol for beer, an upright
jar with pointed base, appears
three times on the tablet. Beer
was the most popular drink in
Mesopotamia and was issued
as rations to workers.
INDUSTRIAL AGE (1700s-
1930s) People used the power of
steam, developed machine tools,
established iron production and
manufacturing of various products
(including books through the printing
press).
- The industrial age occurs during
the industrial revolution in Great
Britain. This period brought in
economic and societal changes,
such as the substitution of handy
tools with machines like the power
loom and the steam engine.
- The transformation of the
manufacturing industry, and
commercial enterprise for mass
production of various products
occurred. Also, long-distance
communication became possible via
telegraph, a system used for
transmitting messages.
A printing press is a device for
applying pressure to an inked
surface resting upon a print
medium (such as paper or cloth),
thereby transferring the ink.
Typically used for texts, the
invention and spread of the
printing press was one of the
most influential events in the
second millennium.
The telegraph key used to send
the famous message “What Hath
God Wroght” over the prototype
telegraph line between Baltimore
and Washington D.C. in 1844
(Smithsonian American Art
Museum)
A typewriter is a mechanical or
electromechanical machine for
writing characters similar to those
produced by printer’s movable
type. A typewriter operates by
means of keys that strike a
ribbon to transmit ink or carbon
impressions onto paper. Typically,
a single character is printed on
each key press.
ELECTRONIC AGE (1930s –
1980s) People harnessed the power of
electricity that led to electrical telegraphy,
electrical circuits and the early large scale
computers (through vacuum tubes,
transistors and integrated circuits). In this
age, long distance communication
became possible.
- The electronic age started when
people utilized the power of
electricity that made electronic
devices like transistor radio and
television work.
- The creation of the transistor
piloted the rise of the electronic
age. The power of transistors was
used in radio, electronic circuits,
and early computers. In this
period, people made use of air
access to communication.
By early 1954, Texas Instruments
(TI) had perfected production to
the point that transistors became
cheap enough for use in
consumer items. TI decided that
a portable, handheld radio
offered the most mainstream
application of the new technology
and approached several large
corporations about producing the
radio.
The television began its
popularity in the 1940s. It was a
novel item that everyone wanted
to have. People were amazed
that they could go from simply
hearing voices on the radio to
seeing their faces as they spoke.
The television opened the doors
for a variety of new experiences
for all Americans. This
technology seemed like a large
leap for society at the time as it
began to shape daily routines.
April 11, 1976 – Apple releases
its first Computer the Apple 1.
Designed and handbuilt by Steve
Wozniak, the computers are sold
wholesale by “Steven” Jobs. To
finance their manufacturing,
Wozniak sells his HP-65
calculator for $500, while Jobs
sells his VW van. Years later, in
2014, a working Apple-1 will sell
at auction for $905,000.
New Age/ Information Age (1900s-2000s)
People advanced the use of
microelectronics in the invention of
personal computers, mobile devices and
wearable technology. In this age, the
Internet paved the way for faster
communication and the creation of the
social network. Moreover, voice, image,
sound and data are digitalized.
- The information age is a period
also known as the digital age. This
period signified the use of the
worldwide web through an internet
connection.
- Communication became faster
and easier with the use of social
networks or social media
platforms such as Facebook,
Messenger, Instagram, Twitter,
among others.
- The rapid technological
advancement and innovation with
the use of microelectronics lead to
the development of laptops,
netbooks mobile phones, and
wearable technology.
The computer considered by
most historians to be the first
truly portable computer was the
Osborne 1. Thai born book and
software publisher Adam
Osborne (1939–2003) was the
founder of Osborne Computer
Corp, which produced the
Osborne 1 in 1981.
Facebook, American company offering
online social networking services.
Facebook was founded in 2004 by
Mark Zuckerberg, Eduardo Saverin,
Dustin Moskovitz, and Chris Hughes,
all of whom were students at Harvard
University. Facebook became the
largest social network in the world, with
more than one billion users as of 2012,
and about half that number were using
Facebook every day.
A smartphone is a cellular
telephone with an integrated
computer and other features not
originally associated with
telephones such as an operating
system, web browsing, and the
ability to run software
applications. Smartphones can
be used by individuals in both a
consumer and a business
context, and are now almost
integral to everyday modern life.
 The Difference
Between Traditional
Media and New Media
Lesson 3
Media & Information Literacy
 The Difference
Between Traditional
Media and New Media
Lesson 3
Media & Information Literacy
CARTOON ANALYSIS

FUNCTIONS OF
COMMUNICATION AND
MEDIA
FUNCTIONS OF COMMUNICATION AND MEDIA
1. INFORM CITIZENS OF WHAT IS HAPPENING
(MONITORING FUNCTION)
FUNCTIONS OF COMMUNICATION AND MEDIA
2. EDUCATE THE AUDIENCE
(MEANING AND SIGNIFICANCE OF FACTS)
 FUNCTIONS OF COMMUNICATION AND MEDIA
3. PROVIDE A FLATFORM FOR PUBLIC DISCOURSE
(PUBLIC OPINION AND EXPRESSION OF DISSENT)

Public Opinion- views

prevalent among the
general public
FUNCTIONS OF COMMUNICATION AND MEDIA
4. “WATCHDOG” ROLE OF JOURNALISM
FUNCTIONS OF COMMUNICATION AND MEDIA
5. CHANNEL FOR ADVOCACY FOR POLITICAL VIEWPOINTS