The dramatic development of media has led to extensive changes in youth media
Evolution of Traditional to New Media
ACTIVITY 1:
Task 1: Brainstorming: Latest NEWS
A. Study the image of the sinking Titanic below. Then answer the questions that follow.
Titanic was a luxury British steamship that sank in the early hours of April 15, 1912
after striking an iceberg off the coast of Newfoundland in the North Atlantic, leading to the
deaths of more than 1,500 passengers and crew.
Guide Questions:
1. If the Titanic sank somewhere in the Atlantic Ocean in 1912, how do you think the news
reached people in England and New York at that time?
2. If the Titanic sank today, in what format would people receive or read the news?
3. Are the media platforms used before enough to make people aware of the sinking of
Titanic? Why?
4. Based on what had happened, how did it affect the life of the people who want to travel by
sea?
ACTIVITY 1: Discussion: Evolution of Knowledge
Task 2: Classroom
EVOLUTION OF MEDIA
The media has never been the same since it started as it continually changes and
progresses. It is also important to point out that there were technological developments that
transpired and social, economic, and political changes that lead to this cultural revolution in
media practices.
practices, including inquiring, entertaining, and communicating. Hence, it is strongly believed
that it is crucial to understand the media's significance in forming the youth's identity, function,
and ability to express personal beliefs and ideas in modern societies.
Indeed, media has evolved over the years. Connecting to the world has never been
easier and faster. In today's world that we live in, there is no other option but to be media
literate. This enables us to cope and keep up with the new communication trends,
entertainment, and even inquiry; regardless of whether traditional or digital media, there is a
strong call for responsible use and production of the various media platforms available.
Social media changed us. People ways of living is a reflection of a boundless limitation
of media from prehistoric age down to the digital age.
MEDIA EVOLUTION CAN BE DESCRIBED THROUGH FOUR AGES
A. PREHISTORIC / PRE-INDUSTRIAL AGE (Before the 1700s)
This refers to the time before the existence of recorded or written history. It is also
popularly known as the stone age due to the instruments and tools people utilized during those
times. Prehistoric men usually sharpen their hunting and security tools, which eventually paved
the way for using these tools for writing, drawing, and carving, making art the earliest form of
traditional media.
People discovered fire, developed paper from plants, and forged weapons and tools
with stone, bronze, copper and iron.
Examples:
Cave paintings (35,000 BC) Dibao in China (2nd Century)
Clay tablets in Mesopotamia (2400 BC) Acta Diurna in Rome (130 BC)
Codex in the Mayan region (5th Century) Papyrus in Egypt (2500 BC)
Printing press using wood blocks (220 AD
B. INDUSTRIAL AGE (1700-the 1930s)
People of these times related machines and factories to industries. It began in the
eighteenth century in Great Britain when it was making rigorous changes in its economy. There
was a drastic shift in technology from the use of hand tools to power-driven machines. There
was a call for mass production, which triggered the need for bigger and better machinery. The
industrial age has improved the lives of many as it made transportation faster and
communication possible. Books were also printed and published already during this period.
People used the power of steam, developed machine tools, established iron
production, and the manufacturing of various products (including books through the printing
press).
Examples:
Printing press for mass production (19th century) Punch cards
 Newspaper- The London Gazette (1640) Telegraph Microblogs: Twitter (2006), Tumblr (2007) Search Engines: Google (1996), Yahoo
Motion picture photography/projection (1890) Telephone (1876) (1995)
Commercial motion pictures (1913) Typewriter (1800) Portable computers- laptops (1980),
Motion picture with sound (1926) netbooks (2008), tablets (1993)

C. ELECTRONIC AGE (1930-1980) As time passes by, media evolved. Nevertheless, its primary role remains unchanging.
At this time, people employed transistors' power that led to a transistor radio, electronic Its development from traditional to new media brought us so much convenient.
circuits, and early computers. Long-distance communication became more efficient during this When we speak of Traditional Media, it refers to the traditional means of
time. The industrial age and electronic age are quite similar in thriving in the manufacturing communication and expression that have existed since before the advent of the Internet. New
industries and different when it comes to the equipment used. Media refers to content organized and distributed on digital platforms.
The invention of the transistor ushered in the electronic age. People harnessed the
power of transistors that led to the transistor radio, electronic circuits, and the early computers. The image below shows the difference between traditional and new media.
In this age, long distance communication became more efficient.
Examples:
Transistor Radio Mainframe computers - i.e., IBM 704 (1960)
Television (1941) Personal computers - i.e., Hewlett Packard 9100A (1968),
Apple 1 (1976) OHP, LCD projectors
Large electronic computers- i.e., EDSAC

D. NEW (INFORMATION) AGE (1970-Present)

This is also known as the computer age or digital age. This is a historical period that
began in the mid-twentieth century, distinguished by a speedy momentous change from the
traditional industry, which is instituted by the industrial revolution, to an economy founded upon
information technology. In this age, communication is way faster than before with the internet
and social network. Hence, digitalized voice, sound, and image are easily accessible and
available.
The Internet paved the way for faster communication and the creation of the social
network. People advanced the use of microelectronics with the invention of personal
computers, mobile devices, and wearable technology. Moreover, voice, image, sound and data
are digitalized. We are now living in the information age. Contemporary media roles in society
1. Information
Examples: 2. Educating and informing
Web browsers: Mosaic (1993), Internet Video: YouTube (2005) 3. Entertainment and providing an outlet for the imagination
Explorer (1995) Augmented Reality / Virtual Reality 4. Advancement
Blogs: Blogspot (1999) Hangouts (2013) 5. Serving as a public forum for the discussion of important issues
LiveJournal (1999) Video chat: Skype (2003), Google 6. Acting as a watchdog for government, business, and other institutions
WordPress (2003) Smart phones Influence of media on today’s society
Social networks: Friendster (2002) Wearable technology Society is influenced by media in so many ways. It is the media that people get
Multiply (2003), Facebook (2004) Cloud and Big Data information about a lot of things and also form opinions and make a judgment regarding
various issues. It is the media, which keep people updated about what is happening around
them and the world.