♪ Also known as the Computer Age, Digital Age, or

New Media Age

♪ Defined as a “period starting in the last quarter of
the 20th century.
♪ A historic period in the 21st century characterized by
the rapid shift from traditional industry to an
economy based on information technology.
YEAR EVENT

3000 BC Sumerian writing system used pictographs to

present words

500 BC Papyrus roll was used

1455 Johannes Gutenberg invented the printing

press using movable metal type

1861 Motion pictures were projected onto a screen

1940s Beginnings of information science as a

discipline
1946 ENIAC computer was developed

1969 UNIX operating system was developed, which

could handle multitasking

1971 Intel introduced the first microprocessor chip

1984 Apple Macintosh computer was introduced

Mid 1980s Artificial intelligence was separated from

information science.
♪ For the ancient Greeks, language was an object
worthy of admiration.
♪ Words have power.
♪ Although movable type, as well as paper,
first appeared in China, it was in Europe
that printing first became mechanized.
♪ In its essentials, the wooden press
reigned supreme for more than 300
years, with a hardly varying rate of 250
sheets per hour printed on one side.
♪ Born in February 3, 1468
♪ A German blacksmith, goldsmith, inventor,
printer, and publisher
♪ Gutenberg's method for making type is
traditionally considered to have included a
type metal alloy and a hand mould for casting
type. The alloy was a mixture of lead, tin, and
antimony that melted at a relatively low
temperature for faster and more economical
casting, cast well, and created a durable type.
♪ A metal alloy that could melt readily and cool quickly to
form durable reusable type.
♪ An oil-based ink that could be made sufficiently thick to
adhere well to metal type and transfer well to vellum or
paper.
♪ A new press, likely adapted from those used in producing
wine, oil, or paper, for applying firm even pressure to
printing surfaces.
♪ Started the Printing Revolution and is regarded as a
milestone of the second millennium, ushering in the
modern period of human history.
♪ It played a key role in the development of the
Renaissance, Reformation, the Age of Enlightenment, and
the scientific revolution and laid the material basis for the
modern knowledge-based economy and the spread of
learning to the masses.
♪ Nearly 600 years before
Gutenberg, Chinese monks were
setting ink to paper using a
method known as block printing
♪ One of the earliest surviving
books printed in this fashion is
an ancient Buddhist text known
as "The Diamond Sutra“
♪ It was created in 868 during the
Tang (T'ang) Dynasty (618-909)
in China.
♪ The full translation of the book
title is “The Diamond That Cuts
Through Illusion”
♪ The social response to the new technology introduced by
Gutenberg was multi-faceted.
♪ Emerging social climate of fifteenth century, Europe was the
dissemination of human knowledge.
♪ Information could now be distributed to a far wider audience,
much faster and at lower cost.
♪ Newspapers
♪ Magazines
♪ Books
♪ Social media
♪ A system of communications and methods of commerce that
allows various computer network to interconnect.
♪ ARPANET (Advanced Research Project Agency Network)
which established the first host-to-host network on October
29, 1969. It was created by Advanced Research Project
Agency of the U.S Department of Defense.
♪ Learning and teaching was drastically affected by the rapid
availability and transmission of information.

♪ E-mail
♪ Chat-rooms
♪ Newsgroups and;
♪ Audio and video transmission
♪ It enabled increasingly complex social organizations and
structures to emerge and prosper.
♪ Unlimited in its scope and diversity, whatever those forms
may be, it is for certain that printing will be involved.
♪ Just like the internet, new purposes and applications of
printing will continue to be invented.
♪ Humankind today is now almost connected, although with
great levels of inequality in bandwidth, efficiency, and price.

♪ With the exploitation of wireless communication in the

early century, the internet becomes the decisive
technology of the information age,
♪ People, companies, and institutions feel the
depth of this technological change, but the speed
scope of the transformation has triggered all
manner of utopian and dystopian perception.

♪ Utopia-optimistic world-view
♪ Dystopia- pessimistic world-view
♪ For instance, media often report that intense use of Internet
increases risk of;
♪ Isolation
♪ Alienation and,
♪ Withdrawal from society
♪ Hindered Students Learning
♪ “Me-centered Society”
♪ Marked by an increased focus on individual growth and a
decline in community understood in terms of space, work,
family, and ascription in general.
♪ But individuation does not mean isolation or the end of
community instead, social relationships are being
reconstructed on the basis of individual interests, values,
and projects.
♪ Today, social networking sites are preferred platforms for all kinds of
activities such as;

♪ Business and personal

♪ Sociability has dramatically increased

♪ People are increasingly at ease in the Web’s multidimensionality,

marketers, government, and civil society are migrating massively to
the networks people construct by themselves and for themselves.
♪ Melissa Tyler, a tech writer shares her wisdom the impact
of social media to our daily lives. These are as follows:
♪ The Youth
♪ The young people are the most ready to adapt and
learn to use new technologies.
♪ Spending too much on social media
♪ Being online bullies
♪ Marketing
♪ Likewise, the social media sites are ripe for marketing
endeavors as well.
♪ Companies are actually choosing to become part of
the site rather than merely buying advertising.
♪ Entertainment
♪ Reason why people are spending too much time
online.
♪ Watching videos
♪ Viewing pictures
♪ Reading stories
♪ Playing games
THANK YOU !