presents

TRADEWINDS 2010"
Trade & Logistics Symposium

UNLOCKING INDIAs TRADE POTENTIAL

TRADEWINDS 2010
THEME: UNLOCKING INDIAS TRADE POTENTIAL
India stands at a decisive moment in its growth, when development is at a crossroad, even as we stand at the cusp of a vanishing footprint in the trade frontier in the face of stiff competition from other emerging countries. As such, India needs to find greener pastures to realize its trade potential and further opportunities to expand specially in the scenario of a global slowdown. Africa, once the lost continent is the rising star whose light beckons India and promises to be the future hub to build up export momentum and economic opportunity. China has already cashed in on the latent economic prowess of the African economies. China, after having deluged the local Indian market with its low cost product varieties, seems all set to dominate the world exports. While on one hand, the Chinese goods with their low rates, wider variety, and eye catching labels are giving sleepless nights to the indigenous manufacturers, the 9+ projected growth of our economy proves Indias unwillingness to play the second fiddle. With an impressive growth in the commodities sector, Indias trade activities are projected to grow by a robust 10.5% in Fy11. The loss in revenue due to the tardiness in the procession of Indian
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policies vis--vis Chinas is vastly compensated by the rise of the educated middle class which is a huge asset to any nation. The stage seems all set for a heated battle between the two prospective superpowers. Indias growth patterns have mirrored Chinas at an average of about 8 percent per annum until the financial crisis hit, albeit coming from a far smaller base. With an economy about to break into the global top ten in terms of size (India currently is in twelfth position) the global community is both starting to take note of Indias rise and to appreciate its clout. But what remains to be seen is whether India can consolidate its position and build systems in time with the right strategies to challenge China. This symposium is an effort to further the discussion at both the macro and the micro levels and also to understand the constraints which have severely arrested our infrastructural scenario and competitive advantage in the world trade corridor.

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SESSION 1: THE RISE OF AFRICA & OPPORTUNITIES FOR INDIA
Invest in Africa, the Dark Continent? No chance, nothing but war and famine would have been the response a decade ago. Even today, negative perceptions plague the region and often mask the reality of a quietly transforming continent. In fact, it remains one of the last unrecognized growth opportunities in the world with GDP growth averaging 5.3 % in the past decade. Africas potential is huge as it is blessed with a wealth of natural resources including hydrocarbons, 60% of the worlds uncultivated arable land, abundant fresh water, and favourable demographics with the working age population projected to be the worlds largest by 2040. UNCTADs 2010 Investment Report indicated that Africas share of FDI has expanded by nearly 50% since 2000 and most notably, had declined the least among the worlds continents last year during the crisis. So the stage finally appears set for Africas take off. Ironically, the first to notice Africas potential was not the West but China. From the late 1990s, it has rapidly increased its economic engagement with Africa. Chinas interest is two-fold; extracting resources to fuel its booming
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economy and building the African infrastructure. While India has been slow to recognize Africas importance, in recent years it has worked hard to increase its own engagement with Africa. However, Indias economic presence in Africa is mostly marked by the predominance of its private sector, recent examples being Bhartis acquisition of Zain, Tata groups opening up of a hotel in Zambia and Vedantas acquisition of copper mines in the country. Beyond resources and infrastructure, India has also carved a niche in African IT & Telecom, education and health services. As Shashi Tharoor, the former Indian minister, underlined we have an opportunity to enjoy a privileged position in many African countries that we would be foolish not to develop. The session will attempt to provide an outline for the growth opportunities in Africa, how India can take advantage of these opportunities, and how it can prevail over other competitors.

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SESSION 2: INDIA vs CHINA IN THE GLOBAL MARKET
Chinas no-holds barred surge in the trade arena has cast a shadow over Indias export potential. Despite the fact that its relationship with most countries is marred by a huge trade surplus, Chinas golden run continues to storm the world and raises a threat of leaving behind its nearest competitor India by the proverbial mile. At one time, India and China competed on ex p o rt in g t h e s a me b a s ket o f manufactured goods, i.e. textiles and clothing, leather & handicraft products and light machinery. A twelve year lead as regards to economic liberalization and an export oriented trade policy has completely turned the game in Chinas favor in a manner that the sheer experience of its manufacturing industry has displaced much of Indias exports in this sector. As India begins to prepare itself for a second wave of growth in the aftermath of what has indeed proven to be a difficult financial crisis for Asia, questions are now being asked as to the extent of competition India really brings to global markets when measured up against China. While China has more than trebled its exports in Textile & Clothing, Indian exports have not gained much ground.
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Covert tactics by the Chinese to not only destroy Indias competitive advantage but also to mar our credibility is demonstrated in the fact that low quality textiles with fake Made in India labels were recovered from Nigeria and elsewhere in Africa, which were apparently exported from China. At a time when the Indian textile industry is already reeling under the effects of the global recession, efforts to reach out to the African subcontinent have been rendered futile by such devious stratagems. China is gearing up to pose a serious challenge to India not only in manufactured goods, but also in its bread and butter industry the IT & ITES sector. Chinas rapid expansion plans in the software field are ample testimony to the above threat. Is Chinas export imperialism sounding a death knell for Indian goods in the world market? How is India going to tackle Chinas ever increasing threat? Is an attempt to overtake China a futile pursuit on Indias part? This session aims to contend such issues and bring to light the roadblocks India has been facing in its quest to realize its latent trade potential.

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SESSION 3: SUPPLY CHAIN INNOVATIONS TO OVERTAKE CHINA
The contribution of supply chain to a countrys growth has assumed significant proportion in recent times. Today, an industry realizes and strives to integrate its end-to-end processes to derive cost and quality benefits and firms are aggressively scouting for locations to realize these advantages. So, India and China have emerged as key suppliers in the global supply chain. This is because they possess an educated yet inexpensive workforce, vast connectivity through road, rail, air or ocean transport and substantial official support for infrastructure development. Thus arises the pertinent question, India vs. China, vis--vis the supply chain potential. This entails a comparison of the existing physical infrastructure. In India, there is a heavy reliance on roads for transportation. Its road network of about 3 million kilometers is second only to the US while China has only a million kilometers. However, in India, only about half of the roads are paved. The roads are too narrow to allow passage of vehicles bigger than small trucks while China has five times Indias length of multi-lane highways. In 2010 alone, the Indian logistics industry is estimated to be 13% of the GDP, i.e. $20 billion and estimated to grow at a
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CAGR of 15-18%. The transportation part of supply chain contributes around 7075%, warehousing related processes around 25-20% and the balance by the 3PL and 4PL modes. It is largely driven by outsourcing activities as customers seek operational efficiency at reduced costs. But, this sector is also plagued by the absence of organized players, a fact highlighted by the latest World Bank Logistics Performance Index 2010, which ranks India at 47. Due to poor infrastructure, the cost of transportation in India is prohibitively high, but things might improve, as the Indian government has earmarked 10% of the GDP for infrastructure spending to enhance the logistical abilities of the country. The last four years have seen considerable growth in mergers and acquisitions (M&A) in logistics, ports, warehouses and container freight stations while Free Trade Warehousing Zones (FTWZ), freight stations, cold chains and captive spin-offs such as auto and retail logistics are seen as attractive targets now. Whatever the outcome, the truth remains that India has firmly established itself in the psyche of world consumers and global supply chain sourcing.

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PROGRAMME DETAILS TRADE & LOGISTICS SYMPOSIUM 2010 - EVENTS
Apart from the symposium, IIFT will also be launching two national level lead events. The competitions would be launched in association with appropriate knowledge partners in respective domains. White Paper competition This competition will be launched at an inter B-School level across India on the day of the symposium. Case Study competition This competition will be launched at an inter B-School level across India three weeks prior to the symposium. The case would be based on a live problem.

PROGRAMME STRUCTURE
Title: Unlocking Indias Trade Potential Date: 17th November, 2010 Venue: Swissotel, Kolkata
Time 09:00 10:00 AM 10:00 11:00 AM 11:00 11:15 AM 11:15 12:30 PM 12:30 01:15 PM 01:15 03:00 PM 03:00 03:15 PM 03:15 04:45 PM Details Registrations Inaugural Session Tea Break Session 1 Lunch Break Session 2 Refreshment Break Session 3

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SOME PREVIOUS KEY SPEAKERS Dr. A. P. J. Abdul Kalam, Former President of India Mr. Kamal Nath, Hon. Minister of Commerce and Industry, GOI Mr. Saugata Roy, Union Minister of State, Urban Development Mr. C. B. Bhave, Chairman, SEBI Dr. Ashok Lahiri, Chief Economic Advisor, Government Of India Mr. Vinod Rai, Comptroller and Auditor General of India Mr. S. K. Rungta, Chairman, SAIL Mr. Shane Freeman, MD, ANZ India Mr. Raj Nair, Chairman, Avalon Consulting Mr. Yogendra Sharma, CEO, Adani Logistics Mr. K.C.Chakrabarty, Chairman and MD, Punjab National Bank Mr. Vishwavir Ahuja, MD & Country Manager, Bank of America Mr. Sanjay Jain, Country Managing Director, Accenture, India Mr. Kamal Mansharamani, CEO, Birlasoft Mr. Ajay Chowdhary, Chairman and CEO HCL Infosystems Mr. Ashvin Parekh, Exec. Director, Deloitte & Touche Consulting Pvt. Ltd. Mr. Joydeep Sengupta, Global Partner McKinsey & Co. Mr. Ashvin Parekh, Partner Financial Services Ernst & Young

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OUR PREVIOUS ENDEAVOURS

2010 1) IIFT-National HR Symposium: Re-engaging the Lost Talent Key Note Address: Dr. Shailesh Thaker, International Management Consultant & HR Guru 2009 1) IIFT-CII Trade and Logistics Symposium: Unleashing the untapped potential in trading with focus on sustenance Key Note Address: Shri Saugata Roy, Union Minister of State, Urban Development 2) IIFT-NMCC Tradewinds, Manufacturing Symposium: Indian Manufacturing Industry Sustaining Growth in Turbulent Times Key Note Address: Shri S. K. Rungta, Chairman, SAIL 3) IIFT-IT Symposium: Indian IT: Opportunities in the Emerging Market Scenario Key Note Address: Mr. Som Mittal, President, NASSCOM 4) IIFT-BCCI National Finance Symposium: The Future of Investments A Quest for Value Key Note Address: Shri C. B. Bhave, Chairman, SEBI 2008 1) IIFT-Nasscom National IT Symposium: Indian IT at Crossroads, Finding New Dimensions, Exploring New Avenues Key Note Address: Dr. Debesh Das, Information Technology Minister, Government of West Bengal 2) IIFT-PHDCCI National Trade Symposium Key Note Address: Mr. Sanjeev Asthana, President Reliance Retail Guest of Honor: Mr. R. S. Sharma, Chairman Managing Director, NTPC 3) IIFT-PHDCCI National Consulting Symposium: Role of Consultants in an Emerging Knowledge Based Economy Key Note Address: Former President of India, Dr. A. P. J. Abdul Kalam 4) IIFT-ICC Tradewinds: Sustaining the Indian Growth Story Key Note Address: Mr. Sanjay Budhia, President ICC 5) IIFT-Bombay Chamber National Finance Symposium: Indian Banking - The Road Ahead Key Note Address: Mr. Vinod Rai, Comptroller and Auditor General of India 2007 1) IIFT- PHDCCI National Consulting Symposium: Changing Business Scenarios and New Frontiers in Consultancy Keynote Address: Mr Arun Maira, Chairman - Boston Consulting Group, India 2) IIFT-FICCI Finance Symposium: Financing Corporate India Growth Keynote Address: Mr M. Damodaran, Chairman - SEBI Guest of Honor: Mr Moti Lal Oswal, Chairman - Motilal Oswal Group 3) IIFT- CII National Marketing Symposium: Changing Face of Marketing in the Creative Economy Keynote Address: Mr S. K. Mishra, Regional Director, CII Emerging Trends

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INDIAN CHAMBER OF COMMERCE

Founded in 1925, ICC is the leading and only National Chamber of Commerce operating from Kolkata, and one of the most pro-active and forward-looking Chambers in the country today. Its membership spans some of the most prominent and major industrial groups in India. ICC is the founder member of FICCI. Set up by a group of pioneering industrialists led by Mr. G D Birla, the Indian Chamber was closely associated with the Indian Freedom Movement, as the first organised voice of indigenous Indian Industry. Several of the distinguished industry leaders in India, such as Mr. B M Birla, Sir Ardeshir Dalal, Sir Badridas Goenka, Mr. S P Jain, Lala Karamchand Thapar, Mr. Russi Mody, Mr Ashok Jain, Mr. Sanjiv Goenka, have led the ICC as its President. ICC is the only Chamber from India to win the first prize in World Chambers Competition in Quebec, Canada. The Chamber has a special focus upon Indias trade & commerce relations with other Countries including South & South-East Asian nations, in sync with Indias Look East Policy, and has played a key role in building synergies between India and her Asian neighbours like Singapore, Indonesia, Vietnam, Thailand, Bangladesh, and Bhutan through Trade & Business Delegation Exchanges, and large Investment Summits. ICCs North-East Initiative has gained a new momentum and dynamism, and the Chamber has been hugely successful in spreading awareness about the great economic potential of the North-East at national and international levels. Trade & Investment shows on North-East in countries like Singapore, Thailand and Vietnam have created new vistas of economic co-operation between the North-East of India and South-East Asia. The North East Initiative is also engaging with the state governments in livelihood generation by promoting indigenous products of the region through export oriented projects. ICC is also recognized as Nodal Chamber for development of North East of India by Ministry of DoNER. The Chamber also has a very strong focus upon Economic Research & Policy issues - it regularly undertakes Macro-economic Surveys/Studies, prepares State Investment Climate Reports and Sector Reports, provides necessary Policy Inputs & Budget Recommendations to Governments at State & Central levels. The Indian Chamber headquartered in Kolkata, over the last few years has truly emerged as a national Chamber of repute, with full-fledged offices in New Delhi and Guwahati functioning efficiently, and building meaningful synergies between Industry and Government by addressing strategic issues of national significance.

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INDIAN INSTITUTE OF FOREIGN TRADE

Indian Institute of Foreign Trade (IIFT) - School of International Business, a deemed university under the Ministry of Commerce, Government of India, is one of Indias premier B-schools, with a heritage of more than four decades. IIFT, through its crucial role in developing an understanding of global business dynamics, has created a 40,000 member strong alumni of International Business specialists, who have served the country as accomplished managers and expert policymakers. In light of its contributions to the global business environment, IIFT holds the coveted position of being Indias leading school of International Business. MBA (International Business), the flagship program of IIFT, is a foundation course for developing a competent cadre of business executives to meet the countrys growing requirements for trained personnel in the field of business management.

For further information please contact:

Dr. K. RANGARAJAN
Professor & Head Kolkata Campus Indian Institute of Foreign Trade J 1/14, EP & GP Black, Sector - V Salt Lake City, Kolkata - 700 091 rangarajan@iift.ac.in

Coordinators
Ankit Gupta 9804788971 ankitg_kd11@iift.ac.in Ashish Sinha 9674332081 ashish_kd11@iift.ac.in Indian Institute of Foreign Trade School of International Business New Delhi|Kolkata www.iift.edu Vikas Dhar 9804265906 vikas_kd11@iift.ac.in

Shri MUNISH BHARGAVA

Faculty Alumni Coordinator Placement & Corporate Advisor Indian Institute of Foreign Trade munish@iift.ac.in