Preliminary Program

Social | Mobile | Agile | Global:

Are You Ready?

May 30 - June 1, 2012

Marriott Crystal Gateway Arlington, VA

The SSP Board of Directors, Annual Meeting Program Committee and Education Committee are pleased to present the program for the 34th SSP Annual Meeting, Social, Mobile, Agile, Global: Are You Ready? You'll find a wide range of important scholarly publishing topics in the pre-meeting seminars, keynote, plenary and concurrent sessions, and discussion roundtables. The SSP Annual Meeting is the focal point for those engaged in scholarly communication. By bringing professionals together in an open exchange of the newest technical and industry related information, the meeting provides the highest standards in professional communication. Early registration ends on Friday, May 4, 2012, and special hotel rates apply until Wednesday, May 9, 2012, so be sure to make your plans soon to join us in Arlington.

Registration Form Completion

Online registration is easy at www.sspnet.org. If you prefer to register by mail, be sure to print out the Registration Form, complete all sections, and return it to SSP via fax or mail. Complete one form per registrantphotocopy as needed. Phone registrations are not accepted. Please indicate your session preferences so we can place the session in an appropriately-sized room. Tickets will not be issued for these sessions, and seating is on a first-come, first-served basis. Tickets will be issued for the pre-meeting seminars and are required for admittance to these events. Some seminars have limited capacity; register early to ensure your participation. Students must include a copy of their student identification with their Registration Form in order to receive the student registration rate. If you are under 18 years of age, a parent must sign the parent/guardian consent on the Registration Form.

Membership
Not an SSP member? Why wait? Join SSP now and save up to $100 on your registration fees for the Annual Meeting. Go to the SSP website at www.sspnet.org and join the more than 1,000 industry professionals who have made SSP the premier organization for those in the scholarly communication field. Already a member but havent renewed? You can join or renew your membership online at www.sspnet.org at the same time you register for the meeting.

We look forward to seeing you!

General Information
Please take a moment to review the following registration policies and procedures to avoid any delays in your registration processing for the 2012 Annual Meeting.

Early Bird Discounts

Registration forms submitted via mail must be postmarked on or before Friday, May 4, 2012 to receive the discounted fees. Registrations submitted via fax or the Internet must be received by 11:59 pm (Mountain Daylight Time) on May 4, 2012.

Registration Fees
Registration for the SSP Annual Meeting includes general sessions, concurrent sessions, entry to the Exhibit Hall, conference materials, breakfasts and lunches on Thursday and Friday, and receptions on Wednesday and Thursday. One-day registrants may attend the aforementioned events for that day only. The pre-meeting seminars on Wednesday require separate registration. The fees for these events are listed on the Registration Form. Registration fees are based on your SSP membership status. Your membership must be current or in process to receive the member registration rates. You may join or renew at the same time you register for the meeting.

Payment
Payment in full must be submitted at the time you register. Fees may be paid in U.S. dollars (payable to SSP) by check, American Express, VISA, Discover, or MasterCard. Registrations received after May 18, 2012 will be processed on-site, and your name will not be included on the attendees list.

Methods of Registration
Please choose only one of the following methods to register for the 34th SSP Annual Meeting: Via the Internet: Register online at www.sspnet.org. By fax: If you are paying for your registration with a credit card, complete the printable Registration Form and fax it to 303-422-8894. This number is available 24 hours a day. By mail: Send your completed Registration Form with payment to SSP, 10200 West 44th Avenue, Suite 304, Wheat Ridge, CO 80033-2840. On-site in person: If you are unable to register before the May 18, 2012 deadline, you may register on-site at the Registration Desk.

General Information continued

Confirmation
Registration confirmation will be sent to all registrants within 10 business days. If you do not receive confirmation, please call the Member Services Department at 303-422-3914.

Accommodations, Travel Assistance and Transportation Options

The 34th SSP Annual Meeting will be held at the Marriott Crystal Gateway, 1700 Jefferson Davis Highway, Arlington, Virginia. Newly renovated, the hotel offers exceptional accommodations, complimentary WiFi in the lobby and multiple dining options. The hotel is surrounded by Arlingtons best shopping and dining at the Crystal City shops and The Fashion Centre at Pentagon City. The Crystal City Metro stop can be accessed from the lobby, allowing guests to reach the best museums, monuments and attractions in the surrounding area. The Marriott Crystal City is conveniently located one mile from Washington Reagan National Airport (DCA). A special rate of $245 single/double (plus applicable taxes) has been arranged. The reservation cut-off date is Wednesday, May 9, 2012; thereafter, the hotel will accept reservations on a space-available basis only at the current market rate.

Cancellation and Refund Policy

Written requests for registration refunds or cancellations must be dated on or before May 4, 2012. Annual Meeting registrations will be refunded less a $50 processing fee. Applicable refunds will be processed following the meeting. No refunds will be made for requests submitted after May 4, 2012. Refunds will not be made for no-shows. SSP reserves the right to cancel any event due to insufficient registration or any unforeseen circumstances.

Badges and Meeting Registration Materials

Attendees who register in advance may pick up their badges and registration materials at the Registration Desk. At that time, you will receive valuable information about your annual meeting participation, including ribbons, tickets (for applicable events), the final meeting program, the Exhibit Hall guide, a location map with names of meeting rooms, and other SSP information.

To make your hotel reservations

Reserve online through the SSP website or dial 1-800-228-9290 or 1-703-920-3230. Please be sure to mention that you are attending the SSP Annual Meeting in order to receive the special rate. For travel assistance, contact Gail Kooima at Wee Travel at gail@weetravel.net or 800-327-4006. Please identify yourself as a SSP attendee. Visit www.sspnet.org for additional information on traveling to Arlington.

SSP Exhibit Hall

The SSP Annual Meeting offers attendees the opportunity to explore new ideas in product and service technology. Our exhibitors are committed in their support of SSPs membership and invite you to visit their booths, ask questions, and take advantage of their industry expertise. If you are interested in exhibiting at this years Annual Meeting, please visit our Exhibitor Information page at www.sspnet.org.

Getting to Arlington
RONALD REAGAN WASHINGTON NATIONAL AIRPORTDCA Hotel direction: 1 mile(s) South Driving directions: Depart toward S. Smith Blvd. Take ramp right and follow signs for George Washington Memorial Parkway North. Take ramp right for I-395 South toward Richmond. At exit 8C, take ramp left for US-1 South toward Alexandria / Pentagon City / Crystal City. Turn right onto 15th Street S. then turn left onto S. Eads Street. Complimentary Shuttle from Reagan Washington National Airport from 6:05 a.m. to 11:00 p.m., pickup locations are the A Gates and Doors 5 and 9, in the B and C Concourse Lower Level. Blue and Yellow Metro Lines, fee: $1.50 USD (one way) Estimated taxi fare: $7.00 USD (one way)
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Accommodations, Travel Assistance and Transportation Options continued (continued)

WASHINGTON DULLES INTERNATIONAL AIRPORTIAD Hotel direction: 28 mile(s) SW Driving directions: Exit the airport onto the Dulles toll road and proceed to Interstate 66 East. From Interstate 66 East exit onto Route 110 South and follow the signs to US Highway 1 South. Continue on US Highway 1 South to the 15th Street exit and turn right at the end of the off ramp. At the first traffic light turn left onto South Eads Street and the hotel is one half mile on the left. NOTE: No shuttle service provided. Courtesy phone available Alternate transportation: Washington Flyer; fee: $45 USD (one way) ;reservation required Estimated taxi fare: $70 USD (one way) BALTIMORE/WASHINGTON INTERNATIONAL THURGOOD MARSHALL AIRPORTBWI Hotel direction: 55 mile(s) SE Driving directions: Take Interstate 195 West. Merge onto Interstate 95 South towards Washington DC then Interstate 95 South towards Richmond. After crossing the Potomac River via the Woodrow Wilson Bridge, take the second exit onto Route 1 North. Follow Route 1 North to Crystal City and turn left onto 20th Street. At the next traffic light turn right onto South Eads Street. The hotel is 1.5 blocks on the right NOTE: No shuttle service provided. Courtesy phone available Alternate transportation: Super Shuttle; fee: $6 USD (one way); reservation required Estimated taxi fare: $90 USD (one way) DRIVING DIRECTIONS: From New York: Take Interstate 95 to Interstate 495/Interstate 95 South towards Richmond. After crossing the Woodrow Wilson Bridge, take the second exit onto Route 1 North. Follow Route 1 to 20th Street. Turn left and at the first traffic light turn right onto South Eads Street. The hotel is 1.5 blocks on the right. From Richmond: Take Interstate 395 North to exit 8C for Crystal City. Turn left onto Army Navy Drive then right onto South Eads Street. The hotel is three blocks on the left. *** For GPS mapping, use 1601 South Eads Street as the hotels address. OTHER TRANSPORTATION: Bus Station Washington Greyhound Station 5 mile(s) NE Subway Station Crystal City (0.1 mile(s) E) Train Station Union Station (4 mile(s) NE) Virginia Railway Express (1 mile(s) E)

Exhibit Schedule
(NON-COMPETING HOURS!)

Attendee Lists
In an effort to be more environmentally conscious, the attendee list will be e-mailed to all registered attendees prior to the start of the annual meeting. Please download the PDF file and bring a copy with you to the meeting, if so desired. Copies will NOT be provided in the attendees registration packets.

Wednesday, May 30, 2012

Set Up: Reception/Exhibits Open: Noon 5:00 p.m. 6:45 p.m. 8:00 p.m.

Thursday, May 31, 2012

Exhibits Open: Break/Exhibits Open: Lunch/Exhibits Open: Exhibits Open: Reception/Exhibits Open: Prize Drawing: 7:30 a.m. 8:45 a.m. 10:15 a.m. 10:45 a.m. 12:15 p.m. 2:00 p.m. 3:30 p.m. 4:00 p.m. 5:30 p.m. 7:00 p.m. 6:30 p.m.

SSP Contact Information

All inquiries concerning the Annual Meeting or membership should be directed to: Society for Scholarly Publishing 10200 West 44th Avenue, Suite 304 Wheat Ridge, CO 80033-2840 Phone: 303-422-3914 Fax: 303-422-8894 Email: info@sspnet.org Website: www.sspnet.org

Friday, June 1, 2012

Exhibits Open: Break/Exhibits Open: Lunch/Exhibits Open: Dismantle: 7:30 a.m. 8:45 a.m. 10:15 a.m. 10:45 a.m. 12:15 p.m. 2:00 p.m. 2:15 p.m. 3:30 p.m.

Schedule at a Glance
Tuesday, May 29, 2012
5:30 p.m. 7:00 p.m. Registration Open

Wednesday, May 30, 2012

7:00 a.m. 6:30 p.m. 8:00 a.m. 12:00 p.m. Registration Open Seminar 1: The Evolving Mobile Publishing Ecosystem Seminar 2: Applying Unique Identifiers to Understand and Establish Influence Seminar 3: A Comprehensive Overview of the China Market, from Author to Reader Networking Luncheon (Seminar Attendees Only) Seminar 4: The Impact of E-Books on Scholarly and Professional Publishing Seminar 5: Open Access & Peer Review Seminar 6: Publishing in 2012Where Does Copyright Fit In? Integrating Copyright Strategy with Multimedia, Global Rights, and Policy Setting Opening Keynotes: Synthesizing New Forms of Scholarly CommunicationDan Cohen, Associate Professor, Department of History and Art History and Director, Roy Rosenzweig Center for History and New Media at George Mason University The Business of Social and MobileLarry Schwartz, co-founder and President of Newstex Opening Reception/Exhibitor Marketplace Opens

12:00 p.m. 1:00 p.m. 1:00 p.m. 5:00 p.m.

5:15 p.m. 6:45 p.m.

6:45 p.m. 8:00 p.m.

Thursday, May 31, 2012

7:00 a.m. 5:30 p.m. 7:30 a.m. 8:45 a.m. 8:45 a.m. 9:00 a.m. 9:00 a.m. 10:15 a.m. 10:15 a.m. 10:45 a.m. 10:45 a.m. 12:15 a.m. Registration Open Continental Breakfast/Exhibitor Marketplace New Member/First-Time Attendee Breakfast Welcome to the SSP 34th Annual Meeting Plenary Session: The Rise of Networked InformationLee Rainie, Director of the Pew Research Centers Internet & American Life Project Break/Networking/Exhibitor Marketplace Concurrent Session 1: 1A: Whats the Use of Social Media? How Publishers Can Act on Social Data & Insights to Develop Brands, Relationships, and Products 1B: Don't Forget the Little Publisher 1C: Discovery Beyond Google 1D: One World, Many Copyrights: Comparisons and Tips on Navigating among Them 1E: Do Academic Libraries have a Role as Publishers? Luncheon Roundtable Discussions/Exhibitor Marketplace Open

12:15 p.m. 2:00 p.m.

continued

Schedule at a Glance continued

2:00 p.m. 3:30 p.m. Concurrent Session 2: 2A: Do They Really "Like" Me? -- Friends, Fans, and Followers: Why Publishers Should Care About Social Media 2B: Moving Beyond Print, Desktop, and Web Legacies to Mobile by Extension, Expansion, and Experimentation 2C: User Experience in the Age of the Unbounded Web: The Tallest Pony Doesnt Cut it any Longer 2D: Juggling Agile: Global and Customers Needs 2E: Publishers! What are They Good For? Break/Networking/Exhibitor Marketplace Concurrent Session 3: 3A: The 21st Century Research Landscape: Emerging Trends in User Needs 3B: Do We Need an App for That? Mobile Options in Scholarly Publishing 3C: Agile Organizations, Agile Content 3D: Reaching a Global Audience: Translation, Transnational Research, and Non-native Speakers 3E: COUNTER 4: Data that Really Counts! Networking Reception/Exhibitor Marketplace Prize Drawing in Exhibitor Marketplace

3:30 p.m. 4:00 p.m. 4:00 p.m. 5:30 p.m.

5:30 p.m. 7:00 p.m. 6:30 p.m.

Friday, June 1, 2012

7:00 a.m. 3:00 p.m. 7:30 a.m. 8:45 a.m. 8:45 a.m. 10:15 a.m. Registration Open Continental Breakfast/Exhibitor Marketplace Mentoring Breakfast Concurrent Session 4: 4A: Risk vs. Reward: Exposing Proprietary Content in an Open Fashion 4B: Making Semantics Work 4C: A Primer on Open Access PublishingLessons from the Field 4D: Free and Discounted Journal Access Programs for Developing Economies 4E: To Disappear, or Not to Disappear: How to Avoid Dropping Out of Search Services During a Journal Transition Break/Networking/Exhibitor Marketplace Concurrent Session 5: 5A: Username UnknownThe Lack of Social Integration in Scholarly Websites 5B: Start-ups and Scholarly Publishing (Round 2) 5C: Making eBooks Easier: Agreeing on Standards for an eBook Environment 5D: Broaden your Borders: Market Trends and Opportunities in China, India, and Brazil 5E: Chat with LibrariansThe Sequel Networking/Awards Luncheon/Exhibitor Marketplace Annual Business Meeting Closing Plenary Session: The Best of the Scholarly Kitchen: The Second Course!

10:15 a.m. 10:45 a.m. 10:45 a.m. 12:15 p.m.

12:15 p.m. 2:00 p.m. 2:00 p.m. 2:30 p.m. 2:30 p.m. 3:30 p.m.

Track Legend: I Social

I Mobile

I Agile

I Global

I Industry

About SSP
Innovative People Advancing Scholarly Communications
The mission of SSP is to advance scholarly publishing and communication and the professional development of its members through education, collaboration, and networking among individuals in this field.
SSP Membership Provides the Following Benefits:
Discounted registration fees for the SSP Annual Meeting, where hundreds of scholarly publishing professionals meet to learn about current and emerging trends, to view product and service exhibits, and to network with colleagues Discounted fees to attend SSP Educational Seminars, held periodically throughout the year in a number of locations and via the Web Networking and problem-solving opportunitiesat discounted registration ratesthrough participation in the IN Conference Free online access to Learned Publishing, which we cosponsor with ALPSP The on-line Member Directory, containing contact information for all members and indexes by organization and geographical location Periodic news and information via e-mail to keep members up-to-date on news and information in the field, upcoming activities, and more Links to valuable, relevant sites and other important information via the www.sspnet.org The chance to network with colleagues in SSP and other organizations, and to help determine SSPs future development through volunteer service on committees, such as education, membership, and annual meeting programming

10200 W. 44th Avenue Suite 304 Wheat Ridge, CO 80033-2840

Social | Mobile | Agile | Global:

Are You Ready?

May 30 - June 1, 2012

Marriott Crystal Gateway Arlington, VA

Social | Mobile | Agile | Global:

Are You Ready?

Registration
Register online at www.sspnet.org or Fax: 303-422-8894 (Duplicate for additional registrants)

May 30 - June 1, 2012

Marriott Crystal Gateway | Arlington, VA

Name: ____________________________________________________________________________________________
FIRST LAST

Title: _____________________________________________________________________________________________ Company: _________________________________________________________________________________________ Address: ___________________________________________________________________________________________ Is this address: I Home I Business (This address will appear on the meeting attendee list) City: __________________________________ State/Province: _____ Zip/Postal Code:_________ Country: ________ Phone: _________________________________________ Email: ___________________________________________ I am a: I First-Time Attendee I need: I Vegetarian Meal I Gluten-free Meal REGISTER ME FOR: PRE-MEETING I a.m. Seminar I p.m. Seminar I Full Meeting I Librarian/Student/Retired One Day Only: I Thursday, 5/31 I Friday, 6/1
I New Member I Speaker I Moderator

I Vegan Meal I Kosher Meal I Special Assistance (Call: 303-422-2914)

MEMBER* $199 $199 $605 $310 $360 $249 $249 $685 $360 $410

NON-MEMBER
AFTER MAY 4

BY MAY 4 SEMINARS (Please mark seminar selections on the following page.)

AFTER MAY 4 BY MAY 4

$249 $249 $755 $360 $385

$299 $299 $805 $410 $435

All registrations received after May 18, 2012 will be processed onsite at the annual meeting. *Three or more registrants from the same organization take a $50 discount ($25 discount for three or more SSP Librarian/Student members from same institution) off the full meeting fees for each registrant. All registration forms must be submitted at the same time.

*Discount: Seminar Fee Total: Registration Fee Total: Total Amount Due: METHOD OF PAYMENT:
I Check #___________ I VISA I MasterCard I American Express I Discover

$_______________ $_______________ $_______________ $_______________

Card Number: ______________________________________________________ Exp: __________________________ Name on Card: _____________________________________________________________________________________ Signature: _________________________________________________________________________________________

Registration (continued)
Please tell us the sessions you plan to attend: (This information helps us to plan for room size.)

Wednesday, May 30, 2012

PRE-MEETING SEMINARS (Note: Fee includes networking lunch) 8:00 a.m. 12:00 p.m. I Seminar 1The Evolving Mobile Publishing Ecosystem I Seminar 2Applying Unique Identifiers to Understand and Establish Influence I Seminar 3A Comprehensive Overview of the China Market, from Author to Reader 12:00 p.m. 1:00 p.m. I Networking Lunch (seminar attendees only) 1:00 p.m. 5:00 p.m. I Seminar 4The Impact of E-Books on Scholarly and Professional Publishing I Seminar 5Open Access & Peer Review I Seminar 6Integrating Copyright Strategy with Multimedia, Global Rights, and Policy Setting 5:15 p.m. 6:45 p.m. I Opening Keynotes: Synthesizing New Forms of Scholarly CommunicationDan Cohen The Business of Social and MobileLarry Schwartz 6:45 p.m. 8:00 p.m. I Opening Reception

4:00 p.m. 5:30 p.m. I Session 3AThe 21st Century Research Landscape: Emerging Trends in User Needs I Session 3BDo We Need an App for That? Mobile Options in Scholarly Publishing I Session 3CAgile Organizations, Agile Content I Session 3DReaching a Global Audience: Translation, Transnational Research, and Non-native Speakers I Session 3ECOUNTER 4: Data that Really Counts! 5:30 p.m. 6:45 p.m. I Networking Reception

Friday, June 1, 2012

7:30 a.m. 8:45 a.m. I Continental Breakfast I Mentoring Breakfast 8:45 a.m. 10:15 a.m. I Session 4ARisk vs. Reward: Exposing Proprietary Content in an Open Fashion I Session 4BMaking Semantics Work I Session 4CA Primer on Open Access Publishing Lessons from the Field I Session 4DFree and Discounted Journal Access Programs for Developing Economies I Session 4ETo Disappear, or Not to Disappear: How to Avoid Dropping Out of Search Services During a Journal Transition 10:45 a.m. 12:15 p.m. I Session 5AUsername UnknownThe Lack of Social Integration in Scholarly Websites I Session 5BStart-ups and Scholarly Publishing (Round 2) I Session 5CMaking eBooks Easier: Agreeing on Standards for an eBook Environment I Session 5DBroaden your Borders: Market Trends and Opportunities in China, India, and Brazil I Session 5EChat with LibrariansThe Sequel 12:15 p.m. 2:00 p.m. I Networking/Awards Luncheon 2:00 p.m. 2:30 p.m. I Annual Business Meeting 2:30 p.m. 3:30 p.m. I Closing Plenary Session: The Best of the Scholarly Kitchen: The Second Course!
Cancellations received in writing by May 18, 2012 will be issued a refund less a $50 processing fee. NO REFUNDS FOR CANCELLATIONS AFTER MAY 18, 2012. SSP reserves the right to cancel any session. In the unlikely event of cancellations, SSP is not responsible for any costs, damages, or other expenses of any kind, including ad without limitation, transportation and/or hotel costs incurred by registrant. Speakers subject to change without notice. Send this form with payment to: SSP Meeting Registration 10200 W. 44th Ave., #304 Wheat Ridge, CO 80033-2840 OR Fax: 303-422-8894 Questions? Phone: 303-422-3914
SORRY, WE CANNOT ACCEPT PHONE REGISTRATIONS.

Thursday, May 31, 2012

7:30 a.m. 8:45 a.m. I New Member/First-Time Attendee Breakfast I Continental Breakfast 8:45 a.m. 10:15 a.m. I Plenary Session: The Rise of Networked Information Lee Rainie 10:45 a.m. 12:15 p.m. I Session 1AWhats the Use of Social Media? How Publishers Can Act on Social Data & Insights to Develop Brands, Relationships and Products I Session 1BDont Forget the Little Publisher I Session 1CDiscovery Beyond Google I Session 1DOne World, Many Copyrights: Comparisons and Tips on Navigating among Them I Session 1EDo Academic Libraries have a Role as Publishers? 12:15 p.m. 2:00 p.m. I Luncheon Roundtable Discussion 2:00 p.m. 3:30 p.m. I Session 2ADo They Really Like Me?Friends, Fans, and Followers: Why Publishers Should Care About Social Media I Session 2BMoving Beyond Print, Desktop, and Web Legacies to Mobile by Extension, Expansion, and Experimentation I Session 2CUser Experience in the Age of the Unbounded Web: The Tallest Pony Doesnt Cut it any Longer I Session 2DJuggling Agile: Global and Customers Needs I Session 2EPublishers! What are They Good For?