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Marketing Environment Worksheet

The document outlines a worksheet for a lesson on the marketing environment, focusing on both micro and macro factors that influence marketing planning. It includes sections for identifying customers, competitors, suppliers, intermediaries, and publics in the micro environment, as well as political, economic, social, technological, environmental, and legal factors in the macro environment. Additionally, it prompts students to analyze how chosen micro and macro factors affect marketing strategies and prepares them for a presentation.

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26 views1 page

Marketing Environment Worksheet

The document outlines a worksheet for a lesson on the marketing environment, focusing on both micro and macro factors that influence marketing planning. It includes sections for identifying customers, competitors, suppliers, intermediaries, and publics in the micro environment, as well as political, economic, social, technological, environmental, and legal factors in the macro environment. Additionally, it prompts students to analyze how chosen micro and macro factors affect marketing strategies and prepares them for a presentation.

Uploaded by

unowsleepyhead
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

■ Worksheet: The Marketing Environment

Lesson: Principles of Marketing


Topic: Micro and Macro Environment in Marketing Planning

Group Members: ________________________


Company/Brand Chosen: ________________________

Part A – The Micro Environment


1. Customers – Who are they? What do they expect?
2. Competitors – Who are the main rivals? How do they compete?
3. Suppliers – Who provides resources? Are there challenges?
4. Intermediaries – How do products reach customers?
5. Publics – Any groups that influence perception (media, NGOs, local community)?

Part B – The Macro Environment


1. Political (laws, government policies)
2. Economic (inflation, unemployment, income levels)
3. Social (culture, demographics, lifestyle trends)
4. Technological (new innovations, digital tools)
5. Environmental (climate change, sustainability)
6. Legal (regulations, consumer protection laws)

Part C – Influence on Marketing Planning


Micro factor chosen:
How it affects marketing:
Macro factor chosen:
How it affects marketing:

Part D – Presentation Prep


1.
2.
3.

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