PREM

7 TEAMS

7 TEAMS
SUNDAY NIGHT

PREMIERE ORLANDO

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7:00 pm Cocktails 8:00 pm Showtime

Sunday June 3rd, 2012 Premiere Show Theatre, Orlando

(101 to 103) Sponsor Tickets (not available at this time) (104-106) (201-203)

who has what it takes to 7 TEAMSwin?

SUNDAY NIGHT
PREMIERE ORLANDO

Theatre $35 Each Balcony $20 Each

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SUNDAY NIGHT

SUNDAY NIGHT

the winn You choose ORLANDO er! PREMIERE

PREMIERE ORLANDO
tickets- $20/$30 7:00 pm cocktails | 8:00 pm showtime

On Sunday, June 3rd, seven young teams under the age of 30 will compete for their chance to win the very first RAW title, $10,000 and the cover of our BTC Magazine.
their first challenge?
Stars arent born. Stardom only comes with hard work, unflagging energy, relentless drive and insane talent. We created RAW to uncover and discover the talent of our future. We challenged our sponsors to seek out their best young hopefuls, bring them together and let the creative magic unfold. Seven teams, handpicked by the industrys top mentors from the most promising new talent in salons from L.A. to New York to Toronto. Brought together to conceive, create and execute a hair show so revolutionary, so unique, so memorable, it will earn each member a place among the brightest stars in beauty. Lights. Dancers. Costumes. Makeup. Hair. All must be unforgettable; all must be nothing less than perfection. Thats what it takes to rule RAW! Theyre giving their hearts, souls, blood, sweat, guts and talent. And on June 3, theyll find out if they gave enough to win. To be hailed as the best up-and-coming stylists in the beauty industry. We guarantee its going to be unforgettable. At the end of the evening we will introduce the world to the beauty industrys most talented team of rising starsand the first hairstylists in history to take home the RAW grand prize! Good luck teams! Mary

Create the best hair show of the night.

their second challenge?

Have the guts to be critiqued by a live judging panel in front of thousands of viewers.

who will win?

You decide. Youre the final judge.

it all takes place on

Sunday night, June 3rd Premiere Orlando 7:00 pm Cocktails 8:00 pm Showtime

Founder, behindthechair.com

Ken Paves

Garren

how is the winner chosen?

By You...and Our Panel of Celebrity Judges

ken pavesthe nurturer

Kind and generous, Ken will find something positive in every performance. His A-list clients value not only his hair skills but also his nurturing personality. But dont think hes going to be a pushover. His standards are high and hell expect the competitors to do what it takes to win!

Kens credentials: Victoria Beckham, Jennifer Lopez, Jessica Simpson and Lady Gaga; Vogue, Marie Claire, Elle, Harpers Bazaar, and Allure; Hair Department Head for The X-Factor; creator of Hairdo Clip-In Extensions.
Ellen Rakieten Garren

Ken Paves

Please share three important success tips for the RAW teams.
1. Dont worry about anyone else. Do YOUR thing and dont look back or sideways! 2. Color outside of the lines. Dont go for the usual. Strive for something no one has seen. 3. Dont give a thought to what anyone else says. OWN it and stand behind whatever you create. Its a competition, but art is subjective. Who would have wonPicasso or Chagall?

Judging criteria:

Our judges and everyone in the audience will be asked to judge on the following criteria to determine the winner. Best Overall Hair (cut, color and style) Best Overall Look (hair, makeup, wardrobe) Best Overall Production (using video, lights, music, choreography to produce a compelling show) Best Overall Concept (uniqueness in overall concept and entertainment)

If you were competing, how would you prepare?

I would close my mind off from anything I had seen before. I would avoid my usual references or places of inspiration. I like to look where no one else is looking; if I dont, Ill just see what they see. Life is a production. Real art doesnt come from people who can afford to buy all the right pieces. Thats easylike a puzzle. Creativity is making something out of nothing. That is pure magic.

If you were mentoring a team, how would you prepare them for RAW?

our Voting Breakdown: teXt Voting rules:

50% Audience Text Voting: Our theater audience and at-home viewers 50% Celebrity Judges: Ken Paves, Garren and Ellen Rakieten

I would encourage my team to dig deep and come up with something we have never seen before. I would tell them not to hold back, to look at this not as hair but as ART and the stage is the THEATRE. RAW is their Paris runway, their Broadway stage, their Grammys red carpet so make it count. Then I would tell them to kick some ASS!!

Get ready to choose the winner. Just like other competition shows, our text voting lines will be open after all teams have performed! You will be able to text your votes for a 10-minute period following the last team presentation.

when working on a set with X-factor contestants or with artists like Jennifer lopez, Jessica simpson or lady gaga, what are the key elements to consider and how does hair play a role?

NOW lets meet the judges...

Every production is a story and a journey. It must make us want to be part of it, leave us wanting more! Lights, music, wardrobe, makeup, choreography, models, pyro...whatever it takes. The lights go on and off, the music does too, but the hair is part of the artist on the stage. Its part of who they are and it can make or break their confidence. Its hugely important!

To order tickets: behindthechair.com/raw | Watch LIVE Webcast Sunday, June 3rd, 8:00 ET | behindthechair.com/rawlive

To order tickets: behindthechair.com/raw | Watch LIVE Webcast Sunday, June 3rd, 8:00 ET | behindthechair.com/rawlive

garrenthe perfectionist

With his vast experience and discerning eye, Garren is our professor of hair. His knowledge of the history of hair and fashion is encyclopedic. Hell coolly study every detail and his judging will be uncompromisingto say the least!

ellen rakietenthe scout

Garrens credentials: Madonna, Victoria Beckham,

Scarlett Johansson, Audrey Hepburn; Dolce & Gabbana, Prada, Louis Vuitton, Marc Jacobs, Versace, Christian Dior, Anna Sui, Calvin Klein; owner Garren New York salon; Behind the Cover columnist for behindthechair On Paper.

She spent 25 years as executive producer for Oprah, the most legendary and demanding woman in television, and during her tenure, she spotted a number of unknowns (Dr. Oz anyone?) and turned them into celebrities. She knows exactly what it takes to be a starand shell be looking for those qualities on the RAW stage. Stay tunedlives will be changed!

Ellens credentials: Emmy-award winning producer for

I entered a hair competition in my home town of Buffalo, NY in 1969. Christiaan, who was working for the Bergdorf Goodman salon at the time, was the judge. Christiaan is a legendhe worked with Calvin Klein and Yves St. Laurent, he hung out with Grace Jones in the 80s, he created the undercut. I won first place. Seven years after that competition, I had my first Vogue cover and found myself in Paris, working on collections for the best designers in the world.

did you ever compete in something that changed your life?

The Oprah Winfrey Show; developed shows for Dr. Oz., Nate Berkus, Rachel Ray and Dr. Phil; partnered with Jerry Seinfeld to produce The Marriage Ref; currently has several shows in production.

Why did you sign on as a RAW judge?

Oprah and I were pioneers in the area of makeovers. And while I love production, if I wasnt a producer, I would be in fashion or design. Plus, I love the feeling of discovering new talent.

What three tips for success would you like to offer to the RAW teams?

what did you learn as oprahs executive producer?

Share three tips for the teams.

1. Dont lose sight of the fact that its a hair competition. The hair has to stand out in a way that fits with the choreography, the makeup, and the costumes. 2. When you divvy up the chores, dont let feelings get in the way. The best colorist should direct the color. The best cutter should direct the cuts. Let the strongest person lead the way. Work as a team, but take advantage of the individual strengths on your team. And make sure to leave your attitude at home. If youve stayed up all night putting waves in hairpieces and you get to the set and its clear that straight pieces will work better, you cant get upset. 3. Choose the models that will best portray your vision. Its up to your models to give the audience and the judges a clear idea of your message. They have to engage and connect. This is huge. They have to communicate life. Its at least half of what well be looking at.

The mission statement for every Oprah show was: Uplift. Inform. Enlighten. Entertain. If we checked all those boxeswith music, lighting, a great performance, entertainmentit was a great show. 1. This is a once-in-a-lifetime opportunity, so bring your game. Dont eat, dont sleep. Ive stayed up for days getting a show perfect. Theres no tired and no complaining. 2. Have a clear vision and dont second guess it. TV shows and films get into trouble when they start second guessing and changing the vision. That leads to a mess. Settle on the vision and hit it out of the park. 3. I started my career in a time when 190 talk shows came and went. Our mantra was never look over your shoulder. If you do, you lose your step and get overtaken. So forget about what other teams are doing and just focus on doing your best work.

What pitfalls should the teams avoid?

What pitfalls should the teams avoid?

1. Dont fail to focus. Dont overdo. Pick your message and stick to it. Dont have too many things going on. 2. Dont miss a single detail. The sets, the music, the modelseverything has to be flawless. Its like doing a fashion shoot or a fashion showall of the components have to come together to make a fabulous picture or show. There must be continuity and thats what Ill be looking for. But again, in the end, it has to be about the hair. 3. Dont fail to figure out the memorable moment. Something must grab us, make us stop and remember your team above all the rest.

1. Dont fall into any kind of drama, backstabbing, cattiness, hysteria. Keep it together, especially when youre tired. Keep your eye on the prize. 2. Dont try to accomplish too much. If youre going to go with an orange and pink and purple hair concoction, great, but dont also try to do a 70s shag. Dont try to hit too many nails or youll be all over the place.
3. Go for the wow, jaw-dropping factor, but dont let things drift into garish territory. Its hard to reinvent the wheel when so many amazing things have been done, but try not to be derivative.

To order tickets: behindthechair.com/raw | Watch LIVE Webcast Sunday, June 3rd, 8:00 ET | behindthechair.com/rawlive

To order tickets: behindthechair.com/raw | Watch LIVE Webcast Sunday, June 3rd, 8:00 ET | behindthechair.com/rawlive

what it takes to Be raw

Seven manufacturer team sponsors each embarked on a search to assemble a team of the most promising future platform stars. These were their rules: 1. Each RAW team could be assembled from one salon, combined salons or cosmetology schools in North America. 2. Official RAW team members can include up to six hairstylists/ haircolorists who must be 30 years old or under as of June 3, 2012. 3. Official RAW team members may be supported by hair assistants and makeup artists, each of whom must be 30 years of age or under. 4. Teams may include a wardrobe stylist and choreographer who do not have to meet the 30 years of age or under requirement. 5. All pre-show and day of show hair and haircolor must be done by the official, 30 or under team members.

Team Aveda: Tough on the outside, talented through and through.

Team TIGI: One tight-knit salon team, selected for massive creativity and drive.

NOW lets meet the RAW teams...

Team Farouk: Two words: Girl Power! Lets hear it for these feisty gals.

for MATRIX

Team P&G Salon Professional: aka Team I.C.A.N. (Integrity. Courage. Ambition. Next.) Yes they can.

Team Matrix: Powered by love and imagining all they can be.

Team jcp salon for Matrix: Out to show the world the new face (and talent) of jcpenney.

Team Schwarzkopf: Three hot hairstylists from three fashion capitolsNew York, LA, Toronto. Its on!

To order tickets: behindthechair.com/raw | Watch LIVE Webcast Sunday, June 3rd, 8:00 ET | behindthechair.com/rawlive

To order tickets: behindthechair.com/raw | Watch LIVE Webcast Sunday, June 3rd, 8:00 ET | behindthechair.com/rawlive

not Team mantra: If its ! strong, its wrong

Joey hooten
age: 27 | hometown: Grand Rapids, MI salon: Van Michael Salon Virginia Highlands, Atlanta, GA signature move: Editorial color. weapon of choice: Aveda Enlightener. career highlight (so far): Coloring hair for a Tim Hartley show. if she werent doing hair, she would be: A globe-trotting photographer. best lesson learned: Use rejection as motivation and inspiration.

sadie salisbury
age: 29 | hometown: Rockford, IL salon: Van Michael Salon Sandy Springs, Atlanta, GA personal style: Classic French. training strategy: Juicing and weekly meetings with our mentors. best lesson learned so far: Always be kind; you never know when youll need someones help. first thing shell do if she wins: Eat a cake! three words that describe her: Silly, smart, seductive.

ginger rowland
age: 29 | hometown: Snellville, GA salon: Van Michael at the Forum, Norcross, GA training strategy: I dont have to trainI was born ready! inspired by: Vintage science fiction. weapon of choice: Aveda Control Force and a styling wand. most challenging client? I can take on any challenge; my clients love me! first thing shell do if she wins: Buy a new suitcase.

meet the mentors:

Van Council, Daniel Holzberger
Its twice as nice at Avedathey have two mentors committed to coaching their team to the top. Van Council, owner of Van Michael Salons, brings his business acumen and a heap of titles and industry awards. Daniel Holzberger, Creative Director of Van Michael Salons, has worked with some of the worlds best photographers and earned a North American Hairstyling Award win. Put them together, and you have one lean, mean, award-winning machine!

Why this team? All the members have been with Van Michael Salons for seven years or more, Van says. They have shown unique creativity in their work and great attitudes. How do you recognize young talent? We promote them, Daniel says. We have them do technical demos and give them the opportunity to be the next generation.

They love tattoos and black clothing, so it would be easy to characterize Team Aveda as intimidating. (And thats probably the point!) But underneath those tough exteriors are worldly young stylists with deep passion for hair and the drive to succeed. Now the question is: Will that drive take them to the front of the pack at the finish line?

my personality is most like Zooey Deschanels character in because she is innocent and optimistic.

stephanie kolb
age: 28 | hometown: Wilmington, NC salon: Van Michael Salon Buckhead, Atlanta, GA personal style: Pretty, but hard. signature move: Two-for-one haircuts. (One style thats versatile enough to be worn more than one way.) inspired by: Alexander McQueen and Gareth Pugh. first thing shell do if she wins: Brag to my parents who werent initially supportive of this profession. if she werent doing hair, shed be: A personal shopper to the stars! my personality is most like Lady Gaga because you never know what to

sean Bruneau
age: 25 | hometown: Atlanta, GA salon: Van Michael Virginia Highlands, Atlanta, GA personal style: Black, metal and motorcycles. inspired by: MusicNifelheim and Judas Priest. FashionRick Owens, Odyn Vovk, Lemmy Kilmister of Motorhead. Also sci-fi, horror and fantasy films. what he brings to the team: Strong haircutting skills, artistic vision and confidence when speaking in public. three words to describe him: I wear black. my personality is most like Darth Vader because I gravitate to the dark side.

Can you give us a sneak peek of your show? The 5th Element, they say. Why is participating in RAW important to you? Being a proponent of education, I believe RAW allows for an opportunity to show the importance of a training program and how effective it can be, says Van.

Daniels teaching style: Practice makes perfect. Vans motivating line: Level 10!

expect.

To order tickets: behindthechair.com/raw | Watch LIVE Webcast Sunday, June 3rd, 8:00 ET | behindthechair.com/rawlive

Maggie showing off her coloring skills!

This team of three energetic gals is mentored by one of the leading women in the industry. Watch out! Team Farouk is stepping up and ready to show off serious girl power! Theyre armed with the latest tools and techniques and were all dying to knowwill Sunday, June 3 turn out to be ladies night?

Lisas mantra: Less is best and focus on the hair.

Maggie karcher
age: 23 | hometown: Dahlgren, IL salon: Salon Amara, McLeansboro, IL why hair? Ive always loved the vibe in salons. As a little girl, I could sit in a salon all day and watch everything that was going on. Later I realized it could be a great career, and I just knew it was the right job for me. embarrassing moment? One night I turned a clients hair purple and stayed until midnight to fix it. That was the night the concept of the color wheel really clicked for me! what she brings to the team: I love color, but Im also a team player. My best work is done under pressure, and I can adjust to different situations quickly. first thing shell do if she wins: Give my mom a hug. Shes my number one fan.

anna cantu
age: 28 | hometown: Houston, TX salon: The Color Studio Salon, League City, TX personal style: It depends how I feel. Sometimes its edgy and rocker, the next day Ill put on a sexy dress and high heels. I dont like to be predictable! why hair? I took hairdressing in high school as an elective course and I fell in love with hair and our industry. At my first hair show I was drawn to the Farouk Systems show and that was itI knew I needed to be onstage. signature move: A tight spiral curl; its a wild, sexy look. inspired by: Fashion. Right now Im really loving lace!

lorena garcia
age: 30 | hometown: El Campo, TX salon: Embellish The Salon, El Campo, TX personal style: Elegant and sophisticated. signature move: Fabulous, flawless, supermodel waves. career highlight (so far): Working backstage at Miss Universe in Sao Paulo, Brazil. why hair? After high school, I didnt know what I wanted to do with my life, but I knew I wanted to travel. I considered the military, but my mother suggested cosmetology classes. Now here I am, traveling the world and loving my job. most important lesson learned? That as stylists, we have so much power to touch peoples lives. first thing shell do if she wins: Update my Facebook status and share it with the world.

meet the mentor:

Lisa Marie Garcia, Farouk Vice President of Shows and Education
Lisa Marie knows exactly what it takes to wow a crowd. You have to keep the energy up all the time! she says. For her, RAW is a rare opportunity to celebrate the industrys most promising female artists. We need more talented, energetic women to lead our industry into the future, she declares.

Annas versatility shows!

How do you recognize talent? Its about energy and education at Farouk Systems. When we find those things and theyre coupled with passion and dedication, we know we have a winner. Whats your teaching style? I believe you learn by doing. I like to encourage my team to get out there and try because there are no mistakes, only discoveries. Can you give us a sneak peek of your show? Let the dream begin.

Lorenas no stranger to backstage chaos.

To order tickets: behindthechair.com/raw | Watch LIVE Webcast Sunday, June 3rd, 8:00 ET | behindthechair.com/rawlive

to Tiffany getting ready create some texture.

2 1

tiffany nichole cummings

for MATRIX
This quintet has been gathered from five different jcp salons and theyre in it to win it! Backed by the modern new image of jcpenney and jcp salons, theyre out to show the world that jcp is synonymous with stylish techniques and edgy looks. Will their sure-to-be-cool show receive the nights warmest reception?

age: 29 | hometown: Dallas,TX | salon: jcp salon, Frisco, TX most important lesson: Be yourself, listen carefully and work together. weapon of choice? Anything that creates texture. what she brings to the team: A different perspective. my personality is most like Katy Perry because Im fun, different and confident.

age: 29 | hometown: Dallas ,TX | salon : jcp salon, Lewisville, TX signature move: Multidimensional color. career highlight (so far): Winning a hairc olor contest in school. worst client? My husband. His haircut is a three-day process. Every time he washes it, he finds some thing he wants tweaked! if she wasnt doing hair, she would be: A makeup artist. my personality is most like a mix between Chelsea Handler and Reese Witherspoon because Im sarcastic and swe

Merrill willenborg

et.

Team mantra: Put a frame around the things you love. meet the mentor:
Nick Stenson, jcp salons Artistic Creative Director
Nicks a busy guy. In his new role with jcp salons, he leads and advises 14,000 stylists and salon leaders at more than 900 salon locations, boosting their skills and their confidence. He is also reimagining the direction of the jcp salon brand, changing everything from the bottom-up. jcp plans to become Americas favorite salon, Nick says. As part this process, we want to help young talent imagine all they can be.

Merrill is happy this client isnt her husband!

Michael J. Maple
age: 22 | hometown: Los Angeles title: jcp Artistic Field Trainer salon: jcp salon, Dallas, TX signature move: Disconnected, graduated, short haircuts. embarrassing moment? My model started crying during a training class in front of my peers. most important lesson: Do not overestimate what you can do in a year or underestimate what you can do in 10 years. inspired by: Music. The energy keeps me motivated.

Belinda sosa
age: 28 | hometown: Rio Hondo, TX salon: jcp salon, Frisco, TX signature move: A long, layered cut. weapon of choice: Give me a blow dryer, a round brush and smoothing cream, and I can work wonders. inspired by: The feminist movement. in 10 years, she wants to: Work as a jcp salon vice president, helping my peers find their passion.

tim robbins
age: 27 | hometown: Flower Mound, TX salon: jcp salon, Flower Mound, TX signature move: Crisp, clean looks. weapon of choice: ShearsI love to cut. embarrassing moments: When senior women flirt with me! if he wasnt doing hair, he would be: A pro musician

cut. Belinda perfects her

3 4 5

Whats your teaching style? In life, you have to give it to keep it. I was fortunate enough to be coached by the industrys best, and its now my obligation to pass my knowledge to a younger generation. Describe the life of a platform artist: Exhilarating, ever-changing. Total creative freedom.

Tim keeping things fresh and clean!

2 1

Can you give us a sneak peek? A 60s vibe that says, be bold, be you, be confident and reveal the rebel inside.

Michaels cut is razor sharp!

To order tickets: behindthechair.com/raw | Watch LIVE Webcast Sunday, June 3rd, 8:00 ET | behindthechair.com/rawlive

lacy renee herron

age: 27 | hometown: Ventura, CA | salon: Studio West Salon, Ventura, CA personal style: Random. Why limit myself to one look? signature move: Versatile looks. Classic and polished by day and trendy and edgy by night. what she brings to the team: Positive attitude, commitment to selfdevelopment, strong technical and presentation skills and open to new techniques and ideas. three words that describe her: Honest, driven, friendly.

When these five youngsters step onto the RAW stage, theyll do so with an extensive network of Matrix family supporters. They plan to Spread the Love in Orlando and wow the crowd with their couture coiffing and stellar styling. Will love keep them together, or will they go home broken-hearted? Only time will tell.

sean Burke
age: 25 | hometown: Los Angeles, California salon: Diversity Salon, Hermosa Beach, CA personal style: Edgy and trendy meets contemporary classic. inspired by: Specific moments in time. I like to think about something that happened in the past and the emotions surrounding it. first thing hell do if he wins: Ill be so blown away that Ill have to call my family watching online back at home to make sure Im not dreaming! my personality is most like Uma Thurmans character because nothing will keep me Beatrix Kiddo in from my goal, or destroy who I am when I get there.

meet the mentors:

Ammon Carver and Chrystofer Benson
Matrix Artistic Director Ammon Carver knows what its like to be a rising starhe was on the cover of behindthechair On Paper last year as one of the industrys up-and-coming stylists. Our team is comprised of amazingly talented young artists from the Matrix world and from our industry as a whole, says Ammon. This is the perfect opportunity to showcase their talent and the infrastructure of Matrix education. Fellow Matrix Artistic Director Chrystofer Benson is equally skilled; he won North American Haircolorist of the Year in 2010. He sees RAW as a perfect venue for guiding young stylists. Its so gratifying when you can see the growth in the people you have worked with, he says. Its great to do great things, but to teach others to do great things is even better.

Chrystofers motivating line, Go big or go home!

Breck csicsai
age:22 | hometown: Valencia, CA salon: Salon GLO, Valencia, CA personal style: Simple with bold accents. signature move: Everything color! weapon of choice: A bowl and brush can solve almost anything! And, of course, the brilliant Matrix color lines. best lesson learned: Theres always a way to make hair more beautiful. most challenging client? The client who wants a drastic change every four weeks to the point where her hair is in danger of breaking off her head! Ive learned to start offering wigs to this type of client.

What are your teams greatest strengths? The diversity of talent among our five team members. What is your teaching style? Hands-on. We would never ask someone to do something we wouldnt do. A great teacher shows the way and guides the student to their own path to success. Team mantra: Keep calm and carry on.

Ammon knows how to work hard and play hard.

aubrey Jordan
age: 26 | hometown: Atlanta, GA salon: Mosaic Hair Studio, Alpharetta, GA signature move: Organized chaos. I love to create strong, deconstructed looks and soft, airy styles with texture and disconnection but always with a classic foundation. proudest career moment: The day I stopped feeling like I was just a hairdresser and started feeling sorry for the people who dont get how amazing my job is. first thing shell do if she wins: Hug my team and pretend not to cry! Maybe Ill learn how to do a backflip! what she brings to the team: A keen eye for detail. My dad always said, Strive for perfection, reach for excellence. three words that describe her: Effervescent, pensive, intent.

lorena dominguez
age: 27 | hometown: Kearny, NJ salon: Butterfly Kissed Salon, Springfield, NJ signature move: Classic glamour with soft volume, texture and movement. Dimensional, bright color tones. why hair: I enrolled in beauty school to become a makeup artist, but I took a hair class, and after the color chapter, I fell in love. Even though I didnt speak English, I loved it so much I translated the whole chapter into Spanish. inspired by: Nature. The changing colors of the trees and flower shapes inspire me to create different color placements. my personality is most like Penelope Cruz because she maintains a professional image and is decisive and proud of her Spanish heritage.

To order tickets: behindthechair.com/raw | Watch LIVE Webcast Sunday, June 3rd, 8:00 ET | behindthechair.com/rawlive

To order tickets: behindthechair.com/raw | Watch LIVE Webcast Sunday, June 3rd, 8:00 ET | behindthechair.com/rawlive

katey-Bug Browne
1

kristin Bacaycay
age: 27 | hometown: San Diego, CA salon: The Loft Hair Design and Skin Care, Escondido, CA weapon of choice: A flat iron. Its amazing the designs you can create with a tool meant for straightening! what she brings to the team: An open mind, optimism and creativity. most important lesson? Welcome constructive criticism with open arms! most embarrassing moment? Using too much ash tone on grey hair. Yikes! Green machine!

The P&G Salon Professional team calls itself Team I.C.A.N. (which stands for integrity, courage, ambition, next). But perhaps a more suitable name would be Team #WINNING. Thats because each of the six team members has amassed an impressive number of individual awards counting 36 between them. The question is: will they be able to continue the winning streak as a team?

CA : The Sassoon Academy, Santa Monica, age: 18 | hometown: Victorville, CA | salon y twist. ing girly with a grung personal style: Anything vintage, anyth are tons in my s have mannequin heads handy. There training strategy: I alway of my car. I bring them EVERYWHERE! apartment and some in the back seat of different shapes and you can form most inspired by: Trees. There are so many those shapes on a head of hair. gree angle. signature move: Anything with a 45-de
5

kathryn hornick
age: 20 | hometown: Minneapolis, MN | salon: Root Salon, Minneapolis, MN personal style: Edgy, unique and 80s-inspired. inspired by: Hip hop and indie-rock music. Some of my favorite artists are Input & Broken, Astronautalis and Empires. Cant go a day without listening to them! if she werent a stylist, she would be: An interior designer or an astronomer. three words that describe her: Persevering, innovative, dreamer. why hair? To fulfill my need for creativity and be surrounded by good people and conversation.

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meet the mentor:

Diego Raviglione Wella Top Stylist & Bellus Artistic Director
Diego has a knack for mentoringhe won the Graham Webb Crystal Torch Award for Outstanding Educator and the Bellus Visionary Award. Now hes bringing his expertise to RAW. With his track record of whipping students into peak competition form, Diego says the word cant doesnt exist in his vocabulary. Only when we push ourselves and step out of what is comfortable do we grow and flourish, he declares.

How do you recognize talent? Technical skills can be taught, but I look for individuals who have passion, integrity, character and courage. These are the traits that define future leaders and mentors.

Brenton lee
(from top counterclockwise) Katie, Brenton and Kathryn hope their training pays off!
age: 23 | hometown: West Covina, CA | salon: Brenton Lee Salon, South Pasadena, CA personal style: Young, fresh, urban and classy. I always wear sagging pants with tennis shoes and a bowtie. embarrassing moment? I was right out of beauty school, and I worked on a comedienne for a fashion show. I burned her forehead with my curling iron. Not only did she leave my chair, she talked about me during her set! why hair? To be surrounded by pretty girls! And I love making people look and feel good.

Why do you mentor? Mentoring is a highly-impactful and intimate way to shape our industrys future leaders. Theres nothing more inspiring than watching someone work hard and build great success for themselves and others around them.

perfectionist.

my personality is most like Michael Jackson because he was a

age: 24 | hometown: Salinas, CA | salon : Salinas Hair Design, Salinas, CA personal style: Modern classic. signature move: A sleek, big and color ful updo. weapons of choice: A teasing comb, curlin g iron and hairspray. inspired by: Architecture. It goes hand in hand with hair because in both, its essential to start with a strong base to build upon. most important lesson? Diplomacy. We cant always say what first comes to mind when working with a client.

katie ann woods

To order tickets: behindthechair.com/raw | Watch LIVE Webcast Sunday, June 3rd, 8:00 ET | behindthechair.com/rawlive

This team is in it to win it...

...and have a good time doing it!

Joey Marchese
age: 28 | hometown: Toronto, Canada | salon: bob+paige salon, Toronto, Canada signature move: I love accentuating a womans facial features with a very short crop and edgy fringe. career highlight (so far): Meeting Vidal Sassoon on my 28th birthday! why hair? I saw a fashion show on TV and a girls hair caught my attention. I said, I gotta learn how to do that, and I havent stopped learning since. what he brings to the team: Hard work, determination and a will to learn and educate. my personality is most like Pep Le Pew because Im passionate and I

Hes out to prove nice guys finish first!

wont give up.

nikki pittam
meet the mentor:
Jeff Saylor Schwarzkopf Professional Education Director
As the self-proclaimed worlds best dad, Jeff is the perfect mentor for a young team. Like most dads, his kids are his number one priority. This is so important to me because it means so much to them, he says. Schwarzkopf is a leading education brand around the world, but still emerging in America. Our RAW team wants to present the brand as they know it globally.
age: 28 | hometown: Los Angeles, CA salon: B2V Salon, West Hollywood, CA personal style: Modern and individual with touches of inspiration from the past. signature look to create: Mind-blowing, original styles. what she brings to the team: Im passionate and true-to-self. And a damn good hairdresser. where she sees herself in 10 years: Traveling with Schwarzkopf, teaching in their academy and dominating editorial and specialty hair in LA. training strategy: Researching fashion, playing on every client and friend and pushing myself to my creative breaking point.

Teams greatest strength: They are all accomplished in different worlds of hairdressing: editorial, education and celebrity. When these creative elements collide, the world will agree how special they are. Can you give us a sneak peek of your show? Imagine Alexander McQueen marrying Walt Disney.

Michael dueas
They say everythings better in threes, so this talented trio from Schwarzkopf Professional may have luck on their side. Three candidates from three of the top fashion and style cities in North America will bring their own unique perspectives to the RAW stage. Will this trifecta take the lead and land on the cover of BTC magazine?
age: 28 | hometown: New York, NY | salon: Hair Room Service, (mobile salon) NY and LA career highlight (so far): Working with some of the biggest celebrities in the world like Lady Gaga, Mariah Carey and the cast of Glee. what hell do if he wins: Look Jeff Saylor, our mentor, dead in the eye and calmly tell him, You were right. Then run around and yell like a child. inspired by: I recently visited Iceland and the clothing and people inspired me. For such a small country, theyre so ahead of the fashion game. It just shows what the human mind is capable of. what he brings to the team: I bring a business mind and an editorial flair. Ive been on camera quite a bit so I know how to stay cool under pressure.

Team mantra? Winning would be nice, but the experience will be legendary.

To order tickets: behindthechair.com/raw | Watch LIVE Webcast Sunday, June 3rd, 8:00 ET | behindthechair.com/rawlive

rhea pemberton
age: 27 | hometown: Newport, NC | personal style: Rocker-chic. three words to describe her: Honest, open-minded, feisty. career highlight (so far): Created an avant-garde style that was featured in a local magazine. weapon of choice: A Mason Pearson brush and a curl stick. my personality is most like Michelle Rodriguez because Im a strong, energetic badass.

TIGI gathered five feisty competitors from a single salonNsalo Salon in Wilmington, NC. Their mentorsTIGI Haircare Global Director Nick Irwin and TIGI Educator Roby Powerssee their close-knit relationships as the key to their success. But are they ready to step out of their comfort zone and command the RAW stage?

nina Valentine rubel

age: 23 | hometown: New York, NY why hair? It was the perfect outlet for the inspiration in my head. Ive never been so sure of anything, and Ive never looked back! weapon of choice: TIGI Meche Strips. Theyre great alternatives to foils and perfect for creating seamless graduation with various levels and tones. signature move: Transforming an ordinary, medium brown client into a brunette goddess. first thing shell do if she wins: Cry. Im the biggest crybaby!

As Anthonys second in command, Nick knows what it takes to excel. meet the mentors:
Nick Irwin TIGI Haircare Global Creative Director Roby Powers TIGI Educator and owner of Nsalo Salon
Nick is Anthony Mascolos right-hand man at Bed Head Studios in London where he helps develop the imagery and identity for TIGIs iconic collections. When selecting a team for RAW, we took submissions and a panel of educators chose based on the work submitted by the teams, says Nick. We were really impressed with the creativity and technique shown by Nsalo salon. Roby Powers isnt a household name (yet), but he knows what its like to be on the cusp of great successjust like the youngsters on his team. This opportunity is so incredibly important to me, he says, because Ive always been passionate about advancing my career in the worlds of hair and fashion. Teams greatest strength: We are a family and we know each other better than anyone, says Roby.

Robys catchphrase: Start to finish Team mantra? Dont try this at home.

chris glisson abbie Jones

age: 30 | hometown: Jacksonville, NC personal style: Rustic professional. training strategy: To keep my hands moving. Dexterity is key. Im also glued to fashion magazines and websites. if he werent a stylist, he would be: A vintage car mechanic. first thing hell do if he wins: Go to Disneyworldduh!

age: 20 | hometown: Hackettstown, NJ weapon of choice: My 6-inch heels so I can see the top of my clients heads! favorite look to create: Natural, effortless-looking color. if she werent a stylist, she would be: A trophy wife! most challenging client: My mom. three words to describe her: Devoted, spunky, hardworking.

kristen wilson
age: 25 | hometown: Byesville, OH career highlight (so far): Participating in fashion and trunk show events for non-profit organizations with my salon team. inspired by: The mountains, art shows and concerts. signature look to create: Voluminous waves. Curls always catch my eye. personal style: Bohemian chic. Comfortable, yet stylish. my personality is most like Jennifer Aniston because Im

Youll just have to wait and see what we bring to Orlando! Were going to show the world exactly why we are not your grannys beauty parlor!

Can you give us a sneak peek of your show?

always smiling, in good spirits and I love nature and animals.

To order tickets: behindthechair.com/raw | Watch LIVE Webcast Sunday, June 3rd, 8:00 ET | behindthechair.com/rawlive

artistry trends style knowledge artistry trends style knowledge trends style knowledge artistry trends style knowledge artistry premiere orlando If serious style knowledge artistry trends this for you hair color knowledge artistry trends style knowledge artistry trends style June 2012 23 4 artistry trends style knowledge artistry trends style knowledge 2012 trends style knowledge artistry trends style knowledge artistry style knowledge artistry trends style knowledge artistry trends knowledge artistry trends style knowledge artistry trends style the education you need artistry trends style knowledge artistry trends style knowledge to succeed trends style knowledge artistry trends style knowledge artistry style knowledge artistry trends style knowledge artistry trends knowledge artistry trends style knowledge artistry trends style artistry trends style knowledge artistry trends style knowledge trends style knowledge artistry trends style knowledge artistry style knowledge artistry trends style knowledge artistry trends knowledge artistry trends style knowledge artistry trends style artistry trends style knowledge artistry trends style knowledge trends style knowledgeWITH US CONNECT artistry trends style knowledge artistry style knowledge artistry trends style knowledge artistry trends knowledge artistry trends style knowledge artistry trends style
you are about

is the room
June 2, 3 4
&

&

www.premiereorlandoshow.biz or call 800.335.7469

Exhibit Floor Open ONLY

June 3 & 4

Color Evolution

Industry Icon

Exhibit Floor Open ONLY

June 3 & 4

TM

Patrick Fitzwater

Beth Minardi

The Art Behind Matrix

photo: JOICO

Colour Your Dreams

For more information and to register, visit www.premiereorlandoshow.biz or call 800.335.7469

Orlando/Orange County Convention Center Orlando, Florida Beauty Industry

Chrystofer Benson

Daniel Roldan

Charlie Price

Ammon Carver

Brian & Sandra Smith

Professionals Only

co-locating with and

Nicholas French

Nick Stenson

Amie Breckenridge Goltz

FREE ADMISSION TO:

premiere

Freedom & Expression

The Halo Collection

with spa business forum sponsored by DAYSPA magazine

photo: MATRIX

To order tickets: behindthechair.com/raw | Watch LIVE Webcast Sunday, June 3rd, 8:00 ET | behindthechair.com/rawlive

To order tickets: behindthechair.com/raw | Watch LIVE Webcast Sunday, June 3rd, 8:00 ET | behindthechair.com/rawlive

Richy Kandasamy

Douglas Carroll David

premiereorlando
International Beauty Event

trends style

Mary Rector-Gable special guest emcee

Founder

fashion

2012

June 2, 3 4
&

Exhibit Floor Open ONLY

June 3 & 4

Delivering Inspiration

One of the Top 75 Educators of the Century

CND SHELLAC COUTURE:

featuring the BLONDS!
Jan Arnold

For more information and to register, visit www.premiereorlandoshow.biz or call 800.335.7469

Robert Cromeans

Takashi Kitamura Martin Parsons

Stephanie Kocielski

Noogie Thai

The Blonds

Celebrity Hair Stylists

Favorite Platform Artist of 2011

Creative & Progressive

Featured on What Not To Wear

Nick Arrojo

Lina Arrojo

James Edick

Sam Villa

Heath Grout & TIGI Soho Academy Team

Ted Gibson

Gerard Scarpaci

Amanda Jenkins

Artistic Expression in Unexpected Places

Inspiration! Motivation! Education!

Intercoiffure Global Educator

Revolution! Uprising! Disruption!

Chrystofer Benson

Daniel Roldan

Ammon Carver Anna Cantu

Patrick Cameron
RUSK Design Team

Nicholas Brian & Nick To order tickets: behindthechair.com/raw |Sandra LIVE Webcast Sunday, June 3rd, 8:00 ET | behindthechair.com/rawlive Watch French Smith Stenson

To order tickets: behindthechair.com/raw | Watch LIVE Webcast Sunday, June 3rd, 8:00 ET | behindthechair.com/rawlive

PREMIER

7 TEAMS

7 TEAMS

You Choose The Winner LIVE!

SUNDAY NIGHT SUNDAY NIGHT
PREMIERE ORLANDO

tickets
PREMIERE ORLANDO

TICKETS:

VIP Tickets- $30 Theater- $20

Sunday June 3rd, 2012 Premiere Show Theatre, Orlando 7:00 pm Cocktails 8:00 pm Showtime

buy your tickets online!

(101 to 103) Sponsor Tickets (not available at this time) (104-106) (201-203)

Theatre $35 Each

Balcony $20 Each

or call 1-800-760-3010 x10

buy your tickets online! Sunday June 3rd, 2012 or call 1.800.760.3010 x10 Premiere Show Theatre, Orlando 7:00 pm Cocktails 8:00 pm Showtime

7 TEAMS
SUNDAY NIGHT
PREMIERE ORLANDO

SUNDAY NIGHT

PREMIERE ORLANDO

You can watch the show live from anywhere in the world. You choose the winner of RAW!

TICKETS:

free!

Sunday June 3rd, 2012 Premiere Show Theatre, Orlando