by Nai Barbosa

THE 7 ESSENCES OF STYLE

OF JOHN KITCHENER
 What are the Essences of
John Kitchener's style?

Most essence of style theories are rooted in

ancient Tao principle of yin and yang. The theory of style more
prominent in this line of history is undoubtedly the system of
David Kibbe's archetypes.

But the history of style essences can be traced back to the

1920s, when Belle Northrup from Columbia Teacher's
College first described how yin and yang belong
to a variety of personalities and the natural world.

In the mid-century, two textile and design teachers, Grace

Margaret Morton (1930s) and Harriet Tilden McJimsey
(1940s), refined the theory, each developing
your own ideas of style and color essences.

In the 1960s, the essences of style in their current form

foram atualizadas pela última vez por John Kitchener, diretor de
personal style advisors. He recorded a total of seven
style essences, including two that he himself discovered.
What are the Essences of
John Kitchener's style?

In the 1960s, the essences of style in their current form

were last updated by John Kitchener, director of
personal style advisors. He recorded a total of seven
essences of style, including two that he himself discovered.

Our essence approach is much more based on

FACIAL EXPRESSION. What does your face convey?
Style Essences x Kibbe ID

The body IDs in the Kibbe system are,

undoubtedly, associated with some
stereotypes. When we discover our ID
corporal, it may happen that our face has
an essence that conveys the same
message, which is the most common to occur,
but it can also happen that we have a
the face is very different from the body.

This may end up making the analysis difficult...but if

to analyze separately the body lines and
the face, and then we try to align body and
face, we can reach a message more
consistent with who we are.
Style Essences x Kibbe ID

Look at these examples: there are 4 women with the same Kibbe body ID.
a Dramatic ID, but with facial features and conveyed messages
very different. If we ignore the expression and take the same
recommendations for all of them, communication through imagery
people will not be coherent.

ZENDAYA TAYLOR SWIFT Giovanna TILDA SWINTON

Youthful traits Delicate face and BATTLE Unusual face,
marking very feminine Strength, power, mysterious, ar
Gamine Essence Naive Essence sophistication supernatural
Dramatic Essence Ethereal Essence

As artists, they always convey what they desire even if,

many times, they end up going against what would be recommended for the
your body type or personal coloring.
However, for all of us, this is also possible!
We just need to know our characteristics very well.
also our personality, so that we have an image that is
according to who we are as a whole.
 Dramatic Essence

Sigourney Weaver Grace Jones Anjelica Huston Bonnie Aarons

CHARACTERISTICS

Face: elongated, The woman with Essence

apparent bone structure, Dominant dramatic
high apples, cheeks does not go unnoticed
slender, jaw It is powerful, striking,
marked there is no difficulty to
Eyes: deep, straight, I impose respect
next, look straight Transmit an image
Eyebrows: straight line formal and it may seem
or well-defined angle authoritarian
Nose: long, pointed When introverted
Mouth: generally large has an air of mystery
and straight, thin lips the distancing, and not
Hairstyle: with of fear or insecurity
cut, hairstyle (unlike the
well stuck with ointment essences with
a well-defined party yin predominance
When extroverted
it can be theatrical
 Dramatic Essence

As this essence is the closest to

square shape, the dramatic clothes
they present long, straight silhouettes and
rigid, angles and sharp edges and shapes
large rectangular ones.
 Natural Essence

Lauren Hutton Woopie Goldberg Colbie Caillat Cristiana Oliveira

CHARACTERISTICS

Face: wide, jaw with The woman with Essence

some angularity, Natural has a face
wide test smiling and approachable
Eyes: Of size It's someone to whom we
medium, friendly, we drive easily, because
accessible has an ordinary face
Sobrancelhas: Pesadas, It gives the impression of being
dark, natural an open person
Nose: Strong, large, dynamic, informal
rounded or irregular That's why, little
Mouth: Wide smile, lips makeup and hair
of any thickness bare, they fall to you
Estilo de cabelo: Livre, very well
natural effect, relaxed Handmade items with
natural materials
we combine for doing
reference to nature
 Natural Essence

The natural silhouette is relaxed, free, with

loose pieces. Natural fabrics in shades
neutral, natural handcrafted accessories
like wood, straw, and leather and visual
rustic harmonize very well.
 Classic Essence

Zhang Ziyi Amy Adams Rochelle Humes Grace Kelly

CHARACTERISTICS

Face: oval, hexagonal, The woman with Essence

with measures Classic has a look
proportionate, without discreet and naturally
extremely angles elegant
not even marked Your features are
very chubby cheeks balanced and
Eyes: medium size, harmonious, not having
regular distance, look a childlike face, neither
direto male traits, neither
Eyebrows: arch very sensual or exotic
moderate Your beauty is in the
Nose: size and shape harmony in the set
moderate That's why it combines very well.

Mouth: medium, with well with elements that

well-defined format be discreet bringing
Hairstyle: simple a clean and polished look
neater, small accessories
regardless of the texture subtle makeup
the length minimalism
 Classic Essence

The classic silhouette is slightly tailored and is not

neither too long nor too short. Moderation is
the most important! The result is a look
discreet and timeless designs. Women with
classical essence does not need much to
they will become elegant. Excess is not recommended,
more discretion.
 Gamine Essence

Audrey Tautou Octavia Spencer Mia Farrow Bjork

CHARACTERISTICS

Face: rounded or The woman with Essence

square, generally Predominant gamine
small, with cheeks has youthful features,
full as if it were always
Eyes: usually teenager
large and distant, It is apparently
bright and friendly playful
Eyebrows: natural It has an air
Nose: generally carefree, fun
small, upturned or and bold, as if it were
rounded to play a prank
Mouth: medium or Of course, elements
small fun, colorful
Hairstyle: short, or informally in a way
with fringe, or tail of creative (and not careless)
natural horse fit we match very well
perfectly
 Gamine Essence

The gamine's look expresses her playful air and

young. Compact silhouette, small prints
The small scale items look very good.
This essence has a stereotype of being
critique, with mixed colors and patterns and
freely combined.
 Romantic Essence

Adele Sophia Loren Elizabeth Taylor Beyonce

CHARACTERISTICS

Face: It can have a shape The woman with Essence

oval, hexagonal, or of Dominant romantic
heart, with chin has very traits
sharp feminine, mature
Olhos: grandes, inclinados They are the faces considered
or closed, large more attractive
lashes, seductive gaze Transmit an image to
at the same time welcoming
Eyebrows:
and of power, characteristics
usually arched
of mature femininity
Nose: delicate, long
It is naturally
challenge or slightly
glamorous and combines
screwed up
com elementos que
Mouth: Full lips let's express this luxury:
curved, slightly
shiny fabrics,
separated makeup emphasizing
Hairstyle: eyes and lips, well-haired
usually long ornamented, jewels,
modeled with waves or rents
curls
 Romantic Essence

Exude femininity in a mature way. The

clothes enhance your curves, but not of
vulgar manner. It uses intense colors, brightness,
highlight accessories, lined eyes,
red lipstick, fabrics and makeup with
pearl shine.
 Naive Essence

Skai Jackson Betty White Jayma Mays Amanda Seyfried

CHARACTERISTICS

Face: rounded and The woman with Essence

small, with cheeks and Predominantly naive
rounded chin has well-defined features
Eyes: large, round, delicate, childish
well open, long eyelashes,
Send an image of
demure look
fragility, kindness and
Eyebrows: natural arch
delicate kindness
When you don't want to
Nose: delicate, it can be
squared or rounded seem 'cute' and convey
Mouth: spontaneous smile and more strength or
kind maturity, it is
Hairstyle: natural, interesting to try
with curls or waves, it can balance your
short, with bangs, with characteristics
delicate accessories such as
Use very few pieces
tiaras or bows
dramatic, very
contrasting with yours
essence can remain
artificial
 Naive Essence

For a soft beauty, flowing fabrics, laces,

straws, everything on a small scale and colors
delicate. Flared skirts and dresses cannot
missing in the woman's wardrobe that she has
this essence. The accessories are delicate and
they usually use them in their hair as tiaras and bows.
 Ethereal Essence

Iman Abdulmajid Rosalinda Celentano Liv Tyler Tilda Swinton

CHARACTERISTICS

Face: elongated or The woman with Essence

rectangular, it can have cracks Ethereal has an air
in the cheeks mysterious, sublime, even
Eyes: can have a gaze even supernatural
challenge, closed, or deep, It has a delicate beauty
but always distant, like that is neither childish nor
if it saw something beyond the sensual
what can be seen Actresses with these
Eyebrows: generally characteristics are
do not have much chosen for
highlight. They can be clear, we will interpret beings
with few hairs mythological, like fairies,
Nose: long and thin, with nymphs or witches
marked bone structure Nothing in your beauty possesses
Mouth: usually lips very marked edges,
finos therefore diffuse elements
Hairstyle: long, in like makeup
layers, independent of smoky, fabrics
texture, but they can be transparent, low
shorts too contrast, they are what is best
harmonizes
 Ethereal Essence
Their silhouettes are long and fluid. Nothing is right.
outlined in this essence. On the contrary, all of the
elements are diffused: the blended makeup,
gradient, fabrics in colors close to the skin, or with
transparencies, the eyebrow and the lips do not
stand out. Fine textures, as well as colors.
transparent and iridescent, contribute to the
ethereal sensation.
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