January

12

Company Reg. No.: 193100007K (Incorporated in the Republic of Singapore) MICA (P) No. 057/04/2011

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ArchipelAgo toPS the AuStRAlIAN INteRNAtIoNAl BeeR AwARdS (AIBA) 2011 INAuguRAl tIgeR StReet FootBAll touRNAMeNt IN ChINA dRAwS oveR 300,000 FANS

APB FouNdAtIoN SIgNAtuRe ARt PRIze CoNFeRS the BeSt CoNteMPoRARy ARtwoRKS IN ASIA PACIFIC

aSIa PaCIFIC BrEWErIES arOunD THE WOrLD

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Corporate

APB Foundation Signature Art Prize Confers the Best Contemporary Artworks in Asia Pacific APB Foundation Makes dreams Come true for disabled youths New Appointments Archipelago/Indonesia Cambodia/Dubai New Zealand Malaysia Singapore

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APB lanka Salutes Sri lanka Army Cricket lovers Rewarded with Refreshing Beer at Battle of the Blues Thailand

Sri Lanka

tAPB wins heineken Brewery Award for the third time tAPB does Its Part for the Community Thailand /Vietnam

Archipelago tops the Australian International Beer Awards (AIBA) 2011 MBI the official Beer Sponsor for International Rock Festival

4,000 heineken Party-goers Featured in a Short Film heineken world golfers Championship 2011 Vietnam/Papua New Guinea China

ABc extra Stout wears a More Prominent look in Cambodia Tiger and Arts in the Middle east

the Tiger Champions 2011 ultimate Football experience SP Brewery Spreads Responsible Service

dB Celebrates Rugby world Cup 2011

Be a Man of the world with heineken! dance to the Rhythm at heinekens Rainforest world Music Festival

Anchor Beer Brings Rain Fever to hainan Tiger translate Battle of the Bands 2011 in China Inaugural Tiger Street Football tournament in China draws over 300,000 Fans Solomon Islands

guinness Red tongue dog in limited edition APBS Swept 18 Awards from 36 Categories In Beerfest Asia 2011

SolBrew Running on high energy

on ap is a quarterly publication of Asia Pacific Breweries limited T

438 Alexandra Road #16-01 Alexandra Point Singapore 119958

Advisor Sarah Koh

editor Crystella lim

Creative lancer design Pte ltd

CEOs Message

03

It was another good year as we recorded S$613.9 million in profit before interest, tax and exceptional items (PBIt) for the full year ended 30 September 2011. An exceptional gain of S$36.8 million from the sale of our stake in Kingway Brewery holdings ltd (KBh) helped to lift attributable net profit after exceptional items (ANP) by 30% or S$78.6 million to S$341.7 million. group revenue for the year advanced 18% to almost S$3 billion. earnings per share before exceptional items rose 16.5 cents to S$1.176. Compared to the previous financial year, net asset value per share gained 58 cents to S$4.96 while net tangible assets (NtA) per share gained S$0.57 to S$2.39. the directors have proposed a final dividend of 63 cents per share and a special dividend of 15.5 cents per share, payable in February 2012 upon approval. Including the interim dividend of 22 cents per share, the group will be distributing a total net dividend of S$1.005 per share for the year. our double-digit growth was mainly due to robust sales in markets such as vietnam, Papua New guinea and Sri lanka. Sales volumes from Indonesia, New Caledonia and the newly acquired brewery in Solomon Islands also contributed to the improved revenue. Indochina (comprising Cambodia, laos and vietnam) and thailand continues to be our largest PBIt contributor accounting 47% of APBs total PBIt, with vietnam leading the region with a double-digit volume growth. South and South east Asia (comprising Singapore, Indonesia, Malaysia, Sri lanka and export markets) is the second largest PBIt contributor with 31% of group PBIt and volume improvements of 30% and 20% respectively. Indonesia has emerged to become a new key contributor to the profitability of this region while PBIt in

Malaysia rose 18% as compared to the previous year. while Singapore reported stable earnings, Sri lanka turned in a modest maiden profit during the year. oceania (comprising New zealand, Papua New guinea, New Caledonia and Solomon Islands) reported a PBIt increase of 40% that grew on the back of an 11% volume increase. the robust performance was driven mainly by strong consumer demand in Papua New guinea, improved margins from New zealand as well as contributions from New Caledonia and Solomon Islands. this region accounted for 27% of group PBIt. Similarly, North Asia (comprising China and Mongolia) reported a PBIt of S$2.1 million. Specifically, Mongolia continued to report volume growth while the business model in China has been restructured to focus on the international premium segment. however, while the group has recorded strong growth in 2011, we must continue to be vigilant as rising inflation in our main markets compounded by the recent economic uncertainties may dampen consumer demand and the strengthening of the Singapore dollar against regional currencies, particularly the vietnamese dong, will continue to impact the reported financial results of the group. As we move ahead into the new fiscal year, I seek your continued support and commitment to achieving greater growth and advancement.

APB hAIlS RoBuSt gRowth AS PBIt SuRPASSeS S$600 MIllIoN MARK

roland Pirmez Chief executive officer Asia Pacific Breweries limited

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APB FouNdAtIoN SIgNAtuRe ARt PRIze CoNFeRS the

First launched in 2008 in 12 key countries where Asia Pacific Breweries (APB) has a presence in, the second edition of APB Foundation Signature Art Prize expanded its scale this year to include all 24 countries and territories in the Asia Pacific region. with double the funding from S$2.25 million for five editions to S$4.45 million, this years award enabled participation from more markets such as Pakistan, Nepal, the Philippines, Indonesia, Japan, Korea and Australia, leading to an impressive threefold jump in the total number of nominated artworks received from 34 in 2008 to 130 in 2011. the 130 works, created between 2008 and 2010, were selected by 31 independent art professionals and curators. the grand Prize
Mr Roland Pirmez, Chairman, Advisory Committee and Member, Board of trustees of the APB Foundation, with the Jurors Choice winners (from left to right): Indian artist Ms Sheba Chhachhi, Australian artist Mr daniel Crooks, Japanese artist Mr Aida Makoto

Corporate

grand Prize winner, artist Mr Rodel tapaya from the Philippines with his artwork Baston ni Kabunian, Bilang Pero di Mabilang (translated as Cane of Kabunian, numbered but cannot be counted)

Finalists artworks: the Past Moved, vietnam; lama Sabakhtani, Indonesia; the world Is Flat, Malaysia; the last Cannibal Supper, New zealand; Needling whisper, South Korea

BeSt CoNteMPoRARy ARtwoRKS IN ASIA PACIFIC

Award worth S$45,000 went to artist Mr Rodel tapaya from the Philippines. his winning piece, Baston ni Kabunian, Bilang Pero di Mabilang (Cane of Kabunian, numbered but cannot be counted) employs imagery from Filipino folklore juxtaposed with elements of modern day Philippines, and comments on pre-colonial myths and cultural heritage as well as current issues such as environmental destruction. Besides the grand Prize, three Jurors Choice Awards, each worth S$10,000, went to Mr daniel Crooks from Australia for Static No.12 (seek stillness in movement), Ms Sheba Chhachhi from India for the water diviner, and Mr Aida Makoto from Japan for Ash Color Mountains, while the Peoples Choice Award worth S$10,000 was won by Mr Michael lee from Singapore for his artwork Second-hand City, which garnered the most number of public votes. onTap

Corporate

05

Finalists at the awards ceremony: (from right to left) Japanese artist Mr Aida Makoto, New zealand artist Mr greg Semu, Australian artist Mr daniel Crooks, and Korean artist Ms Kyungah ham

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the three winning Jurors Choice artworks: (from top to bottom) Static No.12 by Mr daniel Crooks; the water diviner by Ms Sheba Chhachhi; and Ash Colour Mountains by Mr Aida Makoto

distinguished vIPs proceeded to gallery after the awards ceremony: 1) 1) Roland distinguished vIPs proceeded to aagallery tour after the awards ceremony: MrMr Roland Pirmez, Chairman, Advisory Committee and Member, Board of trustees of the APB Foundation; 2) Mr Benett Neo, Regional director, Singapore Cluster && Cambodia; Bennett Neo, Regional director, Singapore Cluster Cambodia; 3) Mr Michael Koh, Ceo, National heritage Board; 4) Mr tan Boon hui, director, Singapore Art Museum; 5) Ms Jane Ittogi, Chairman, Singapore Art Museum; 6) Ms grace Fu, Senior Minister of State, Ministry of Information, Communications and the Arts, and the Ministry of environment and water Resources; and 7) Ms Joyce toh, Senior Curator, Singapore Art Museum

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APB FouNdAtIoN MAKeS dReAMS CoMe tRue FoR dISABled youthS

the Asia Pacific Breweries (APB) Foundation, which is now in its seventh year of funding scholarships for students with disabilities, aims to plug a gap in Singapore by levelling the playing field for students with disabilities who excel in their studies. originally open only to students who are physically disabled, the scholarship has since been extended to include students with various disabilities such as hearing, visual and speech impairment. the foundation has to date sponsored 19 scholars since 2004 and this year, the evaluation panel was keen to fund scholars active in volunteerism. Selected as this years scholars, Mr Abel Choo, 23, and Mr lee Chang yun, 21, stood out due to their all-rounded qualities including academic excellence, maturity in thought and character, inspiring aspirations, as well as active contribution to society. Abel has excelled far beyond his physical limits caused by hearing loss and speech impairment to receive the CCA Merit Award for leadership in 2009, while Chang yun, despite his juvenile rheumatoid arthritis and high-functioning autism spectrum disorder, managed to represent his schools softball team at the National Inter-school games Championships in 2007 and 2008. with the bond-free scholarship, Abel and Chang yun will each receive S$11,000 annually up to a maximum of four years to pursue a bioengineering degree at Nanyang technological university, and a mechanical engineering degree at the National university of Singapore respectively. onTap

Corporate

Past scholars of the APB Foundation Scholarship (bottom row from left) Ms Fiona tan, scholar in 2008; Mr Adrian tan, scholar in 2009; and Mr oh Boon Keng, scholar in 2010 attended this years ceremony to give their well-wishes to current scholars, Mr lee Chang yun (top row, extreme left) and Mr Abel Choo (top row, extreme right), who received their scholarships from Mr Roland Pirmez, Ceo of Asia Pacific Breweries limited (top row, second from left), and Mr henry Quake (top row, third from left), Ceo of Centre of enabled learning

New APPoINtMeNtS

Corporate

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Kevin Ng general Manager Brand Strategy group Commercial Mr Kevin Ng has assumed the role of general Manager, Brand Strategy, group Commercial, on 1 November 2011. In his new role, Mr Ng will be developing a comprehensive framework to support the strategies for brands under APBs portfolio and strengthen the connection and relevance of the brands to their respective consumer target segments. Mr Ng started off as an executive trainee in APBS in 1992 and has accumulated a wealth of experience in Sales and Marketing during that time. he has previously held senior commercial roles in Singapore, Cambodia, vietnam and China.

Kenny tang Senior Brand Manager group Commercial Mr Kenny tang joined APBl as Senior Brand Manager and will be supporting group Commercials experiential marketing initiatives for Tiger translate, Tiger digital platform, as well as brand communication strategy for Tiger Crystal. Formerly the Senior Brand Manager of Reckitt Benckiser, Mr tang was handling marketing and PR communications for dettol in both Malaysia and Singapore. Prior to that, he has amassed vast experience with various business functions in unilever, including Supply Chain, trade Marketing, Shopper Marketing and Brand Marketing.

emily Khoo Administrative Assistant group Corporate Communications Ms emily Khoo joined group Corporate Communications as Administrative Assistant on 1 August 2011. She graduated from Ngee Ann Polytechnic with a diploma in engineering Informatics. Ms Khoo supports the administrative needs of the team and is responsible for media monitoring.

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ARChIPelAgo toPS the AuStRAlIAN INteRNAtIoNAl BeeR AwARdS (AIBA) 2011

Incepted in 1993, the Australian International Beer Awards (AIBA) has grown in stature to become one of the most highly regarded awards that honours premium beer and brewing excellence in the Asia Pacific region. A total of 33 countries participated in AIBA 2011, resulting in a remarkable number of high quality and innovative beer entries from international breweries. though it was up against stiff competition, Archipelago recognised as a product of one of the best micro breweries in Singapore under Asia Pacific Breweries Singapore (APBS) won an astounding number of awards across various categories at AIBA 2011. onTap

Archipelago/Indonesia

archipelago Belgian Wit Silver: AIBA 2011 Witbier Style Category Bronze Medal: Brewing Industry International Awards (BIIA) 2011 Specialty wheat Category archipelago Irish ale Silver: AIBA 2011 British Style Pale Ale Category

archipelago Summer ale Bronze: AIBA 2011 British Style Pale Ale Category

MBI the oFFICIAl BeeR SPoNSoR FoR INteRNAtIoNAl RoCK FeStIvAl

to create a splendid Bintang experience to engage the younger consumers, Pt Multi Bintang Indonesia (MBI) recently supported the much-anticipated International Rock Festival, Java Rockin land, as the official beer sponsor. the three-day music festival was star-studded with an international and local line-up of famous rock bands and artists such as thirty Seconds to Mars, the Cranberries, helloween, and good Charlotte, performing with great vigour

Fans gathered in the Beer garden to savour Bintan g Beer

Java Rockin land gave more than 50,000 music lovers three days of fun and excitement

on 10 dynamic stages, which saw more than 50,000 rock music lovers in attendance. Not only did the size of the crowd exceed the organisers expectations, the atmosphere at the event was incredibly mind-blowing as fans stayed on to hang out in the Beer garden, where the champion Bintang Beer was served. onTap

ABC extRA Stout weARS A MoRe PRoMINeNt looK IN CAMBodIA

ABc extra Stout has undergone a facelift in Cambodia to sport a freshly enhanced brand logo and packaging design. the new look was unveiled before more than 100 attendees, including distributors and key local media, at a launch event held at Tiger Beer Brewery tavern. the brand identity enhancement was implemented with the aim to reinforce ABcs premium brand status in the country. decked in fresh hues of maroon and gold that are ABc extra Stouts signature brand colours, the product now carries a more simplified design featuring an enhanced logo with the lion icon as the focal point creating a stronger identity befitting the brands standing in the super premium stout segment in Cambodia. onTap

Cambodia/Dubai

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distributors joined staff of CBl in celebrating the launch of ABc extra Stouts new packaging

the revamped look consists of the refreshing maroon and gold colours in new shades, a stronger and more prominent brand logo, as well as packaging. the launch was supported by a 360-degree through-theline brand credential campaign themed Bring out the lion in you

tIgeR ANd ARtS IN the MIddle eASt

local artists were actively engaged for Tigers recent publicity campaign in dubai, aimed to bring out the dynamism of the brand. limited edition Tiger merchandises comprising designer pint glasses and headphones, as well as t-shirts created by the Brown Monkeys a local creative art group based in dubai were produced and redeemable with purchases of Tiger Beer. Further leveraging on the creative platform, a series of promotional events were also jointly organised with Cold Fusion, where a weekly Tiger-customised menu featuring dishes and cocktails prepared with the award-winning beer was served at participating outlets, along with a guest dJ spinning music and visual projections to enhance the drinking experience. onTap

Artist Mr Joseph Manata, also known as Pinkblot, painting on a beer bottle structure

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dB CeleBRAteS RugBy woRld CuP 2011

three years of planning for the Rugby world Cup (RwC) 2011 has paid off for the team at dB Breweries in New zealand. Made up of 15 members from the dB management, supporting sales, marketing and supply chain staff, and led by the Managing director, Mr Brian Blake, the team was highly involved in activating heinekens global sponsorship of RwC 2011 across the country. All 500 dB employees participated in the countrys biggest ever sporting celebration with great enthusiasm and pride, where staff from various offices and departments decorated their workplace to reflect the culture of the country that they were assigned to. there was a friendly competition for the most well-designed workplace as well as the most entertaining video clip for the campaign, won by the information systems department and the marketing department respectively. onTap
dB waitemata staff (fro Mr daniel Moffitt, Ms m left to right) Mr darron Steele, Karen Butterworth an Buckley show the d Ms Margaret ir love for the Irish RwC team

New Zealand

dBs marketing departm ent supported team Jap won the internal video an during RwC 2011 and competition with their rendition of the 80s hit turning Japanese by the vapors

ent was transformed into dBs information systems departm RwC 2011 oasis to support Namibia during an African

waitemata Brewerys packaging hall was turned into a field made out of beer cartons, cans, pallets and toppers complete with flags and miniature rugby players in support of team Fiji

Be A MAN oF the woRld wIth heINeKeN!

the opener heinekens first mob ile app for iPhone

dANCe to the RhythM At heINeKeNS RAINFoReSt woRld MuSIC FeStIvAl

held in Sarawak, heinekens 14th Rainforest world Music Festival witnessed thousands of heineken fans flocking to experience one of the largest outdoor music events in Malaysia. Starting the night on a high note were local and international acts comprising Masters of the Sape (Malaysia), Kissmet (India / uK), Startijen (France) and Kenge Kenge (Kenya) that got fans dancing along to their rhythmic beats. the customised lakeside longhouse, heinekebana, proved to be a popular attraction as well, allowing music revellers to enjoy their heineken draught as they soaked in the atmosphere of the Rainforest world Music Festival. onTap

Malaysia

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heineken Malaysia launched the opener, its first iPhone application built on augmented reality technology as part of heinekens global campaign Be a Man of the world, which aims to bring out the confidence, broad-mindedness and global personality of the worlds No.1 International Premium Beer Brand. Interactive and innovative, the application requires subscribers to locate virtual heineken bottles at supporting outlets in the vicinity on a digital map, and flicking their iPhone to mimic the motion of using a bottle opener. the more bottles a player successfully captures and opens, the higher the score he gets. By taking part in the promotional contest through the opener iPhone application, fans were able to win experiential treats and unique prizes such as a gourmet spread, a days lesson to fly a plane, latest technology gadgets and even a trip to Amsterdam! treats and prizes aside, the opener proved to be useful in locating nearby heineken outlets. onTap

the heinekebana posed as an oasis for guests to chill out and enjoy a glass of heineken

the Rainforest world Music Festival 2011 got fans all hyped up

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guINNeSS Red toNgue dog IN lIMIted edItIoN

the heritage of guinness Foreign extra Stout in Singapore dates back to 1869 when it first arrived on Singapores shores. It quickly gained recognition later with its popular moniker Red tongue dog, or ang ji gao in hokkien, endearingly coined by its beer fans. In celebration of its 142nd anniversary, guinness adopted a limited edition quart bottle featuring a tinge of gold on the packaging to represent guinness rich local heritage that was unique to the Singapore market, creating a vintage touch by bringing back the original blood wolfe (Red tongue dog) icon. onTap

Singapore

APBS SwePt 18 AwARdS FRoM 36 CAtegoRIeS IN BeeRFeSt ASIA 2011

this years Beerfest Asia brought together 250 brews from over 35 breweries, much to the delight of beer lovers. walking away with a total of 18 awards from 36 different categories, Asia Pacific Breweries Singapore (APBS) docked at the event with the concept booth Beer Port, and occupied a vantage point with the largest booth space of 75sqm. with APBs strong regional footprint across Asia Pacific, the booth quickly won over the crowd as they surged forward in a flurry of excitement to try some of our quality brews from all over the world. onTap

the largest booth at Beerfest Asia 2011, the Beer Port featured quality APB brews from all across the world

APB lANKA SAluteS SRI lANKA ARMy

Asia Pacific Brewery lanka (APB lanka) has stepped forward to support the welfare initiatives of the Sri lanka Armys Artillery division with a donation of lKR 4.5 million. Its generous funding, commended by the Commander of Sri lanka Army, lt. general J. Jayasooriya, enabled the construction of an 80-metre long swimming pool. Now posing as one of the highlights of the gunners Club, the pool sits alongside a shopping arcade, accommodation and recreational area with a beer garden. Further extending its support to the Sri lanka Army, APB lanka also pledged a long-term beer sponsorship to events organised by the Artillery division, such as the gunners Super Cross. onTap

CRICKet loveRS RewARded wIth ReFReShINg BeeR At BAttle oF the BlueS

Asia Pacific Brewery lanka (APB lanka) recently concluded a three-year contract with the organising committee of Battle of the Blues Sri lankas longest running cricket match after a fierce pitch against several other beer companies in the country. this years Battle of the Blues featured a carnival atmosphere. organised by the Royal College and St. thomas College, the annual fiesta went on for three full days on the school grounds, enabling APB lanka to reach out to a wider segment of its beer fans thanks to an over whelming turnout of 30,000 spectators. onTap

Sri Lanka

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y including the gue st of officials from the Sri lanka Arm a sooriya (fourth from left) had honour, lt. general J. Jaya Swimming Pool together Club rela xing time by the gunners with their spouses

Spectators enjoying An cho the APB lanka event sta r and heineken beers at ll

(From left to right) Mr upali gunaseka, Principal of Royal College; Mr Ranil Pieris, Chairman of the organising committee Cricket encounter 2011; Mr John C Puddefoot, Reverend of warden of St. thomas College; Mr dusty Alahakoon, Chief operation officer of APB lanka; and Mr dananjaya Ratnayake, Commercial director of APB lanka, marked the commencement of the partnership

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tAPB wINS heINeKeN BReweRy AwARd FoR the thIRd tIMe

After winning the heineken Brewery Award twice in 2005 and 2007, thai Asia Pacific Brewery (tAPB) has once again snagged this years Award. this achievement not only attests to the brewerys constant strive for excellence, but also serves as a great encouragement for the team to produce even better results in the coming years. onTap

Thailand

Representatives for tAPB, Mr Peter ong, general Manager (second from left); Ms Chantanarth Ponchamni, Brewing Supervisor (third from left); Mr tomorn thongnumwon, technical Controller (fourth from left); Mr Marc de Meyere, Supply Chain director (first from right); and Mr Surachet yonyou, engineer (second from right), travelled to Amsterdam to receive the heineken Brewery Award 2010 from Mrs Charlene de Carvalho-heineken (third from right). gracing the occasion was also Mr Jean-Francois van Boxmeer, Chairman of executive Board/Ceo, heineken N.v (first from left)

tAPB doeS ItS PARt FoR the CoMMuNIty

thai Asia Pacific Brewery (tAPB) awarded 19 scholarships to deserving children and young people from needy families residing in 11 neighbourhoods of tambon Sai yai, in the vicinity of the brewery. the scholarship aims to support the cause for education for underprivileged students and to enhance the welfare of local communities especially for those situated near the brewery. Furthering tAPBs corporate social responsibility initiatives, the company also made a financial contribution of 590,000 baht to the Sai yai administration to assist in the installation of street lighting in the surrounding neighbourhoods of the brewery. onTap

Mr Peter ong, general Manager of tAPB (second top row, third from right) presented the tAPB scholarships to 19 grade school and university students during the scholarship award ceremony

Mr Peter ong, general Manager of tAPB (left), presenting the cheque for the installation of street lighting to an official from the district office

4,000 heINeKeN PARtygoeRS FeAtuRed IN A ShoRt FIlM

heINeKeN woRld golFeRS ChAMPIoNShIP 2011

heineken continues to illuminate its status as the worlds No. 1 International Premium Beer at the heineken world golfers Championship 2011 (hwgC 2011), an annual sponsorship commitment by heineken vietnam that is aimed at raising the standard of amateur golf in vietnam. Kicking off officially with three qualifying rounds, the prestigious gold tournament maintained its hype during the National Finals in danang, vietnam, before culminating in the world Finals at the five-star Fairmont zimbali Resort, KwazuluNatal, South Africa. through hwgC 2011, heineken vietnam offered a great golfing experience for the participants who got to enjoy the game with like-minded golfers around the world. onTap

Thailand/Vietnam

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directors of the show and short film, together with the thai celebrities, sharing their experiences on the making of Its Personal

A new film attracted over 4,000 heineken fans to the heineken Presents Shoot the Music with Pen-ek concert in hua hin, thailand, where director Mr Pen-ek Ratanaruang put on a cinematic performance showcasing thai and international artists. A corresponding short film was subsequently created by director Mr wuttisak Anakpon based on the concert and the video footages that featured the energetic crowd at the event. Sponsored and supported by heineken, the film entitled Its Personal debuted at the Siam Pavalai theater with an exclusive three-day screening that was attended by over 1,200 invited vIPs. Interestingly, the wellreceived film also included highlights of another popular concert by Sqweez Animal, Boy trai Bhumiratna and Poh yokee Playboy, much to the delight of both music and film buffs alike. onTap

Mr Asawin Rojmethatawee (fourth from right), Marketing Manager of heineken, poses with celebrities and director Mr wuttisak Anakpon (fifth from right)

the top five local and two foreign golfers in the handicapped group defeated 112 other participants qualified for the National Finals with the lowest net score for 18 holes to represent their category in the heineken world golfers Championship 2011 held in South Africa

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the tIgeR ChAMPIoNS 2011 ultIMAte FootBAll exPeRIeNCe

Tiger Champions 2011 took on a different spin this year, as it was made more demanding with a compact playing field surrounded by a net without sidelines. however, the added challenge clearly did not deter the vietnamese fans from participating in this highly anticipated football competition of the year, with over 400 teams vying for the title of vietnams No.1 Best Amateur Football team.

Vietnam/Papua New Guinea

dong dong FC, the winning vietnam team celebrating their victory on stage with Mr ly vinh Cuong (centre), Regional Commercial Manager of vietnam Brewery limited (vBl)

ly a hit with the Beer garden was obvious spirits as Tiger fans who were all in high savoured their favourite brew they

Tiger football fans and spectators wa iting eagerly for the final ma Championship of vie tch of the National tnam to begin

held over two days in danang, vietnam, the event witnessed the presence of international football teams including Authentics from France, german Street eagles from germany, Sg Street lion from Singapore, and yang titans from Malaysia. these guest appearances hyped up the tournament and resulted in more than 1,000 spectators flocking to the stadium to witness the crowning of dong dong FC as the overall winner of the National Championship of vietnam with a score of 6 3 against the 19/05 Club from the Quang Nam province. onTap

SP BReweRy SPReAdS ReSPoNSIBle SeRvICe

Stepping up on its efforts to promote the drink Responsibly message and support the local governments anti-alcohol abuse movement, SP Brewery recently launched a series of over 18 and Serve Responsibly communication materials, which will be displayed at on-trade premises. other than having the over 18 notice put up at liquor outlets and take-away retail stores, the Serve Responsibly message also comes in the form of posters, bar mats, and handbooks. during the launch, Chief Secretary to the government, Mr Manasupe zurenuoc, outlined the need for the public and other stakeholders to work with the government in curbing alcohol abuse in Papua New guinea. this is echoed by SP Brewerys general Manager Mr Stan Joyce, who highlighted the brewerys view that alcohol abuse is a serious national issue which requires commitment and effort from all stakeholders to address. onTap
Mr Manasupe zurenuoc (left), Chief Secretary to the government, and Mr Stan Joyce (right), general Manager of SP Brewery, showcasing the newly launched communication materials

ANChoR BeeR BRINgS RAIN FeveR to hAINAN

China

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An excited and thirsty crowd cheering during the drinking competition on hainan Island

Anchor promoters posing with the life-size Rain poster board during the hainan volleyball league 2011

Anchor Be er ha s turne d up it s brand fever in both guangdong and hainan with a blit z of campaigns and promotions with Korean super st ar, Rain, as it s latest brand amba ssador. Riding on the wave of excitement over the campaign, Anchor has gone on to collaborate with hainans Rain Fan Club to throw a party for fans and winners from the guess who is Anchors ambassador contest in conjunction with Rains birthday. Strengthening Anchors brand proposition as a catalyst for fun, a tvC starring Rain has since started airing in both provinces. onTap

Rains fans showed their love for the Korean superstar at a party complete with fun, music and a giant birthday cake

the Anchor Cup in hainan one of the most popular annual sports events in China

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tIgeR tRANSlAte BAttle oF the BANdS 2011 IN ChINA

Tiger Beer in China recently rolled out its biggest ever Tiger translate Battle of the Bands. the 2011 nationwide competition spanned six major cities in China Shanghai, Beijing, Changsha, Kunming, haikou and Chengdu. themed Metropolis, the winning band laun competition saw over 300 cher poses in style with Tiger Crystal participating bands battle it out to represent their city in the grand Finals at tango Club in Beijing. the ensemble of talents, including some of the best emerging artists from China, came from South America, europe, Australia, and Asia. the Champion band, launcher, walked away with a cash prize of RMB 100, 000, and embarked on the next phase of their music journey in Singapore by clinching the resident performer contract with St James Power Station, a club with growing prominence in Asia. onTap

China

INAuguRAl tIge touRNAMeNt IN 300,000 FANS

the inaugural Tiger Street Football tournament in China kicked off at the centre of guangzhous busiest shopping district Chinas Plaza. the event garnered more than 300,000 fans who were keen to be part of the excitement as 32 teams vied for a chance to be named Chinas best street football team. Fans were treated to a series of entertaining side shows including performances by Chinas top street-dance

Foo, Business development (From left to right) Mr gordon r; on; band members of launche Manager, St James Power Stati g director, heinekenMarketin and Mr Ronald Sun, National entation ceremony APB China, at the cheque pres

Spectators joined in the fun in the Tiger game area

R StReet FootBAll ChINA dRAwS oveR

group Speed Crew, a showcase of graffiti art by dicky and an eye-popping display of football freestyle. one month before the finals, the guangzhou Asia Pacific Brewery (gAPB) Tiger Brand team held several thematic promotions and also dispatched soccer babes across the various cities in Pearl River delta Region to create immense fanfare. through the viral marketing campaign, the team successfully raised consumer awareness for the campaign where the number of Tiger fans on weibo (Chinas twitter) increased by more than 40 times in a short span of five weeks during this period. onTap

China

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Complemented with energetic street dance performance, the event was enjoyed by an enthusiastic crowd

Players vying for the championship

graffiti artists showed off their artwork at the centre stage

dJ Servant spinning the latest music hits to heat up the atmosphere

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SolBRew RuNNINg oN hIgh eNeRgy

As a major sponsor of the Solomon Islands Running Festival 2011, SolBrew demonstrated its commitment to support the cause of promoting an active lifestyle among Solomon Islanders. held in the countrys capital city honiara, the annual running festival attracted over 1,000 runners where the SolBrew team, made up of staff and their family members, was the largest at the event. Participants ran different distances, ranging from the full marathon distance of 42km,
SolBrews Security officer, Mr Collin ziro, with his Certificate of Participation at the run

Solomon Islands

to the more kid-friendly 10km and 5km courses. Staff from Solomon Breweries limited registered as runners under all categories, with Mr Robert walepaina and Ms Carol Kelly emerging as the best male and female participants from the 42km team and the 5km team respectively. onTap

A group of participants from the SolBrew team poses for the camera at the third Solomon Islands Running Festival

aSIa PaCIFIC BrEWErIES WISHES aLL Our STaFF GOOD HEaLTH, HaPPInESS, anD a rOarInG 2012!