Professional Documents
Culture Documents
OFPPT
2011-2012
1. Definition of loyalty:
Loyalty is to encourage existing customers continue to choose the same brand or trade name.
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OFPPT
2011-2012
2. Customer expectations.
Consumer expectations are two basic forms: Expectations of launching new financial products. This expectation of new products is driven by competition that pits different banks. For example, a customer who wants a mortgage with a low interest rate, he can find another bank, will issue, of course, the wish that his bank is launching a new product matching his expectations. Expectations of information. Faced with increasing demands, customers expressed an expectation of economic and financial information. If three-quarters of customers find that they have the necessary information enabling them to choose the solution best suited to their needs for managing their money and credit, only 30% feel very well informed about different financial products and services.
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OFPPT
2011-2012
III. Conclusion.
Listening to the customer, give them the best advice, meet their requirements and to ensure quality service, these are the key principles of the development strategy of the company.
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