Matt Belt TV Adverts.

Introduction
In this report I will be looking at 3 adverts. In this report I will be analyzing how and why we advertise. A VW Polo Advert. https://www.youtube.com/watch?v=Ag6mC3o3SGU A Nandos Advert. https://www.youtube.com/watch?v=Ls1VCPoN9GI And an anti-smoking advert. https://www.youtube.com/watch?v=otqXBhhiEXw

I will be using these 3 adverts to examine Form, Style, Codes and Conventions, Mise-en-scene, CGI, Target Audience, Techniques, Comparison, Regulations, and How and Why the ideas originated. I will do all three adverts in each section and then move on. The VW Polo advert is to create humour and advertise a product. The Nandos ad is also a humorous advert designed around selling a product. The anti-smoking advert is a public service advert trying to help people stop smoking. 1. Form The form of an advert How it is styled. All three are a standalone, meaning that they are not part of a series of adverts. There is more to it than that though, they all have a realistic narrative as they all tell stories in a realistic manner. 2. Style

The style of the VW and the Nandos adverts are humorous, while the anti-smoking one is a dramatic one. The WV and Nandos are relying on the humour to make you remember it. The antismoking one was relying on the dramatic impact it created by directly comparing smoking to heart failure to

make you remember it.

3. Codes and conventions In the VW advert, it doesnt have much in the way of iconic items. The sound effects are natural, and fit it very well. The music is a loud upbeat song, which fits his activities.

The Nandos advert has a few representations of iconic people in it, the dictators. It has some symbols that relate to each character as well. The advert portrays the dictators doing actions one would not normally associate with dictatorship, such as Karaoke. There are no sound effects in the advert, as the music is the main audio focus point. The song is These Were The Days, My Friend, by Mary Hopkins.

The anti-smoking advert has the sound effects of a heart monitor, as well as some sound effects of breathing and a heartbeat. There is very little music, and it is dark and grungy.

4. Mise-en-scene

The VW advert starts with a man in a kitchen, it has a normal kitchen design with nothing special or fancy. This is a way of saying that the car is for everyone. There was no indication of children. The main costume was a red dress, the same colour as the car. The camera follows his actions. The only time we see the wife is right at the end, we are drawn to her reaction changing from happy, to confusion and shock.

The Nandos advert has various sets and locations; each one is related to specific events, the Mugabe character being alone in his darkened house. The sunny garden and beaches the brightly lit karaoke set. The costumes and props are all related to their specific characters. The water gun

fights are very iconic for children in summer time. The camera is slowed down here, a technique that is often used for memories.

The anti-smoking advert has a dark and dingy, down town setting. The costumes are all urban style clothing, the camera angles are effective as at the end it pans out and the smoke trail is a heart rate monitor.

5. Computer graphics/editing In the VW advert there is not much in terms of special effects or special editing. Same with the Nandos advert. In the anti-smoking advert however there is CGI to track the path of the cigarette, as well as making a smoke trail the camera flows through.

6. Target Audience The VW advert could be targeted at newer married couples, this can be because the couple seems young yet there are no indications of children. The Nandos target audience is teens and adults who are in touch with global news. Younger people might not understand all the references, but will still enjoy the activities portrayed in it.

The anti-smoking advert has a target audience of all ages as it is trying to encourage people to stop smoking. It is more focused on 18+ as thats the legal age for smoking. 7. Techniques

With the VW advert there are no hidden messages, it evokes a happy response as its goal is to be humorous.

The Nandos advert has the hidden messages of dictators falling. It also changes the usual ideas of dictators. Usually when one thinks of dictatorship one will think of negative events such as oppression and corruption. In this advert we see bright sunny outdoor activities.

The Anti-smoking advert has the message that smoking kills. It has a subtle beginning but it ends with a strong powerful message as you see the cigarette trail become a heartbeat pattern that stops.

8. Comparison

All 3 adverts do not rely on other adverts or forms of media. They are all able to stand up on their own. 9. ASA/ Ofcom regulation ASA: Advertising Standards Authority. They regulate all advertising on all media in the UK. They make sure that all adverts are up to public standards and safe for all to view. The BCAP Code: The Broadcasting Committee of Advertising Practice Code applies to all forms of advertising, both on TV and Radio. Having adverts regulated means that no one is discriminated against or offended by adverts. This will also ensure that children do not see adverts they should not see. Ofcom: Office of Communications. A government appointed regulatory body. They are in charge of many sectors, including TV, Radio, postal service. They protect citizens from what might be possibly offensive. Some adverts are never allowed to air, others get removed once aired. http://www.youtube.com/watch?v=imIkeTkAopY A KFC advert that was removed after a large number of complaints. 10.How and why are ideas originated for a specific product

Nandos has a history of taking risks with their adverts, many of which get banned soon afer being put up. This could be a way to get attention, infamy and fame are two sides of the same coin after all. Some of their adverts are offensive to the blind, others make fun of big chested

women, and many even make fun of their own government. The more hype they can create with their adverts the faster it will spread. A risky and effective form of advertising, Nandos has come to use as their main form of advertising. The idea for this specific advert hasnt been mentioned in any interviews but it could be because of the passing of several dictators in the recent years.

11.Conclusion Advertising is a way of promoting a product or service to increase brand awareness and improve sales figures. Every single detail of an advert are taken into account, from the locations and actors, to the background props and weather. In this modern day and age, making adverts that go viral are the most successful ones. The Old Spice adverts become internet memes because of their viral schemes. As technology has improved, so has the possibility for advertising. Cell phones have become mini computers and TVs all in one. Adverts can be put in phone apps, on the online TV streams, no matter where we go, we cannot escape adverts, and it is because there are so many adverts around us all the time that the creators have to constantly try and make their adverts the ones we remember.