Advertising Strategy: KFC's logo used from 1997 until November 2006 3 .

Early television advertisementsfor KFC regularly featured Colonel Sanders lic king his fingers and talking to the viewer about his secret recipe, and by the 1 960s both the Colonel and the chain's striped bucket had became well-known. The buckets product placementcan be seen in the hands of both Annette Funicello and Dwayne Hickman in 1965'sHow to Stuff a Wild Bikini, and was also featured promin ently in the 1968Peter Sellersvehicle,The Party. The Colonel made appearances as himself in Jerry's The Big Mouth(1967),Herschell Gordon Lewis' Blast-Off Girls( 1967) and Al Adamson'sHell's Bloody Devils(1970), as well as an appearance in 19 68 on Rowan & Martin's Laugh-In.Despite his death in 1980, Sanders remains a key symbol of the company in its advertising and branding. Throughout the mid 1980s , KFC called on Will Vinton Studiosto produce a series of humorous, Claymation a ds. These most often featured a cartoon-like chicken illustrating the poor food qualityof competing food chains, mentioning prolonged freezing and other negativ e aspects. TV ads also featured FoghornLeghorn advising Henery Hawk to visit the restaurant for better chicken. In the 1980s, KFC was an associate sponsor for J unior Johnson's NASCAR Winston Cup Seriescars, with such drivers as Darrell Wal trip, Neil Bonnett, and Terry Labonte. In 1997, KFC briefly re-entered the NASCA R Winston Cup Series as sponsor of the Darrell Waltrip Motorsports Chevroletwith driver Rich Bickleat the Brickyard 400 A co-branded Long John Silver'sand KF. By the late 1990s, the stylized likeness of Colonel Sanders as the KFC logo had been modified. KFC ads began featuring a n animated version of "the Colonel" voiced by Randy Quaidwith a lively and enthu siastic attitude. He would often start out saying "The Colonel here!" and moved across the screen with a cane in hand. 4.The Colonel was often shown dancing, singing, and knocking on the TV screen as he spoke to the viewer about the product. The animated Colonel is uncommon toda y. Still using a humorous slant, the current KFC campaign revolves mostly around customers enjoying the food. It also features a modified version of Lynyrd Skyn yrd's "Sweet Home Alabama" as that for practically all its commercials, though t he restaurant actually hails from Kentucky .In 2006, KFC claimed to have made th e first logo visible from outer space,though Readymixhas had one since 1965. KFC says "Itmarked the official debut of a massive global re-image campaign that wi ll contemporize 14,000-plus KFC restaurants in over 80 countries over the next f ew years." The logo was built from65, 000 one-foot-square tiles, and it took six days on site to construct in early November. The logo was placed in the Mojave Desertnear Rachel, Nevada.It is located in the northern section of Rachel, Nevad a. Many KFC locations are co-located with one or more of Yum! Brandsrestaurants, Long John Silver's,Taco Bell,Pizza Hut, or A&W Restaurants. Many of these locati ons behave like a single restaurant, offering a single menu with food items from both restaurants. The resurrected Kentucky Fried Chicken logo One of KFC's late st advertisements are a commercial advertising its "wicked crunch box meal". The commercial features a fictional black metalband called "Hellvetica" performing live, the lead singer then swallows fire. The commercial then shows the lead sin ger at a KFC eating the "wicked crunch box meal" and saying "Oh man that is hot" . In 2007, the original, non-acronymic Kentucky Fried Chicken name was resurrect ed and began to reappear on company marketing literature and food packaging, as well as some restaurant signage .In 2010, an advertisement was shown in Australi a showing an Australian cricketfan giving West Indies fans KFC chicken to keep t hem quiet. Situational Analysis- current strategies Marketing Mix: the marketing management decision can include product, price, pla ce and promotion, is called the marketing mix (Gary, Kotler, 2009). Products of KFC KFC have the main three product lines. They are burger, chicken, and snacks. Burgers: the kinds of Burgers are zinger burger and flava roast chicken burger w ith bacon. Snacks: They are Cobette, Mashed Potato & Gravy, Hot Shots, CrissCut Fries, Chee sy Fries, Egg Tart and Coffee Egg Tart.

Chickens: Original Recipe, Hot & Spicy, Flava Crava Chicken, BBQ Chicken Wings, Bei Fung Tong Chicken and Hot Wings. Product Mix of KFC KFCs product mix had the two choices, such as for the individual meals and bucket meals. For example KFC had the Variety Bucket for family and snack box for the young people. The product mix for the individual meals: 1) 2pcs,Original Recipe, Soft Drink (medium) 2) 2pcs, Hot & Spic y,Soft Drink (medium) 3) 2pcs, Flava Crava Chicken, Soft Drink (medium) 4) Zinger Burger, Soft Drink (medium) 5) Flava Roast Chicken Burg er with bacon, Soft Drink (medium) 6)Chicken a la King Rice or Mushroom Ric e (large), Drum Stick, Soft Drink (medium) Choose one from below a) Mushroom Rice (regular) b) Chicken a la King Rice (regular) c) Crisscut Fries (regular) d) Mashed Potato & Gravy e) Cobette The product mix for the bucket meals: 1) Variety Bucket: 4pcs of Flava Crava Chicken 4pcs of Original Recipe or Hot & Spicy Chicken 2 portions Mushroom Rice (regular) 2 portions Chicken a la King Rice (regular) Crisscut Fries (regular) 4pcs of Hot Wings Hot Shots ( 1 box, around 9pcs ) 4pcs of Egg Tarts 4 cups of Soft Drink ( medium )