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    Amit Pasi
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    6 views9 pages

    Introduction

    Uploaded by

    Amit Pasi
    ppt

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 9

    The most important asset of any organization is its customers.

    Satisfied customers pay their bills promptly which greatly improves


    cash flow – the lifeblood of any organization.
    Customers experience of a product or a service is multifaceted so
    hard to determine.
    It needs to be measured individually to get an accurate total picture
    of customer satisfaction.
    Thought the market has been dominated by unorganized players,
    the entry of domestic and international organised players is set to
    change the scenario.
    COMPNAY PROFILE

     Koushalya Resort Kanha is a Perfect blend of natural beauty, modern


    conveniences and attentive service. The resort is nestled at Mocha close
    to Khatia entrance gate of Kanha National park. Either it's a corporate
    outing, business conference or family get-together Koushalya Resort
    caters all in an exceptional way to full fill all the requirements of the
    guest. It offers an opportunity to the guest to enjoy the wonders of
    nature in the wilderness of Kanha National Park. Here one can
    experience the adventure of the jungle, splendid scenery, the romance
    of sunrises and sunsets, and the comforts of home in a jungle retreat.
     Accommodation:
    Koushalya Resort Kanha spread over an area of 3.5 acres & provide
    room accommodation equipped with all modern comforts like safe,
    mini bar etc & attached washrooms having 24 hrs hot & cold running
    water facilities. Every accommodation has its own privet porches to sit
    & watch the beautiful lit sky with many stars.
    OBJECTIVE OF THE STUDY:-

     To ascertain the level of satisfaction among the Koushalya


    Resortwith respect to services provided by Mall.
     To evaluate critically market acceptance of Koushalya
    Resortproducts.
     To analyze the price sensitivity in various spares.
     To find out the customer’s perception on different
    attributes through questionnaires.
     Consumer perception towards the products of Koushalya
    Resort products
     To understand the potential market.
     What are the ways to retain the existing customers of
    Koushalya Resort
    SCOPE OF THE STUDY

     As the title of the project “CUSTOMER


    HANDLING PROCESS AT KOUSHALYA RESORT’’
    suggests that the project is divided into three
    major parts:

     Entertainment
     Services
     Beverages
    RESEARCH METHODOLOGY
     Research comprises "creative and systematic work undertaken to
    increase the stock of knowledge, including knowledge of humans,
    culture and society, and the use of this stock of knowledge to devise new
    applications." It is used to establish or confirm facts, reaffirm the results
    of previous work, solve new or existing problems, support theorems, or
    develop new theories. A research project may also be an expansion on
    past work in the field. Research projects can be used to develop further
    knowledge on a topic, or in the example of a school research project,
    they can be used to further a student's research prowess to prepare them
    for future jobs or reports. To test the validity of instruments, procedures,
    or experiments, research may replicate elements of prior projects or the
    project as a whole. The primary purposes of basic research (as opposed
    to applied research) are documentation, discovery, interpretation, or
    the research and development (R&D) of methods and systems for the
    advancement of human knowledge. Approaches to research depend
    on epistemologies, which vary considerably both within and between
    humanities and sciences. There are several forms of
    research: scientific, humanities, artistic, economic, social,
    business, marketing, practitioner research, life, technological, etc.
    FINDINGS
     Market potential of the KOUSHALYA RESORT is very good in the city Kanha
    despite the presence of so many branded companies like Koushalya Resort .
     Customer satisfaction with respect to the KOUSHALYA RESORT is satisfactory.
     It takes continuous effort to maintain high customer satisfaction levels. As
    markets shrink, companies are scrambling to boost customer satisfaction and
    keep their current customers rather than devoting additional resources to
    chase potential new customers. The claim that it costs five to eight times as
    much to get new customers than to hold on to old ones is key to understanding
    the drive toward benchmarking and tracking customer satisfaction..
     Customers come to know about KOUSHALYA RESORT mainly from hoardings
    as many people are illiterate .
     Customers want more prizes and dealers want more incentives, gifts and tours.
    Dealers also want more meeting with officials of the companies.
    SUGGESTIONS

     The company should concentrate on more aggressive


    advertisement to promote their products.
     The company should launch more and more promotional
    schemes like “two for the price of one” or more discount
    coupons.
     Company should concentrate on direct meeting with the
    customer as they are the most vital element in deciding the
    growth or decline of any company.
     Company should decrease the response time to the
    complaint received.
     The company should fix certain amount of especially for
    the dealers and give them free of cost as incentives.
    CONCLUSION

     This survey was conducted partially in Kanha, market


    potential of the KOUSHALYA RESORT KANHA in
    other parts of the city couldn’t be determined. Some
    customers were not able to understand some of the
    questions.
     The Koushalya Resort sample size was not
    enough and it failed to give the clear picture or the
    results of the survey. Some customers or dealers did
    not cooperated well. The questionnaire did not cover
    the whole aspect of the market potential of
    KOUSHALYA RESORT .

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