NAVNEET PUBLICATIONS LTD.

BY NEXUS

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Company Background
Navneet Publications India Limited, is in the business of Educational and children Books Publishing, Scholastic paper stationery and non-paper stationery products.
The company's products are sold under the 'Navneet', 'Vikas', 'Gala', FfUuNn', Boss' and Navneet Nxt' brand names. Leadership Position in Gujarat & Maharashtra: NPL is enjoying 85% market share both in Gujarat and Maharashtra in its Publishing business. The company enjoys leading position in premiere stationery markets in India, the Middle East, parts of Africa, U.S.A. and Europe.

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Timeline

2008 2007 2006

Navneet Edutainment 2005 Ltd merged with NPIL. Acquisition of Grafalco Introduced new in Spain. stationery Adopted JIT products. facility for stationery segment.
Planning to invest 2400 lakhs Rs in windmills in Gujarat. Expects 15% growth in publishing segment.

2009

The international Initiated Estationery Learning in business Gujarat and revenue Maharashtra. growth of 367%.

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Stakeholders

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Product Portfolio AnalysisBCG matrix

Non Paper Stationary

E-Learning Business Publication

Paper Stationary

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Recommendations
Navneet should concentrate on related businesses and its core competency which is publication and stationary business. E- Learning business is the future in education industry. Navneet should invest heavily on this business from the revenue generated from their cash cow businesses. In order to expand their market base, Navneet must invest in marketing activities. They can increase their advertising cost from 1% to 8%-10%.

Inculcate professionalism in the culture and attitude of the organization.

De-centralization is necessary to improve efficiency and facilitate quick decision making.

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