Sudhira Kumar Nahak

Presented By-

ABOUT AXIS BANK

Axis Bank was the first of the new private banks to have begun operations in 1994, after the Government of India allowed new private banks to be established. The Bank was promoted jointly by the Administrator of the specified undertaking of the Unit Trust of India (UTI), Life Insurance Corporation of India (LIC) and General Insurance Corporation of India (GIC) . The Bank as on 30th June, 2012 is capitalized to the extent of Rs. 414.29 cores with the public holding (other than promoters ) at 54.24%. The Bank's Registered Office is at Ahmedabad and its Central Office is located at Mumbai. The Bank has a very wide network of more than 1600 branches (including 169 Service Branches/CPCs as on 30th June, 2012). The Bank has a network of over 10000 ATMs (as on 30th June, 2012) providing 24 hrs a day banking convenience to its customers. This is one of the largest ATM networks in the country The Bank has strengths in both retail and corporate banking and is committed to adopting the best industry practices internationally in order to achieve excellence.

MISSION, VISION AND VALUES

MISSION Customer service and product innovation tuned to diverse need of individual and corporate clients Continuous technology up gradation while maintaining human values Progressive globalization and achieving international standards Efficiency and effectiveness built on ethical practices VISION 2015: To be the preferred financial solutions provider excelling in customer delivery through insight, empowered employees and smart use of technology Core Values Customer Centricity Ethics Transparency Teamwork Ownership

SERVICES
Retail banking Personal banking Accounts - Terms deposits - Fixed deposits - Recurring deposits Cards -Different variants like: Gold plus cards, silver and silver plus cards Corporate banking Accounts -Normal current a/c -Trust/NGO savings a/c

Deposit schemes
Loans and advances - Personal Loans

- Housing Loans
- Cards - Consumer durables

Insurance
Forex

- Auto Loans

COMPETITOR
State Bank Of India (SBI) HDFC Bank CITI Bank ICICI Bank Axis Bank (Formerly UTI Bank) Punjab National Bank (PNB) Bank of Baroda (BOB) Canara Bank Axis Bank is 5th position in India

Bank of India (BOI)

Standard Chartered Bank

ORGANISATION STRUCTURE
BOARD OF DIRECTORS

COMMITTEE OF DIRECTORS

RISK MANAGEMENT COMMITTEE OF THE BOARD

AUDIT COMMITEE

CREDIT COMMITTEE AND INVESTMENT COMMITIEES

OPERATION RISK MANAGEMENT COMMITTEE (ORMC)

COMMITTEE OF EXECUTIVES

ASSET-LIABILTY COMMITTEE (ALCO)

CREDIT RISK MANAGEMENT COMMITTEE

COMPETITIVE STRATEGY
Differentiated against other banks on the base of Max Area Coverage. So Axis bank has an advantage of reach, in terms of reach to its customers. High level of service Quality & through Product Innovation.

STP OF AXIS BANK

Segmentation: These banks consider the customer service as the base for segmentation.

Here buyer give emphasis on the services & believe in using technical advance product. Targeting: Axis bank target the people of the urban & semi-urban area. People who believe in high set of product & want speedy services. Selective specialization strategy Positioning: - Axis banks are positioned as the technically advance & delivering tougher set of customer services.