DIGITALIZATION IN BANKING SERVICES

WITH SPECIAL REFERENCE TO HDFC BANK

BY BHARTI CHAUDHARY (GC 042)

BANKING
• A bank is a financial institution.
• Act as an agent.
• Banks are important factors in financial market.
• Establishment of World bank in 1944.
• Development of central banking started from London.
• Establishment of RBI in 1935.
• Headquarter of RBI in Mumbai.
• Symbol of Indian currency is
Banking in india
• 1st bank established in india in 17th century.
• In 1786 and 1770 the General Bank and Bank of Hindustan started.
• In 1806 three banks were established- Bank of Bengal, Bank of
Bombay and the Bank of Madras respectively under charters from the
British East India Company.
• The three banks merged in 1921 to form the Imperial Bank of India,
which upon India’s Independence became the State Bank of India.
HDFC bank information
• Housing development finance corporation limited(HDFC)
• HDFC the bank was incorporated in August 1994 in the name of
‘HDFC Bank Limited’ , with its registered office in Mumbai, India.
• HDFC Bank commenced operations as a Scheduled Commercial Bank
in January 1995.
• HDFC Bank is listed in NSE,BSE.
• HDFC is the largest bank in india by market capitalization.
• It was ranked 60th in 2019 BrandZ Top 100 Most Valuable Global
Brands
LOGO
BOARD OF DIRECTORS
• Mrs.Shyamala Gopinath (Chairperson)
• Mr.Aditya Puri (Managing Director)
• Mr.Kaizad Bharucha (Executive Director)
• Mr.Malay Patel (Independent Director)
• Mr.Umesh Chandra Sarangi (Independent Director)
• Mr.Sanjiv Sanchar (Additional Independent Director)
• Mr.Sandeep Parekh (Adittional Independent Director)
• Mr.Keki Mistry (Non Executive Director)
Merger CBoP with HDFC bank
• On 23rd may 2008, the
amalgamation of Centurion bank
of Punjab(Transferor Bank) with
HDFC bank(Transferee Bank).
• The balance sheet size of
combine entity was over
1,63,000 crore.
Network
• HDFC bank in india is with 4,014
branches
• 11,766 ATM’s , which are 40%
faster
• With 104,154 permanent
employees across the country
• Service of phone banking is over
500 locations.
WHAT IS DIGITAL BANKING
• Online banking is also known as Internet banking, e-banking or Virtual
banking is an electronic payment system that enables customers of a
bank to conduct a range of financial transactions through the financial
institutions’s website.
• E-banking includes the system that enable financial institution
customers to access individual accounts, transact business, obtain
information on financial products through a public or private network
• Customers can access e-banking services using an intelligent
electronic device such as-personal computer, personal digital
assistant, automated teller machine, smart phones.
FEATURES OF DIGITAL BANKING
The bank customer can perform non-transactional tasks through
online banking including:
1.Viewing account balances
2.Viewing recent transactions
3.Fund transfers between the customers linked accounts
4.Investment purchase or sale
5.Credit card applications
6.Third party transfer i.e NEFT, IMPS and RTGS
DIGITAL BANKING PLATFORM
• HDFC bank, one of the leading private sector lenders in india has launched
a initiative “Bank Aap Ki Muthi Mein” as part of their “Go Digital
Caimpaign”
• HDFC bank aap allows over 200+ transactions, apart from essential
transactions such as : booking of FDS, RDS, bill and tax payment, buying
insurance, etc.
• The app allows customers to buy loans instantly.
• HDFC bank also offers and deals on shopping, dinning, movies and
entertainment.
• HDFC also extends to basic feature phone users with SMS ans miss call
banking.
• Thus, with “Bank Aap Ki Muthi Mein” customers can do everything except
access locker, deposit and withdraw cash.
DIGITAL APPLICATIONS BY HDFC
• Chillr - Chillr is a revolutionary new app that lets users to send and
receive money immediately to anyone in your phone book without
the need of virtual third party wallet. It is directly linked to bank
account.
• PayZapp – Payzaap is a payment application solution for HDFC bank
customers. It allows instant payment access to great deals all in one
place, instant money transfer and much more all in one single click,
on users registered mobile device.
• SmartBuy – SmartBuy is an HDFC bank e-commerce venture specially
designed to give all its customers a friendly and exclusive platform to
get smartest and best transactions in town.
INTERNET BANKING SYSTEM SECURITY
• Login Security
• IPIN Security
• Session Security
• Digital Certificate
• Virtual Keyboard
• Insta Alerts
• Security Solutions
• Security Teams
DIGITAL SERVICES
• Internet banking
• Phone banking
• SMS banking
• Missed call banking
• ATM’s
• Watch banking
ADVANTAGES OF DIGITAL BANKING
• Lower manpower and back office cost
• Time saving
• Convenience
• 24*7 online services are provided
SWOT ANALYSIS
• HDFC bank is the second largest private banking sector in india having
2,201 branches and 7,110 ATM’s
• The banks ATM card is compatible with all domestic and international
card, most preferred for shopping and online transactions.
• HDFC bank has the high degree of customer satisfaction when
compared to other private banks
• HDFC has lots of awards and recognition. It has received ‘Best Bank’
award from various financial rating institutions.
• HDFC has good financial advisors in terms of guiding customers
towards right investment.
THREATS
• Competitors
• New banking licenses
• Foreign banks that offers complex products
WEAKNESS
• Rural penetration is low
• Lesser number of branches when compared with its customers
• Customer service staff need.
THANK YOU