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A

Summer training project report on


“Digitalization in Banking sector (in
context to HDFC Bank)”

Presented by
Saloni Todwal
MBA 3rd SEM
INTRODUCTION OF BANKING
A Bank:
• Accept deposits of money from public.
• Pays interest on money deposited with it.
• Lends or invest money.
• Repays the amount on demand.
• Allow the money deposited to be withdrawn
by cheque or draft.
INTRODUCTION TO DIGITALIZATION

Digitalization is:
 Digital technologies
Provide new revenue
Value-producing opportunities
Process of moving towards digital
business.
DIGITAL BANKING
Digital Banking:
Electronic banking
Mobile banking services
Delivering a customized experience to
customers.
ABOUT HDFC…
INCORPORATED
BY
INDIA’S
HDFC
FIRST
PREMIUM
LTD.
COMPANY
IN HOUSING
1994
RECEIVED
FINANCE
APPROVAL
COMPANY
FROM RBI TO SET UP A PRIVATE BANK
PRODUCTS & SERVICES
DIGITAL INITIATIVES
PayZapp
OBJECTIVES
 To identify the awareness and usage of digital
banking.
 To study the impact of digitalization.
 To know how much banking services has been
improved.
 To study the satisfaction level of the
respondents
RESEARCH METHODOLOGY
Data Source
DATA ANALYSIS & INTERPRETATION
Q.1 What type of account you have in HDFC Bank?
Column1
Savings Account
Current Account
30.00% Salary Account
50.00%
Others
20.00%
Q.2 Since how long you are having account in HDFC Bank?

Column1
0-1 year
20.00% 1-2 years
45.00% 2-3 years
15.00% 3 years & above
20.00%
Q.3 Do you own a Debit Card?

Column1

10.00% Yes
No

90.00%

Q.4 Do you own a Credit Card?


Column1

No; 35.00%

Yes; 65.00%
Q.5 Do you know about Digital Banking?
Column1

Yes
NO

100.00%

Q.6 How do you make payment of utility services?


Column1

Cash; 30.00%

Online ; 70.00%
Q.7 If you make online payment, for which utility services you paid online?
Column1
Column1
71%
50%
36%

Mobile recharge DTH Bill payment

Q.8 Do you use digital banking services of HDFC Bank?


Column1

Yes
No
Q.9 What are your reasons for choosing our digital banking services?
Column1
Column1
60%
40%
15%
5%
Convenience To save time 24 hour access Security

Q.10 Which digital banking services do you use at HDFC Bank?

Column1
Column1
70%
35% 40%
5%
0%
Q.11 For what purpose you use digital banking services at HDFC Bank?
Column1
65% Column1
60%
35%
5% 5%

Q.12 Which mobile wallet do you use?


70% 65%
60%
50% 40%
40%
30%
20% 10% 10% 10% 10%
10% 5%
0%

Column1
Q.13 Which digital initiative of HDFC you know about?
50%
45%
40%
35%
30%
25%
20%
15%
10% Column1
5%
0%
r t g y
pp i ll
e l le ki
n u
yZ
a
Ch wa n tr b
Pa
ita
l ba a
i g tch Sm
D a
W
Q.14 Are you aware that you can put standing instruction on your billers?
Column1

Yes
No
Q.15 What is your level of satisfaction with HDFC Bank Digital services?

Column1

5.00%
Fully satisfied
25.00% Satisfied
Somewhat satisfied
Not satisfied

70.00%
SUGGESTIONS
• Bank should educate the customers about the
usage of digital banking services also about
their advantages.
• Improve existing facilities in rural areas through
advertising, spread awareness about computer
and internet banking.
• The best way to motivate the customer to use
digital banking is more efficient customer care
service.
CONCLUSION
• Digitalization has very much improved the banking
services in India but it has to go on further because the
whole population of the country is not getting benefit
from it.
• People are not sure whether their transaction is
completely secured in digital banking.
• It has started very digital initiatives for the convenience
of the customer. All these initiatives of HDFC Bank are
focusing to save the time of their customers.
• The customers of HDFC Bank are increasing rapidly as
they are providing optimum digital services to their
customers
THANK
YOU