WELCOME

E-COMMERCE

PRESENTED BY:19.DIPIKA CHAURASIA 10.POOJA MHATRE

PRESENTED TO:MISS. LAXMI JESWANI

2

What is E-commerce ?
E-commerce is defined as the use of electronic transmission medium to engage in the exchange including buying and selling of products and services requiring transportation , either physically or digitally for location to location.

A modern business methodology ... to cut costs while improving the quality of goods and services and increasing the speed of service delivery.

What is E-commerce ?
E-commerce can also be defined as any kind of business related activity transaction of tangible goods or intangible goods taking place over a computer network.

E-commerce is a composite of technologies processes and business strategies that promote the instant exchange of information with in and between the organizations thus EC strengthens relationship with buyer, makes it easier to attract new customers, improve customer responsiveness, and opens new market on a global scale.

Electronic Commerce (E-Commerce)

Commerce refers to all the activities the purchase and sales of goods or services.
Marketing, sales, payment, fulfillment, customer service

Electronic commerce is doing commerce with the use of computers, networks and commerce-enabled software (more than just online shopping)
5

How can E-commerce be used?

E-commerce Vs E-Business
Electronic business, commonly referred to as "e Business" or "ebusiness", may be defined as the utilization of information and communication technologies (ICT) in support of all the activities of business. E business is a term used to describe businesses run on the Internet, or utilizing Internet technologies to improve the productivity or profitability of a business. In a more general sense, the term may be used to describe any form of electronic business that is to say, any business which utilizes a computer. (E-Commerce) is simply the buying and selling of goods and services on the Internet. E-commerce is one aspect of E-business. e-commerce typically focus on designing, implementing and using Web-based systems to market specific goods and services over the Internet.
7

E-commerce Vs Traditional Business

E-commerce Vs Traditional Business

Buyer & seller interaction market : Physical & Virtual

Identifying of Buyer and seller : Spot and physical, human to human through media human media human Immediately Price: Cost + Profit Cost + Profit + shipping

Privacy & Secrecy : Physical & Virtual

Need of E-commerce
Technology enabled Interactivity Information delivery Digital content Inter disciplinary in nature

10

Features of E-commerce

Technology enabled Interactivity

Information delivery
Digital content Inter disciplinary in nature

11

Advantage of E-commerce
Being able to conduct business 24 X 7 X 365 Expanse in Market size Availability of current information Better customer service Reduction in costs

Market effort gets boosted

12

Advantages of Electronic Commerce

Increased sales
Reach narrow market segments in geographically dispersed locations Create virtual communities

Decreased costs Being in the space

Handling of sales inquiries Providing price quotes Determining product availability
13

E-commerce applications
Supply

chain management Video on demand Remote banking Procurement and purchasing Online marketing and advertisement Home shopping Auctions

14

Ecommerce infrastructure
Information

superhighway infrastructure

Internet, LAN, WAN, routers, etc. telecom, cable TV, wireless, etc.

Messaging

and information distribution infrastructure

HTML, XML, e-mail, HTTP, etc.

Common

business infrastructure

Security, authentication, electronic payment, directories, catalogs, etc.

15

The process of e-commerce

1.
2. 3.

Attract customers

Advertising, marketing Catalog, negotiation Order capture Payment Transaction Fulfillment (physical good, service good, digital good) Customer service Order tracking

Interact with customers

Handle and manage orders

4.

React to customer inquiries

16

Web-based E-commerce Architecture

Tier 1

Tier 2

Tier 3

Tier N

DMS

Client

Web Server

Application Server

Database Server

17

E-commerce Technologies

Internet Mobile technologies Web architecture Component programming Data exchange Multimedia Search engines Data mining Intelligent agents

Access security Cryptographic security Watermarking Payment systems

18

Infrastructure for E-commerce

The Internet system of interconnected

the globe routers, TCP/IP, firewalls, network infrastructure, network protocols

networks that spans

The World Wide Web (WWW) part of the Internet and allows

users to share information with an easy-to-use interface Web browsers, web servers, HTTP, HTML

Web architecture Client/server model N-tier architecture; e.g.,

web servers, application servers, database servers, scalability

19

E-commerce Technical constraints

E-commerce

speeds depend on telecommunication bandwidth which is limited to developed countries Cost of technological solution is very high Lack of security of information and there always a possibility that hackers can make unauthorized access to digitized information and electronic records. Integration of information technology with business system is difficult technical task.

20

E-commerce Non Technical constraints

Lack

of awareness about E-commerce technology among masses of economically under developed and developing economies. Lack of customer confidence Cultural and linguistic differences Resistance to change In many business there is lack of initiative on part of the management to e-commerce technology

21

Disadvantages of Electronic Commerce

Loss

of ability to inspect products from remote locations Rapid developing pace of underlying technologies Difficult to calculate return on investment Cultural and legal impediments

22

E-commerce Sites
Auction

websites- WWW.ebay.in ,www.priceline.in On line real estate applicationwww.99acre.com,www.magicbricks.com Online banking-www.icicibank.com, www.onlinesbi.com Online stock trading-www.sharekhan.com, www.indiabulls.com Service Industry: www.makemytrip.com,www.yatra.com

23

THANK YOU
24