ABM B GROUP 1 Business Plan

Bauan Technical Integrated High School
BUBBLE BLISS ENTERPRISE

RETAILING DISHWASHING AND LAUNDRY SOAP PRODUCTS IN MANGHINAO PROPER,
BAUAN, BATANGAS
ABM B
CLASS 2022
A Business Plan Project

Presented to the Faculty of Senior High School
Accountancy, Business and Management (ABM) Department
BAUAN TECHNICAL INTEGRATED HIGH SCHOOL
Bauan, Batangas
In Partial Fulfillment
of the Requirements for the K to 12
Enhanced Basic Education Curriculum
Submitted by:
Landicho, Anna Kathrina
Dela Pena, Gwen Ashley
Dalangin, May
Olano, Shaira Mae
Submitted to:
Mrs. Raquel Perez
Subject Teacher
JUNE 2022
Bauan Technical Integrated High School iv
TABLE OF CONTENTS
Page
TITLE PAGE………………………………………………………………. i
ACKNOWLEDGEMENT………………………………………………….. v
INTRODUCTION………………………………………………………….. vii
SECTION Page
1. EXECUTIVE SUMMARY………………………….. 1
a) Target Market………………………………………. 5
b) Strategic Actions………………………………….. 6
c) Current Business Position…………………….… 7
d) Managerial and Technical Expertise
of Key Personnel…………….………………….… 7
e) Financial Requirements.………………….……… 8
2. GENERAL COMPANY DESCRIPTION…………. 10

a) Product Offerings…………………………………. 14
b) Company’s Mission and Vision Statement…… 15
c) Company Goals and Objectives………………… 16
d) Main Features of the Industry…………………… 18
3. THE OPPORTUNITY, INDUSTRY AND MARKET

DESCRIPTION………………………………………. 19
a) The Opportunity……………………………………. 19
b) The Industry………………………………………… 19
c) The Market………………………………………….. 21
4. STRATEGY AND BUSINESS MODEL………………... 22

a) Management tool for Strategic Implementation…… 27
b) SWOT Analysis…………………………………….. 31
c) Business Model……………………………………. 35
5. TEAM: MANAGEMENT AND ORGANIZATION.... 36

a) Process of Securing Licenses and Permits…… 36
b) Form of Business Organization…………………. 37
c) Organizational Structure…………………………. 38
d) Duties And Responsibilities of the Personnel.. 38
e) Hiring Process and Its Qualification Requirements 43
f) Salary Compensation…………………………….. 46
g) Schedule of Salaries……………………………… 46
h) Employee Schedule………………………………. 47
i) GANTT Chart……………………………………….. 48
6. MARKETING PLAN………………………………… 49
a) Product Description………………………………. 49
b) Branding…………………………………………….. 59
c) Business Logo…………………………………….. 61
d) Packaging…………………………………………… 63
e) Pricing………………………………………………. 64
f) Channel of Distribution………………………….. 67
g) Distribution Channel……………………………... 68
h) Online Promotion…………………………………. 71
i) Target Market………………………………………. 75
j) Marketing Objectives……………………………... 77
k) Marketing Strategy and Activities……………… 78
l) How will Business Raise Revenue…………….. 79
m)Factors that will help the Business Grow……. 80
7. TECHNICAL/OPERATIONAL PLAN………................. __
a)
8. FINANCIAL PLAN……………………………………….. __
a)
9. SOCIO-ECONOMIC CONTRIBUTION………………… __
a)
10. APPENDICES……..…………………………………… _
Bauan Technical Integrated High School v
ACKNOWLEDGEMENT
We would like to express our heartfelt gratitude to everyone who assisted,
supported, and motivated us in making this study successful.
To all our mentors in the applied and specialized courses of our strand,
Ms. Ma. Concepcion Reyes in Entrepreneurship Teacher, Ms. Ma. Vettina Ilagan
in Work Immersion Subject Teacher, Ms. Roselyn Alzate in Applied Economics
Teacher, Mr. Lauro Agena in Business Eithics and Social Responsibility Teacher
and most importantly to Ms. Raquel Perez in Business Enterprise Simulation
Teacher.
The proposal of this business opportunity becomes a reality with the kind
support and help of many individuals. The student entrepreneurs would like to
extend their sincere thanks to all of them.
We'd also want to thank Mrs. Joji C. Balaquit, our Business Simulation
teacher, for motivating and guiding us in crafting our game plan. For always
believing in us. For teaching with passion. We couldn't have created this
masterpiece without her input and critique.
We appreciate our committee members' work and suggestions. For their
collaboration, effort, and time. Also, to our family for their love, support, and
prayers.
To our family whom inspired me to perform better and brought out my
best. Thank you for your financial, moral, and physical support of our project. I
Bauan Technical Integrated High School
vi
owe a great debt of gratitude to my devoted parents. In my ears,
encouragement and tenacity resound.
To all of our friends, classmates, and schoolmates who helped me in any
way inspired me to do my best. Just wanted to thank you for everything. Thank
you for offering help. Thanks to your help, school is easier and more enjoyable.
Thanks for helping me out during your busy day. I'm thankful that I have
someone so significant in my life. Thanks for pushing me to do well in school.
Your help is much appreciated. I'm incredibly fortunate to have such a thoughtful
friend nearby.
Above all, we want to thank God Almighty for his intellect, patience,
strength, and good health, for providing us with the advantages, information, and
abilities to pursue our study. My creator, my source of strength, and my
inspiration. Three characteristics that can be found in a person are wisdom,
knowledge, and comprehension. We only been able to fly on His wings, but he's
been a source of strength for me throughout it all. Most importantly, I want to
thank him, he provided us with the inspiration we need to keep fighting. He
provided us the ability, knowledge, and fortitude to complete our study. we also
thank God, who never fails to lead us and give us energy. We appreciative of
His assistance.
Bauan Technical Integrated High School vii
INTRODUCTION
Soap is a common household product — that means pretty much
everyone uses this kind of detergent in some form or fashion. Soap is a
universal product that can be found in all homes, canteen, laundries, hotels and
toilets, and is a staple necessity, particularly among end-consumers at home.
Soaps are used for washing and bathing hence the demand for soap is hardly
affected by economic meltdown due to the important role the product plays in
our daily lives.
Soap retailing companies are involved in marketing bar soaps, liquid
soaps, detergent, and other synthetic items, with different scent and packaging.
Major players in the soap retail industry do not just serve the market within the
locality they operate from, but also pave the way for business opportunities to
market products in various provinces. Thus, setting up a soap retail business
that offers online delivery and physical stores to sell cost-effective products can
be a useful and profitable way of doing business. When the COVID-19 pandemic
spread all over the world it had a huge effect on people's living and since
Filipinos are active on social media, it is a great opportunity for this business to
rise in the market.
The Soap Retailing industry is indeed a growing and thriving sector of the
economy of most countries of the world and they generate several millions of US
dollars annually from several registered and licensed small – scale, medium
scale and big soap retailing companies scattered all around the locality. Soap
Bauan Technical Integrated High School viii
retailing is a profitable industry open to entrepreneurs. With this kind of
business, if you want to start on a small scale, you can choose to start servicing
your local community. All you would need is contacts, packaging, networking
and good marketing and customer service skills.
Over and above, the soap retail industry is open for any aspiring
entrepreneur to come in and establish his or her business; you can choose to
start on a small scale servicing a community or you can choose to start on a
large scale with a robust distribution network all across major cities. Thus,
starting a business whose products are used on a daily basis, such as these
soap products, is the sure way to go if indeed you want to spend less effort in
convincing people to make use of your products as a newbie in the industry.
According to Euromonitor International (2022), having been in double
digits during 2020, retail volume sales of laundry care were little better than flat
during 2021. Laundry care in the Philippines experienced a boost to sales in
2020 following the emergence of the pandemic and subsequent lockdown, which
resulted in some initial stockpiling of essential goods, including groceries and
home care products.
Having said these, an increased number of entities have emerged in the
soap retailing industry, particularly in the Philippines, with local brands and
companies of MaxGlow, Sabon Stations, Sabon Depot, and many other retailing
entities for marketing these household items. However, according to Martins
(2021), despite the fact that loads of entrepreneurs are delving into soap making
business, the market for liquid soap is still pretty large and will still continue to
Bauan Technical Integrated High School ix
grow because it is a necessity for most homes, offices, canteens, laundry
shops, amongst others.
That means if you truly want to make it big in this business, you must be
willing to work hard to be able to gain your own fair share of the available
market. As such, if you are tinkering with starting a business that requires low
start – up capital and little training and technical skills, then you may want to
tinker with starting your own soap retailing company at small to medium scales.
Thus, Bubble Bliss Enterprise is a soap retailing business that shows the
public the wide variety of soap and household cleaning products with an aim of
promoting an affordable experience for all household members to maintain
cleanliness within the comfort of their homes, further establishing a clean
community in Manghinao Proper, Bauan, Batangas, at very affordable prices, as
it establishes the brand presence both virtually and physically. There's also the
perception of affordability. Shoppers feel online has its advantages in terms of
more transparency through detailed product information. That leads to a feeling
of more openness and honesty. Customers can choose among the various
products and scents of soap and cleaning agents.
Dishwashing and laundry soap will be retailed and sold at retail prices by
Bubble Bliss Enterprise, but once the company embraces corporate growth, we
plan to transition from marketing to manufacturing our own products specifically
for the company. We will be distributing and retailing cheap loose laundry
powder, Joy Dishwashing Liquid-grade dishwashing detergent, and Downy-like

Bauan Technical Integrated High School x
fabric conditioner or softener, all of which are almost the same quality but are
available at lower pricing. These items are produced for large orders from the
supplier, and the company is thinking about rebranding to build its brand identity.
To force our product's excellence on the consumer, the packaging will be
upgraded.
Selling through this entity at affordable prices and a convenient variety of
transaction set-ups aims to help people who don’t want to leave their homes
because of the situation caused by this pandemic. To stop or lessen the
probability of spreading the virus, purchasing basic necessities of soap products
in the proposed soap retail business helps our government and also the
consumers adapt to inflation and increasing prices of commodities amidst this
crisis.
The proposed business will provide the customers with high-quality and
affordable soap products and cleaning agents. The sellers will assure the people
that our product is high quality and worth it to buy, given its gentleness to the
pockets and budgets of average and normal Filipino family / households,
particularly to those within the barangay, who are earning just enough money
and finds difficulties in attending the needs of the family, specifically due to the
lay-offs, increasing inflation and continuous economic downturn brought by the
pandemic.. The performance of these products in cleaning dishes and clothes
and other parts of the home, along with its scents, are very much similar to the
performance of leading brands. It seeks to provide value to households who are
struggling to suffice and keep up with the increasing prices of these commodities
Bauan Technical Integrated High School xi
brought by inflation, and looking to save time and money during these
busy and tough economic times in an easy and convenient way by patronizing
these products allowing them to save double their money.
Unfortunately, due to the pandemic, face-to-face interaction is limited
therefore, there will be limited transactions on the physical shop, however,
pickup and meetup are recommended. The funds to be used for resources
needed, production, and operation will come from the company’s budget and
capital. The company also plans to establish an important message to everyone
in the community; it is to take care of the environment even at the simplest ways
of consuming these staple household products.
Bubble Bliss Enterprise is a business form of five-man partnership
wherein its business partners enjoy a protected investment. Each partner will
also make themselves available at all times as much as possible to complete
transactions within Manghinao Proper, Bauan, Batangas. All of them shared
responsibility for work.

Bauan Technical Integrated High School viii
Bauan Technical Integrated High School 1
SECTION 1
EXECUTIVE SUMMARY
Bubble Bliss Enterprise commits itself on being a standard retailer of
various laundry and dishwashing soap products within Brgy. Manghinao Proper,
Bauan, Batangas, where customers are able to browse a wide variety of soap
products at sensible costs and is very accessible as it accepts orders online
despite having a physical store just to provide the needs of those people with
fear of leaving their houses because of the threat of pandemic. Bubble Bliss
Enterprise is aiming to be a mode of modern retail that emphasizes customer
satisfaction, innovative and able to compete in the midst of pandemic and to
satisfy the customers with a unique cleaning experience offering quality, variety,
price and service, based on the attention and commitment of the employees. We
are also in business to make profits at the same to give our customers value for
their money; we want to give people and businesses who patronize our soaps
and detergents the opportunity to be part of the success story of the company,
more importantly, for addressing the market need and gap on the increasing
prices of these commodities for typical Filipino families and households with low
to middle class monthly income.
Bubble Bliss Enterprise is classified as a soap retailing store, so basically
the product that the business offer will include: dishwashing detergents,
powdered detergents, fabric conditioner, liquid bleach, and laundry bar soaps, all
of which are on specific volumes and scents that will cater the needs and
preferences of the end-consumers within the locality, at budget-friendly prices.

As a new business venture, in order to develop a unique strategy like expanding
the range of the business and attempting to enter the market online just to cope
up with the drastic changes in the market due to the pandemic.
Manghinao Proper, Bauan, Batangas is a place that serves as home to a
slew of emerging enterprises, including sari-sari stores, eateries, restaurants,
fast food, computer shops, trading, pharmacies, and even online apparel. The
group came up with a list of the most commonly used household and industrial
items to produce and sell, as we believe this will effectively meet the needs and
demands of Manghinao Proper residents, given that these formulated retail
soaps and cleaning detergents were of comparable quality but were priced
significantly lower than leading brands.
The entrepreneurs intend to open that enterprise in the vicinity because
most of them are unable to pay the price inflation of the leading brands and
prefer to utilize local products. As a result, in light of the growing number of
suppliers in other provinces, the business wants to break through or penetrate
into the local market by offering the pioneer distribution of these high-quality yet
economical household cleaning products at extremely low and cheap costs, that
is budget-friendly for typical Filipino families with low to average income. For our
start-up, we intend to progressively grow the business until we are able to
distribute to other barangays while maintaining the same high level of customer
service and competitive pricing. What's great about this business is that it gives
us an extensive set of opportunities to grow and penetrate the market, both
inside and outside of the province and neighboring communities or

municipalities. Considering that these household commercial products are one
of the most in-demand needs of the household, and given that it is used for
cleaning the dishes and laundry on a day-to-day or regular basis, it is one of the
staple household needs for everyday use. Having said that, Bubble Bliss will
serve as an emergent retail business in the barangay, and its main competitors
include the sari-sari stores that sell the branded commodities of dishwashing
liquid and laundry detergents.
The entity has a competitive advantage towards the competitors in the
field of pricing. With the prevalence of market competition of soap retail in Bauan
and considering the undifferentiated products that the entrepreneurs will be
selling, Bubble Bliss Enterprise will be going to set itself apart through exemplary
customer services, marketing campaigns, and the customer loyalty programs -
all of which can be made viable through extensive market research. The
business will stand apart through creativity, uniqueness, innovation, consistency,
customer relationships, and strong brand recognition efforts towards brand
loyalty of the customers.
As our business capitalizes the potential market through online aside from
its actual store. Since in today's crisis the most accessible way of shopping wins
the heart of the customers, Bubble Bliss Enterprise is able to compete in the
midst of pandemic and to satisfy the customers with a unique shopping
experience offering quality, variety, price and service, based on customer's
satisfaction.
The business will open a small physical store in the heart and center of
the said locality to which it will operate, marketing on its specific niche, which the
target market is the household members and citizens of Brgy. Manghinao Proper
and other nearby vicinities, within 18-65 years of age. The entity will aim to
provide products on its target market/customer, all the households and end
consumers of Manghinao Proper, Bauan, Batangas who seek to have an
affordable laundry and dish cleaning experience through our pure and high
quality products, that are remarkably competitive compared to leading brands, at
budget-friendly prices. The business targets to sell its products to female
household members, who are particularly from families with low to middle class
socio-economic status. The company will assure the products' affordability,
effectiveness, and strategies that will catch the people's needs and wants, and
through marketing efforts for the environment to heal from the pain of plastic
pollution.
Moreover, Bubble Bliss Enterprise is in the business of retailing of
dishwashing and laundry soap products, but as soon as the enterprise embraces
business growth, we are envisioning to move from retailing, to wholesaling, to
producing originally made products for the business. The entity will be
distributing and retailing cheap Ariel loose laundry powder, Joy Dishwashing
Liquid-grade dishwashing detergent, and Downy-like fabric conditioner or
softener, all of which are almost the same quality but are available at lower
pricing. Bubble Bliss Powershine Dishwashing Liquid is an all-purpose
dishwashing formula with antibacterial and grease-cutting power for a faster and
more efficient removal of grease, fats, and oils from dishes, pots, and other
kitchen utensils. Tough stains and dirt can be removed through Sabongga
Powdered Detergent. This powder detergent will help the market remove even
the toughest stains in just one wash, while brightening their white clothes to
make them look clean like new. Bubble Bliss Solace Fabric Conditioner is a
laundry product used for softening fabrics when washing clothes and used for
further boosting the fragrant scent or smell of newly-washed clothes. These
items are produced for large orders from the supplier, and the company is
thinking about rebranding to build its brand identity. To reinforce the quality of
our products in consumers' perceptions, the product packaging will be
upgraded.
The entrepreneurs will work with a direct supplier from Cavite, Batangas
and Laguna to manage the shipping of our products. To ensure that the
rebranding terms and conditions are adhered to ethically, the supplier and the
business owners will come to an agreement over product quantities for bulk
orders. Entrepreneurs will monitor market and price changes, to choose
convenient capital cost for each product unit, and also offer a cheap selling price
to our consumers.
Market
With the prevalence and emergence of various soap retailing entities
within the locality and nearby areas to which the business will operate, Bubble
Bliss Enterprise seeks to establish an effective business plan in order to achieve
the company goals and to achieve a greater market. The existing market has
many competitors such as popular store like Sabon Stations, Sabon Depots,
Sabon Nation, Blaze Clean, Lazada and Shoppee online shops, and retail
stores located in Bauan Public Market, we will in order to develop unique
strategy like expanding the range of the business and attempting to enter the
market online just to cope up with the drastic changes in the market due to the
pandemic.
The entrepreneurs spent time and resources to conduct our feasibility
studies and market survey so as to enable us locate the business in an area that
will support the growth of the business and also for us to be able offer much
more than our competitors will be offering.
Given that there is still a pandemic, the market grows slowly due to the
massive effects of it. However, researchers reveal that through using online
platforms to advertise the product and raise brand awareness, businesses help
the market to progressively arise. The pandemic greatly influences the major
trends in the target market. In terms of consumer preferences, they want to allot
their money on more useful and dual-purpose products. The demographic shifts
affect the buying behavior and perception of consumers. Furthermore,
consumers nowadays are seeking for a product that is worth spending for and
offers many uses and advantages.
Strategic Actions
The business has laid out a long-term strategy for achieving a set of goals
or objectives in the following sections of this business proposal. And the
company's objectives are to achieve success, improve ways and means of

competing assertively in the sector, provide reliable and exemplary customer
service, particularly in the soap retailing industry, and be the premiere
wholesaler and retailer of daily household cleaning agents, such as that of soap
products. Bubble Bliss Enterprise provides easy access to the products required
by the public. This goal will be achieved by creating additional creative
marketing campaigns and advertisements, online posting, making flyers and
selling them directly to customers with well-known good products and services.
Through this, it will be hassle-free as goods are being handed over to your store.
Current Business Position
In our current situation, the first thing to consider is the quality of products
we deliver to our customers’ door. We are also looking to double our manpower
to fill all departments with additional assistance thus further expedites the
transaction in all departments. As of its emergent years of operations, Bubble
Bliss Enterprise will be formed by a legal structure with 5 fundamental
departments, of Finance, Sales and Marketing, Logistics and Delivery, Store
Operations, and Stocks Processing.
Managerial and Technical Expertise of Key Personnel
As we moved on to the managerial and technical expertise of key
personnel, our business ensured that the proponents of our business were fully
dedicated and the personnel were all highly skilled and well experienced,
relative to the position or department to where they were assigned. They should
have a high degree of integrity and always have concern for new ventures.
Furthermore, all personnel are willing to learn and understand what they do not
know yet in order for our business to achieve success.
Financial Requirements
For the capital,we came up with a starting amount of five hundred eighty
thousand pesos (₱580,000). In this amount we already consider the different
major needs in putting up the business, including initial capital for the products
from the supplier, along with legal documents and permits, branding, advertising,
and other rental fees to be incurred in establishing the business. We plan to buy
an estimated worth of ₱140,000 soap products and ₱19,500 for managing the
business requirements such as business permit, license, transfer, certifications,
and all other legalities required to start the business. For establishing the store
location, we plan to lease on a property in Brgy. Manghinao Proper, which is
beside the highway, near hospitals and other establishments. The estimated rent
cost is at ₱7,000, monthly, while the rest of the remaining funds are for cash
contingencies, investment on fixed assets, and other operational expenses, to
be incurred upon opening the business. The aforementioned amount will come
from both debt and equity financing, and all the entrepreneurs will invest the
equal sum of initial capital for equal distribution of income upon running the
business. Having an organized financial requirements are significant in our

business due to the fact that it shows where all the funds have been and as well
as headed to. We make sure that the net income of our business will remain
steady and the return of our investment plus the increasing growth will be
expected before the target period of time. Our capital is all reasonable and
expected to recover immediately in order for us to have a consistent internal
return of investment. This will make sure that all the cash flow, sales growth and
movement on the projections of our business is controlled and monitored.

SECTION 2
GENERAL COMPANY DESCRIPTION
Business Name: Bubble Bliss Enterprise
Tagline: Damit at plato, malinis at mabango, SIGURADO!
Legal Entity: Five-man Partnership - Soap Retail Store
Address: Manghinao Proper, Bauan, Batangas
Contact Number: 09270743433
Despite the fact that loads of entrepreneurs are delving into soap
retailing business, the market for liquid soap is still pretty large and will still
continue to grow because it is a necessity for most homes, offices, canteens,
laundry shops, amongst others. Soap retail companies are involved in selling bar
soaps, liquid soaps, and detergent, with different scent and packaging, all at
suggested retail prices. Major players in the soap retail industry do not just serve
the market within the locality they operate from, but also it paves the door of
business opportunities to distribute across other provinces and cities. Moreover,
Washing Powder, Soap and Synthetic Detergent retailers market various soap
products - laundry soap, transparent soap, translucent soap, toilet soap,
medicated soap, industrial soap, soap flakes, soap powder, and synthetic items.
Synthetics include laundry and dish detergents. IBIS World research shows that
in the previous five years, overseas soap manufacturers have competed heavily
in the Soap, Washing Powder, and Synthetic Detergent business. Foreign

producers have flooded the market with low-cost soap goods, undermining
domestic demand. In 2019, the global laundry detergent market was valued at
just under 120 billion U.S. dollars. The market's value is projected to keep
growing with each consecutive year, reaching about 180 billion U.S. dollars by
2026. Revenue in the Dishwashing Detergents segment amounts to US$0.81bn
in 2022. The market is expected to grow annually by 3.15% (CAGR 2022-2026).
Anent to this, the name of the company is Bubble Bliss Enterprise in which its
legal entity is a five-man partnership, managed by entrepreneurs, Anna Kathrina
Landicho, Gwen Ashley P. Dela Pena, May C. Dalangin, Shaira Mae U. Olano,
and Kurt Russel Casa. It is also known as “silent partners” wherein they are only
liable for the sum they invested in the business. Business partners signed an
agreement regarding the company’s terms and policy, length of the partnership,
and decision making and resolving disputes. The shareholders of Bubble Bliss
Enterprise will invest an equal amount for the business capital.
Bubble Bliss Enterprise is in the business of retailing dishwashing and
laundry soap products. It sells a complete line of non-toxic, environmentally
friendly and affordable dishwashing and laundry soap.These products are made
for bulk orders from the supplier and will be considering rebranding to establish
brand image of the enterprise. Most household members in Manghinao Proper
can't afford the rising price of top brands, so they favor local brands.To fill the
market gap in terms of pricing and volume, Bubble Bliss Enterprise will sell
laundry and dishwashing soap but per kilo, all of which are almost the same
quality as leading brands but of cheaper prices.

The owners considered the most commonly used household and
industrial items to market, believing that these formulated retail soaps and
cleaning detergents of the same quality but priced significantly lower than
leading brands will effectively meet the needs and demands of Manghinao
Proper residents and even the other barangay next to us. We intend to open this
business in my neighborhood because most people cannot afford high-end
brands and prefer to support local businesses. Given the growing number of
providers in other provinces, we intend to enter the local market by distributing
high-quality, cost-effective household cleaning soap items.
As a business, Bubble Bliss Enterprise is distinct from other businesses in
the area because it uses bubbles as a symbol for soaps, which the owners say
makes the store stand out from the others. Bliss, on the other hand, is a state of
absolute and unadulterated joy, fulfillment, and tranquility. The company's goal
is to make our clients happy by providing excellent customer service and selling
high-quality soap products that meet their everyday home needs at a price they
can afford. This is one of the company's visions. The entrepreneurs have used
alliteration or the repeating initial sounds of consonants in the first syllables of
our brand name for customers to be able to easily distinguish and recognize the
brand.
The brand color chosen is blue. The blue color mainly represents
cleanliness, security, calmness, confidence, dignity, and loyalty. In this regard,
the entrepreneurs preferred to center its brand color and brand name
synchronized to how they are confident with the quality of the products, along
with how these high-quality and affordable products may be able to provide
cleanliness, security, and protection for the household.
Moreover, visible in the brand logo is an icon of bubble with a cloud, that
represents the entire explanation of the business name itself. The logo comes
with the business tagline, “Damit at plato, malinis at mabango, sigurado!”. This
will embody how we want to be able to ensure the cleanliness of laundry and the
dishes through reselling products, at the same time ensuring the scent and over-
all shine of the household items where the products may be used.
Thus, our target market/customers will be households, establishments, and
companies in Manghinao Proper, Bauan, Batangas that want an economical
laundry and dishwashing experience with our pure and high-quality goods, which
are competitive with leading brands, at budget-friendly costs. The company
targets 18-year-old and older women from low- to middle-income homes.
Considering the growing number of suppliers in neighboring provinces, the
entrepreneurs hope to infiltrate the local market by distributing high-quality
household cleaning chemicals at competitive costs.
Being in the soap retail industry, the entity is looking to significantly
increase our sales of dishwashing and laundry soaps and increase its market
share by 30% upon penetrating the market. Aside from that, we’re in business to
earn money while also giving our customers good quality products; we want to
provide people and companies that buy our soaps an opportunity to become a
part of Bubble Bliss Enterprise’s success story.Based on one of its consumer
values, the product varies from other brands when it comes to packaging,
pricing, availability, and even popularity. Because most customers base most
purchases on affordability, the soap is packaged in reasonable volumes, which
stimulates repeat sales.
Product Offerings
Bubble Bliss Enterprise is going to operate a standard and licensed soap
retail business whose product will not only be sold in Manghinao Proper. We are
in the soap retail business to make profits and also to give our customers value
for their money and we are going to do all that is permitted by the law of the
government to achieve our corporate goals. Thus, Bubble Bliss Enterprise, upon
its inauguration or emergence in the market, will start with five products, namely:
 Bubble Bliss Powershine Dishwashing Liquid
“Tough on grease; Gentle on your budget.”
 Bubble Bliss Sabongga Powdered Detergent
“Pak na Pak sa Paglalaba; Babush ang Dumi at Mantsa.”
 Bubble Bliss Solace Fabric Conditioner
“Comfort of home with your clothes.”
 Bubble Bliss Solace Fabric Conditioner,
 Bubble Bliss Clean Swift Liquid Bleach
"Walastik sa pag alis ng mantsa at putik.”
 Bubble Bliss Pristine Laundry Bar Soap
“Bareta ni Kumare, Bareta ng Buong Barangay.”

Each item's packaging and logo are shown in the figures in the next
sections provided by the company in conjunction with a sample product. These
will be the major means by which consumers will be able to quickly tell one
product from another consumer.
Company’s Mission and Vision Statement
Mission
Bubble Bliss Enterprise's mission is to provide and market high-quality
dishwashing and laundry soap products from a variety of manufacturers, as well
as other cleaning agents of comparable quality but significantly less expensive
than leading brands. Bubble Bliss Enterprise displays a wide range of soap and
household cleaning products to the public in order to promote an affordable
experience for all household members to maintain cleanliness in the comfort of
their own homes, thereby establishing a clean community.
Vision
Bubble Bliss Enterprise envisions itself to be the premiere laundry and
dishwashing retailer brand within the locality, offering high-quality dishwashing
and laundry soap products and other cleaning agents that are of comparable
quality but were priced significantly lower than leading brands. Marketed from
trusted suppliers within the region, that will bring comfort to our customers as
they brace for an affordable cleaning experience within the home. The brand
approaches health and sanitation through affordable, and quality merchandise,

easily establishing itself as everyone’s go-to brand for soap products that allow
them to uplift a serene, safe, and clean environment and community, at the
same time, complementing their lifestyle. With its most irresistible and wide
variation of cleaning agents and being governed by our company principles, we
envision to embrace growth in the soap industry together with our valued
customers, through providing the best value product to our customers that are
ahead of the trends, with competitive quality as compared to leading brands, at
budget-friendly prices for traditional Filipino homes.
Company Goals and Objectives
Invest in Quality Management
Total Quality Management focuses on the area or department of the
company wherein managers are assured that their workers are well-trained and
mannered. Also, to check and monitor if the company has enough supplies and
other sources. Furthermore, all of them must follow all the procedures and
quality in processing their product to a good and high-quality product for the
consumers.
Calculate and make the most effective value of product for cost
Product value is one of the many factors that affect the preference and
buying behavior of a consumer. The majority of them consider this when
purchasing or supporting a product or service. Entrepreneurs could not control
the mindset of their target market. However, they have the power to influence
them. Therefore, the business must align the value of its product to its cost. In
short, value and price must be balanced.Thus, the sellers will assure the people
that our product is high quality and worth it to buy, given its gentleness to the
pockets and budgets of average and normal Filipino family / households,
particularly to those within the barangay, who are earning just enough money in
attending the needs of the family.
Bubble Bliss Enterprise aims to assure customers that our product is of
good quality and worth buying, considering its gentleness to the pockets and
budgets of regular and normal Filipino families / homes, especially those in the
barrio, who are earning just enough to meet family necessities. These products'
cleaning effectiveness and fragrances are extremely similar to major brands'. It
aims to help households trying to keep up with inflation-driven price increases
and save time and money in these busy and harsh economic times. Patronizing
these products has helped them to save double their money, which is invaluable
for low-income families due to layoffs, inflation, and the pandemic's economic
crisis.
Best Customer Service
Dealing with the powerful contributors of business success, customers
must experience a type of customer service that they cannot easily forget. The
workers must know how to properly communicate with the potential customers in
order to give them a good first impression. They should treat them well and
make them feel at home. Also, for them to experience a happier transaction with
the firm's offered products or services.
Bubble Bliss Enterprise will also concentrate on the enhancement of its
existing and anticipated goods. As stated, the company expects to grow along
with its valued staff, suppliers, and consumers. The company will differentiate
itself from its rivals by providing superior customer service and by disseminating
substantial knowledge and information about its products and their development.
This will increase brand recognition and stabilize the product's market position.
The company plans to customize volume orders for customers' budgets and
needs. This can set us apart from competitors because we can supply volumes
adapted to our target market, rather than conventional volumes at certain
numbers or amounts.
Main Features of the Industry
The condition of the market is totally different from last year's
environment. Nowadays, the market seems to be slow-moving and only offers
limited opportunities. As one might expect, it is the effect of the COVID-19
pandemic. Still and all, marketers visualize a smart solution for this unexpected
situation. The market now utilizes new strategies to promote and reach out to
their old customers such as online posting and advertisement. Through this, the
buyers and sellers can easily contact and connect with each other. More
specifically, it helps to build a healthy market competition.

SECTION 3
THE OPPORTUNITY, INDUSTRY, AND MARKET DESCRIPTION
The Opportunity
Numerous businesses strive to fill voids or gaps in current market sectors.
There is a distinct chance that someone else will surpass you as the dominant
force in this area. Finding a market sector in which one is the sole competitor is
optimal for the long-term success of an entrepreneur's operations. It is also
remarkable if they can discover a niche in a crowded market for you to be the
sole competitor. This would be the best situation.
•The gap is in our barrio which is Manghinao Proper, Bauan, Batangas
• Certain sari-sari stores in our Barangay do not have some of our products.
• We examine the area and determine the objectives to be achieved.
• Our company will provide things that sari sari stores are unable to provide.
The Industry
Our business has suppliers and also emerging resellers of these soap products
within the neighborhood. It provides us with many products that will help us in
long terms, and also it is affordable.
1. The primary competitors of Bubble Bliss Enterprise are the soap retail and
resale enterprises located in Bauan Public Market, who also sell the same
products as our startup business. In addition, other competitors in Manghinao
Proper will be laundromats and services that have already garnered reputation.
2. However, our company's laundry-at-home service is a decent solution for the
majority of individuals. Laundry detergent is all that's required to take advantage
of the labor-saving benefits of washing machines. It's not as expensive as you
may believe. In some circumstances, you may not spend much on laundry. If
you already own a washing machine and purchase your own detergent, you can
definitely save money.
3. Some of Bubble Bliss's competitors are: Sabon Depot Bauan, Batangas-
Poblacion 3, Bauan, Batangas, Sabon Station - Alagao, Bauan, Batangas,
Bauan Public Market Retail Stores, and Sari-sari Stores in Manghinao Proper. In
addition, ensuring that the business not only knows who its competitors are, but
also how it differs from them, will help the entrepreneurs gain a firmer grasp on
the industry and identify any possible tactics.
4. Yes, substitutes are present in our business, customers have the power to
choose our product and services.
5. Bubble Bliss Enterprise will differentiate itself through exceptional customer
service, marketing campaigns, and customer loyalty programs - all of which can
be made possible through extensive market research - despite the fact that we
are aware of the competitive nature of the soap retail market in Bauan. The
business will differentiate itself by creativity, originality, innovation, consistency,
customer relationships, and strong brand awareness activities aimed at fostering
customer brand loyalty.
The Market
The total size of the market include all households or citizens of
Manghinao Proper and its surrounding cities. Given that there is still a pandemic,
the market expands slowly as a result of its widespread consequences.
However, research indicates that through using online platforms to promote the
product and increase brand awareness, firms contribute to the market's growth.
The pandemic has a significant impact on the dominant market patterns.
In terms of customer preferences, they prefer to spend their money on things
that serve several functions. The demographic shifts influence customer
purchasing behavior and perception. Moreover, modern buyers demand a
product that is cost-effective and has multiple uses and benefits.

SECTION 4
STRATEGY AND BUSINESS MODEL
Bubble Bliss Enterprise pledges to be a reliable retailer of numerous
laundry and dishwashing soap products in Manghinao Proper in Bauan,
Batangas, where clients can explore a broad selection of soap products at
affordable prices, is particularly accessible because it takes online purchases
despite having a physical store to meet the needs of those who are afraid to
leave their homes due to pandemic threat.
Basically the item we offer is the basic household cleaning agents,
especially soap products. As another undertaking, Bubble Bliss Enterprise aims
to foster exceptional systems like growing the scope of the business and
endeavoring to enter the market online just to adapt up to the intense changes in
the market because of the pandemic.
As the business capitalizes the potential market through online aside from
its actual store. Thus, Bubble Bliss Enterprise is able to compete in the midst of
a pandemic and to satisfy the customers with a transaction experience offering
quality, variety, price and service, based on customer's satisfaction.
Bubble Bliss sells a complete line soap products, made for distribution to
retailing, relatively competitive to that of the quality of other leading brands.
Buyers and customers nowadays want to see a product worth their money. The
sellers will assure the people that our product is high quality and worth it to buy,
given its gentleness to the pockets and budgets of average and normal Filipino
family / households, particularly to those within the barangay, who are earning
just enough money in attending the needs of the family.
Bubble Bliss Enterprise will also focus on the improvement of the
products from its existence and expected growth. As aforementioned earlier, the
business is envisioning itself towards the expected gradual growth of the
company, along with its valued stakeholders - its employees, suppliers, and
most importantly, the valued customers. We were indeed aware that there are
many other small and large soap production companies distributed throughout
Batangas, whose product lines can be found throughout every single corner of
the country, so that is why we spent time and effort conducting feasibility studies
as well as market surveys to enable us to track down the business in a location
that would support its growth as well as to be able to offer even more than our
competitors. We made sure our building was easy to find, and we have plans in
place to build a large distribution strategy for wholesalers throughout the
locality.
Thus, the product will be positioned in the specific niche market through
its price, quality and value. Based on one of its consumer values, the product
varies from other brands when it comes to packaging, pricing, availability, and
even popularity. Because most customers base most purchases on affordability,
the soap is packaged in reasonable volumes, which stimulates repeat sales. The
sellers will assure the people that the dishwashing and laundry soap products
are of high-quality, ordered from any of the three suppliers. The firm will take an
environmentally sustainable approach to product marketing and packaging.

Indeed, adopting environmentally friendly methods is likely to encourage
environmentally concerned consumers to purchase the company's products.
They will also extend a message to the residents of the for a healthier
community without plastic waste that can cause pollution, through encouraging
the use of refill containers in exchange of customer benefits and discounts.
channels - it will open up both physical or personal transactions for the
people within the neighborhood, at the same time optimize online transactions
with vouchers and other delivery methods. The entrepreneurs will be open for
Cash on Pick-up, Payment First Policy, Cash-on-Delivery (COD), or even
personal cash transactions to market the products.
Its unique selling proposition is the high-quality products being sold for
the lowest prices possible. The company’s stand on this matter to set itself apart
from its competitors is centered towards the customers as the pricing strategy
will primarily depend on the average range of retail prices on the market, along
with comparison to the competitors, offering prices at affordable or below
average rates. In Tagalog, we take on this as, “Abot-kaya, para sa bulsa ng
pangkaraniwang pamilyang Pilipino.” To remain competitive, the business will go
heavy on marketing. We will impose our mission on our target market through
our online presence - a mission only Bubble Bliss Enterprise is willing to
accomplish.
The top competitors of the Bubble Bliss Enterprise are primarily those
soap retail and reselling establishments situated within Bauan Public Market,
who are also reselling the same items to that of our start-up enterprise.
Moreover, other competitors in Manghinao Proper will be those laundry shops or
services which have already gained attention. Other competitors include sari-
sari stores selling and retailing soap products in sachets or small bottles, from all
those trusted leading brands. We also consider other external competitors
situated in the ecommerce and online platforms. Nowadays, people can easily
swipe and click to shop and have their necessities delivered to their homes,
without having to loiter around the community. These competitors can offer
competitive prices, considering the undifferentiated goods. There are already
businesses in our community, as well as in online stores/shops, that offer the
same product as the one we want to put up in our business. A lot of businesses
here in the Philippines compete with one another to have a greater amount of
revenue. Having that said, Bubble Bliss Enterprise may be a pioneer and
emergent soap retailing business within the barangay, but the entrepreneurs are
also eyeing for competitors in the online industry and those within the nearby
areas of Bauan, Batangas, and its main competitors include the sari-sari stores
that sell the branded commodities of dishwashing liquid and laundry detergents.
These entities have positioned themselves through their competitive
pricing, product quality, and network chains. They have established their brand
position through months of operation, by setting market prices for the
consumers. However, the entity will be just as essential as it establishes both its
brand presence virtually and physically. The company will distinguish itself by
innovation, consistency, relationships with customers, and aggressive efforts to
build brand loyalty among those customers. Clarification of the brand and its
message will be focused on since the company has a great opportunity for the
community. The company will not only focus on the needs of the buyers but also
on the needs of the employees.
Anent to this, business core competencies are the company's unique
abilities, products, and services that provide it a competitive advantage in your
industry and market. More specifically, this will help the business to raise brand
awareness, generate customer satisfaction and loyalty. There are viable
strategies for identifying the core competencies and working on them. However,
every entrepreneur must consider different internal and external factors to
formulate an effective and achievable one.
Furthermore, the company will set its establishment apart from its
competitors, more than just by providing excellent customer service, but more
importantly substantial sharing of worthy knowledge and information about our
products and its development, to ensure the proper communication channel of
our marketing process, hence, boosting the brand recognition and stabilizing the
market position of the product. We are planning to move from reselling to having
our originally -made products. Since our start-up products are not differentiated
from others, we should stand out more than just for our product quality, but for
the message, vision, values, and exemplary customer service of the store to our
beloved clients.
Furthermore, the company envisions itself to also slowly start embracing
the overall customization of volume orders for the customers to perfectly fit their
budget and needs. This can set us apart from the competitors as it allows us to
more than just provide standard volumes at specific numbers or quantities, but
rather, we can provide specific volumes to cater and serve to the needs of our
target market.
The company will ensure these product's in cleaning dishes and clothes
and other parts of the home, along with its distinct scents, are very much similar
to the cleaning performance of actual leading brands. Hence, patronizing these
products have allowed them to save double their money, which is inextricably
beneficial for families with minimal income, specifically due to the lay-offs,
increasing inflation and continuous economic downturn brought by the
pandemic. The entrepreneurs will also highlight the difference of our brand from
other competitors to attract potential buyers. Although the products are mostly
not differentiated, the company will penetrate the market through consistent
marketing efforts - effectively combining e commerce, online marketing, and the
traditional personal direct selling, all of which through the collaboration of the
team to come up with creative and innovative marketing campaigns that can
effectively reach and communicate our products to the target market, at the
same time keeping our strategies up-to-date and innovative, to keep up with
market trends, and set us uniquely positioned from our competitors in the same
industry. Lastly, the company will not mostly focus on the competitors but on the
improvement of the entire enterprise to gain more attention from the public.
Management tool for Strategic Implementation

A. Opportunity
What's great about this business is that it gives us an extensive set of
opportunities to grow and penetrate the market, both inside and outside of the
province and neighboring communities or municipalities. Considering that these
household commercial products are one of the most in-demand needs of the
household, and given that it is used for cleaning the dishes and laundry on a
day-to-day or regular basis, it is one of the staple household needs for everyday
use. Thus, every opportunity will not be missed by our enterprise. Its examples
are seminars that help to improve the management system and trade fairs that
are important so that we can introduce our products to other places and people.
The company opens itself to embrace very opportunities in this entrepreneurial
journey, such as offering other soap products, apart from its emergent brands,
new scents, innovation of marketing efforts, packaging, along with seizing the
opportunity to be a larger dealer of these products within the locality, and soon,
manufacturing its own products.
B. Management System
Since Bubble Bliss Enterprise is an emerging entrepreneurial venture which
combines both online and direct selling within the neighborhood, the
organizational structure will be limited to the entrepreneurs, as the other
employees and staff are still to be established upon the expansion of the
business within years of operation. Moreover, the enterprise will have unique
and effective business management. Every employee will have enough income
and a day off, and each of the partners will have their protected investments in
the business, as signed in their contract of partnership. The department or
division of the business where managers are confident that their staff members
are properly trained and polite is the emphasis of total quality management.
Additionally, to examine and monitor whether the business has enough
resources and supplies, each of them must follow all the guidelines and
standards when processing their product to create one that is good and high-
quality for consumers, to ensure the management's total competency and
efficiency in fulfilling job roles in operating the business. Thus, the products will
be kept clean and always new.
C. Advertising and Selling
The entrepreneurs view this as a fantastic chance to raise brand awareness
and a terrific platform to do so. In reality, social media is the ideal option for
attracting and connecting with potential customers in a sophisticated and
technologically advanced manner, in the most convenient, effective, efficient,
and creative way. Various social networking sites will be used to have a wide
connection with the advertisements to be released. It is also available to offer
and sell products online. Thus, will combine the two (2) marketing channels that
are perfectly suitable for its nature - it will open up both physical or personal
transactions for the people within the neighborhood, at the same time optimize
online transactions with vouchers and other delivery methods or set-up in
accordance to the convenience of the customers. The entrepreneurs will be

open for Cash on Pick-up, Payment First Policy, Cash-on-Delivery (COD), or
even personal cash transactions to market the products.
D. Effective Customer Service
The business is envisioning itself towards the expected gradual growth of the
company, along with its valued stakeholders - its employees, suppliers, and
most importantly, the valued customers. Since our start-up products are not
differentiated from others, we should stand out more than just for our product
quality, but for the message, vision, values, and exemplary customer service of
the store to our beloved clients. Thus, the skills and talents of our employees
can be utilized to establish effective customer service and relationship
management. Each customer will be treated well and the management will
always listen to their concerns and will consider them on business decisions that
may affect them directly or indirectly.
E. Quality and Reliability
"How quality varies over time?" is one way to classify reliability. The
distinction between quality and reliability is that quality refers to how well a thing
performs its intended purpose, whereas reliability refers to how well that object
maintains its original quality over time and under diverse conditions.
These soap products gradually took over market leadership by focusing
on quality among their core competencies. Business core competencies are the
company's unique abilities, products, and services that provide it a competitive
advantage in your industry and market. Moreover, a business with a reputation
for quality is able to demand higher prices, at the same time, ensuring its cost-
effectiveness to the budget of its target market. More specifically, this will help
the business to raise brand awareness, generate customer satisfaction and
loyalty.
There are viable strategies for identifying the core competencies and
working on them. However, every entrepreneur must consider different internal
and external factors to formulate an effective and achievable one.
SWOT Analysis
The entrepreneurs are aware that there are several soap retailing
companies both large and small in the locality, whose products can be found in
every nook and cranny of the country, which is why we are following the due
process of establishing a business so as to compete favorably with them.
We know that if a proper SWOT analysis is conducted for our business,
we will be able to position our business to maximize our strength, leverage on
the opportunities that will be available to us, mitigate our risks and be well
equipped to confront our threats. Through conducting a thorough SWOT
analysis, the visual representation of strategic actions help us create a Business
model that will help us achieve our business goals and objectives. This is the
summary of the SWOT analysis that was conducted for Bubble Bliss Enterprise.
Strength - We entrepreneurs thought of the most commonly used household
and industrial items to produce and sell, as they believe that this will effectively
meet the needs and demands of all household members in Manghinao Proper,
given that these formulated retail soaps and cleaning detergents that were of the
same quality but priced very much lower than leading brands. Bubble Bliss sells
a complete line of non-toxic, environmentally friendly and affordable dishwashing
and laundry soap. Moreover, We have enough sources to supply goods that
people need in our store.Reasonable prices for our customers to afford our
goods.Friendly and knowledgeable staff for us to gain our customers trust in our
store, with which its location is also accessible and is situated in a strategic
place. We also offer various payment and transaction options, which can
increase convenience among out customers. Aside from the quality and variety
of soaps and detergents that we make, part of what is going to count as
positives for the business is the vast experience of our management team. We
have entrepreneurs who are highly experienced and understand how to grow a
business from scratch to becoming a national phenomenon. Also, our
distribution network and of course our excellent customer service culture will
definitely count as a strong strength for the business.
Weaknesses - There are lots of existing soap retails stores situated in Bauan
Public Market, and the proponents would say that the competition within those
stores in the market of Bauan is extremely prevalent - price wars are present.
Moreover, the products are not differentiated, making it more difficult for the
entity to capture the brand perception of the consumers. Another major
weakness that may count against us is the fact that we are a new soap
production company and we don’t have the financial capacity to engage in the
kind of publicity that we intend giving the business.
Opportunities - The opportunities for soap production companies are
enormous. This is due to the fact that soap is a universal product that can be
found in all homes, canteen, laundries, hotels and toilets, and many more. As a
result of that, we were able to conduct a thorough market survey and feasibility
studies so as to position our business to take advantage of the existing market

for soaps and detergents and also to create our own new market. We know that
it is going to require hard work, and we are ready to give all it will take to achieve
it. Moreover, the Bubble Bliss Enterprise physical store is equipped with proper
ventilation to safekeep the supply of the soap products, and a cashier where the
seller can negotiate the transaction and safekeep all the cash and other
payments, along with designated areas for the stocks, for packaging, sorting,
and even for the delivery or pick-up point. More than the advantage of its
location is that the product is in high demand and the competition is fairly low,
within the vicinity where it would be situated. Moreover, e-commerce provides
opportunities for the business to grow. We can increase partnerships on
recycling companies to pave the way for environment-friendly packaging and
marketing. Increasing product offering to have more products in our store that
are needed by our customers a lot can help boost revenue, along with
automation of marketing and sales activities through technology, and possible
investments in the company assets and other store location improvements and
expansion through the years.
Threats – Competitors are increasing because of the pandemic many people
decided to put up a store to have an extra income. Lower price offered by
competitors. Competitors that have already gained attention. More so, various
economic crises have pushed the commodities to increase and can hence affect
the business costing on expenses and products. The business also eyes
unforeseen business forces, such as disasters, crises, wars, and all other
disruptions around the business environment that can pose a threat to the
business.
SECTION 5
TEAM: MANAGEMENT AND ORGANIZATION

This section describes who will manage the business, the individuals behind
the business, including a list of the owners, staff, and what knowledge these
individuals bring to the organization, and what special or unique qualities they
offer. An organizational chart depicting the management structure and
responsibility for important functions, as well as position descriptions for key
staff. In addition, the logistics will be reviewed in this section, including the
responsibilities of each member of the management team, the tasks given to
each division, and the salary expense.
Process of Securing Licenses and Permits
The Bubble Bliss enterprise complies all legal operating requirements:
I. Barangay Business Clearance
-document which entitles and enables a business to legally operate and do
business in the area in which the business is registered. In short, the Business
Permit can be considered as a “license to operate” within the specific area.
II. Enterprise registration from Department of Trade and Industry (DTI)

-provide legal identity and gain the rights to use your business name, ensure
you can go on with establishing your business without any legal hassles
along the way.
III. The registration to Bureau of Internal Revenues (BIR)
-gives you the authority to print your official receipts and invoices, formally
register the Tax Identification Number (TIN) provided for your company in
the Certificate of Registration issued by SEC, and register the books of
accounts you are required to annually register with BIR.
IV. The application of building and electrical inspection permit
-ensure that construction and major renovations or operations of electrical
equipment comply with local bylaws, building codes as well as health and
safety standards.
V. Sanitary permit
-secured by the local health authority and ensure that it’s safe for a business
to operate. It is a certificate that confirms that the facility or establishment
has been inspect and meets the requirements needed.
VI. Mayor’s Permit
-similar to the barangay clearance, the mayor's permit or business permit
ensures that your business complies with all the ordinances of the particular
city or municipality you operate in. This is important because each
municipality or city has its own set of ordinances.
Form of Business Organization
The members of the group have decided to form a partnership in order to
run the business they are preparing to open. Anna Katharina Landicho, Gwen
Ashley P. Dela Pena, May Dalangin and Shaira Mae Olano are the individuals
responsible for managing the store. The partners divide any earnings or losses
that may occur. Each of the partners will own an equal number of shares in the
business.
Organizational Structure
Figure 1.
Duties And Responsibilities of the Personnel
 Store Clerk
 Assist consumers with product purchases and answer questions
about merchandise. Ensure the store meets company requirements by
stocking and organizing shelves and displays. Help customers by using a
cash register to process payments.
Responsibilities for Store Clerk
 Greet guests and answer questions regarding goods or services
solid
 Maintain a well-organized and orderly storefront that aligns with the
company's image
 Introduce customers to current discounts and offers within the
store to promote both sales and brand awareness
 Strive to achieve weekly sales goals and actively seek to upsell
when possible
 Properly process returns and coupons while following the
company's stated policy and procedures
 Assist customers in the fitting rooms by bringing additional clothing
options or multiple sizes
 Ensure the stockroom is organized and orderly
 Assist customers with purchases by processing their payment at
registers
 Accountant
 Responsible for a variety of finance-related responsibilities, most of
which involve preparing financial records. Typically, these responsibilities
include calculating taxes and filing tax returns, organizing and preserving
financial records, and guaranteeing the accuracy of financial reporting.
Responsibilities of Accountant
 Assist in the preparation of financial reports such as financial
statements and budget performance
 Ensure compliance with applicable standards (i.e. GAAP, FASB),
rules, regulations, and systems of internal control
 Aid in the implementation of new accounting policies, standards,
and guidelines
 Provide accurate, timely, and relevant recording, reporting, and
analysis of financial information
 Identify areas for improvement and implement improvements to
processes
 Assist with and act as the primary point-of-contact for auditor
requests
 Handle sensitive information in a confidential manner
 Marketing Staff
 Assigned in marketing strategy, initiatives, and actions. This
manager develops, implements, and analyzes inventive sales and marketing

methods to reach more potential customers. They generate new and sustain
old marketing efforts to stabilize revenue.
 This manager manages web and social media advertising and
marketing content, layout, and creation of new promotional materials to be
distributed and shared across the market, and other visualization of
promotional campaign materials to boost sales and marketing performance
and maximize marketing resources.
Responsibilities of Marketing Staff:
 Managing the existing customer base. Visit weekly, provide
marketing flyers, ideas and market updates.
 Prospecting/opening new accounts to meet company objectives
and goals.
 Pricing and order-guide building
 Attend all sales meetings
 Maintain a great working relationship with customer service
department and operational teams.
 Manages web and social media advertising and marketing content
 Layout and creation of new promotional materials to be distributed
and shared across the market
 Visualization of promotional campaign materials
 Stocks Operator
 Responsible for counting and keeping track of the inventory
regarding stocks and possible defects on products. He/She is assigned to
regularly monitor and keep track of the inventory to make sure that products
are still readily available for sale, and inform the other departments, whether
an item is nearly or already out of stock, for the partners to be able to
coordinate regarding the entire system and process of restocking or refilling
the inventory, to make sure that sufficient quantity of products can be made
available.
Responsibilities of Stock Operator:
 Receive, store and issue goods.
 Fulfill purchase orders.
 Record and track stock levels.
 Monitor distribution of stock.
 Maintain stock records using manual or computerized systems.
 Draw up inventories.
 Check supplies against invoice and purchase orders.
 Delivery Personnel
 Responsible when it comes to loading, transporting, and delivering
things to customers or businesses in a timely and secure manner.
Reviewing orders both before and after delivery to check for accuracy in
pricing, order completion, and overall customer satisfaction with the service.
Responsibilities of Delivery Personnel:
 Driving to delivery and/or pick up points.
 Delivering goods to recipients.
 Recording delivery and handling payments.
 Making collections.
 Loading delivered goods from supplier to stock room
Hiring Process and Its Qualification Requirements
The degree to which a candidate's skills and experience fit the job
description and declared qualifications should be taken into account when
making a hiring decision. Because this is a tiny business with just five positions
to fill, the owners opted to distribute the jobs evenly rather than go through the
lengthy process of reviewing applications and interviewing the best candidates.
As a result of this, the owners are given jobs based on their qualifications and
resume, as well as their expertise in a particular field of work.
 Qualifications for Store Clerk
 Ability to spend an extended period working in a standing position
 Prior customer service experience preferred
 Punctuality and accountability when arriving at work and closing
out cash registers nightly
 Attention to detail is essential for building and stocking displays to
company standards
 Friendly and approachable demeanor
 Ability to work in a group and contribute to a smoothly flowing
experience for all customers
 A detailed understanding of products or services solid and the
ability to correctly answer customer questions as needed
 Ability to multitask and balance the needs of several customers at
once is mandatory
 Basic math skills are needed to accurately close out transactions
and provide change to customers
 Qualifications of Accountant
 Bachelor's degree in Accounting, Finance, or a related field, or an
equivalent combination of education, training and experience
 2-5 years of accounting/finance experience
 Demonstrate intermediate to advanced skills and knowledge of
Excel, as well as other Microsoft Office applications
 Strong analytical and problem-solving skills
 Experience with accounting software
 Excellent interpersonal skills to communicate effectively across the
organization
 Thorough knowledge of general ledger accounting and account
reconciliation
 Highly detail-oriented
 Qualifications of Marketing Staff:
 Bachelor's degree required, ideally in Marketing.
 3+ years of experience strategizing digital marketing programs /
experience managing performance marketing campaigns
 Creative in designing and idea stimulation
 Good understanding of market research techniques, statistical and
data analysis methods.
 Qualifications of Stock Operator:
 Prior experience similar or same to a stock/inventory operator
 Data entry skills
 Excel expert
 An analytical mind with strong math skills
 Ability to accurately track inventory and create reports
 Qualifications of Delivery Personnel:
 At Least High School degree or equivalent Experience
 Detail-oriented
 Great communication skills
 Valid driver's license.
 Clean driving record.
 Working knowledge of local roads and routes.
 Excellent time management skills.
Salary Compensation
The amount of hours worked by workers will be used to calculate their
hourly pay rate; nevertheless, they will be paid on a monthly basis.
Table 1.
NUMBER
POSITION OF DAILY MONTHLY ANNUALLY
WORKERS
Store Clerk 1
Accountant 1
Marketing 1
Staff
Stocks 1
Operator
Delivery 1
Personnel
TOTAL 5
Schedule of Salaries
The wages of the store workers and employees of Bubble Bliss will be
paid on a monthly basis.
Table 2.
POSITION NUMBER OF MONTHLY ANNUALLY

WORKERS
Store Clerk 1
Accountant 1
Marketing 1
Staff
Stocks 1
Operator
Delivery 1
Personnel
TOTAL 5
Employee Schedule
Workers are expected to work eight to ten hours a day from 8am to 6pm,
seven days a week, including shifts. Regardless of the start and end times of
their shifts, all employees must work during the business hours of the company.
Extra time spent working is compensated with additional hourly wage.
Table 3
WORKING TIME
NUMBER OF
POSITION (MONDAY –
WORKING HOURS
SUNDAY)
Store Clerk 8:00am-6:00pm

Accountant 8:00am-4:00pm
Marketing Staff 8:00am-4:00pm
Stocks Operator 8:00am-4:00pm
Delivery Personnel 8:00am-6:00pm
GANTT Chart
Figure 2.
SECTION 6
MARKETING PLAN
The marketing plan defines all of the components of the marketing
strategy. The marketing plan should draw on marketing research. It should

disclose the important marketing decision about: the product or service and why
it is valuable to customers, the focused and detailed description of the target
market, the positioning of the product or service, the pricing strategy, the sales
and distribution channels, and the promotion strategy.
Product Description
Bubble Bliss Enterprise, upon its inauguration or emergence in the
market, will start with three products, namely: Bubble Bliss Powershine
Dishwashing Liquid, Bubble Bliss Sabongga Powdered Detergent, Bubble Bliss
Solace Fabric Conditioner, Bubble Bliss Clean Swift Liquid Bleach, and Bubble
Bliss Pristine . The products are consumer-grade laundry and dishwashing soap
products that can treat water so that it may be used to clean cutlery and some
other household items. The soap has special qualities that allow it to remove
stains and may thus be used as an abrasive. Its characteristics soften water
primarily breaking down organic components, allowing foaming qualities to be
stabilized while also improving the visual features of diverse surfaces. It will take
an environmentally sustainable approach to marketing and packaging. Indeed,
adopting environmentally friendly methods is likely to encourage environmentally
concerned consumers to purchase the company's products. Bubble Bliss
Enterprise would promise that customers will avail satisfaction of being
convenient, high-quality household cleaning agents and very affordable prices.

The figures below showcase the packaging image, and product logo for each
item offered by the enterprise, along with the sample product. These will serve
as the primary key to distinguish the products easily by the consumers.
Bubble Bliss Enterprise would be located within Manghinao Proper, Bauan
Batangas, and will become a licensed as well as standard soap retailing
company. The business is in the soap-retailing industry, and it is looking to
significantly increase our sales of dishwashing and laundry soaps and increase
its market share by 30% upon penetrating the market. Aside from that, we’re in
business to earn money while also giving our customers good quality products;
we want to provide people and companies that buy our soaps an opportunity to
become a part of Bubble Bliss Soap Production Company's success story.
We were indeed aware that there are many other small and large soap
production companies distributed throughout Batangas, whose product lines can
be found throughout every single corner of the country, so that is why we spent
time and effort conducting feasibility studies as well as market surveys to enable
us to track down the business in a location that would support its growth as well
as to be able to offer even more than our competitors. We made sure our
building was easy to find, and we have plans in place to build a large distribution
strategy for wholesalers throughout the National Capital Region (NCR) and
Region IV-A CALABARZON.
Based on one of its consumer values, the product varies from other brands
when it comes to packaging, pricing, availability, and even popularity. Because
most customers base most purchases on affordability, the soap is packaged in

reasonable volumes, which stimulates repeat sales. The detergent's capacity to
soften as well as break down organic components in water also adds to its
foaming stability, making it more pleasant for consumers. Thus, the products of
the enterprise include:
A. Bubble Bliss PowerShine Dishwashing Liquid
Bubble Bliss Powershine Dishwashing Liquid is an all-purpose
dishwashing formula with antibacterial and grease-cutting power for a
faster and more efficient removal of grease, fats, tough stains, and oils
from dishes, pots, and other kitchenware and utensils. It has its brand
tagline, “Tough on grease, gentle to your budget.” It penetrates and
emulsifies heavy grease and food particles, mild and gentle to the hands,
and easily dissolves in water. This is significantly useful for households in
washing, cleaning and ensuring a safe and healthy food consumption in
the kitchen family occasions, by allowing the households to clean the
used kitchenware and utensils. This is the dishwashing soap that cleans
dishes, sinks and counters while leaving behind a wonderful fresh scent.
It is pleasant-smelling, tough on food-stains, gentle on hands and most
importantly, budget-friendly.
Our dishwashing liquid comes in two (3) scents - Lemon,
Calamansi, and Antibac. Upon starting the business, this product will
come in four (3) sizes: 330 mL (bottle); 500 mL (bottle - repacked); 1L
(bottle). Prices will not vary depending on the scent, but they vary
depending on the size or volume of the product. The business is open for
customizable volumes, with a base rate of ₱30.00/liter. The business is
open to sell more and new scents upon its expansion, but during its start,
it will be introducing these scents and sizes only. The figures below
summarizes the price list of each dishwashing liquid, while attached in the
appendices are the actual product photos.
Figure 1
Bubble Bliss Power Shine Dishwashing Liquid

Bubble Bliss Powershine Dishwashing Liquid - Prices (Calamansi /
Lemon)
Size Selling Price per Unit
330 mL Bottle ₱20.00
500 mL Bottle (Repacked) ₱30.00

1,000 mL (1L) Bottle ₱40.00
Customized Volume (above 1L) Base Rate: ₱30.00/L

Table 1
Dishwashing Liquid Product Price List
B. Bubble Bliss Sabongga Powdered Detergent
Tough stains and dirt can be removed through Sabongga Powdered
Detergent. With its product tagline, “Pak na Pak sa Paglalaba; Babush ang Dumi
at Mantsa,” this powder detergent will help the market remove even the toughest
stains in just one wash, while brightening their white clothes to make them look
clean like new.It is a wholesale distribution that happens through bulk orders of
laundry powder in sacks. It is a powder detergent that is made using a synthetic
surfactant in place of the metal fatty acid salts, which are used in soaps. Made in
powder form, these detergents are also sold as laundry powders, hard surface
cleansers, etc. It provides the same quality of laundry performance to other
branded items in the grocery, but of the lower price. This powder detergent will
clean both your whites and colored clothes brilliantly and effectively. It is very
much versatile on hand-wash and machine wash. This product provides your
clothes with great cleaning power, removing even the toughest stains by getting
deep down into the fibers and preventing them from setting in. It also contains
scent boosters that help the clothes to be more than just clean, but to also
radiate a fresh smell or scent from these beads or scent boosters. It's strong in
stain removal, but gentle on clothes. Whether your laundry challenges manifest
as stains, odors, or soiling, it can help with all the customers’ laundry needs.
Figure 2
Bubble Bliss Sabongga Powdered Detergent
Having said these, this product will be bought from the supplier per sack,
and will be repacked by the entrepreneurs, using buckets and plastic bags,
where product labels would be included. The product will be offering Original
Ariel scent and Ariel with Downy scent, depending on the availability of the
products to the supplier. It will come in three (3) sizes, 500 kg. Pouch
(repacked); 1kg. Plastic bag (repacked); and 3 kg. Bucket, and prices, range
from 35 - 180 pesos.
C. Bubble Bliss Solace Fabric Conditioner
Bubble Bliss Solace Fabric Conditioner, with its tagline, “Comfort of home
with your clothes,” is a laundry product used for softening fabrics when washing
clothes and used for further boosting the fragrant scent or smell of newly-
washed clothes. Bubble Bliss Solace Fabric Conditioner is a Downy-like fabric
conditioner which performs almost exactly the same, but of course, this fabric
conditioner made for reselling is much cheaper than that of the said leading
brand. It is a magical product which protects the fibers of your clothes and
makes them look, smell, and feel fantastic, as this product protects your clothes
and reduces friction or rough forces upon the laundry process, which helps
clothes keep their original shape, reduce color fading, and reduce pilling and
fuzz.
Figure 3
Bubble Bliss Solace Fabric Conditioner
Having said these, the business will introduce two (5) varieties of scents
commonly used by the households in Manghinao Proper, Bauan, Batangas:
AntiBac, Mystique, Garden Bliss, Passion, and Sunrise Fresh scents. It will
come available in three (3) bottle sizes, with volumes of 330 mL, 500 mL, and
1L, for both aforementioned scents, and will also be open for loose volumes of
refills at base rate of PhP55.00. The prices are the same for each scent, but they
vary depending on the volume of product. The figure summarizes the products
and its possible or proposed prices.
D. Bubble Bliss Clean Swift Liquid Bleach
Bubble Bloss Clean Swift Liquid Bleach has a product tagline of, “Walastik sa
pag-alis ng dumi at putik.” is a chlorine-based solution used for general
disinfection and tough stain removal. It contains sodium hypochlorite as an
active ingredient which is effective in eliminating bacteria and whitening white
fabrics. Often called just bleach, it is a common chemical household product that
consists of a dilute solution of sodium hypochlorite (NaClO) and other secondary
ingredients. It is a chlorine releasing bleaching agent widely used to white
clothes and remove stains, as a disinfectant to kill 99.9% of disease-causing
germs and viruses, and for several other uses, particularly for cleaning and
washing purposes. It offers a range of benefits to keep your home and laundry
clean and free from sickness-causing germs. Clean Swift cleans deeper than
just the surface, fighting disease-causing bacteria, viruses, and fungi that can be
found anywhere. Thus, this product has oxygen bleach that gently cleans
colored clothes. It is effective on tough stains, while protecting colors. It provides
a 6-in-1 Total Clean for 99.9% antibacterial protection, whitening, deodorizing,

elimination of disease-causing germs, removal of tough stains and dirt, and
shortening of cleaning time.
Anent to this, the business will be selling this at standard volume of 1
Liter, retailing for PhP75.00.
Figure 4
Bubble Bliss Clean Swift Liquid Bleach
E. Bubble Bliss Pristine Laundry Bar Soaps
These bar soaps for laundry detergents contain strong stain
removal power to remove most stubborn stains on clothes but at the
same time it is gentle on clothes. It ensures to deliver you the cleanest
clothes. It offers the brilliant clean you know and love plus is
supercharged with specially formulated ingredients to help remove up to
99% of everyday stains, including greasy food stains. WIth its active
ingredients, this helps remove 99% of everyday stains. Having said these,
this product will be bought from the supplier per pack of 6’s, and will be
sold at either per bar piece or per pack.
Figure 5
Bubble Bliss Pristine Laundry Bar Soaps
Bubble Bliss Pristine Laundry Bar Soap - Price List
Piece Selling Price per Unit
6’s Pack ₱125.00
1 pc. ₱25.00
Table __
Bubble Bliss Pristine Laundry Bar Soap - Price List
Branding
The term “branding” refers to the process of identifying your company. It
is how your customers recognize and interact with your company. It is
represented in everything from the qualities, reputation, and aim of a business.
The proponent's of this soap retail business would be located within
Manghinao Proper, Bauan, Batangas under the brand name "Bubble Bliss". The
entrepreneurs came up with the business name Bubble Bliss Enterprise
because the entrepreneurs believe that it is unique from other stores within the
locality and it provides symbolism of what the products are - bubbles
symbolizing soap products. Bliss, on the other hand, means a state of feeling or
perfect and pure happiness, contentment, and peace. The entrepreneurs have
used alliteration or the repeating initial sounds of consonants in the first syllables
of our brand name for customers to be able to easily distinguish and recognize
the brand.
This logo will mainly be seen for increased brand recognition and for the
customer retention of our brand image and name to their perceptions and
preferences. The figure below represents all the company logos, along with all
the product logos of the business.

Figure __.
Business Logo
The brand color chosen is blue. The blue color mainly represents
cleanliness, security, calmness, confidence, dignity, and loyalty. Those colors
have their own meaning that expresses our company’s value all in one. Also, it
creates an impression and say a lot about our brand. Blue and green are the
most commonly used brand colors in the soap industry, as it represents
cleanliness, purity, and elevates the perception of the market regarding the
quality of these products. In this regard, the entrepreneurs preferred to center its
brand color and brand name synchronized to how they are confident with the
quality of the products, along with how these high-quality and affordable
products may be able to provide cleanliness, security, and protection for the
household. Moreover, visible in the brand logo is an icon of bubble with a cloud,
that represents the entire explanation of the business name itself. The logo
comes with the business tagline, “Damit at plato, malinis at mabango, sigurado!”
This will embody how we want to be able to ensure the cleanliness of laundry
and the dishes through reselling products, at the same time ensuring the scent
and over-all shine of the household items where the products may be used.
Having said these, Bubble Bliss Enterprise is in the business of wholesale
distribution and retailing of dishwashing and laundry soap products, but as soon
as the enterprise embraces business growth, we are envisioning to move from
wholesaling, to producing originally made products for the business. We are
going to be distributing and reselling cheap products of Ariel loose laundry

powder, dishwashing soap very much similar to that of the quality of Joy
Dishwashing Liquid, along with Downy-like fabric conditioner or softener, liquid
bleach, and bar soaps, all of which are almost the same quality but of cheaper
prices.
These products are made for bulk orders from the supplier and will be
considering rebranding to establish brand image of the enterprise. The products’
packaging will be improved to impose our product’s quality in the minds of our
target market, as we also include in the packaging, product labels and stickers to
make the customers entirely aware of our product, at the same time, establish
brand recognition for our company. Given that we will be a reseller or wholesaler
who will be rebrandinig these products, we will coordinate with a direct supplier
from CALABARZON, particularly in the provinces of Cavite, Batangas, or
Laguna, from which the products will be shipped here in Bauan, Batangas. The
supplier and the entrepreneurs will settle with an agreement regarding product
quantity for bulk orders and the rebranding terms and conditions to make sure to
abide by the ethical standards. These direct suppliers have been reached
through extensive research within the marketplace and communication with
other agents, to make sure that we can be directed to a supplier offering the
cheapest cost price for our products. These various suppliers from the three
provinces have been considered, and the entrepreneurs will constantly monitor
market and price changes, to choose the convenient capital cost for each
product unit to also offer a cheap selling price to our consumers. And we want to
give the impression of having a safe product that they can rely on to captivate
the consumers interest in buying products in our business. Having a pleasant
color palette and appropriate elements in a business logo is an important
consideration when building a brand identity.
Packaging
First impressions are very important especially when it comes to packaging.
Having a unique and attractive product packaging can be a great factor to attract
the customers to be interested and purchase the business offered product. In
addition, this also creates long-lasting brand loyalty.
The products’ packaging will be improved to impose our product’s quality
in the minds of our target market, as we also include in the packaging, product
labels and stickers to make the customers entirely aware of our product, at the
same time, establish brand recognition for our company. Because most
customers base most purchases on affordability, the soap is packaged in
reasonable volumes, which stimulates repeat sales.
Having said these, the packaging of our products will mainly come in
plastic containers, in the form of bags and PET bottle containers for liquid
products. The product packaging will be developed in the sense that it contains
product label, sufficient product information and description, along with the
branding of the said product of the business. It will also entail all various details,
such as scents, volume, how to use the product, and cautions, if necessary.
Attached within the appendices are the sample packaging of the products, along
with their distinctions.
Our packaging materials are mostly comprising of eco friendly matters
such as paper bags and boxes. These materials are chosen to reduce
environmental menace because these substances are non- polluting and non-
hazardous. Boxes can be used for the deliveries and for heavy products bought
by the customer for them to be able to carry their purchases easier.
Bubble Bliss Enterprise packaging is a reused box from previous orders
to safekeep the product from damages like stains and the like, for large orders, if
there are any. Besides, to assure the product will be in good condition until once
it is already in the hands of a customer. Meanwhile, on the outer part of each
product, it contains a sticker that represents the brand name and the company
logo.
For small purchases, it will be in paper bag containers. The entrepreneurs
decided to use a ribbon together with a printed logo paper for bottled products to
ensure that the product will remain in good shape. For seasonal events and
campaigns, the product packaging has three (3) inclusions which are two (2)
circular company stickers, a care card, and a flier. The enterprise will utilize eco-
friendly materials in its product packaging. In which, it supports the “No Plastic
Policy” herein Batangas, through encouraging the use of refill bottle containers
to refrain from the single-use of plastics.
Pricing
Good Value Pricing Strategy
Pricing is one of the most important factors in having a lot of customers
so our business ensures that all of our products are affordable and at the lowest
possible price. As you can see in the table above, our business offers products
that aren’t just in good quality but at the lowest possible price. It refers to
advertising the proper combination of quality and great service at a fair cost or
reasonable in terms of the connection between price and delivered customer
value.
Bubble Bliss Enterprise will practice the good value pricing strategy that
can effectively due to the fulfilling item,fantastic benefit, and affordable price,
enter the spotlight and attract more customers. This practice can help the
industry establish a positive reputation and a check of being a great business.
Furthermore, when the price action passes back through the open gap
region where transactions were absent on a map, it is said to be filled. Before
the difference, the price must retrace all the way to the previous day's closing
price. It is technically filled until the price has returned to where it was prior to the
gap day. When price moves within a gap but not all the way through it, this is
referred to as a gap fill.
Moreover, its unique selling proposition is the high-quality products being
sold for the lowest prices possible. Since some of the members of the teams
have been aware of these products, we are aware of how much the average
prices are offered for these products, and that is where the team will penetrate
the market. The pricing strategy will primarily depend on the average range of
retail prices on the market, along with comparison to the competitors, offering
prices at affordable or below average rates, at the same time ensuring the
maximized profit from the product costs. The company’s stand on this matter to
set itself apart from its competitors is centered towards the customers - that we
may be able to provide household needs that are budget-friendly to simple and
typical Filipino households and other families.
Generally, the price for the products are affordable, hence there is no
need to employ any detailed strategies when it comes to pricing. In view of that,
our prices will conform to what is obtainable in the industry but will ensure that
within the first years of operation, our products are sold a little bit below average
industry price. We have put in place business strategies that will help us run on
low profits as it is a way of encouraging people to buy into our brands.
Bubble Bliss Enterprise - Prices
Power Shine Dishwashing Liquid
1,000 mL (1L) Bottle ₱40.00
Sabongga Powdered Detergent
500 kg. pouch (Repacked) ₱35.00
1 kg. pouch (Repacked) ₱65.00
3 kg. bucket ₱180.00

Solace Fabric Conditioner
1,000 mL (1L) Bottle ₱60.00
Clean Swift Bleach
1L Bottle ₱55.00
Pristine Laundry Bar Soap
Piece Selling Price per Unit
6’s Pack ₱125.00
1 pc. ₱25.00
Table __
Bubble Bliss Enterprise Price List
Channel of Distribution
Figure __.
Distribution Channel
Marketing channels are the ways that goods and services are made
available for use by the consumers. Bubble Bliss Enterprise selects omdirect
marketing channel. Consequently, they will sell the offered products indirectly
and will serve as a market intermediary, for producers to be able to market its
products to its target customer. For our business, the channel of distribution that
our business has is producer-wholesaler-retailer to the consumer. It is the
longest route in the distribution link but is very popular. It is used for the
marketing of a variety of consumer goods of daily use, particularly where the
demand is elastic and a large number of similar products are available. It is
where the wholesalers generally make bulk purchases from the producer, and
divide the goods into smaller packages to sell to the retailers. The retailers which
represent the entity of Bubble Bliss Enterprise, the business sell the goods to the
end buyers or consumers at suggested retail prices, or suitable for retail
transactions and regulations set by the government on these entities.
Promotion
Nowadays, the market seems to be slow-moving and only offers limited
opportunities. As one might expect, it is the effect of the COVID-19 pandemic.
Still and all, marketers visualize a smart solution for this unexpected situation.
The market now utilizes new strategies to promote and reach out to their old
customers such as online posting and advertisement. Through this, the buyers
and sellers can easily contact and connect with each other. More specifically, it
helps to build a healthy market competition.
Anent to this, the promotion is the communication channel for businesses.
Promotion is the marketing communication to persuade the target client on
buying or purchasing a certain product or services. The aim of promotion is to
increase awareness, create interest and to make customers aware that the
business exists that eventually helps in making the sales higher. It is the
publicization of a product or service that helps the firm to increase sales or
public awareness. There are several types of promotions. Considering the
market, nature, and other external factors, the entrepreneurs came up to
propose that Bubble Bliss Enterprise will utilize two (2) types of selling
promotions namely online promotion, embracing the essence of digital and e-
marketing to reach a wider segment of its target market within and across other
nearby vicinities, along with embracing the traditional marketing of personal

direct selling, whenever possible and whenever the situation suits such channel.
Due to the constraints and other external factors/impediments brought by the
pandemic; the entrepreneurs only selected the best among the pool of collective
choices.
I. Online Promotion (E-marketing & Online Advertising
Social media is used by the vast majority of people nowadays. They
spend their time browsing and keeping up with current events and happenings.
The entrepreneurs view this as a fantastic chance to raise brand awareness and
a terrific platform to do so. In reality, social media is the ideal option for attracting
and connecting with potential customers in a sophisticated and technologically
advanced manner, in the most convenient, effective, efficient, and creative way.
Digital marketing and social media advertising, along with boosting promotional
tools in social media has been seen as an extremely ideal and effective way to
reach a wider segment of the target market and to communicate our products to
the households of Brgy. Manghinao Proper and other nearby areas.
In terms of online promotion and e-marketing, the entrepreneurs will set
up a Facebook and Instagram page for the business to inform, promote, and
update the public about the products offered by the business. Bubble Bliss
Enterprise will advertise its products to its target market using a Facebook and
Instagram page. Different types of content, such as conventional Facebook
posts, pamphlets, and infographics, will be used to market the items. These
promotional materials will be crafted in accordance with the creativity of the

entrepreneurs, including the product details, prices, and other branding
components to make the target market fully knowledgeable on what they may be
able to get from our products. Cold messaging will also be used to market the
items to hot leads found on the page.
Figure __.
Online Promotion
Furthermore, the entrepreneurs can promote and advertise the product
through the use of social media platforms to make it available to the general
public, particularly to our target purchasers. It entails managing and creating a
Facebook page, an Instagram account, and free website or online store to
optimize the SEO and brand visibility or presence online. Thus, it can be
managed through posting various contents, such as: conventional Facebook
posts, aesthetic Instagram posts / feed, pamphlets, digital / Web Banners &
Posters, infographics, flyers, video feedbacks, and short clip advertisements.

Other strategic courses of actions include: monitoring Facebook post reach and
engagements and establishing automated chat responses through chatbots in
our social media and webpage.
II. Personal Direct Selling
Moreover, the entrepreneurs are also considering opening the enterprise
for embracing the old and traditional means of promotion and advertising, the
personal direct selling, yet making themselves aware of the limitations, in
compliance to mandatory health protocols and restrictions brought by the
pandemic. Having said these, since less restrictions are being implemented, the
entrepreneurs considered personal direct selling or physical transactions in our
physical store location. This is a form of traditional marketing strategy that will
never go out of trend, regardless of market changes and environmental
changes. Staff may simply persuade their new and existing clients to support
and purchase the product by using powerful word-of-mouth and good sales
talking abilities. Furthermore, communication is crucial in a company's attempts
to develop good customer connections since it is important in building and
maintaining any form of relationship. This promotional action can take place
personally, and not through online transactions, and hence, can happen in the
physical store or plant location of the product. However, although the health
restrictions are less strict considering that Batangas is in Alert Level 1, the
entrepreneurs still consider the presence of the global crisis. During this
pandemic, the enterprise's first priority and center of concern is once again
health and safety, both for the management, its staff, along with the well-being
and safety of our valued customers. Having said these , the personal direct
selling and personal transactions by the entrepreneurs may only apply with their
closest family members to the closest neighborhood with the most ensured
health and safety, at the same time adhering to mandatory health protocols of
social distancing and using face masks on physical transactions of delivery,
pick-up or even physical store transactions for the household members of
Manghinao Proper, Bauan, Batangas and other nearby areas. To do this, the
people behind this business will also be supplementing other print materials of
small tarpaulins and print ads in front of the store location, to make the entire
neighborhood aware of the products offered by our business. The entrepreneurs
will also be showcasing a large tarpaulin for our brand to ensure that the logo,
brand name, along with other advertising needs will be supplemented for
increased brand recognition for this start-up business.
Having said this, under personal direct selling are other means on how
we plan to promote our products, such as print advertising and sales promotion.
Print Advertising. To do this, the people behind this business will also be
supplementing other print materials of small tarpaulins and print ads in front of
the store location, to make the entire neighborhood aware of the products
offered by our business. The entrepreneurs will also be showcasing a large
tarpaulin for our brand to ensure that the logo, brand name, along with other
advertising needs will be supplemented for increased brand recognition for this
start-up business.
Sales Promotion. A sales promotion is a limited-time offer that is used to
increase sales of a particular item or service. It typically includes incentives for
customers like coupons, discounts, samples or free trials. This strategy is
beneficial since the business is in its start-up phase and is introducing a new
product or would like to increase sales of a product they already have. Trade
incentives could be price off, free goods and allowances. The entrepreneurs are
looking forward to generate a customer loyalty card and limited coupons for the
customers upon its expansion in order to build their trust and loyalty to the
brand. It allows them to have the privilege and benefits as loyal customers,
through minimal incentives, which will be talked about by the entrepreneurs. It
helps to grab the attention of new customers, reward the existing customer,
increase consumption of occasional users. Sales promotion is usually targeted
at the fence sitters and brand switchers. Sales promotional activity for the
product is selected looking at the overall marketing objective of the business.
The final selection of the consumer promotional tools needs to consider target
audience, budget, competitive response and each tool’s purpose. The
entrepreneurs are planning to give back to customer loyalty through: BB Loyalty
Card and Coupons.

Figure __.
Sample Promotional Materials
Target Market
Our target market/customer will be all the households of Manghinao
Proper, Bauan, Batangas who seek to have an affordable laundry and dish
cleaning experience through our pure and high quality products, that are
remarkably competitive compared to leading brands, at budget-friendly prices.
The business targets to sell its products to female household members, aged 18
and above, who are particularly from families with low to middle class socio-
economic status. Thus, considering the increasing number of suppliers across
other provinces, the entrepreneurs plan to penetrate the market within the
locality, by providing the pioneer distribution of these high-quality household
cleaning agents, at very affordable prices.
Additionally, when it comes to selling dishwashing and laundry soap,
there are a number of alternatives. There is a wide range of clients available, but
we will center on catering the needs of end consumers and household members
of the locality. Thus, to define our target market the entrepreneurs are going to
look at three specific market variables. The first will be gender. The business
venture will be targeting our advertising to female household members,
specifically because similarly to that of the culture in the Philippines or in the
locality, more so than men, are likely to be the ones concerned with the
maintenance of cleanliness, and safekeeping of the home. Therefore, this
market segment will be a far more receptive audience when it comes to
marketing a new and improved dishwashing and laundry detergent. Also, female
household members are more likely to take time at the supermarket to find the
new detergent and test its abilities at home.
The second segmentation variable that the partners will be looking at will
be age. The enterprise considers distributing and advertising these products to
household members aged 18 and above, given that they are the ones who
mostly incur the grocery costs for cleanliness and other industrial products to be
used for dishwashing and laundry.
The third market variable that is considered is socio-economic status and
average family income. This is very important to our marketing strategy because
the entrepreneurs intend to market our product as being a more efficient
cleaning agent that can be used to wash off stains, dirt, and grease, given its
affordable price, in comparison to leading brands of dishwashing and laundry
soaps. According to Adrian (2021), primarily, the overall household income is a
determinant of an individual’s socioeconomic standing, especially in the

Philippines where this classification is mostly associated with finances. Our
business centers towards serving low to middle class families with average
monthly income of PhP10,000 to PhP50,000.
This markets great to busy, economical parents who do not want to
constantly run to the store for more dishes and laundry detergent and those who
only want sufficient volume that is precisely enough for daily or weekly
consumption, considering the break-even income, only enough for the daily
family needs. Further, busy parents can go from purchasing two products to
purchasing one that can be universally used to clean their dishes. Volume usage
is the fourth and final segmentation variable that the entrepreneurs considered.
Our product will be advertised in such a manner that it demonstrates that
you can achieve the same results with less of it than you would with a standard
quantity of our competitors' goods. This is a key selling factor for families that
want to stretch their peso farther than they could with our competitors' products.
This segment variable of segment usage also sees to it to market customizable
quantities per kilo of these cleaning agents to precisely fit the average number or
quantity of products needed for consumption of these households.
Marketing Objectives
a. Increase Sales Revenue. To achieve the target sales and revenue by
increasing the average transaction for customers while maintaining affordable
prices.
b. Developing New Products and Sales. To develop and innovate new
products that are unique and not yet been introduced to increase the sales.
c. Increase Brand Awareness and Loyalty. To establish popularity
through the use of effective advertising and promotion of our products to better
achieve customer loyalty.
d. Achieved Customer Satisfaction. To develop an effective service
and ensure best quality products to establish trust and satisfaction within
customers.
e. Entering New Market or Market Position. To establish the desired
expansion of the business and to gain a further reach in the market.
f. Positive Product and Service Reviews. To ensure that the service is
enjoyed by customers and to listen to every feedback from them.
Marketing Strategy and Activities
a. Marketing Survey. The information of our target customers is
important which can be gained through marketing surveys. This will enable us to
know the customer’s needs and wants.
b. Offering of Discounts. This allows the customers to save their money
and helps maintain a stable growth of our sales. The offering of discounts is
essential for us to persuade more customers. The discounts will serve as a
reward to our regular customers. Businesses implement loyalty programs or
member discounts that entice customers to return again and again. These
programs drive revenue and increase customer loyalty.

Customers must always avail our offers because of having a low price
which they can afford, also we must offer discounts to our customers. Another
reason is because we maintain cleanliness and organize our facilities which
many customers feel relaxing and comfortable. We entertain our customers well
with respect. By purchasing our products, many customers will reach their
satisfaction because our products have a good quality. Some relevance of our
business is to help in improving the living standard of people, the fulfillment of
customers' wants, it is the one of the sources of employment and also it pays
taxes to the government.
How will Business Raise Revenue
Efficient Customer Support. It is important to ensure that our
customers continue to enjoy our product and they will keep coming back.
Excellent customer service goes a long way and promotes more sales
opportunities because of the reputation for having excellent and effective
customer service. This will help guarantee their loyalty.
Hiring of Skilled Workers. Every employee must have sufficient skills
to ensure the proper service and production of our products. Skilled
workers are an asset in building a company's reputation. Hiring them will
also help us save time and money.
Methodology for Marketing. Working on these strategies is necessary
to achieve our target sales and keep up with the fierce competition in our
industry. This helps us to sell products and do services with the best
chances for making a profit.

Fast and Efficient Production. Stable order processing and operations
is needed to ensure a sufficient number of our products to be filled by
the relentless demand of customers.
Implementation for Technology. Technologies such as machineries
are essential to having stable production and online delivery iis the trend
now so we can sell our products better. This will help us to achieve fast
and efficient production. This can be an advantage over our competitors.
Competitive Advantage. Through effective strategies and innovations,
we will have a huge advantage over our competitors. Our company will
produce goods and services that are better and high quality than our
competitors. We will make our products and services more desirable to
our customers.
Factors that will help the Business Grow
Request from Customers. We must know how high the demand of
customers is for each product we offer in order to prioritize selling the
product with the highest demand. Prioritizing their demand helps to gain
customers loyalty to the brand and products.
Market Concentration. We must identify the potential customers and the
industry to which our business belongs so that our direction is relevant.
Identifying the precise target audience or customers helps you focus on
what they demand and what our products should be focused on.
Supply of Product. It is important not to fall short of the soap goods used
to sell in our store to ensure that we offer enough product for the target
sales. Supply of goods plays a critical role in every business because it is
where it all begins. Good quality of supply means good quality of products
and services. It is important that we have a good quality of goods.
Pricing of Product. The price of our product should be affordable to our
customers so that they are more motivated to buy. Prices of the product
are mainly one of the first information customers ask for. After noticing the
product, they will ask for the price of it and some of the customers depend
on the prices if they will buy.
Method for Sales. It is important to have a good way of selling our
products and it consists of the steps on how our sale will go. It is
important that our products are presented nicely and it is definitely a high-
quality product, then we should always have a good approach to our
customers, then presenting, introducing, marketing the product is
important to help the customers decide and last, it is important to properly
give the customer’s needs.
Sales Forecast. This will give us an estimate of possible future sales and
help determine our target sales. Knowing or having an estimated future
sales helps to manage the business’ cash flow, this will help estimate the
cost and revenue based on the predicted short term or long performance.
Communication and Feedback. Talking to our customers is necessary
so that we know if they are satisfied with our products and their feedback
is important so that we can improve our products. Their feedback is the
room for improvement. Their feedback is part of shaping the business.
Listening to them means we value their opinion and it helps to create a
stronger relationship with them.
SECTION 7
SECTION 8
FINANCIAL PLAN
Financial Description
A financial plan details a company's current financial condition, long-term
financial objectives, and plans for achieving those objectives. It aids emerging
firms in making the necessary estimates of their funding needs and locating the
sources of those funds. It involves creating financial plans for the company's
upcoming operations. The initial capital required, sources of funding, total project
cost, cash flow, savings, debt, investments, insurance, and any other aspects of
its financial life are all covered in this section.

The capital required to start and expand the business is clearly stated in
this financial analysis. It explains how the funds will be used and how much
stock, if any, will be supplied to fund the project. It highlights the company's key
financial figures, such as sales, profitability, cash flows, and return on
investment. It assesses whether the business is viable and focuses on any
potential investors who might be interested in your business. The income
statement, cash flow projection, and balance sheet are the three financial
statements that make up this report. It also gives a brief examination and
explanation of these three statements.
This financial study is performed to assess if a company can make a
profit or lost money over a specific period of time, based on informed projections
of data. This financial area of a business plan is one of the most important parts
of the document, as you will need it if you want to succeed in the commercial
world. This also aids in estimating the amount of money an entrepreneur will
require to establish and operate the new venture successfully. Furthermore,
these statements assist investors in analyzing the viability and possible
profitability of the proposal.
Initial Capital Requirement
The initial capital is the sum of funds needed to start the business. It
includes founding expenses, investments, and start-up costs. After estimating
the expenses needed, the starting capital for our business requires a huge
amount of money. The funds to be used for resources needed, production, and
operation will come from the company’s budget and capital. The company also
plans to establish an important message to everyone in the community, through
effective marketing and establishing of brand image in the market.
The capital required to start and expand the business is clearly stated in
this financial analysis. It explains how the funds will be used and how much
stock, if any, will be supplied to fund the project. For Bubble Bliss Enterprise, the
minimum capital requirement is around ₱561,800. The initial capital requirement
amounted to P580,000, including cash contingencies. In the aforementioned
amount, it includes initial capital for the products from the supplier, along with
legal documents and permits, branding, advertising, and other rental fees to be
incurred in establishing the business. The total fixed assets amounted to
₱248,900, with the operating capital totaling to ₱332,760. Attached in this
document are figures that summarize the list of all estimated assets of the entity
(Appendices - refer to Table __ and __ ).
Sources of Financing
The sources of financing allow improved chances of getting appropriate
financing to meet what the business needs. Presented in Table __ are the
different sources of funding of Bubble Bliss Enterprise. The entity’s sources of
funds will come from personal investments and commercial bank loans. The
partners will contribute ₱70,000 each, a total of ₱350,000 equity capital,
representing 60.34% of the total capital structure. Moreover, the business will
seek for a commercial bank to borrow minimal loans for our remaining start-up
costs, amounting to ₱230,000, representing 39.66 % debt financing of the total
capital structure. Presented in the tables are the detailed debt and equity
sources of funding, the contributors, their capital contributions and percentage of
shares.
Table 1
Capital Structure of the Business
Bubble Bliss Enterprise

Capital Structure
Sources of Funding Amount Percentage
Debt Financing
Commercial Loans ₱230,000 39.66 %
Equity Financing
Owner’s Equity ₱350,000 60.34%
Total ₱580,000 100%
The initial capital needed to fund this business will be equally distributed
for each member or partner, to make sure that there is an equal contribution in
running the business. The partner’s share in the profit and loss would be based
on the partner’s contribution since it is equally distributed. If there is a needed
minimal or small investment, business partners will talk about it to allow the
continuous operation of the business. The financial statements of the company
are to be followed. Table __ below summarizes the detailed equity investments,
along with the total amount of initial capital invested by each member in order to
make the business viable and to start the business, while Table __ summarizes
the detailed distribution of capital for both debt and equity financing.
Table 2
Initial Capital Distribution among Partners

Partners’ Initial Capital Contribution
Partner Total Contribution (%) Amount
Anna Kathrina M. Landicho 20% ₱70,000.00
Kurt Russel S. Casa 20% ₱70,000.00
May C. Dalangin 20% ₱70,000.00
Gwen Ashley P. Dela Peña 20% ₱70,000.00
Shaira Mae U. Olano 20% ₱70,000.00
Total 100% ₱350,000.00
Table 3
Equity and Debt Contribution

Detailed Equity and Debt Contribution
Contributor Total Contribution (%) Amount
Anna Kathrina M. Landicho 12.07% ₱70,000.00
Kurt Russel S. Casa 12.07% ₱70,000.00
May C. Dalangin 12.07% ₱70,000.00
Gwen Ashley P. Dela Peña 12.07% ₱70,000.00
Shaira Mae U. Olano 12.07% ₱70,000.00
Philippine National Bank - Commercial Loan 39.66% ₱230,000.00
Total 100% ₱580,000.00
Total Project Cost

The total project cost includes all expenditures made or estimated to be
made, monetary obligations incurred or estimated to be incurred that are
required to start up a business. It is the total funds needed to complete the
project and all particulars or accounts to which the funds are allocated.
Presented in Table are the start-up project costs for proposed soap retail
store, Bubble Bliss Enterprise.
Table 4
Total Project Costs
Particulars Amount
Pre- Operating Expenses

₱19,120.00
(Tax, Licenses, Documents & Permits)
Pre-Operating Salaries and Wages ₱20,000.00
Fixed Assets
Store Tools and Equipment ₱18,000.00
Office Tools and Equipment ₱36,000.00
Store Service Vehicle ₱168,900.00
Furniture and Fixtures ₱25,200.00
Leasehold Improvements ₱14,000.00
Total Fixed Assets ₱262,100.00
Operating Capital
Cash Investments ₱40,000.00
Merchandise Inventory ₱135,740.00
Store Supplies ₱38,040.00
Office Supplies ₱5,000.00

Particulars Amount
Advertising Expense ₱15,000.00
Rent Expense ₱22,000.00
Utilities Expense ₱5,000.00
Freight Costs ₱7,000.00
Total Operating Capital ₱267,780.00
Total Estimated Capital ₱569,000.00
Contingency Fund ₱11,000.00
TOTAL PROJECT COST ₱580,000.00
Financial Assumptions
It is vital to note that our financial projection is based on the information
acquired during our feasibility studies as well as some field-based assumptions
relating to similar businesses in Bauan.
We are certain that we are well positioned and will attract customers who
will not only purchase our laundry soaps and dishwashing detergents, but also
utilize our online and offline delivery service, thereby generating additional
revenue from these sources. The following financial forecast is based on the
location of our store and the services and products we will be providing the
following considerations. Cited in this section were the financial assumptions
formulated by the entrepreneurs upon establishing and running the business.
 The enterprise will operate as a 5-man partnership and will be
limited among the entrepreneurs who proposed this business plan.
 The year projection is made starting in January 2023.

 The company will generate its income through marketing and
promoting various soap products.
 Product costs are expected to increase by 5% every 3 years.
 Operating Supplies are expected to increase 1% annually.
 Sales of dishwashing liquid is expected to increase by 10%
annually, while for laundry powder, fabric conditioner, and other
soap products, it is projected to increase by 5% annually.
 The 13th month pay of the entrepreneurs is equivalent to one-
month basic salary.
 The depreciation expenses are computed using a straight line
method. The life span of the equipment is 5 years while the
furniture and fixtures are 10 years.
 Salaries of staff are expected to increase 4% in the first two years
of business operations.
 Ending office supplies and other supplies is estimated to be 20% of
the budget.
 Business permits and licenses are estimated to P 19,500.00,
including contingencies and will renew depending on its lifespan.
 Rent is estimated to be P 7,000.00 per month and is projected to
increase at 4% every 3 years.
 In terms of the Income Statement, the Gross Profit Margin is set to
be 65% of Sales, while the remaining part of Sales will represent
the amount of the Cost of Goods Sold (COGS).

 Upon the first years of operation, the business is at its state of
fluctuation, specifically on cash flow management, as it is still in its
transition period of establishing its brand presence to its specific
niche.
 Upon the second year of operation, the sales are projected to
increase by 5% every quarter.
Financial Statements
Financial statements are reports that detail the entity's financial information,
such as assets, liabilities, equities, incomes, and expenses, shareholders'
contributions, cash flow, and other related information over time. There are also
four (4) types of financial statements; (1) balance sheets; (2) income statements;
(3) cash flow statements; and (4) statements of shareholders' equity. It is
important to investors because they can provide a great deal of information
about a company's revenue, expenses, profitability, debt load, and ability to
meet short-term and long-term financial obligations.
Financial statements provide information about economic resources of the
reporting entity, claims against the entity, and changes in the economic
resources and claims. It is useful to primary users of financial statements in
assessing future cash flows to the reporting entity and assessing management
stewardship of the entity’s economic resources. The primary users are existing
and potential investors, lenders, and creditors.

Projected Income Statement
Profits and losses for a specific future period, such as the next quarter or
fiscal year are shown in a projected income statement. It follows the same
format as a traditional income statement, but instead of analyzing past data, it
forecasts the future. It is likely to be the most important financial statement for
the majority of users because it reveals a company's ability to generate a profit.
It covers the Bubble Bliss Enterprise selling activities.
Every year's income results were positive feedback from the customers,
and because the product consistently brought a great income, we were planning
to make more and achieve greater success
One thing is certain when it comes to soap and detergent retail business, if your
soap and detergent are well – packaged and branded and if your production
plant is centrally positioned and easily accessible, you will always attract
customers cum sales and that will surely translate to increase in revenue
generation for the business. Bubble Bliss Enterprise is well positioned to take on
the available market in every city where our soap and detergent will be sold all
across Brgy. Manghinao Proper and nearby vicinities and we are quite optimistic
that we will meet our set target of generating enough income / profits from the
first six month of operations and grow the business and our clientele base.
We have been able to critically examine the soap and detergent retail
industry and we have analyzed our chances in the industry and we have been
able to come up with the following sales forecast. The sales projections are
based on information gathered on the field and some assumptions that are
peculiar to startups in the vicinity. Below are the sales projections for Bubble
Bliss Enterprise, it is based on the location of our business and other factors.
Table 5
Projected Income Statement, Year 1 - January to June 2023

Profit and Loss Monthly Projection - Year 1
January to June 2023
Jan Feb Mar Apr May Jun
Sales ₱49,600.00 ₱51,300.00 ₱52,300.00 ₱53,200.00 ₱54,400.00 ₱58,400.00
Less: Cost of
₱17,360.00 ₱17,955.00 ₱18,305.00 ₱18,620.00 ₱19,040.00 ₱20,440.00
Goods Sold
Gross Profit
₱32,240.00 ₱33,345.00 ₱33,995.00 ₱34,580.00 ₱35,360.00 ₱37,960.00
Margin
Less:
Operating
Expense
General and
Administrativ
e Expense
Office Salaries ₱5,000.00 ₱5,000.00 ₱5,000.00 ₱5,000.00 ₱5,000.00 ₱5,000.00
Office Supplies ₱540.00 ₱518.00 ₱547.00 ₱560.00 ₱555.00 ₱546.00
Utilities ₱2,274.00 ₱2,256.00 ₱2,276.00 ₱2,252.00 ₱2,378.00 ₱2,258.00
Office Eqt.
₱500.00 ₱500.00 ₱500.00 ₱500.00 ₱500.00 ₱500.00
(Depreciation)
Rent / Leasing
₱7,000.00 ₱7,000.00 ₱7,000.00 ₱7,000.00 ₱7,000.00 ₱7,000.00
Expense
Total G&A
₱15,314.00 ₱15,274.00 ₱15,323.00 ₱15,312.00 ₱15,433.00 ₱15,304.00
Expense
Selling
Expense
Sales Salaries ₱5,000.00 ₱5,000.00 ₱5,000.00 ₱5,000.00 ₱5,000.00 ₱5,000.00
Freight Costs ₱1,250.00 ₱1,050.00 ₱1,063.00 ₱1,120.00 ₱1,125.00 ₱1,051.00
Advertising ₱3,000.00 ₱1,500.00 ₱1,500.00 ₱3,000.00 ₱1,500.00 ₱1,500.00


January to June 2023
Jan Feb Mar Apr May Jun
Store Supplies ₱450.00 ₱453.00 ₱457.00 ₱460.00 ₱455.00 ₱454.00
Store Eqt.
₱250.00 ₱250.00 ₱250.00 ₱250.00 ₱250.00 ₱250.00
(Depreciation)
Store Vehicle
₱1,407.50 ₱1,407.50 ₱1,407.50 ₱1,407.50 ₱1,407.50 ₱1,407.50
(Depreciation)
Furnitures
₱350.00 ₱350.00 ₱350.00 ₱350.00 ₱350.00 ₱350.00
(Depreciation)
Total Selling
₱11,707.50 ₱10,010.50 ₱10,027.50 ₱11,587.50 ₱10,087.50 ₱10,012.50
Expense
Total
(₱27,021.50 (₱24,584.50 (₱26,899.50 (₱25,520.50
Operating (₱25,350.50) (₱25,316.50)
) ) ) )
Expense
Operating
₱5,218.50 ₱8,760.50 ₱8,644.50 ₱7,680.50 ₱9,839.50 ₱12,643.50
Profit Margin
Less: Taxes,
Licenses, and (₱5,500) (₱1,800.00) (₱2,250.00) (₱3,050.00) (₱1,750.00) (₱2,200.00)
Interests
Net Profit
-₱281.50 ₱6,960.50 ₱6,394.50 ₱4,630.50 ₱8,089.50 ₱10,443.50
Margin
Table 6
Projected Income Statement, Year 1 - July to December 2023

July to December 2023
Jul Aug Sept Oct Nov Dec
Sales ₱57,600.00 ₱59,200.00 ₱61,400.00 ₱64,200.00 ₱66,400.00 ₱70,700.00
Less: Cost of
₱20,160.00 ₱20,720.00 ₱21,490.00 ₱22,470.00 ₱23,240.00 ₱24,745.00
Goods Sold

Gross Profit
₱38,480.00 ₱39,910.00 ₱41,730.00 ₱43,160.00 ₱45,955.00
Margin ₱37,440.00
Less:
Operating
Expense
General and
Administrativ
e Expense
Office Salaries ₱5,000.00 ₱5,000.00 ₱5,000.00 ₱5,000.00 ₱5,000.00 ₱10,000.00
Office Supplies ₱535.00 ₱528.00 ₱537.00 ₱540.00 ₱555.00 ₱545.00
Utilities ₱2,274.00 ₱2,256.00 ₱2,176.00 ₱2,052.00 ₱1,999.00 ₱1,958.00
Office Eqt.
₱500.00 ₱500.00 ₱500.00 ₱500.00 ₱500.00 ₱500.00
(Depreciation)
Rent / Leasing
₱7,000.00 ₱7,000.00 ₱7,000.00 ₱7,000.00 ₱7,000.00 ₱7,000.00
Expense
Total G&A
₱15,309.00 ₱15,284.00 ₱15,213.00 ₱15,092.00 ₱15,054.00 ₱20,003.00
Expense
Selling
Expense
Sales Salaries ₱5,000.00 ₱5,000.00 ₱5,000.00 ₱5,000.00 ₱5,000.00 ₱5,000.00
Freight Costs ₱2,250.00 ₱1,750.00 ₱1,630.00 ₱1,520.00 ₱1,625.00 ₱1,870.00
Advertising ₱3,000.00 ₱1,500.00 ₱1,500.00 ₱3,000.00 ₱1,500.00 ₱1,500.00
Store Supplies ₱460.00 ₱463.00 ₱474.00 ₱480.00 ₱465.00 ₱457.00
Store Eqt.
₱250.00 ₱250.00 ₱250.00 ₱250.00 ₱250.00 ₱250.00
(Depreciation)
Store Vehicle
₱1,407.50 ₱1,407.50 ₱1,407.50 ₱1,407.50 ₱1,407.50 ₱1,407.50
(Depreciation)
Furnitures
₱350.00 ₱350.00 ₱350.00 ₱350.00 ₱350.00 ₱350.00
(Depreciation)
Total Selling
₱12,717.50 ₱10,720.50 ₱10,611.50 ₱12,007.50 ₱10,597.50 ₱10,834.50
Expense
Total (₱28,026.50 (₱26,004.50 (₱25,824.50 (₱27,099.50 (₱25,651.50 (₱30,837.50


Operating
) ) ) ) ) )
Expense
Operating ₱
₱9,413.50 ₱12,475.50 ₱14,085.50 ₱14,630.50 ₱15,117.50
Profit Margin 17,508.50
Less: Taxes,
Licenses, and (₱3,000.00) (₱1,850.00) (₱2,250.00) (₱3,050.00) (₱1,750.00) (₱2,200.00)
Interests
Net Profit
₱6,413.50 10,625.50 ₱11,835.50 ₱11,580.50 ₱15,758.50 ₱12,917.50
Margin
With this monthly projected income statement, the fluctuation, and
minimal increase on income can be seen during the first months of operations.
This is because upon launching the business the entrepreneurs expect a phase
of transition to gain customers and attract potential clients, considering their trust
to other establishments and entities who have already set their pace and
position in the market and industry of soap retailing.
Table 7
Quarterly Projected Income Statement, Year 2
Profit and Loss Quarterly Projection - Year 2
Mar Jun Sept Dec
₱ ₱
Sales ₱ 189,000.00 ₱ 208,372.50
180,000.00 198,450.00
₱ ₱
Less: Cost of Goods Sold ₱ 66,150.00 ₱ 72,930.38
63,000.00 69,457.50
₱ ₱
Gross Profit Margin ₱ 122,850.00 ₱ 135,442.13
117,000.00 128,992.50
Less: Operating Expense

General and Administrative
Expense
₱ ₱
Office Salaries ₱ 15,600.00 ₱ 20,800.00
15,600.00 15,600.00
₱
Office Supplies ₱ 1,290.00 ₱ 1,278.00 ₱ 1,499.00
1,427.00
₱
Utilities ₱ 6,219.00 ₱ 7,704.00 ₱ 6,092.00
6,452.00
₱
Office Eqt. (Depreciation) ₱ 1,500.00 ₱ 1,500.00 ₱ 1,500.00
1,500.00
₱ ₱
Rent / Leasing Expense ₱ 21,000.00 ₱ 21,000.00
21,000.00 21,000.00
₱ ₱
Total G&A Expense ₱ 47,082.00 ₱ 50,891.00
45,609.00 45,979.00
Selling Expense
₱ ₱
Sales Salaries ₱ 15,600.00 ₱ 15,600.00
15,600.00 15,600.00
₱
Freight Costs ₱ 3,550.00 ₱ 3,230.00 ₱ 4,020.00
3,363.00
₱
Advertising ₱ 6,000.00 ₱ 6,000.00 ₱ 6,000.00
6,000.00
₱
Store Supplies ₱ 1,350.00 ₱ 1,253.00 ₱ 1,532.00
1,357.00
₱
Store Eqt. (Depreciation) ₱ 750.00 ₱ 750.00 ₱ 750.00
750.00
₱
Store Vehicle (Depreciation) ₱ 4,222.50 ₱ 4,222.50 ₱ 4,222.50
4,222.50
₱
Furnitures (Depreciation) ₱ 1,050.00 ₱ 1,050.00 ₱ 1,050.00
1,050.00
₱ ₱
Total Selling Expense ₱ 32,105.50 ₱ 33,174.50
32,522.50 32,342.50
₱ ₱
Total Operating Expense ₱ 79,187.50 ₱ 84,065.50
78,131.50 78,321.50
₱ ₱
Operating Profit Margin ₱ 43,662.50 ₱ 51,376.63
38,868.50 50,671.00
₱ ₱
Less: Taxes, Licenses, and Interests ₱ 8,958.00 ₱ 9,978.00
11,658.00 10,850.00
Net Profit Margin ₱ 27,210.50 ₱34,704.50 ₱ 39,821.00 ₱ 41,398.63
Table 8
Quarterly Projected Income Statement, Year 3
Profit and Loss Quarterly Projection - Year 3
Mar Jun Sept Dec
Sales ₱ 210,000.00 ₱ 220,500.00 ₱ 231,525.00 ₱ 243,101.25
Less: Cost of Goods Sold ₱ 73,500.00 ₱ 77,175.00 ₱ 81,033.75 ₱ 85,085.44
Gross Profit Margin ₱ 136,500.00 ₱ 143,325.00 ₱ 150,491.25 ₱ 158,015.81
Less: Operating Expense

General and Administrative
Expense
Office Salaries ₱ 17,160.00 ₱ 17,160.00 ₱ 17,160.00 ₱ 22,880.00
Office Supplies ₱ 1,190.00 ₱ 1,230.00 ₱ 1,377.00 ₱ 1,369.00
Utilities ₱ 7,419.00 ₱ 8,019.00 ₱ 8,272.00 ₱ 9,907.00
Office Eqt. (Depreciation) ₱ 1,500.00 ₱ 1,500.00 ₱ 1,500.00 ₱ 1,500.00
Rent / Leasing Expense ₱ 21,000.00 ₱ 21,000.00 ₱ 21,000.00 ₱ 21,000.00
Total G&A Expense ₱ 48,269.00 ₱ 48,909.00 ₱ 49,309.00 ₱ 56,656.00
Selling Expense
Sales Salaries ₱ 17,160.00 ₱ 17,160.00 ₱ 17,160.00 ₱ 22,880.00
Freight Costs ₱ 3,250.00 ₱ 3,035.00 ₱ 3,263.00 ₱ 3,911.00

Advertising ₱ 6,000.00 ₱ 6,000.00 ₱ 6,000.00 ₱ 6,000.00
Store Supplies ₱ 1,450.00 ₱ 1,353.00 ₱ 1,457.00 ₱ 1,532.00
Store Eqt. (Depreciation) ₱ 750.00 ₱ 750.00 ₱ 750.00 ₱ 750.00
Store Vehicle (Depreciation) ₱ 4,222.50 ₱ 4,222.50 ₱ 4,222.50 ₱ 4,222.50
Furnitures (Depreciation) ₱ 1,050.00 ₱ 1,050.00 ₱ 1,050.00 ₱ 1,050.00
Total Selling Expense ₱ 33,882.50 ₱ 33,570.50 ₱ 33,902.50 ₱ 40,345.50
Total Operating Expense ₱ 82,151.50 ₱ 82,479.50 ₱ ₱ 97,001.50

83,211.50
Operating Profit Margin ₱ 54,348.50 ₱ 60,845.50 ₱ ₱ 61,014.31

67,279.75
Less: Taxes, Licenses, and ₱ 13,658.00 ₱ 9,999.00 ₱ ₱ 10,178.00

Interests 12,651.00
Net Profit Margin ₱ 40,690.50 ₱ 50,846.50 ₱ ₱ 50,836.31

54,628.75
Table 9
3-Year Annual Projected Income Statement
In this projected income statement, it is clearly seen that in the first years
of the business operation, there is an unstable and fluctuating sales and profit,
while for the second year and the following years, it portrays a consistent
increase on projected sales on sales and profit. This is significant because by
this period of time, the business is on its way on establishing its brand identity
and position within its specific miche in the market. It is also evident on the table
that from year 2, to the next year, the projected sales has been increasing by 5%
as compared to the preceding period. Hence, the table shows growth over the
years, which is inevitably projected as the entrepreneurs plan to synchronize
and establish the brand both physically and online.
Projected Balance Sheet
The balance sheet is a financial statement created to present the primary
accounts of the firm. It contains the totals for the company's assets, liabilities,
and owner equity, which collectively show the state of the business as of a given
date. The corporation cannot determine whether it actually owns anything
without a balance sheet because liabilities are paid off first in a bankruptcy. As
long as the owners of small enterprises can see that money is flowing in, they
typically do not account for their assets and obligations. They occasionally forget
that if they don't have enough present assets to cover their responsibilities when
they become due, they could have problems paying their bills.
This projected balance sheet entails the record of projected total assets,
liabilities, and owner’s equity of Bubble Bliss Enterprise, upon its first 4 years of
operation. Presented in Table __ are is the projected Balance Sheet for Bubble
Bliss Enterprise, from years 2023 - 2026.
Table 10
Projected Balance Sheet

4-Year Projected Balance Sheet
December 31, 2023 - 2026
2023 2024 2025 2026
Assets
Current Assets
Cash on Hand ₱ 45,368.00 ₱ 63,502.53 ₱ 85,504.63 ₱ 90,503.25
₱
Cash in Bank ₱ 168,000.00 ₱ 235,000.00 ₱ 285,525.38
110,000.00
Merchandise Inventory ₱ 175,640.00 ₱ 128,680.00 ₱ 138,900.00 ₱ 165,236.00
Prepaid Expenses ₱ - ₱ 14,000.00 ₱ 32,000.00 ₱ 40,000.00
Accounts Receivable ₱ 25,340.00 ₱ 32,260.05 ₱ 39,820.00 ₱ 42,969.00
₱
Office Supplies ₱ 37,346.08 ₱ 35,720.07 ₱ 43,567.70
37,311.34
Store Supplies ₱ 40,664.00 ₱ 34,420.14 ₱ 35,138.90 ₱ 42,987.50
Total Current Assets ₱ 434,358.08 ₱ 476,582.79 ₱ 603,674.87 ₱ 710,788.83
Non-Current Assets
Store Tools and Equipment ₱ 18,000.00 ₱ 48,000.00 ₱ 48,000.00 ₱ 48,000.00
Office Tools and Equipment ₱ 36,000.00 ₱ 36,000.00 ₱ 36,000.00 ₱ 36,000.00
Store Service Vehicle ₱ 168,900.00 ₱ 168,900.00 ₱ 168,900.00 ₱ 168,900.00
Furniture and Fixtures ₱ 25,200.00 ₱ 25,200.00 ₱ 25,200.00 ₱ 25,200.00
Leasehold Improvements ₱ 14,000.00 ₱ 23,000.00 ₱ 38,000.00 ₱ 38,000.00
Less: Depreciation on all ₱

₱ 32,090.00 ₱ 73,180.00 ₱ 161,360.00
Fixed Assets 117,270.00
Total Non-Current Assets ₱ 230,010.00 ₱ 227,920.00 ₱ 198,830.00 ₱ 154,740.00
Total Assets ₱ 664,368.08 ₱ 704,502.79 ₱ 802,504.87 ₱ 865,528.83
Liabilities & Equity

Current Liabilities
Accounts Payable ₱ 25,000.00 ₱ 38,000.00 ₱ 55,000.00 ₱ 49,000.00
Interest Payable ₱ 40,000.04 ₱ 30,000.08 ₱ 20,000.12 ₱ 10,000.16
Total Current Liabilities ₱ 65,000.04 ₱ 68,000.08 ₱ 75,000.12 ₱ 59,000.16
Non-Current Liabilities
Notes Payable (Bank Loan) ₱ 184,000.04 ₱ 138,000.08 ₱ 92,000.12 ₱ 46,000.16
Total Non-Current
₱ 184,000.04 ₱ 138,000.08 ₱ 92,000.12 ₱ 46,000.16
Liabilities
Total Liabilities ₱ 249,000.08 ₱ 206,000.16 ₱ 167,000.24 ₱ 105,000.32
Owner's Equity
Landicho, Capital ₱ 83,073.60 ₱ 99,700.53 ₱ 127,100.93 ₱ 152,105.73
Casa, Capital ₱ 83,073.60 ₱ 99,700.53 ₱ 127,100.93 ₱ 152,105.73
Dalangin, Capital ₱ 83,073.60 ₱ 99,700.53 ₱ 127,100.93 ₱ 152,105.73
Dela Pena, Capital ₱ 83,073.60 ₱ 99,700.53 ₱ 127,100.93 ₱ 152,105.73
Olano, Capital ₱ 83,073.60 ₱ 99,700.53 ₱ 127,100.93 ₱ 152,105.73
Total Owner's Equity ₱ 415,368.00 ₱ 498,502.63 ₱ 635,504.63 ₱ 760,528.63
Total Liabilities and

₱ 664,368.08 ₱ 704,502.79 ₱ 802,504.87 ₱ 865,528.95
Owner's Equity
With the significant increase of profits from the projected income statement upon
the first 4 years of business operation, the Balance Sheet portrays an increase
in assets, equity, and other business investments by the partners who will run
Bubble Bliss Enterprise. This will further establish the capital management and
the way they manage the inflows and outflows of financial resources towards the
business’s sustainability.
Statement of Changes in Equity

All changes, whether increases or decreases to the owner’s interest in the
company during the period are reported here. This statement is prepared prior to
preparation of the Statement of Financial Position to be able to obtain the ending
balance of the equity to be used in the SFP. In this table, it has been presented
as the generalized capital structure of the business, hence, covers the equity
shares of the 5 business partners proposing Bubble Bliss Enterprise.
Table 11
Projected Statement of Changes in Equity

4-Year Changes in Owner’s Equity
Year 1 Year 2 Year 3 Year 4

(2023) (2024) (2025) (2026)
Capital Balance, Beginning ₱635,504.6

₱415,368.00 ₱498,502.63
3
Initial Investment ₱350,000.00 - - --
Add: Net Income ₱205,024.0

₱105,368.00 ₱143,134.63 ₱197,002.06
0
Additional Investment - - - -
Sub-Total ₱840,528.6
₱455,368.00 ₱558,502.63 ₱695,504.63
3
Less: Withdrawals ₱40,000.00 ₱60,000.00 ₱60,000.00 ₱80,000.00
Capital Balance, Ending ₱760,528.6

₱415,368.00 ₱498,502.63 ₱635,504.63
3
The projected statement depicts a significant increase on the owner’s
claim or equity over the business, with its increased investments through the
income it will generate over years of marketing various soap products to end-
consumers, by strongly establishing a good brand position and presence, both

physically and online. It has been reflected in these changes in equity, that from
the first year of operation in 2023, to the fourth year of business operation, the
owner’s equity grown from ₱350,000, to ₱760,528.63, by strongly embracing e-
commerce and physical store transactions.
Statement of Cash Flow
Cash flow is the financial statement that appears how changes in balance
sheet accounts and income influence cash and cash equivalents, and breaks the
investigation down to working, contributing, and financing exercises of the
commerce. This gives data approximately about cash receipts, cash payments,
and the net altars in cash coming about from the operating, investing, and
financing activities of the Bubble Bliss Enterprise amid the period.
The cash flow benefits the business by verifying the probability and
liquidity positions, verifying capital cash balance, managing cash, planning and
coordination, and superiority over the accrual basis of accounting.
Table 12
Projected Cash Flow Statement, 2023 - 2025
3-Year Projected Cash Flow Statement
December 31, 2023 - 2025
2023 2024 2025
Cash from Operating Activities

Cash from Sales ₱ 556,560.00 ₱ 743,562.45 ₱ 865,306.25
3-Year Projected Cash Flow Statement
December 31, 2023 - 2025
2023 2024 2025
Less: Cash Payments
To Supplier ₱ 77,195.00 ₱ 228,000.00 ₱ 306,572.00
To Employees ₱ 60,000.00 ₱ 67,600.00 ₱ 67,600.00
For rent ₱ 84,000.00 ₱ 98,000.00 ₱ 112,000.00
For interest and income taxes ₱ 30,650.92 ₱ 42,360.88 ₱ 57,820.53
For utilities ₱ 37,346.04 ₱ 52,467.00 ₱ 77,311.58
For advertising ₱ 24,000.00 ₱ 24,000.00 ₱ 24,000.00
Net Cash from Operating Activities ₱ 243,368.04 ₱ 231,134.57 ₱ 220,002.14
Cash from Investing Activities
Acquisition of Fixed Assets ₱ 18,000.00 ₱ 30,000.00 ₱ -
Leasehold Improvements ₱ 14,000.00 ₱ 9,000.00 ₱ 15,000.00
( ₱ (₱
Net Cash from Investing Activities (₱ 15,000.00)
32,000.00) 39,000.00)
Cash from Financing Activities
Add: Commercial Bank Loan ₱ - - -
Less: Withdrawals from Owner ₱ 40,000.00 ₱ 60,000.00 ₱ 60,000.00
Bank Loan Payments ₱ 56,000.04 ₱ 56,000.04 ₱ 56,000.04
( ₱ (₱
Net Cash from Financing Activities (₱ 116,000.04 )
96,000.04) 116,000.04)
Net Increase in Cash and Cash

₱ 115,368.00 ₱ 76,134.53 ₱ 89,002.10
Equivalent
Cash Balance, January 1 ₱ 40,000.00 ₱ 155,368.00 ₱ 231,502.53
Cash Balance, December 31 ₱ 155,368.00 ₱ 231,502.53 ₱ 320,504.63

This cash flow statement for Bubble Bliss Enterprise shows unstable and
fluctuating cash flow management, which signifies the foreseen cash flow
management transition of the entity, just like other entities, who finds difficulty on
managing cash assets, upon first years of running the business. From the year
2023, it started with an increase in cash equivalents of ₱ 115,368.00, while in
2024, cash has also increased, but of a significantly lower value, with only an
increase of ₱76,134.53, which again increased in 2025, valuing to ₱89,002.10.
Financial Analysis
Financial analysis evaluates the liquidity, profitability, and solvency of a
business project. Presented are the following financial analysis of Bubble Bliss
Enterprise.
1. Liquidity Ratios
 Current Ratio
4-Year Projected Financial Ratios
December 31, 2023 - 2026
Year Current Assets / Current Liabilities Ratio
1 ₱ 434,358.08 / 6.7
(2023) ₱ 65,000.04
2 ₱ 476,582.79 / 7.0
(2024) ₱ 68,000.08
3 ₱ 603,674.87 / 8.0
(2025) ₱ 75,000.12
4 ₱ 710,788.83 / 12.0
(2026) ₱ 59,000.16
 Quick Ratio
December 31, 2023 - 2026
Year Quick Assets / Current Liabilities Ratio
1 (2023) ₱ 356,348.00 / ₱ 65,000.04 5.48
2 (2024) ₱ 392,442.58 / ₱ 68,000.08 5.77
3 (2025) ₱ 499,224.63 / ₱ 75,000.12 6.66
4 (2026) ₱ 584,233.63 / ₱ 59,000.16 9.90
 Working Capital
December 31, 2023 - 2026
Year Current Assets - Current Liabilities Working Capital
1 (2023) ₱ 434,358.08 - ₱ ₱ 18073.56

65,000.04
2 ₱ 476,582.79 - ₱ ₱ 408582.71
(2024) 68,000.08
3 (2025) ₱ 603,674.87 - ₱ ₱ 528674.75

75,000.12
4 (2026) ₱ 710,788.83 - ₱ ₱ 651788.67

59,000.16
2. Solvency Ratio
 Debt to Equity Ratio

December 31, 2023 - 2026
Year Total Debt / Equity Ratio
1 ₱ 249,000.08 / ₱ 415,368.00 0.60
2 ₱ 206,000.16 / ₱ 498,502.63 0.41
3 ₱ 167,000.24 / ₱ 635,504.63 0.26
4 ₱ 105,000.32 / ₱ 760,528.63 0.14
 Debt Ratio
December 31, 2023 - 2026
Year Total Debt / Total Assets Ratio
₱
1 / ₱ 664,368.08 0.37
249,000.08
2 ₱ 206,000.16 / ₱ 704,502.79 0.29
3 ₱ 167,000.24 / ₱ 802,504.87 0.21
4 ₱ 105,000.32 / ₱ 865,528.95 0.12
 Equity Ratio
December 31, 2023 - 2026
Yea Total Equity / Total Assets Ratio

r
1 ₱ 415,368.00 / ₱ 664,368.08 0.63
2 ₱ 498,502.63 / ₱ 704,502.79 0.71
3 ₱ 635,504.63 / ₱ 802,504.87 0.79
4 ₱ 760,528.63 / ₱ 865,528.95 0.88

3. Profitability Ratios
 Gross Profit Margin
December 31, 2023 - 2026
Yea Gross Profit / Net Sales Ratio

r
1 ₱ 378,235.00 / ₱ 581,900.00 0.65
2 ₱ 504,284.63 / ₱ 775,822.50 0.65
3 ₱ 588,332.06 / ₱ 905,126.25 0.65
4 ₱ 572,000.00 / ₱ 880,000.00 0.65
 Operating Income Margin
December 31, 2023 - 2026
Year Operating Income / Net Sales Ratio
1 ₱ / ₱ 581,900.00 0.18
103,392.00
2 ₱ / ₱ 775,822.50 0.24
184,578.63
3 ₱ / ₱ 905,126.25 0.27
243,488.06
4 ₱ / ₱ 880,000.00 0.28
245,694.00
 Net Profit Margin

December 31, 2023 - 2026
Yea Net Income / Net Sales Ratio

r
1 ₱ 105,368.00 / ₱ 581,900.00 0.18
2 ₱ 143,134.63 / ₱ 775,822.50 0.18
3 ₱ 197,002.06 / ₱ 905,126.25 0.22
4 ₱ 205,024.00 / ₱ 880,000.00 0.23
 Rate of Return on Assets
December 31, 2023 - 2026
Year Net Profit / Total Assets Ratio
1 ₱ / ₱ 15.68%
105,368.00 664,368.08
2 ₱ / 20.32%
143,134.63 ₱ 704,502.79
3 ₱ / ₱ 24.55%
197,002.06 802,504.87
4 ₱ / ₱ 23.69%
205,024.00 865,528.95
 Rate of Return on Equity
December 31, 2023 - 2026
Year Net Profit / Total Equity Ratio
1 ₱ / ₱ 25.37%
105,368.00 415,368.00
2 ₱ / ₱ 498,502.63 28.71%
143,134.63
3 ₱ / ₱ 31.00%
197,002.06 635,504.63
4 ₱ / ₱ 26.96%
205,024.00 760,528.63
Break-Even Analysis
A break-even analysis is a critical part of the financial projections in the
business plan for a new business. Financing sources will want to see when you
expect to break even so they know when your business will become profitable.
But even if you’re not seeking outside financing, entrepreneurs should know
when your business is going to break even. This will help you plan the amount of
startup capital you’ll need and determine how long that capital will need to last.
In this regard, the table below presents the projected break-even analysis for the
average monthly sales of Bubble Bliss Enterprise upon its first year of operation.
Break-Even Analysis

Cost Description Fixed Costs ($) Variable Costs (%)
Variable Costs
Cost of Goods Sold 12.0%
Inventory 8.0%
Raw Materials 5.0%
Direct Labor (Includes Payroll 5.0%

Taxes)

Fixed Costs
Salaries (includes payroll taxes) ₱ 5,000.00
Supplies ₱ 1,500.00
Repairs & maintenance ₱ 500.00
Advertising ₱ 2,500.00
Car, delivery and travel ₱ 1,250.00
Accounting and legal ₱ -
Rent ₱ 7,000.00
Telephone ₱ 1,000.00
Utilities ₱ 2,500.00
Insurance ₱ -
Taxes (Real estate, etc.) ₱ 2,200.00
Interest ₱ 833.00
Depreciation ₱ 2,507.50
Licenses and Permits Renewal ₱ 1,200.00
Owner's draw ₱ 4,000.00

Total Fixed Costs ₱ 31,990.50

Total Variable Costs 30%
Breakeven Sales Level ₱ 45701
SECTION 9
SOCIO-ECONOMIC CONTRIBUTION
Objectives of the Study
 To provide low-cost yet high quality laundry and dishwashing soap
products on families with low to middle-class level of family income, who are
heavily affected by the inflation rate brough by various crises and the
COVID-19 pandemic
 To spread awareness of refraining from the single-use of plastic
containers and to reduce the overuse of plastic containers by educating
people what are the bad effects of plastic to the environment.
 To change their uneconomical habit into the habit of bringing
environmental sustainability in soap retail businesses.
 With the aforementioned objectives, this business proposal of
Bubble Bliss Enterprise is timely and relevant to the current market situation
of the society. Thus, it will be important and beneficial to the following:
To the target market.
The business named Bubble Bliss Enterprise is located in Manghinao Proper,
Bauan, Batangas. The entity aims to gain numerous new and loyal customers,
establish better consumer relations, provide quality products and services, to
have affordable products, provide convenience to our target market and of
course for the business to be successful. But it doesn’t end there. The business
not only wants to satisfy our main goal of gaining profit but we should also
satisfy our secondary goal of contributing and helping the society as a whole.
Paying taxes and royalties for example paying taxes constantly to help the
government to use it in the beautification of our society. It should be very clear

that the business part of improving lives and making contributions to our
stakeholders.
To the customer.
Upon proposing this soap retail business, the entrepreneurs thought of
the most commonly used household and industrial items to produce and sell, as
they believe that this will effectively meet the needs and demands of all
household members in Manghinao Proper, given that these formulated retail
soaps and cleaning detergents that were of the same quality but priced very
much lower than leading brands. To the beloved customers, Bubble Bliss
Enterprise seeks affordable laundry and dish cleaning experience through our
pure and high quality products, that are remarkably competitive compared to
leading brands, at budget-friendly prices. The entrepreneurs plan to put up that
business in the locality because most of these household members and end
consumers cannot afford the increasing price of those leading brands which lead
them to prefer to use local brands. The proposed business will provide the
customers with high-quality and affordable soap products and cleaning agents.
The company envisions itself to also slowly start embracing the overall
customization of volume orders for the customers to perfectly fit their budget and
needs. The sellers will assure the people that our product is high quality and
worth it to buy, given its gentleness to the pocket and budgets of the average
and normal Filipino families / household, particularly to those within the

barangay who are earning just enough money in attending the needs of the
family . The company’s stand on this matter to set itself apart from its
competitors is centered towards the customers. In Tagalog, we take on this as,
“Abot-kaya, para sa bulsa ng pangkaraniwang pamilyang Pilipino.” Our
business customers' responsibilities are supply as per demand, charging fair
price, honest advertisement, after-sales service, good quality products,
consumer safety, accurate information, consumer welfare, avoiding misleading
advertisements, goods availability, and regular supply.
To the community:
The business is not just for the individual customers but also for the whole
community. Bubble Bliss Enterprise shows the public the wide variety of soap
and household cleaning products with an aim of promoting an affordable
experience for all household members to maintain cleanliness within the comfort
of their homes, further establishing an economic-friendly, healthy and clean
community in Manghinao Proper, Bauan, Batangas, at very affordable prices.
The business is not just helping the community but also for the environment.
Many of us struggle with using plastic containers because they can easily be
damaged and can be more prone to its single-use or frequent disposal. Bubble
Bliss sells a complete line of non-toxic, environmentally friendly and affordable
washing and laundry soap. This will embody how we want to be able to ensure
the cleanliness of laundry and the dishes through retailing products, at the same
time ensuring the scent and overall shine of the household items where the
products may be used. The company will set its establishment apart from its
competitors, more than just by providing excellent customer service, but more
importantly substantial sharing of worthy knowledge and information about our
products and its development, to ensure the proper communication channel of
our marketing process, hence, boosting the brand recognition and stabilizing the
market position of the product. The business aims to provide good quality
products and services as well as affordable products. Convenience is also our
goal. Our business social responsibility to our community are value for money,
fair and honest advertising, local sourcing, sustainable products, product testing,
responsible selling and promotion, fair handling of complaints, and availability of
information to make informed decisions to help the community cope up with the
increasing prices of staple commodities in the household.
To the government:
The business will be useful to the government since each worker taxes
and the income taxes to be rendered by the entity. This will offer assistance to
the government’s individual and progress on funding projects, from constructing
government facilities, ventures, and much more, such as to the employers/
employees.The business will be useful to the government since of each workers'
taxes. This will offer assistance to the government's individuals and progress or
construct government facilities, ventures, and much more. Moreover, the

business is ought to abide by the government laws and regulations for
businesses along with the implemented mandatory health protocols on business
transactions, as the entrepreneurs still acknowledge the presence of the health
crisis brought by COVID-19. Thus, the socio-economic contribution of the
business to the government revolves around the observance of law and order,
guidelines, payment of taxes through transparent and responsible filing of
business tax, avoid unethical practices, foreign exchange, advice to government,
help in emergencies, extent co-operation, respecting rules and regulations,
political stability, and implementation of socio- economic contributions through
partaking in small development programs within the scope of the business
locality. The business shall also ensure following Suggested Retail Prices
(SRP), honest pricing and legal supply chains to ensure that no business
transactions will run against any government rules for retail businesses.
To the employer/ employees:
Manpower is the foremost fundamental thing to a business who we are
going to take the obligations for them to claim their deserving compensation and
benefits for the hard work and enthusiasm they exert. The entity will not only
focus on the needs of the buyers but also on the needs of the employees. The
business will be more useful for the employees when they persistently bring their
best that will make a business succeed. Many activities can fall under the rubric
of job creation, including immediate short-term opportunities that yield quick
impact, or the development of more enduring livelihoods in the civil service or
private sector. It is important to distinguish between these different activities,

recognizing that sustainability and long-term impact should be duly considered in
implementing any employment generation program. To enumerate for example,
that we can provide jobs for example being a sales attendant, a cashier and
manager. Next, training for example those senior high school who's conducting
their work immersions. Providing jobs is vital on many levels. Politically,
employment opportunities give the population a stake in the peace process by
providing young men and women with alternatives to violence. Economically,
employment provides income to poor families, revives domestic demand for
goods and services, and stimulates overall growth. Socially, employment can
also promote social healing, encourage the return of displaced persons, and
improve social welfare in the long run.
To the environment:
The products offered by the firm will take an environmentally sustainable
approach to product marketing and packaging. Our business environmental
responsibilities: to follow proper ways disposal; to follow the government rules
and regulations regarding, “The Clean Air Act of 1970, Water Pollution Act and
The Endangered Species Act,” were part of the national consensus addressing
environmental problems. The source of our resources must be reliable at all
times. Indeed, adopting environmentally friendly methods is likely to encourage
environmentally concerned consumers to purchase the company's products.
Therefore, the reusable plastic containers and our campaign on bottle refill can
help to reduce the use of plastic and can help to reduce environmental
degradation caused by plastic packaging containers. Bubble Bliss Enterprise
proposed an eco-friendly set of packaging and marketing campaigns that will
unquestionably benefit our environment. These courses of actions and results
will contribute to lessen the single- use of plastic containers that can inextricably
help towards a greener marketing action. In which, it is a deterrent to attaining
a healthy environment. As the business operation grows over the years, the
team envisions itself to widen its relationships with other possible companies,
particularly recycling and manufacturing companies. Since most of the products
are packed using plastic bottles, the entrepreneurs are slowly envisioning retail
discounts for refills and possible partnerships with recycling companies where
we can process the used bottles of the customers, for something new, or a
recycled material, in turn for the eco-friendliness and sustainability of our
packaging. In this kind of product packaging, individuals will help our mother
nature to be safe. It is a deterrent to attaining a healthy environment. As a pillar
of support in implementing the anti-plastic campaign, Bubble Bliss Enterprise
plans to launch its customer program, “Bubble Bliss Bottles (3Bs)”, with the
aim of optimizing packaging process that helps to raise environmental
awareness among the households, that may in turn promote the sustainable use
of these plastic bottles or containers, so that the team can also ensure
minimized plastic wastes for the sustainability of the environment. In this long-
term marketing plan of the company, it can set itself apart as the first enterprise
that makes use of the used plastic bottle containers that are turned over by
customers to the shop in exchange of possible customer benefits; to be sent,

transported, processed to recycling companies, and may in turn be recycled for
new bottles as containers or for new stocks of soap products. Supporting
community development programs, our business will make sure that we
participate in those kinds of activities and we also want to start a campaign
regarding the community development program like clean and green campaign
that aims to beautify our nature and to have a clean and safe environment.
To the suppliers.
Moving on to buying goods and services from local businesses, our
business doesn’t want the society to buy products only for us but the
entrepreneurs also want to look for suppliers through local sourcing, to support
other local businesses like buying from them and selling it to our customers. Our
business suppliers' responsibilities are to maintain a healthy and cooperative
term business relationship between different businesses, management provide
accurate and relevant information to creditors and suppliers, payment of price of
materials interest on borrowings, and other charges should be prompt. And all
companies including suppliers take responsibility to do no harm to the
environment, to reduce waste and pollution, to control gas emissions, and to
comply with governmental regulations whilst at the same time to reduce their
cost and to uplift other small and local businesses to increase their profit.
SECTION 10
APPENDIX
This section comprises extra information about the topic addressed on
the content. This summarizes all the figures, graphs, charts , and tables
described on the previous sections.
Brochure and Advertising Material
Flyers/Poster
Tarpaulin
Social Media Page
Industry Studies
Establishing a store that offers online delivery and a physical location to
sell laundry and dishwashing items can be a beneficial and lucrative business
strategy. When the COVID19 pandemic spreads globally, it has a significant
impact on people's lives. Since Filipinos are engaged on social media, this firm
has a fantastic possibility to grow in the market.
Laundry detergents are gaining in popularity because they may be
metered automatically in the washing machine, impart softness, antistaticity, and
resilience to fabrics, are gentle on the eyes and skin, and disperse well in water.
Since it is consumed when it is used, the laundry detergent industry is quite
significant. There are numerous types or brands of laundry detergent on the
market, and many of them boast unique selling advantages. A composition of
laundry detergent is a designed mixture of basic materials that can be
categorized according to their qualities and function in the final product.

Surfactants, builders, bleaching agents, enzymes, and minors are the several
types of raw ingredients that remove filth, stains, and grime from surfaces and
textiles and give them a pleasant feel and scent.
Dishwashing products are utilized by both households and businesses. In
each industry, there is intense competition amongst corporations fighting for a
stable foothold. Demand in the business sector is contingent upon economic
expansion. Demand in the personal consumer sector is dependent on population
increase, particularly as it pertains to homes with children. Individual companies
prioritize the effectiveness of their operations and marketing tactics in order to
produce profit. Smaller businesses concentrate on providing specialized
products and superior customer service to specific regions.
Blueprints and Plans
The Bubble Bliss Enterprise physical store is equipped with proper
ventilation to safely keep the supply of the soap products, and a cashier where
the seller can negotiate the transaction and safely keep all the cash and other
payments, along with designated areas for the stocks, for packaging, sorting,
and even for the delivery or pick-up point. All the rooms in this store can
contribute to the efficiency of all business transactions, making it a convenient
and suitable marketplace where the sellers and buyers and interact proactively.
Maps and Photos of Location
The entrepreneurs proposing Bubble Bliss Enterprise have decided to be
located in Villa Florentina, Manghinao Proper, Bauan, Batangas. The location
space is a vacant stall near one of the entrepreneur’s houses, which is near the
Highway Road of Palico-Balayan Rd, Bauan, Batangas. Additionally, The Bubble
Bliss Enterprise physical store is equipped with proper ventilation to safekeep
the supply of the soap products, and a cashier where the seller can negotiate
the transaction and safekeep all the cash and other payments, along with
designated areas for the stocks, for packaging, sorting, and even for the delivery
or pick-up point. More than the advantage of its location is that the product is in
high demand and the competition is fairly low, within the vicinity where it would
be situated.
Permit and License
a. Securities and Exchange Commission (SEC) Registration
• It is not mandatory not only to legitimize its juridical entity but
also to enable it to legally engage in business, issue receipts,
trade financial assets, and be entitled to certain rights under
the country's corporate and investment laws.
b. Bureau of Internal Revenue (BIR) Registration
• It ensures that a business complies and pays internal
revenue taxes, fees, and charges to Bureau of Internal Revenue.
c. Mayor’s Permit
• It ensures that a business complies with all the ordinance of the
particular city or municipality you operate in. This is important because
each municipality or city has its own set of ordinance.
d. Barangay Clearance
• It is identification documents needed for many important business which
is needed in like opening a business establishment and other transaction.
e. Building Permit
• The construction of a business establishment and it structure and
design will conform to the restrictions which are required by the
community. It will also aid the property value and help save money since
building an establishment without a permit can double fees in the long
run.
f. Permit (Building and Unit)

• It serves as a proof that the structure built completed all the building
work and suitable for occupation.
Customer relations will play a crucial role in our company's success.
Thus, our business will be promoted primarily by our customer-centric initiative.
The following are some of the additional plans we will make to inform all
residents of Manghinao Proper of our business.
Our company sells residential laundry and dishwashing products.
pertaining to Manghinao Proper. We are in the soap industry to maximize profits,
and we will stop at nothing to accomplish our business goals and objectives. Our
primary source of income will be the sale of a diverse selection of affordable
high-quality goods. We will sell the following items at retail:
 Bubble Bliss Powershine Dishwashing Liquid
“Tough on grease; Gentle on your budget.”
 Bubble Bliss Sabongga Powdered Detergent
“Pak na Pak sa Paglalaba; Babush ang Dumi at Mantsa.”
 Bubble Bliss Solace Fabric Conditioner
 Bubble Bliss Solace Fabric Conditioner,
 Bubble Bliss Clean Swift Liquid Bleach
"Walastik sa pag alis ng mantsa at putik.”

 Bubble Bliss Pristine Laundry Bar Soap
“Bareta ni Kumare, Bareta ng Buong Barangay.”
Similar to marketing analysis, sales strategy is an essential element of a
practicality store's business plan. Following the identification of market trends,
market demand, and the startup's potential customers, the next step is to devise
an ingenious strategy to attract those customers.
Target Market
A target market is the group of individuals to whom a business intends to
sell its goods and services. This category also includes individual customers
targeted by a company's marketing initiatives. Identifying the target market is a
crucial step in the marketing strategy development process for any business. If a
business does not know who its target market is, it could waste a great deal of
time and money.
Our target market/customer will be all the households of Manghinao
Proper, Bauan, Batangas who seek to have an affordable laundry and dish
cleaning experience through our pure and high quality products, that are
remarkably competitive compared to leading brands, at budget-friendly prices.
The business targets to sell its products to female household members, aged 18
and above, who are particularly from families with low to middle class socio-
economic status. Thus, considering the increasing number of suppliers across
other provinces, the entrepreneurs plan to penetrate the market within the
locality, by providing the pioneer distribution of these high-quality household
cleaning agents, at very affordable prices.

Additionally, when it comes to selling dishwashing and laundry soap,
there are a number of alternatives. There is a wide range of clients available.
Bubble Bliss Enterprise is in the business of wholesale distribution and retailing
of dishwashing and laundry soap to the following demographics: commercial
cleaning companies; hotels, small commercial businesses of laundry,
restaurants, cafeteria, food stalls and food businesses; sari-sari stores; laundries
and laundromats; and even all household members in Manghinao Proper,
Bauan, Batangas and other nearby vicinities or barangay. Everybody in our
target market location regardless of their age, gender, and social status can be a
potential market for this business considering that these household commercial
products are one of the most in-demand needs of the household, given that it is
used for cleaning the dishes and laundry, thus, is one of the staple household
needs for everyday use.
The total size of the market includes all household members or citizens of
Manghinao Proper, along with its nearby vicinities. Given that there is still a
pandemic, the market grows slowly due to the massive effects of it. However,
researchers reveal that through using online platforms to advertise the product
and raise brand awareness, businesses help the market to progressively arise.
The pandemic greatly influences the major trends in the target market. In terms
of consumer preferences, they want to allot their money on more useful and
dual-purpose products. The demographic shifts affect the buying behavior and
perception of consumers. Furthermore, consumers nowadays are seeking for a
product that is worth spending for and offers many uses and advantages.

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Bauan Technical Integrated High School

BUBBLE BLISS ENTERPRISE

A Business Plan Project

Landicho, Anna Kathrina

Dela Pena, Gwen Ashley

Olano, Shaira Mae

2. GENERAL COMPANY DESCRIPTION…………. 10

3. THE OPPORTUNITY, INDUSTRY AND MARKET

4. STRATEGY AND BUSINESS MODEL………………... 22

5. TEAM: MANAGEMENT AND ORGANIZATION.... 36

We would like to express our heartfelt gratitude to everyone who assisted,

supported, and motivated us in making this study successful.

in Work Immersion Subject Teacher, Ms. Roselyn Alzate in Applied Economics

and most importantly to Ms. Raquel Perez in Business Enterprise Simulation

extend their sincere thanks to all of them.

masterpiece without her input and critique.

We appreciate our committee members' work and suggestions. For their

To our family whom inspired me to perform better and brought out my

encouragement and tenacity resound.

To all of our friends, classmates, and schoolmates who helped me in any

someone so significant in my life. Thanks for pushing me to do well in school.

abilities to pursue our study. My creator, my source of strength, and my

inspiration. Three characteristics that can be found in a person are wisdom,

been a source of strength for me throughout it all. Most importantly, I want to

thank him, he provided us with the inspiration we need to keep fighting. He

Soap is a common household product — that means pretty much

everyone uses this kind of detergent in some form or fashion. Soap is a

toilets, and is a staple necessity, particularly among end-consumers at home.

our daily lives.

Soap retailing companies are involved in marketing bar soaps, liquid

market products in various provinces. Thus, setting up a soap retail business

rise in the market.

and good marketing and customer service skills.

start on a small scale servicing a community or you can choose to start on a

convincing people to make use of your products as a newbie in the industry.

According to Euromonitor International (2022), having been in double

during 2021. Laundry care in the Philippines experienced a boost to sales in

resulted in some initial stockpiling of essential goods, including groceries and

home care products.

Having said these, an increased number of entities have emerged in the

entities for marketing these household items. However, according to Martins

shops, amongst others.

promoting an affordable experience for all household members to maintain

cleanliness within the comfort of their homes, further establishing a clean

community in Manghinao Proper, Bauan, Batangas, at very affordable prices, as

perception of affordability. Shoppers feel online has its advantages in terms of

more transparency through detailed product information. That leads to a feeling

products and scents of soap and cleaning agents.

plan to transition from marketing to manufacturing our own products specifically

powder, Joy Dishwashing Liquid-grade dishwashing detergent, and Downy-like

To force our product's excellence on the consumer, the packaging will be

Selling through this entity at affordable prices and a convenient variety of

because of the situation caused by this pandemic. To stop or lessen the

probability of spreading the virus, purchasing basic necessities of soap products

consumers adapt to inflation and increasing prices of commodities amidst this

pockets and budgets of average and normal Filipino family / households,

lay-offs, increasing inflation and continuous economic downturn brought by the

pandemic.. The performance of these products in cleaning dishes and clothes

performance of leading brands. It seeks to provide value to households who are

these products allowing them to save double their money.

Unfortunately, due to the pandemic, face-to-face interaction is limited

therefore, there will be limited transactions on the physical shop, however,