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Executive Leadership Team

President and Chief Executive Officer Executive Vice President and Chief Financial Officer Sr. Vice President, R&D and Quality Chief Marketing Officer Sr. Vice President, Logistics & Distribution Sr. Vice President, Product Supply Human Resources Customer Development

Vision
To focus on reaching out to new geographies, in India .

Mission To create a powerful Brand and service our customers

• Profit maximization is always prior magnitudes for every company for that purpose they reduce the cost of production to enhance the turno ver of the company. • Strong distribution channel is the foremost element and is required more when the need increases.Objective • Company want to capture as many share of the market so that the company maximize its market share. so the company should also focus on them and will give them certain benefits as well as the retailers. • Customer attraction towards the product is very important and withou t this Company can’t fulfill its targets. .

. focus and perseverance to achieve success.WHAT WE VALUE • People: The belief in the ultimate importance of people and our commitment to them. • Commitment: Doing what you say . • Integrity in all things: Doing the right thing. Acting with honesty. and transparency in a way that generates mutual trust. • Passion for success: The energetic drive.always. consistency. • Humility: The essence of continuous improvement realizing there is always more to know and learn.

Segmentation .

PRODUCTCompany name.El Wouds Punch line.Remove the stain keep maintain .

It is a perfumed liquid so while using. it would not give a bad odour.Introduction This is a spray which is a combination of stain remover and perfume. It is a unique product since it doesn’t require water for cleaning to take place. . there is also a mini bottle so u can carry it in your pocket.

Ingredients • • • • • • Water Sodium benzenesulfonate Sodium Silicate Sodium Cocoate Sodium Xylenesulfonate Herbal Fragrance .

PRODUCT FEATURES • • • • perfumed liquid cleaning spray non alcoholic non toxic non causticity .

PRODUCT RANGE .

Differentiation • Perfumed liquid spray(one of its kind). • Pocketable spray. . • One of its kind in the market.

. • 100 ml spray Rs 105.Pricing Competitive Pricing • 30 ml mini spray Rs . • 50 ml spray Rs 60.

.Place • Metro Cities • Then to expand to other cities.

Promotion Formal Advertising  Newspaper & Magazines  Television  Radio Outdoor Advertising  Signboards  Wall painting  Bus stops .

Packaging • Plastic bottles of above mentioned volumes with a spray mechanism on top. • The bottle will not have a box cover with it. .

positioning .

people .

mt.50 Preliminary & Pre-operative 3.00 . 6.75 Plant & Machinery 10 MT per day finished product line 27.20 Building 1500 Sq.00 Margin Money for working capital 4. Fixed Assets 2.Estimated Project cost & Means of finance • • • • Cost of project – 50 Crores Land and Land development 4.00 Provision for contingencies 2.55 Total Fixed Assets 46.00 • • • • • Misc.

Means of Finance • Promoters contribution 14. • Term loan 35.30 Cr. • Total 50.70 Cr.00 Cr. .

Competitors Pricing • Washing powders were categorized into four segments – • economy (selling at less than Rs. 120 per kg). 120 per kg) • compact (selling at over Rs.25 per kg) • mid-priced (Rs.Rs.Rs. 90 . 90 per kg) • premium (Rs. .25 .

Major Players • The major players in the Indian detergent market were • HUL. • P&G. • Nirma • Henkel .

premium and medium priced segments together accounted for .Competitors Market share • The compact.

The product targets the youth and working women and men.Targeting • Company is passionate about cleaning products that reduces the hassle of using water and detergents together for cleaning cloths.Its markets as a convenient use of cleaning cloths while in are out and don’t have the time and access to water and much time to wash cloths.The company prides themselves on top quality cleaning product. .

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mt. will be as working capital margin.. mt. which will make estimated capital cost of INR 50 Cr. 1500 sq. • Thus. .• As indicated above the proposed project will require approx. 6000 Sq.70 Cr and Equity will be INR 14. the estimated term loan amount would be of INR 35. The unit will have installed capacity of 1500 TPA considering 150 working days in a year. of land and proposed built-up area for proposed unit will be approx.30 Cr.00 Cr. and INR 4 Cr. The proposed unit will cater to domestic and international demand. Total estimated fixed cost of the project in INR 46.