Ten years of startup life in 20 minutes

January ‘09
Stephen Wang
Chief Technology Officer, Co-Founder
http://www.alivenotdead.com/stephen
stephen@alivenotdead.com
Contents
• About alivenotdead.com
•Introduction
•Artists
•Traffic
• Prior co-founded companies
•College-run startup
•Design Reactor
•Rotten Tomatoes
•XMFish.com
•Alivenotdead.com
• Take aways
•Follow your passion
•Work with talented friends
•Find the right market
What is alivenotdead.com?

alivenotdead.com is
• An international
community dedicated
to artists and their
fans.
• 360,000+ members
• 1,000+ artists
alivenotdead.com: a few of our artists

Jet Li Daniel Wu Nicholas Tse Karen Mok Van Ness Wu Linda Chung

Fiona Xie Lisa S. Vincent Kok Mavis Fan Josie Ho Paul Wong

Race Wong Rosanne Wong Ella Koon Ankie Beilke JJ Candy Lo

Khalil Fong Kelly Hu James Kyson Lee Aimee Chan Sam Lee MC Jin

Andrew Lin Cherrie Ying 24 Herbs Ana R. Michael Wong Justin Lo

Functionality of alivenotdead.com - Artists

• Communicate with fans

• Network with other artists
• Promote projects
• Find jobs
• Sell products
Functionality of alivenotdead.com - Members
• Interact with favorite
artists
• Connect with other fans
• Discover new artists
• Find out about upcoming
events
• Share photos/blogs
Traffic and Site Stats

• Users & Artists:

•From 6 artists to over 1075 artists (since May 2007)
•Over 350,000 registered users (since May 2007)
• Traffic / Registration Stats
•550,000 unique visitors per month (Oct 2008)
•700 – 2000 new users per day
College-run apartment startup

• Surrounded by entrepreneurs

• Ask help from really talented friends

• A great way to pay the bills

Design Reactor
Leading entertainment web
design agency

Do a startup when you can

afford to starve and the only
way you can go is up

It’s easier to find talented

friends when they’re all
unemployed
Rotten Tomatoes
• The premier destination
for movie buffs and
casual film-goers alike
• 8.2 million monthly
unique visitors
• 60 million monthly page
views
• Acquired by IGN.com/Fox
Interactive Media
Rotten Tomatoes

The best lessons are learned in hard times.

Bad times are always around the corner. Make

sure your friends are there, too.
XMFish.com

Started as OpenRice for China, but is now online

community for Xiamen

100K+ unique visitors a day, 2.2M pageviews/day

Find what works and make it number one

When you get comfortable, it’s time to move.

Alivenotdead.com

Following The Heavenly

Kings, the Alive boys
work with the Rotten
Tomatoes team

It’s only been a year and

a half, so let’s see
where the adventure
takes us.
Find me online … we’re looking for interns!

Thank you and I hope to meet more

entrepreneurs from this audience!

Stephen Wang
Message me at:
http://www.alivenotdead.com/stephen
Previous Events
Pre-Event Publicity: Banners
Front Page Super Banners / Spotlights / Artist-Only Banners
Pre-Event Publicity: Standalone sites
Standalone website integrated to alivenotdead.com back end

JetLi.com
Official site for Jet Li

SixthfloorRearFlat.com HKPAG.org
Official site for "Sixth Floor Rear Flat 2" Hong Kong Performing Artistes Guild
Pre-Event Publicity: Partner Profiles
alivenotdead.com partner profile – a channel to users and artists

Diesel REDDOG Studio

BEATS Magazine
Post-Event Publicity: Media Exposure
alivenotdead.com's community generates regional media exposure
Post-Event Publicity: Media Exposure
alivenotdead.com's community generates regional media exposure
Post-Event Publicity: Artist Blogs / Photos
alivenotdead.com's artists generate post-event buzz
Post-Event Publicity: Artist Blogs / Photos
alivenotdead.com's artists generate post-event buzz
Post-Event Publicity: User Blogs / Photos
Through event pages, users can share photos and blogs after events
Belvedere: Dead Not Alive Halloween Party

• Primary print and TV media event for Halloween

2008 in HK
• 500+ attendees in costume

Oct 2008: Dead Not Alive Halloween Party

alivenotdead.com / Belevedere / Azure
Jaegermeister: Hardpack CD Release Party

• Hardpack + Guests (Jun Kung, Josie

Ho, Joey Tang, Phat Chan)

Nov 2008: Hardpack CD Release Party

alivenotdead.com / Jaegermeister / Element
Silly Thing: BAPEHEADS HK Show Afterparty

• VIP after party for Kanye West /

N.E.R.D. / Teriyaki Boyz Concert

Apr 2008: Kanye West Concert Afterparty

alivenotdead.com / Silly Thing / BAPE / MILK
alivenotdead.com 1 Year Anniversary Party
• International media
coverage
• Performance by 24Herbs
• 800+ attendees

May 2008: alivenotdead.com 1 Year Anniversary Party

alivenotdead.com / Diesel / 42 Below Vodka
Edwin Jeans: Audiotraffic CD Launch

• Audiotraffic + Guests
(Paul Wong, Josie Ho)

Mar 2008: Audiotraffic CD Launch Party

alivenotdead.com / Edwin Jeans
Diesel: Wing Shya Exhibition & Party
• Wing Shya Photo Exhibition
• Performance by
•Dan the Automator (US)
•24Herbs (HK)

Sept 2007: Wing Shya Exhibition

Diesel / alivenotdead.com
Diesel: Terry Richardson Exhibition & Party
• Exhibition by renown
photographer Terry
Richardson
• Photoshoots of
alivenotdead.com artists
• Performance by
•Qiu Hong
•Hardpack
•My Love Puzzle

Nov 2007: Terry Richardson Exhibition

Diesel / alivenotdead.com
Diesel: Pat Lee Live Art Performance
• Pat Lee live illustration on
Queens Road Central in
downtown Hong Kong
• 2-hour performance
• 300+ spectators

Jan 2008: Pat Lee Live Art Performance

Diesel / alivenotdead.com / Pat Lee Productions