Data Center Renewal

Beyond Consolidation and Virtualization

Data center and Storage Solutions Wednesday, October 31, 2012

Capitalizing on Crisis:
Effective Strategies for Optimization of the Data Center and Beyond

Data center and Storage Solutions

Wednesday, October 31, 2012

Kristopher T Domich, Principal Consultant Data Center Consulting Services

Topics Setting the Context: Crisis or Opportunity? Virtualization: The Great Leap and Beyond Data Management: Storing Everything. Forever Power and Cooling is not an Elective Moving the Data Center: What are the Options? 3 © Copyright Dimension Data 2000 .2008 31 October 2012 .

especially in the near term Server and storage growth do not appear to be keeping pace with economic times – in some cases. the needs for technology are on the rise Server sprawl continues in a lot of cases – even with virtualized servers The impact of storage growth is stressing backup and recovery subsystems and the frequency of missed backup windows remains for many The typical data center will run out of power and cooling – many already have       Facilities and IT continue to struggle with an integrated capacity planning approach   Disaster recovery is something most organizations “hope” they can achieve. technologically. and human capital) Many are finding that specific targets for reduction have been set. how do you prioritize? 4 © Copyright Dimension Data 2000 .The Crisis  Every organization is under pressure to accomplish more with less resources (financial. but wouldn’t want to test it Each of these areas require attention.2008 31 October 2012 . but in today’s economic times.

Money  You’re not alone – waste is unavoidable under the “traditional” ways of doing things  Most realistic cost reduction targets are achievable through optimization of your data center but will also require a transformation in how we think about the data center and IT Collateral benefits will include:   Inherent Disaster Recoverability   Virtualization platforms are essentially DR-ready Improved green posture and reduced carbon emissions 5 © Copyright Dimension Data 2000 . Energy.2008 31 October 2012 .The Opportunities  Today’s economic conditions will challenge all of us to become more streamlined and efficient  Not all organizations will survive – Those that do will emerge more competitive  Doing more with less – we all should be. a lot goes to waste in the average facility .Technology.

2008 31 October 2012 . and cooling requirements to find out how much less you could be using Be prepared to accept the fact that relocation may be the best option 2 3 4 6 © Copyright Dimension Data 2000 . power.Prioritizing your Areas of Focus 1 Expand the use of virtualization throughout the enterprise – dev / test / Production & DESKTOP! Storage Tiering and De-Duplication – part process and part technology Rationalize space.

2008 31 October 2012 .Virtualization Touches Everything People & Process Microsoft Infrastructure Servers Management Virtualization Touches Everything Storage Power & Cooling Backup Security Network 7 © Copyright Dimension Data 2000 .

network. for appropriate users Average CPU Utilization is: 3. and storage) The same base infrastructure concepts used for server virtualization will sustain desktop virtualization     Transformation to virtual desktops is a natural progression at the next refresh.75% 31 October 2012 .Virtualization is a Requirement  Estimates are that around 30% of servers today are virtualized. and that is expected to grow to 50% in the near term Virtualization isn’t new…it’s being applied more broadly and being made available to organizations of all sizes Organizations must continue to virtualize servers onto dense platforms in order to curb the need for unnecessary physical space and connections (power.38% 8 © Copyright Dimension Data 2000 .2008 Peak CPU Utilization is: 8.

2008 31 October 2012  9 . this portability enabled workload management within a data center Virtualization Hypervisor Physical Hardware Virtualization Hypervisor Physical Hardware Virtualization Hypervisor Physical Hardware  Physical Server_A Physical Server_B Physical Server_C  Taking the next step. this functionality can now span data centers Geo-failover without geo-clusters  White Space White Space White Space App App OS Virtual Devices Virtual Devices Virtual Devices App OS Virtual Devices Virtual Devices Virtual Devices OS Virtual Devices Virtual Devices Virtual Devices  Virtualization Hypervisor Physical Hardware Virtualization Hypervisor Physical Hardware Virtualization Hypervisor Physical Hardware Complexity of failover is nearly eliminated Primary Site DR Site Tertiary Site  Leveraging the same infrastructure and storage functionality without extra software licensing and other overhead RTOs and RPOs are achieved without fully redundant servers and DR state doesn’t have to sacrifice availability due to diminished configurations © Copyright Dimension Data 2000 .VM Portability Enables Disaster Recovery  White Space White Space White Space App App OS Virtual Devices Virtual Devices Virtual Devices App OS Virtual Devices Virtual Devices Virtual Devices OS Virtual Devices Virtual Devices Virtual Devices Servers are no longer always physical assets. they become instances that exist at a particular location and time Originally.

2008 .VM Portability Enables Disaster Recovery  Implementation Considerations  High density servers  Power and cooling needs to be assessed to ensure adequate capabilities Data center needs to support high density servers Increased risk with fewer physical servers –   Isolate business critical virtual servers from each other on a physical level Make use of VMware HA Disaster recovery is key to business continuity – –  Result  Fewer physical servers   Improve ROI Better consolidation ratios Reduce Risk  …Cloud Computing   10 Selective VM placing Implement disaster recovery 31 October 2012 © Copyright Dimension Data 2000 .

000 200.000 $745.Desktop Virtualization: Get Green and Save Green   Stationary users don’t need desktops Desktops not only introduce additional operational requirements.900 4.2008 .490. and limitations on what users may copy into and out of the environment Average PC Watts PC KWh usage for 1 year PC power cost for 1 year Average Terminal Watts Terminal KWh usage for 1 year Terminal cost for 1 year 1 Unit 170 1.000 149.000 $14.000 $175.000 $35. they pose potential threats by stranding critical data on unprotected nodes    Average PC acquisition with support: Average Terminal acquisition with support: $1600 $550 Leverages the same infrastructure and technology as your existing server virtualization platform – no additional training or personnel required Enables use of additional security and protection via use of smart cards.000 31 October 2012  11 © Copyright Dimension Data 2000 .500 1000 Units 170.000 1.000 $149.000 35.000 350.000 $3.490 $149 40 350 $35 100 Units 17.000 40.750.000 7.450.000 5000 Units 850.000 1.

Effective Data Management is Critical to Longevity Pressure to Store More Efficiently    Data growth is exploding.2008 31 October 2012 . primarily due to the growth of unstructured data Having multiple copies of data is desirable Having multiple copies of data is widely considered prudent and responsible However…  Having an unnecessarily large number of copies of data is wasteful and irresponsible Lowering infrastructure costs is a necessity Technology File-level deduplication Fixed-block deduplication Variable-block deduplication Compression “Typical” Savings 10 percent 20 percent 28 percent 40–50 percent Resource Footprint Low High High Medium  12 © Copyright Dimension Data 2000 .

Market Dynamics Driving Deduplication “How Important Is Deduplication?” One of the top 10 technology considerations #1 reason for growth in networked storage #8 reason for growth in networked storage is data deduplication Very important Deduplication 59% 64% Business expansion/data growth 10% Data sharing via duplication #1 application suited for deduplication #1 most important deduplication functionality Unstructured files High deduplication effectiveness In use 65% 40% 24% 55% Deploying deduplication Evaluating/in near-long-term plan Not in plan 21% Source: TheInfoPro Wave 11 Storage Study.2008 31 October 2012 . 2008 13 © Copyright Dimension Data 2000 .

2008 31 October 2012 .Combining De-duplication with Backups  Example Backup Integration  Combine De-duplication with VCB Backups  De-duplication Use Case   Servers with the same type of data Servers with low data change rate  VMware Consolidated Backup Use Case  Servers with high data change rate  Result    Reduction in Storage performance overhead Reduction in ESX platform overhead Reduction in Network overhead 14 © Copyright Dimension Data 2000 .

and Recoverable  Combining virtualization and effective data management strategies has several key advantages:  Optimization – driving up system and storage utilization increases the efficiency of electrical systems resulting in more computing power and storage per kW of energy consumed Protection . Protected. the amount of data to replicate for DR is reduced allowing for potentially significant reductions in Recovery Time and Recovery Point Objectives Green Initiatives – All suggestions thus far have the potential to slow down power requirements and drive higher utilization of existing platforms.The inherent capabilities of virtualized resources such as portability and a perceived stateless existence means services are not tied to single platforms and can be shifted anywhere processing and storage are available Recoverable – Through reductions in the amount of duplicate information stored. resulting in much higher power-to-processing efficiency    15 © Copyright Dimension Data 2000 .2008 31 October 2012 .Optimized.

$240K/yr waste heat Efficiency for electrical and mechanical systems can range from 65-92% Source: American Power Conversion 16 © Copyright Dimension Data 2000 .6W of power to drive 1W of computing power You pay for every watt. but are you actually benefitting from each one? Cooling. 129 W UPS. 49 W Source: Intel Distribution.Paying for Power You Use and Waste 1U System. 300 W    973W to support a typical 300W server 2.2008 31 October 2012 . a significant amount of power that you pay for is lost as waste heat before reaching the data center floor  1MW Data Center . 486 W Power Supply.$80K/yr waste heat   4MW Data Center . 9 W  In many cases.

Power and Cooling: What’s in Store for You? Timeframe *2003 **2005 **2007 **2010    Avg. the old methods cease to be effective 600 35 500 30 25 400 Avg. Uptime Institute ** Estimates based on gradual implementation of new server technology that is either already announced or currently on the market 17 © Copyright Dimension Data 2000 . DCD San Francisco * Per surveys by 7x24 Exchange. Watts/Sq Ft 40 80 240 500 Avg. Lawrence Berkley Labs.2008 31 October 2012 . kW/rack 5 0 2003 2005 2007 2010 0 Source: Lawrence Berkley Labs. kW/rack Avg. wsf 20 300 15 200 10 100 Avg. kW/rack 2 4 15 30 Predictions made in 2006 are holding true Watts/Sq Ft is no longer a viable metric 4KW is a boundary – beyond this. wsf Avg.

plenum-based cooling strategies are effective for 3-4KW on average Inlet temperature is what you need to care about – getting cool air where it is needed most and evacuating heat at the source    CRAC Rack Rack Rack Rack Air Supply Source: Data Center Dynamics (Highest Pressure) Recommended < 68 72.5 > 86 18 © Copyright Dimension Data 2000 .Legacy Cooling Designs are not Sustainable  Power and Cooling Assessments are crucial to sustainability Widespread adoption of higher density equipment will stress power distribution and cooling systems as little as 34 years old Vertical.2008 31 October 2012 .5 77 81.

amortized build out costs. custom spec 19 © Copyright Dimension Data 2000 .When to Relocate. and Where to Go  While infrastructure optimization will maximize the useful life of the facility. you may still run out of acceptable headroom Every facility has a maximum capacity potential   Physics. Public Utility Availability. Geographical Threats.2008 31 October 2012 . Lack of Concurrent Maintainability Maybe it’s just time to consolidate!   Relocation Options  Internal facility  Are you in the business of running data centers?  Retail Colocation Provider  Can they handle your specific power density today – 12/24/beyond?  Townhouse  All the benefits of ownership with shared management and operations  Tenant Improvement Build out  Reduced acquisition time.

cost. industry-recognized bodies    Uptime Institute – www. III.2008 31 October 2012     .org  Uptime Institute gathered data on data centers and sought to classify them into tiers (Tiers I.uptimeinstitute. and Air Conditioning Engineers (ASHRAE) – www. Telecommunications Industry Association (TIA)– Associate of Heating. II.ashrae.9% Tier IV = Tier III) 20 © Copyright Dimension Data 2000 . and construction time / complexity Uptime’s tiering scale is globally accepted as a standard today – however actual classification requires more detail TIA took the Uptime tiers and added specific engineering attributes for Telecommunications. Architectural. and Mechanical sub-tiering (TIA942) Data Centers can be rated on individual sub-tiers however the overall tier is the lowest rating Tier classification is “all or nothing” (99.tiaonline. Refrigeration.Adhere to International Standards Bodies  Three primary. IV) based on availability.

Data Center Relocation: Choosing a Partner Discovery  Analysis Go-Live Ensure that Data Center Migration is a core business of the partner  Dimension Data performs an average of 1.costly 21 © Copyright Dimension Data 2000 .6 relocations per week in the US alone Test and Validation Risk Mitigation  Verify the Transit Insurance Coverage  Full replacement value .$5MM or more Don’t get stuck with $.2008 31 October 2012 .60 per pound Logistics Planning   Dimension Data has moved over $270MM in insured assets in the last year Most companies in the business don’t own their own trucks so this is outsourced    Verify the transit partner’s casualty rating Try to avoid relying on the transit company for additional insurance .

and supporting data center infrastructure Stay focused and don’t try to boil the ocean – focus on optimizing servers. however IT / Data Center Management teams can lead this journey Align with technology and consulting partners that “get it” – product and service offerings should elicit efficient designs and practices If physical relocation is in your future.2008 31 October 2012 . building.Embracing the Journey Today’s economic times will challenge all of us to seek out more efficient ways of designing. most organizations don’t do relo as part of SOPs 22 © Copyright Dimension Data 2000 . and desktop first in order to gain control over space. seek some level of outside expertise – expectation and risk management are KPIs of any migrations. storage. power. and cooling (stabilize the load) Maintaining and sustaining the newfound efficiencies can only result from collaborative thought and action across the organization.

2012 +1.Capitalizing on Crisis: Effective Strategies for Optimization of the Data Center and Beyond Kristopher T Domich – Principal Consultant Data center and Storage Solutions Kris.Domich@us.1848 .932.didata.703. October Wednesday.

2012 +1.1848 Data center and Storage Solutions Wednesday.703.932.Domich@us.Questions for Kris Domich? Kristopher T Domich – Principal Consultant Kris. October 31.

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