International Marketing

Presented to:
Idrees Hussain

Presented by:
Kazim Asghar Arooj Zahid Muneeb Usmani Anum Iqbal Ghania Shoukat Ashar Khan

Chosen Companies
Barclays Bank Abbott Laboratories

Barclays Bank
British multinational bank headquartered in London, The UK Operates in over 50 countries
All the continents except Antarctica

48 million customers total assets of US$2.33 trillion

the fourth-largest bank worldwide

Barclays: Global Products/Services

Individual
Personal Banking Premier Banking Business Banking Wealth and Investment Management

Corporate
Business Banking Corporate Banking Investment Banking Research Global Markets International Banking

Barclays in Pakistan
Operating in Pakistan since 3 years Started with the initial funding of $100 million BRANCH NETWORK
Lahore Karachi Islamabad Rawalpindi Akora Khatak 2 3 2 1 1

Barclays: Products/Services offered in Pakistan

Personal Banking Premier Banking Corporate Banking Brancassurance

Joint venture with EFU Educational insurance policies

Barclays: Strategy
Marketing Management Almost non-existent Standardization
Corporate Governance in Barclays
A documented form of governance rules, framework and code of ethics used globally at Barclays

Services

Adaptation strategy

Barclays (Global) Personal Banking

Personal Banking Premier Banking Business Banking Wealth and Investment Management Business Banking Corporate Banking Investment Banking Research Global Markets International Banking

Barclays (India) Personal banking

Barclays (Pakistan) Personal Banking Premier Banking Brancassurance

Barclays (China) Wealth and investment management

Corporate Banking

Corporate Banking Corporate Banking Loans & financing Cash Management Deposits Deposits & Liquidity Payments & cash Online Banking management Working Capital & Trade finance Trade Solutions Treasury solutions International banking

International banking Investment banking

Abbott Laboratories
Founded by Dr. Wallace Calvin Abbott in 1888 A Chicago-based pharmaceutical company
Global Multi-division Diverse

Headquarters at Abbott Park, North Chicago, Illinois Over 90,000 employees Operating in over 130 countries Over $35 billion in revenue in 2010

Abbott: Global Products/Services

Pharmaceutical Products Nutritional Products Diagnostic Instruments & Tests Medical & Surgical Devices Animal Health Vision Technologies

Abbott in Pakistan
1948, Abbott came to Pakistan Current work force of over 1500 employees 2 manufacturing facilities
Landhi, Karachi Korangi, Karachi

Boast the use of:

innovative technology producing top quality products

One of the market leaders in Pakistan

Abbott: Products/Services offered in Pakistan

Abbott Pharma Abbott Nutrition Abbott Diagnostics Abbott Diabetes Care

Abbott Laboratories: Strategy

Marketing Adaptation strategy
Localized, lacking high standards

Management Production

Standardization strategy Think Globally, Act Locally

Abbot (Global) Pharmaceutical Products Nutritional Products Diagnostic Instruments & Tests Medical & Surgical Devices Animal Health Vision Technologies

Abbott (India) Men's Health Thyroid Disorders Depression Epilepsy Sleep Disorders Diabetes

Abbott (Pakistan) Abbott Pharma Abbott Nutrition Ensure Ensure Plus Formance Glucerna RTF Glucerna SR Pedialyte Pediasure Abbott Diagnostics Abbott Diabetes Care

Products and Services

References
http://www.abbott.com/index.htm http://www.abbott.com.pk/ http://www.abbott.com.in/ http://www.barclays.pk/ http://group.barclays.com/home

Thank you!