PRET A MAGER SERVICE MARKETING

25 OCT 2012

Brand positioning:
Pret a Manger- ready to eat Up-market brand amongst coffee shops Provides natural, healthy, freshly-made food Food hand-made in store on the day of the purchase Lunchtime customers Delivers to Buckingham Palace

3 touch points:
Friendly and helpful staff Natural place (presence of the wood) Smell of the food

7Ps of marketing mix re-enforce the brand

Product: natural, freshly made food, no artificial ingredients, plenty of innovations Price: up-market within coffee shops Place: they place shops in busy areas (convenient to customers) Promotion: promotion through NPD, website, halfsandwiches, in store, packing People: very friendly staff, helpful, professional Process: efficient and effective process is translated through its quick service of coffee and food. Physical evidence: a cozy and inviting environment, strong aroma of food, packaging