Marriott Hotels

Brianna Daugherty Emily Croft Kelly Marquart Kimmy Balzer Nicole Sheldon

Overview of Marriott  Organizational Environment  Organizational Culture  Organizational Structure and Design  Managing Change and Innovation

Marriott’s Vision & Mission


“To become the premiere provider and facilitator of leisure and vacation experiences in the world.”
“To enhance the lives of our customers by creating and enabling unsurpassed vacation and leisure experiences.”


 . Shaw is president and chief operating officer. and J.Marriot Hotels Founded in 1927 by Alice S. Jr.W. Marriott. Willard Marriot  Today it is ran by J.. is chairman of the board and chief executive officer and William J.

1939: Marriott lands its first food-service management contract with the U.S." 1929: Hot Shoppes. Treasury During World War II. Invents curb service.Timeline      1927: J.. J. That spring. Willard and Alice open a nine-stool A&W Root Beer stand. Hot Shoppes feeds thousands of workers who move to the nation's capital to work in the defense industry . Inc. which they later call "The Hot Shoppe. Utah. Willard Marriott marries Alice Sheets in Salt Lake City. 1934: Hot Shoppes expands to Baltimore. and moves to Washington DC with his new bride. officially incorporated. Maryland.

Virginia. 1957: Marriott opens its 1st hotel. 1964: J.25/share and sells out in two hours.W.. 1955: Marriott Food Service lands its first institutional and school feeding contracts at Children's Hospital and American University. . Jr.Timeline     1953: Marriott stock becomes public at $10. Marriott's Highway Division opens several Hot Shoppes on the New Jersey Turnpike. Marriott. the 365room Twin Bridges Motor Hotel in Arlington. is named President.

Marriott acquires Camelback Inn.  1969: Marriott's 1st international hotel opens in Acapulco.Timeline  1967: Corporate name is changed from Hot Shoppes. and buys Bob's Big Boy Restaurants.. a food production and purchasing facility in Beaver Heights. the company opens Fairfield Farm Kitchens. Mexico  1972: J. Marriott. Inc. its first resort property.W. is named CEO . Jr.. In-Flite opens a facility in Venezuela. to Marriott Corporation. Maryland.

1977: The company celebrates its 50th anniversary. 1982: The company acquires Host International. 1987: Marriott acquires Residence Inn Company and enters the lower-moderate lodging segment with Fairfield Inn . 1983: 1st Courtyard hotel opens. sales top $1 billion. Inc.Timeline       1973: The company obtains its first hotelmanagement contracts. 1984: Marriott enters the vacation time-share and senior-living markets.

2002: Marriott celebrates its 75th anniversary.  1997: Marriott acquires the Renaissance Hotel Group and introduces TownePlace Suites. 200. 1995: Marriott acquires the Ritz-Carlton Hotel Company. 156 Senior Living Services Communities.Timeline  1993: The company splits into Marriott International and Host Marriott Corporation. Fairfield Suites. and Marriott Executive Residences brands.000 associates. LLC.300 hotels. The company now has over 2. and operations in 63 countries and territories with annual sales of $20 billion .

2005: Marriott and Whitbread completed transaction. forming a 50/50 joint venture to acquire Whitbread's portfolio of 46 franchised Marriott and Renaissance hotels of over 8.Timeline  2005: Marriott announces the sale of Ramada International hotels. Marriott took over management of the hotels. . and the joint venture intends to sell them to new owners subject to long-term Marriott management agreements. As part of the joint venture agreement.000 rooms.

 15 brands  Has hotels in 70 countries.Marriott's size and position in the market  Operates and franchises more than 2600 hotels and resorts.  It is ranked as the lodging industry’s most admired company and one of the best places to work for by Fortune® magazine. totaling approximately 425.300 vacation ownership villas worldwide.900 rooms and 6. .

  Meetings  technology support. sports groups. Anniversaries. global conferencing. . Fund-raising parties. small to grand scale conferencing centers. etc…  Event planners available that will help you plan that special occasion.Broad idea of the product and services offered  Events  Social events Weddings.

Broad idea of the product and services offered  Specials and Packages offered Last minute weekend package. Senior traveling packages  Government & Military packages  . and Escape packages.  AAA packages   AAA members enjoy the best available discount on hotel rooms. along with special offers from Marriott just for our AAA patrons. Design your own trip.

including rate discounts. packages.  Hotel stays.Marriott Rewards  Marriott Rewards members enjoy exclusive privileges every time they stay at Marriott brand hotels. and offers from Marriott's travel partners  Earn points and use them in many different ways. sweepstakes. theme park passes.  Take advantage of member-exclusive specials. cruises. .

Marriott Brands Grand Residence Club  Executive Apartments  ExecuStay  The Ritz-Carlton  Horizons  Vacation Club International  Towne Place Suites  Conference Centers  .

Marriott Brands cont.. Marriott Hotels and Resorts  JW Marriott Hotels and Resorts  Renaissance Hotels and Resorts  Courtyard  Residence Inn  Fairfield Inn  .

.Competitors  Top Competitors for Marriott Hyatt  Hilton  Starwood Hotels and Resorts  In recent years. Marriott’s brand image has slid a bit and now is trying to rebound.

Westin introduced a higher-quality bed and emphasized design in 1999.Cont.  Competitors such as Starwood and Hilton could have an advantage over Marriott in upgrading rooms because they own a larger proportion of their properties. Other major competitors such as Hilton and Hyatt have similar strategies. so they don't need to persuade other owners or franchisees to pay for the investment. Marriott is playing catch-up.  To some degree. .

Stakeholders  Independent owners  Workforce and vendors  Customers and communities  Franchisees  Marriott manages or franchises the vast majority of its hotels. a real estate investment trust (REIT) that owns 107 properties under various brand names . Nassetta.  Christopher J. chief executive of Host Marriott Corp. and owns very few..

.Market  Marriott manages or franchises the vast majority of its hotels.  Marriott can be considered a multinational or transnational corporations. and owns very few.

”  J.Culture In the words of J.. Jr. Marriott. and future. present. “Culture is the life-thread and glue that links our past. Willard Marriott’s simple goal: To provide “Good Food and Good Service at a Fair Price”  . W.

Culture  Four Key Points: “Do whatever it takes to take care of the customer”  Pay extraordinary attention to detail  Take pride in their physical surroundings  Use their creativity to find new ways to meet the needs of customers   Financial impact .

." J. . Jr. Chairman and CEO   Diversity is more than a goal.W.Diversity  "Marriott's commitment to global diversity is absolute. Our determination to provide opportunities for our associates and clientele is one of the main reasons people want to work and do business with us. it's our business. Marriott. DiversityInc ranked Marriott as one of the Top 50 Companies for Diversity for the past two years.

W. Marriott Jr: Chairman and CEO of Marriott International Has taken company from  family restaurant business to $19 billion global company  Leadership resume spans 50+ years in industry  .Leaders and Leadership Style  J.

Leaders and Leadership Style  Background Hot Shoppes in high school/college  1956: Joined company took over management in first hotel  1964: President of company  1972: Elected CEO  1985: Elected chairman of board  .

Leaders and Leadership Style  Vision  “to be the world’s leading provider of hospitality services Taking care of guest  Extensive operational knowledge  Development of highly skilled workforce  Offering best brand portfolio  .

front desk work  Well respected by employees  .Leaders and Leadership Style  Hands-on leadership style Importance of employees “associates”  “Spirit to serve” culture  Individual hotel appearances.

Leaders and Leadership Style  Community Involvement National Urban League: Board of Trustees  Naval Academy Endowment Trust: Director  National Geographic Society: Board  World Travel & Tourism Council: Exec  National Business Center: Member  President’s Export Council: Chairman  Laura Bush Library Foundation: Chairman  .

Marriot’s Structure General Manager. Department Managers (several). Supervisors. Associates  Departmentalization   Functional departmentalization  Unity of Command  One person reports to only one manager .

Marriot’s Design Overall it is mechanistic  Each department can be organic  .

Managing Change  Three Categories of Change Structure  Technology  People   The Change Structure Unfreezing  Changing  Refreezing  .

Managing Change  Change Agent  People who act as catalysts and assume the responsibility for changing process  Types of Change Agents Managers  Non-managers  Outside consultants  .

Innovation It is turning the outcomes of the creative process into useful products. or work methods  3 variables to create the “right” environment for innovation  Structural  Cultural  Human resource  . services.

They continue to come up with new and improving brands. and just ways to improve the company altogether.Why we chose Marriott…  Our team chose this company because of the way this company is so compassionately operated by the Marriott family. ideas. or even to stay at. . The major reason we all choose this company was because all of us want to learn more about this fascinating company and how it has been ranked to be one of the best hotels to work for.

Activity  Crossword .

Questions? .

marriott. New Jersey: Pearson Prentice Hall. (2005).detnews. (2005).: Author.greaterdiversity. Stephen P.  www. Marriott Success You Can Experience [Brochure].htm  www. J. Management 8th ed. . Marriott.  Marriott Internship packet  Robbins. and .W. Jr.References   Marriott.

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