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  • Branding: Aima - 2 National Brand Summit

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    Nagunuri Srinivas
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    This document lists various brands categorized into different types including alliances between brands, hybrid brands formed through partnerships, celebrity endorsements, gender-specific brands, artistic brands, breakaway brands, commodity brands, corporate brands, cult brands, destinations, educational institutions, fashion brands, internet brands, luxury brands, media brands, national brands personifying countries, personality brands, product brands, retail brands, service brands, and spiritual brands. The document was presented by Prof. Atul Tandan at the 2nd National Brand Summit on branding on October 26, 2007.

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    Branding

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    This document lists various brands categorized into different types including alliances between brands, hybrid brands formed through partnerships, celebrity endorsements, gender-specific brands, artistic brands, breakaway brands, commodity brands, corporate brands, cult brands, destinations, educational institutions, fashion brands, internet brands, luxury brands, media brands, national brands personifying countries, personality brands, product brands, retail brands, service brands, and spiritual brands. The document was presented by Prof. Atul Tandan at the 2nd National Brand Summit on branding on October 26, 2007.

    Copyright:

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    Download as PPT, PDF, TXT or read online from Scribd
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    9 views29 pages

    Branding: Aima - 2 National Brand Summit

    Uploaded by

    Nagunuri Srinivas
    This document lists various brands categorized into different types including alliances between brands, hybrid brands formed through partnerships, celebrity endorsements, gender-specific brands, artistic brands, breakaway brands, commodity brands, corporate brands, cult brands, destinations, educational institutions, fashion brands, internet brands, luxury brands, media brands, national brands personifying countries, personality brands, product brands, retail brands, service brands, and spiritual brands. The document was presented by Prof. Atul Tandan at the 2nd National Brand Summit on branding on October 26, 2007.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
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    of 29

    BRANDING

    AIMA - 2nd National Brand Summit

    Prof. Atul Tandan Director MICA Ahmedabad

    26/10/2007

    26/10/2007

    Alliance
    Disney & McDonalds have had a 10 years marketing and merchandising Apna Bazar In Alliance With Radhakrishna Foodland Cricinfo with ESPN Media alliance for appointments advertising The Indian Express, The Hindustan Times, MidDay Cost-effective advertising alliance for reaching a diverse audience, was launched by four media organisations - The Hindu , Eenadu, The Siasat Daily and Hindi Milap

    26/10/2007

    Hybrid
    Maruti-Suzuki Hero-Honda Kawasaki-Bajaj BPL-Sanyo Tata-AIG ING-Vysya Royal Insurance & Sun Alliance

    26/10/2007

    Entertainment
    Nach Baliye Indian Idol Film Fare Award MTV Kaun Banega Crorepati Bollywood Screen Award

    26/10/2007

    Celebrity
    Yuvraj Singh Amitabh Bachchan Mahendra Singh Dhoni Preeti Zinta Aiswarya Rai Bachchan Aamir Khan Shahrukh Khan

    26/10/2007

    Gender
    Men Fair & Handsome Nivea for Men Aramusk MTV Plugged Inizio Homme
    26/10/2007

    Women Fair & Lovely Nivea for Women Lux MTV Plugged Inizio Femme

    26/10/2007

    Art
    M.F. Husain F.N. Souza S. H. Raza Akbar Padamsee Tyeb Mehta Ram Kumar Gaitonde

    26/10/2007

    Breakway
    Nike Pantaloon Starbucks Caf Coffee Day Apple

    26/10/2007

    Commodity
    Ramdev Masala Tata Salt Ashirvaad Atta Balrampur Chini (Pyaar, Dulaar, Sanskaar) Kohinoor Dhara Haldirams Bikanerwala

    26/10/2007

    Corporate
    Tata Sons Asian Paints Dr. Reddys Aditya Birla Group Mahindra & Mahindra Reliance Industries Bharati Airtel

    26/10/2007

    Cult
    Acharya Rajneesh Apple Linux Oprah Winfrey Jimmy Buffett StarTrek Harley-Davidson Van Shoes World Wrestling Entertainment

    26/10/2007

    Destination
    Kerala Gods Own Country Rajasthan Goa Taj Mahal Sillicon Valley Madam Tussad Wax Musum Niagara Falls

    26/10/2007

    Education
    Indian Institute of Technology Indian Institute of Management Indian School of Business Indian Institute of Foreign Trade National Institute of Fashion Technology National Institute of Desing Mudra Institute of Communications Ahmedabad

    26/10/2007

    Fashion
    Hidesign Wills Lifestyle Gucci Chanel Christian Dior

    26/10/2007

    Internet
    Rediff.com Yahoo Google Shaddi.com Jobs.com Indiainfo.com Indiatimes.com

    26/10/2007

    Luxury
    Park Avenue Allen Solly Reid & Taylor Wills Lifestyle Rolex Chanel Dior Fendi

    26/10/2007

    Media
    MTV Aaj Tak Radio Mirchi The Times of India The Economic Times Malayala Manorama India Today Business World

    26/10/2007

    Nation
    Brand India Brand Singapore Brand China Brand New Zeland Brand Australia Brand UK Brand USA

    26/10/2007

    Personality
    Mahatma Gandhi Rabindranath Tagore Indira Gandhi Marilyn Monrose John Linnon Andy Warhol

    26/10/2007

    Product
    Shahnaz herbals Chawanprash Bisleri Colgate Parachute Godrej Videocon

    26/10/2007

    26/10/2007

    Retail
    Pantaloon Reliance Mart West Side Shoppers Stop Wal-Mart Subhiksha FoodWorld

    26/10/2007

    Service
    HDFC Bank LIC of India TCS Jet Airlines Blue Dart BSNL Apollo Hospitals ICICI Bank

    26/10/2007

    Spiritual
    Adi Sankaracharya Aurobindo Ghosh Sathya Sai Baba Ravi Shankar Morari Bapu Guru Maa Acharya Rajneesh

    26/10/2007

    26/10/2007

    26/10/2007

    Thanks

    Prof. Atul Tandan E-mail: pat@mica.ac.in


    26/10/2007

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