Presentation on Job Profile of Various Designation

SUBMITTED TO: Dr. Neha Patel

PREPARED BY: Raja Utwani Chirag Gorani Shreyansh Joshi Shuyesh Dwievdi Jayesh Arora

VARIOUS JOB PROFILE

Marketing Executive
Involved in developing marketing campaigns to promote a product, service or idea. ROLE: planning, advertising, public relations, organising events, product development, distribution, sponsorship and research. Can be found in both the private and public sectors, ranging from the financial, retailing and media industries to voluntary and public sector organisations.

Responsibilities vary, depending on the size of the organisation and sector, and whether the focus is on selling a product or service.

Typical Work Activities

Networking with a range of stakeholders including customers, colleagues, suppliers and partner organisations; Sourcing advertising opportunities and placing adverts in the press - local, regional, national and specialist publications - or on the radio, depending on the organisation and the campaign; Managing the production of marketing materials, including leaflets, posters, flyers, newsletters, e-newsletters and DVDs; Liaising with designers and printers; Organising photo shoots;

Public Relations Officer

(PR) is all about managing reputation. Aims to gain understanding and support for clients as well as to influence opinion and behaviour. ROLE: use all forms of media and communication to build, maintain and manage the reputation of their clients. PR officers monitor publicity and conduct research to find out the concerns and expectations of an organisation's stakeholders. Often works in-house and can be found utility and media sectors to voluntary and not-for-profit organisations. Some PR officers may be based in consultancies.

Typical Work Activities

Planning, developing and implementing PR strategies;

Answering enquiries from media, individuals and other organisations,

often via telephone and email; Writing and editing in-house magazines, case studies, speeches, articles and annual reports; Organising events including press conferences, exhibitions, open days and press tours;

Maintaining and updating information on the organisation's website;

Commissioning market research;

Sales Promotion Account Executive

Develop and implements ideas for promotional marketing campaigns. Usually involved in all stages of the process, making sure a campaign runs smoothly. AIM: To increase sales or usage of products and services by providing additional incentives, targeting consumers, channelmarketing partners and a company's own employees. They use a range of strategies including competitions, samples and coupons, promotions and point-of-sale displays to encourage increased sales. ROLE: Ensures that the work proceeds according to plan, keep everybody involved in the campaign informed and up to date and provide central administrative support to the team.

Typical Work Activities

Researching ideas, clients and markets; Liaising with clients, other agency staff and external suppliers of goods and services; Developing ideas for promotional marketing campaigns; Monitoring the progress of work and producing status reports; Compiling budgets and costing supplies and projects; Preparing and checking invoices and bills;

Maintaining information on projects and clients;

Media Planner
Works within advertising agencies or media planning and buying agencies. Works to maximise the impact of their advertising campaigns through the use of a range of media. Media planners combine creative thinking with factual analysis to develop appropriate strategies to ensure that campaigns reach their target audiences as effectively as possible. Media planners work with the press, television, radio and new media, in particular the internet, as well as more unusual platforms, for example, promotion on the sides of buses and taxis. Media planners may also be known as communications planners, brand planners or strategists.

Typical Work Activities

Preparation: Working with the client and the account team to understand the client's business objectives and advertising strategy. Undertaking research and analysing data using specialist industry resources. Identifying target audiences and analysing their characteristics, behaviour and media habits.. Implementation: Making and maintaining good contacts with media owners, such as newspapers, magazines and websites. Managing client relationships to build respect and trust in your judgement. Evaluating the effectiveness of campaigns in order to inform future campaigns.

Advertising Art Director

Responsible for producing innovative ideas for the visual elements of advertising campaigns in all kinds of media, including: television and cinema; internet (digital/viral marketing); posters; press; direct mail. An art director usually works alongside a copywriter to form a 'creative team'. Works on the campaign from the beginning and receives details about the client, product, target audience and required advertising message, which helps to shape the advertising campaign.

Typical Work Activities

Producing sketches or 'storyboards' (television) or 'roughs' or 'scamps' (print) to communicate ideas to the client; Pitching ideas to clients; Commissioning photographers, artists or film-makers to work on projects; Visiting and assessing locations for potential shoots; Working in editing suites to oversee the finished product; Advising new creative's, reviewing their 'books' and managing new teams on placement with the agency.

Media Buyer
Media buyers negotiate, purchase and monitor advertising space and airtime on behalf of their clients.

AIM: To reach the highest number of people in the target audience at

the lowest possible cost.

Generally work in advertising and media agencies. They work across

several or all media, including newspapers, magazines, posters,

internet, television and cinema.

Typical Work Activities

Identifying the target audience for a particular media campaign

Keeping up to date with industry research figures, including

distribution figures (newspapers and magazines) and audience figures (TV and radio)

Negotiating with media sales companies to obtain the best rates and
most appropriate media spaces in online Liaising with media sales people to adjust media schedules in response to audience figures Booking individual advertising spots, e.g. pages, posters, internet banners, broadcast adverts, etc;

Advertising Copywriter
Works with client briefs to conceive, develop and produce effective advertising campaigns. The copywriter provides the verbal or written copy of the advertising campaign This include creating slogans, catchphrases, messages and strap lines for printed adverts and leaflets. They are also involved in writing text for web advertising, as well as scripts for radio jingles and TV commercials.

Copywriters also work with media planners/buyers and the production department to fully develop the advertising campaign.

Typical Work Activities

Developing creative ideas and concepts, often in partnership with the art director; Familiarising themselves with their clients products and services, the

target audience and their competitors activities;

Writing clear, persuasive, original copy; Updating digital media with snappy, timely content; Casting actors for TV and radio work, and listening to voice tapes;