Website Ads

- Rate card & presentation -

Who is newz.ro?

Since 2000, newz.ro is the daily press-review for more

than 50.000 email subscribers.

… + 9 years online experience

… + 50.000 email subscribers
… + 50 newspapers & magazines summed up
… + 20 interesting news categories covered
… + countless informed visitors

newz.ro  the best online Romanian Press review

This is the website’s
homepage!
Website Advertising

1. Special Projects
2. Advertorial
3. Banner Campaigns
4. Mobile newz.ro banner insert
Website Advertising
– Special Projects
1. Branding Menu
Format: insert in menu
Impressions: est. 800 000 monthly

2. Branding Homepage newz.ro: layout colours according to client’s proposals, TacticalBlock (2

banners from the homepage include simultaneously only sponsor's ads)
Format: banner leaderboard (728 x 90), 300 x 250, banner under the 6 news of the day
Impressions: est. 60 000 monthly

3. Branding Poll
Format: poll branding on website's left column & in "Top Stiri" newsletter
Impressions: est. 800 views/poll + 50.000 direct mail recipients

4. Branding Mouse Tail

Format: mouseTail
Impressions: est. 800.000 monthly

5. Branding newzBar:
Format: a text - bar under newz Alert category
Impressions: est. 400 000 monthly

6. Advertorial
Format: sponsor's article promoted on homepage
Impressions: est. 60 000 monthly

7. Banner Campaign for newz.ro for mobile devices (m.newz.ro)

 newz.ro
Special Projects

June 2009
What is the offer?

- Polls (+ interstitial)
- Newsletter Insert
- Special Newsletter
- Widget
- Site branding: homepage, menu bar, special effects
- Section sponsoring: Glamour, Cancan, Sport
- Banner campaign: tactical block, expandable section,
3D banner
- Mouse Tail
- Online Game
- Online Banner & Game
POLLS
Polls:

- Questions must be relevant for the sponsor

- For any option they click, they get into a
intermediate page with information regarding
option they clicked and from here they can click
to client website
- Polls will be powered by website AND
NEWSLETTERS!!
- All options have to have CREATIVE MESSAGES,
even for the options that don’t’ allow product’s
direct usage (see next slide for a detailed
example). The idea in this case will be: spread
the news!!
- It has to be catchy, funny, clickable!
Polls
Draft Example for Toyota Avensis:

Let’s assume that we are building a poll campaign for Toyota Avensis.

- Do you have technical problems with your car?

- Yes, I have often problems with my car!  message 1 and click to website
- Yes, sometimes  message 2 and click to website
- No, I have a good car  message 3 and click to website

- When clicking option: “Yes, I have often problems with my car!”  the
intermediate page will have a message with … “So, your car has a high rate of
technical failure. This would not happen if you would have bought Toyota Avensis!
Click here to see more details. Or… click here to continue to newz.ro website.”

- And so on with the other options… All options will go to intermediate pages
where different approach is set.

- As all the options must be CREATIVE MESSAGES, even for the options like “I
have a good car!”, the main idea will be to spread the news to
acquaintances  “Good for you! Still you should know there is a car perfect for
romanian roads & maybe for your friends! Click here and learn just few words about
it and maybe let your friends find out about it!”
Polls
Draft examples for Toyota, Romtelecom, Vichy :

- Proposals (layouts):

POLL:
Toyota: http://proiecte.activision.ro/toyota/poll.jpg
Romtelecom: http://proiecte.activision.ro/romtelecom/poll.jpg
Vichy: http://proiecte.activision.ro/dercos/poll-homepage.jpg

INTERMEDIATE ANSWER PAGE:

Toyota: http://proiecte.activision.ro/toyota/ras1.jpg
Romtelecom: http://proiecte.activision.ro/romtelecom/ras1.jpg
Vichy: http://proiecte.activision.ro/dercos/poll-intermediara.jpg
Polls
Homepage – Draft Layout Example for
Toyota
Polls
Interstitial - Draft Layout Example for Toyota
Polls - Numbers:

- Promoted: on site & in Top Stiri newsletter

- Estimated clicks per poll: av. 800 clicks
(all clicks routed to intermediate pages
that advertise the product)
Newsletter Insert
Newsletter Insert:

- Placing banners or branding headers of

newz.ro regular newsletters, newz Mail
and Top Stiri
- ALL ADAPTED TO THE SPECIFIC OF
PROMOTION TOOL : daily newsletter with
news that people are reading it at the
office.
Newsletter Insert
Draft examples for Toyota, Romtelecom, Vichy :

- Proposals (layouts) – newzMail newsletter:

Header branding:
Toyota: http://proiecte.activision.ro/toyota/newsletter2.jpg
Romtelecom:
http://proiecte.activision.ro/romtelecom/newzletter-header-branding.jpg
Vichy: http://proiecte.activision.ro/dercos/newzletter-header-branding.jpg

Banner insert:
Toyota: http://proiecte.activision.ro/toyota/newsletter1.jpg
Romtelecom:
http://proiecte.activision.ro/romtelecom/newzletter-bannere.jpg
Vichy: http://proiecte.activision.ro/dercos/newzletter-bannere.jpg
Newsletter Insert
DEMO newsletter simulations for Toyota

- Demos for all newz.ro newsletter types:

newzMail (sent Monday – Friday, 03:00 am):

http://newslettere.newz.ro/newslettere/new/ads/astazi.html

Top Stiri (sent Monday – Friday, 12:00 pm):

http://newslettere.newz.ro/newslettere/new/ads/top_stiri.html

Top Saptamanal (sent Saturday, 11:00 am):

http://newslettere.newz.ro/newslettere/new/ads/cele_mai_citite_saptamanal.html
Newsletter
Insert -
Draft:
Banners

Over 50.000
email recipients !

Best click rate: 7%

Avg. click rate: 3%
Newsletter
Insert -
Draft:
Header
Branding

Over 50.000
email recipients !

Best click rate: 7%

Avg. click rate: 3%
Special Newsletter
Special Newsletter:

- Direct emails with 100% Client’s message

in
- The email should be sent around 14:00 h
and pointing out about the need of this
special product in today’s society
Special Newsletter
Draft examples for Toyota, Romtelecom, Vichy :

- Proposals (layouts):

Toyota: http://proiecte.activision.ro/toyota/nspecial.jpg
Romtelecom:
http://proiecte.activision.ro/romtelecom/nspecial.jpg
Vichy: http://proiecte.activision.ro/dercos/nspecial.jpg
Special
Newsletter -
Draft

Over 50.000
email recipients !

Avg. click rate: 15%

Widget
Widget:

- PC Clock for desktop

- It is easy to download and execute on your PC
- It shows the hour, it can be easy branded, link
available to open website
- Very friendly PC tool, safe for any user, easy to
send to friends and share the idea
- People like this!
- The widget will be installed on the newz.ro
website.
- DEMO HERE:
http://www.newz.ro/get-widget.html#desktop-widget

- Estimated number of downloads / widget: 1.000

Widget
Draft examples for Toyota, Romtelecom, Vichy :

- Proposals (layouts):

Toyota (includes several widget models):

http://proiecte.activision.ro/toyota/widget.jpg

Romtelecom: http://proiecte.activision.ro/romtelecom/widget.jpg
Vichy: http://proiecte.activision.ro/dercos/widget.jpg
Widget -
Draft
Site branding
Site Branding:

- We will personalize the home page

exclusively with Client’s elements: header,
left and right sides
- Menu bar will have a Client name button,
near to “Comments”, highlighted in order to
be very visible  in all pages !
- We can add SPECIAL EFFECTS to newz.ro
website, like this “shake” one:
http://www.newz.ro/?shake=yes

- Monthly views:Homepage–60.000, Button:1.000.000

Site Branding
Draft examples for Toyota, Romtelecom, Vichy :

- Proposal (layout)
** see menu button near “Comments” for Menu Branding:

Toyota: http://proiecte.activision.ro/toyota/homepage.jpg
Romtelecom:
http://proiecte.activision.ro/romtelecom/homepage.jpg

Vichy: http://proiecte.activision.ro/dercos/homepage_branding.jpg
Homepage top– header & menu branding
(see button near “Comentarii”)
- draft, part1
Homepage bottom
- left & right side branding
- draft, part2

Homepage bottom
- left & right side branding
- draft, par2
Section sponsoring
Section Sponsoring:

- Sponsored sections of newz.ro for Toyota

Avensis: Automobile, Sport
- Placement of sponsor elements in layout
(branding like homepage for ex.)

- Est. views for Automobile section: 50.000

- Est. views for Sport section: 50.000
- Total est. views: 100.000
Section Sponsoring
Draft examples for Toyota, Romtelecom, Vichy :

- Proposals (layouts)

Toyota (Sport Section): http://proiecte.activision.ro/toyota/sport.jpg

Romtelecom (IT&C Section): http://
proiecte.activision.ro/romtelecom/it_si_comunicatii.jpg

Vichy (Glamour Section - for HER):

http://proiecte.activision.ro/dercos/glamour.jpg

Vichy (Sport Section - for HIM):

http://proiecte.activision.ro/dercos/sport.jpg
Section
sponsoring
– Sport
– draft
Banner campaign
Banner Campaign

- Double Banners: 2 Banners placed on

same page, same time  Tactical Block
- Banners can be synchronized.
- Formats: leaderboard (728x90 pixels),
square (300x250 pixels), wide sky
scrapper (160 x 600 pixels)
- 3D banner campaign! DEMO here:
http://www.newz.ro/?banner=yes
Banner Campaign
Draft examples for Toyota, Romtelecom, Vichy :

- Proposals (layouts):

Toyota: http://proiecte.activision.ro/toyota/propunere_banner.jpg
Romtelecom:
http://proiecte.activision.ro/romtelecom/propunere_banner.jpg

Vichy: http://proiecte.activision.ro/dercos/propunere_banner.jpg
Banner
Campaign
– draft
Mouse Tail
Mouse Tail:

- Small Ad attached to PC pointer anywhere

is in the web browser
- Ad is following the pointer slowly in order
to be accessible for clicking on it
- Ad can be flash too.

- Est. views: 200.000 (1 view / 4 page

views)
- DEMO: http://www.newz.ro/?tail=yes
Mouse Tail
Draft examples for Toyota, Romtelecom, Vichy :

- Proposals (layouts):

Toyota: http://proiecte.activision.ro/toyota/mouse_pointer.jpg
Romtelecom:
http://proiecte.activision.ro/romtelecom/mouse_tail.jpg

Vichy: http://proiecte.activision.ro/dercos/mouse_pointer.jpg
Mouse Tail - Draft:
Online Games
Online Games:

Please find below our main games that can be fully branded
with the client’s elements & colours. The game’s difficulty can
be increased as desired.

1. Ajuta-l pe Mos: http://proiecte.activision.ro/jocuri/ajuta_pe_mos/

2. Bowling: http://proiecte.activision.ro/jocuri/bowling/
3. Cursa Carlsberg-Ski: http://proiecte.activision.ro/jocuri/cursa_carlsberg/
4. Joe Blaster Invazia Kalicilor: http://proiecte.activision.ro/jocuri/joe_blaster/
5. Kul Kar: http://proiecte.activision.ro/jocuri/kul_kar/
6. Orangina: http://proiecte.activision.ro/jocuri/orangina/
7. Rudolf revenge: http://proiecte.activision.ro/jocuri/rudolf_revenge/
8. Sut si Gol: http://proiecte.activision.ro/jocuri/sut_si_gol/
9. Urban Ride: http://proiecte.activision.ro/jocuri/urban_ride/
10. Cursa Carlsberg-ski 2008:
http://proiecte.activision.ro/jocuri/cursa_carlsberg_2008/
Example of Online Game: Bowling
Personalized for different clients (Toyota, Romtelecom, Vichy)

- newz.ro will promote the online game through newsletters

and in-site banners
- ALL VISITORS AND SUBSCRIBERS WILL BE INVITED TO
PLAY AND TO SUBSCRIBE BEST SCORES!
- Concept of game: “Play Online Bowling!”  possibility of
playing real bowling, having the space branded with Toyota
- Avensis
- The game is requiring at least 5 minutes spent in a
round. Player will have all the time the Ads in front of eyes!
- Technology: Flash.
- Possibility of subscribing best scores!
- DEMO: http://proiecte.activision.ro/jocuri/bowling/

- Est. views (game rounds): 20.000

- Est. unique players: 4.000
Example of Online Game: Bowling
Personalized for different clients (Toyota, Romtelecom, Vichy)

-Proposals (layouts):
http://proiecte.activision.ro/toyota/joc_intro.jpg
http://proiecte.activision.ro/toyota/joc_inside.jpg

http://proiecte.activision.ro/romtelecom/joc_intro.jpg
http://proiecte.activision.ro/romtelecom/joc_inside.jpg

- Proposal (demo game):

http://proiecte.activision.ro/jocuri/bowling_vichy3/

(We can increase difficulty of game, branding elements, colors)

Example of Online Game: Bowling
Personalized for Toyota – Intro - Draft
Example of Online Game: Bowling
Personalized for Toyota – Demo – Draft
NEW Special project:
Online banner & Game

• newz.ro will promote the online game through in-site

and/or newsletters banner
• Concept of game: “Play Online Bowling!*”  possibility of
playing real bowling, having the space branded with
Sponsor’s brand elements
• After clicking on the website/newsletter banner, a new
Internet Browser Page will be displayed, containing the
branded Game. The game is requiring at least 5 minutes
spent in a round. Player will have all the time the Ads in
front of eyes!
• Technology: Flash.
• Possibility of subscribing best scores!
• Example (personalized example for Intact Interactive):
http://proiecte.activision.ro/octav/intact/index.htm

* Any of our games can be personalized in this manner !

Website Advertising
– Conventional Campaigns

Contact INTACT INTERACTIVE for campaigns running by banners from

adserver.

Available banner formats:

1. Video banner – 300x250 pixels, on each page of the website

2. Banner - 728x90 pixels, leaderboard, on each page of the website

3. Banner - 300x250 pixels, on each page of the website

4. Banner –120 x 400 pixels, skyscraper, on each webpage that includes "Top Stiri" category

5. Banner - 468 x 60 pixels, on homepage (under Top 6 news) and on each content page

6. Banner - 210 x 210 pixels, in the left column, above "newz.ro Poll".

7. Wide Skyscraper - 160x600 pixels, wide skyscraper, in the left column (under “Filmul
saptamanii”)

8. Interstitial banner
Website Advertising
– Conventional Campaigns
– Banner: 300 x 250 pixels (can be alternated with 300x600
pixels)
– Availability: homepage & all content pages

BANNER
300 x 250
PIXELS
Website Advertising
– Conventional Campaigns
– Banner: 728 x 90 pixels, leaderboard
– Availability: homepage & all content pages

BANNER 728 x 90 PIXELS

Website Advertising
– Conventional Campaigns
– Banner: 468x60 pixels
– Availability: all content pages

BANNER 468 x 60 PIXELS

Website Advertising
– Conventional Campaigns
– Banner: 210 x 210 pixels, left column (above Poll)
– Availability: homepage & all content pages

BANNER
210 x 210
PIXELS
Website Advertising
– Conventional Campaigns
– Banner: 160 x 600 pixels
– Availability: in all content pages

BANNER
160 x 600
PIXELS
Website Advertising
– Conventional Campaigns
– Banner: 300x600 pixels, alternative for 300 x 250 pixels banner
position

– Availability: homepage & all content pages

Website Advertising
– Conventional Campaigns
– Poll
Mobile Website Advertising : m.newz.ro
- please see more details at: newz.ro/mobile.html

Incepand cu 4 mai 2009, newz.ro are o versiune de website special creata pentru a
putea fi citita cu usurinta cu ajutorul telefonului tau mobil: m.newz.ro

m.newz.ro traffic statistics for may 2009,

according with mobilestats.ro traffic auditing:

Avg. Uniques/month: 2.500

Avg. Impressions/month: 8.000
Traffic Analysis
Website traffic evolution
– SATI.ro
newz.ro - Traffic evolution from October 2007 to April 2009 (according to SATI)

1.200.000

900.000

600.000

300.000

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Avg. Uniques/month: 92.670 ; Avg. Impressions/month: 833.798

Main news sections & weekly traffic figures (April 2009)
– LA ZI section

newz.ro

LA ZI ECONOMIE GLAMOUR CANCAN SPORT

Uniques*: 13.300 Uniques*: 5.100 Uniques*: 10.100 Uniques*: 16.500 Uniques*: 2.200
Impressions: Impressions: Impressions: Impressions: Impressions:
79.900 31.200 61.900 110.000 16.800

POLITICA Uniques: 2.200 Impressions: 14.600

ZOOM Uniques: 3.800 Impressions: 22.200

SOCIAL Uniques: 3.500 Impressions: 20.000

*Uniques represent unique IP’s that accesed

ACTUALITATEA EXTERNA Uniques: 3.000 Impressions: 20.500 each section. One IP adress can acces many
sections and it will be reflected in total uniques for
each visited section. Thus their sum will be higher
Section index Uniques: 800 Impressions: 2.600 than uniques/all site.

Source: newz.ro, April 2009

Main news sections & weekly traffic figures (April 2009)
– ECONOMIE section

newz.ro

LA ZI ECONOMIE GLAMOUR CANCAN SPORT

Uniques*: 13.300 Uniques*: 5.100 Uniques*: 10.100 Uniques*: 16.500 Uniques*: 2.200
Impressions: Impressions: Impressions: Impressions: Impressions:
79.900 31.200 61.900 110.000 16.800

COMPANII & AFACERI

Uniques: 2.200
Impressions:
13.500

FINANTE & BANCI

Uniques: 2.600
Impressions:
15.300
*Uniques represent unique IP’s that accesed each section. One IP
adress can acces many sections and it will be reflected in total uniques
Section index for each visited section. Thus their sum will be higher than uniques/all
Uniques: 300 site.
Impressions:
2.400 Source: newz.ro, April 2009
Main news sections & weekly traffic figures (April 2009)
– GLAMOUR section

newz.ro

LA ZI ECONOMIE GLAMOUR CANCAN SPORT

Uniques*: 13.300 Uniques*: 5.100 Uniques*: 10.100 Uniques*: 16.500 Uniques*: 2.200
Impressions: Impressions: Impressions: Impressions: Impressions:
79.900 31.200 61.900 110.000 16.800

CASA & GRADINA: Uniques: 1.800 Impressions: 9.500

IT & COMUNICATII Uniques: 1.700 Impressions: 11.000

AUTOMOBILE Uniques: 1.300 Impressions: 9.300

*Uniques represent unique IP’s that

HEALTH & BEAUTY Uniques: 4.000 Impressions: 26.000
accesed each section. One IP adress can
acces many sections and it will be
reflected in total uniques for each visited
LUXURY Uniques: 1.000 Impressions: 4.500
section. Thus their sum will be higher than
uniques/all site.
Section index Uniques: 300 Impressions: 1.600
Source: newz.ro, April 2009
Main news sections & weekly traffic figures (April 2009)
– CANCAN section

newz.ro

LA ZI ECONOMIE GLAMOUR CANCAN SPORT

Uniques*: 13.300 Uniques*: 5.100 Uniques*: 10.100 Uniques*: 16.500 Uniques*: 2.200
Impressions: Impressions: Impressions: Impressions: Impressions:
79.900 31.200 61.900 110.000 16.800

SHOWBIZ & MONDEN

Uniques: 11.400
Impressions:
75.000

SOCANT
Uniques: 3.500
Impressions:
22.500
*Uniques represent unique IP’s that accesed each section. One IP
adress can acces many sections and it will be reflected in total uniques Section index
for each visited section. Thus their sum will be higher than uniques/all Uniques: 1.600
site. Impressions:
12.500
Source: newz.ro, April 2009
Main news sections & weekly traffic figures (April 2009)
– SPORT section

newz.ro

LA ZI ECONOMIE GLAMOUR CANCAN SPORT

Uniques*: 13.300 Uniques*: 5.100 Uniques*: 10.100 Uniques*: 16.500 Uniques*: 2.200
Impressions: Impressions: Impressions: Impressions: Impressions:
79.900 31.200 61.900 110.000 16.800
FOTBAL
Uniques: 900
Impressions:
6.900
TENIS
Uniques: 350
Impressions:
3.000
ALTE SPORTURI
Uniques: 650
*Uniques represent unique IP’s that accesed each section. One IP Impressions:
adress can acces many sections and it will be reflected in total uniques 4.400
for each visited section. Thus their sum will be higher than uniques/all Section index
site. Uniques: 300
Impressions:
Source: newz.ro, April 2009
2.500
Other details

Additional servicies for our clients:

- web creative & production (banners,
newsletters, websites)
- Flash development (scripting)
- 3D productions
- online games
- video productions (High Definition
Cameras)
- email marketing
- hosting
- campaign reports
Activision Marketing LTD
Contact:
4 P-ta Alba Iulia
Bucharest - 3, Romania
www.newz.ro
office@newz.ro
iuliana@activision.ro
Office Phone: 004 031 71 00 222
Fax: 004 031 71 01 234
Mobile: 004 0730 228 485