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FOODIE TOWN

Teacher: Trn Bo Thnh

Group Member: Trn M Phng L/O/G/O Nguyn Khnh Ha Vn Quc Cng

Contents
1. Introduction about Foodie Town 2. Vision and Mission 3. Organization Hierarchy 4. Products and Promotion

5. Market Analysis and Target Market


6. SWOT Analysis 7. Financial

Introduction about Foodie Town


At Pastuer street, Ward 6, District 3.

Vision and Mission


Vision Leader of dessert food in District 3. Well know store about best service. Create a fitness reputation, by generate word of mouth. Mission Give people a change to try a new taste Learn about many foreign culture. Space to talk and relax

Organization Hierarchy
Phuong (Director)

Cuong (Marketing Manager)

Hoa (Human Resource Manager)

Hoa (Financial Accountant)

Hieu (Customer Relationship Manager)

2 Cashers

2 Cookers

2 Waiters

2 Securities

Products
The Original Toast Sticky Toffee Toast The Mega Toast Cinnamon Pretzel Toast Nutella Banana Toast Peanut Butter Toast Matcha Toast Choco Berry Toast Cheesy Toast Bounty Toast Choco Overloaded Toast

Foodie Town Toast

Products
Crepe One/Two/Three Crepe Jam Crepe Kido Crepe Ice Banana Crepe Ice Berry Crepe Ice Mango Crepe Ice Green Tea Crepe Green Tea Banana

Foodie Town Crepes

Products
Passionfruit Panna Cotta Coffee Panna Cotta Mango Panna Cotta Strawberry Panna Cotta Chocolate Panna Cotta

Foodie Town Panna Cottas

Products Foodie Town Pudding


Strawberry Pudding Chocolate Pudding Passionfruit Pudding Mango Pudding Matcha Green Tea Pudding

Other desserts

Other Foods and Drinks

Promotion
Electronic newspaper Zing News Kenh 14 Dia Diem An Uong Description
Home Page Home Page Column

Prices (VND)
1.900.000 5.300.000 8.000.000

Promotion

Market Analysis
Vietnam is the number one country in Asia. Which is 89% people spending money for eating out and entertainment. The Vietnamese people spend most of their income for eating out. Ho Chi Minh city is the convergence place that many cuisine around the world

Target Market
Age: All of age. But focus more from 1325 year old. Genre: Male\Female. Social Class: Middle class and Higher.

SWOT Analysis
Various of new Product Dynamic employees Unique Service Good manager Easy to adopt new trend Limit capital The scale not large enough Do not have customer loyalty Lack of professional employees

Greatest Location Near Schools Stable supplier Major of store do not have good service

Can be substitute Rely on supplier Easy effect new trend Threat of new comer Hard to get the market share

Management
Position
Waiter/Waitress Casher
Security guard SOUS Chef Total

Quantities
2 1
1 1 5

Number of Shift
2 2
2 2

Total of people
4 2
2 2 10

Financial
Break-even Analysis
200,000 150,000 100,000 50,000
Break-even Analysis

0 2,000 4,000 6,000 8,000 10,000 12,000 -50,000 -100,000 -150,000

Financial
No Condition Price (VND)

1 2 3

Renting Employees Salary Fix cost

40.000.000 21.800.000 10.000.000

4
5

Tax
Cost incurred Total

2.000.000
3.000.000 76.800.000

Financial
Position Quantity Salary level/Person/Shift 1.800.000 1.500.000 1.800.000 4.000.000 9.100.000 Salary level/Month 3.600.000 3.000.000 7.200.000 8.000.000 21.800.000

Casher Security guard Waiter/waitress Sous Chef Total

2 2 4 2 10

Financial
Condition Decoration Cost Facilities and Equipment Other Cost Cost Incurred Business License The excise Ads 2 month deposit Total Price (VND) 143.000.000 98.737.300 298.700 30.000.000 5.000.000 1.500.000 15.000.000 80.000.000 373.536.000

Month 1 2 3 4 5 6 7

Cost 59.082.240 59.082.240 50.145.000 50.658.000 60.792.000 57.276.120 60.000.000

8
9 10 11 12

61.678.900
70.000.000 70.000.000 78.000.000 80.000.000

References

Thank You!
L/O/G/O