Professional Documents
Culture Documents
Contents
1. Introduction about Foodie Town 2. Vision and Mission 3. Organization Hierarchy 4. Products and Promotion
Organization Hierarchy
Phuong (Director)
2 Cashers
2 Cookers
2 Waiters
2 Securities
Products
The Original Toast Sticky Toffee Toast The Mega Toast Cinnamon Pretzel Toast Nutella Banana Toast Peanut Butter Toast Matcha Toast Choco Berry Toast Cheesy Toast Bounty Toast Choco Overloaded Toast
Products
Crepe One/Two/Three Crepe Jam Crepe Kido Crepe Ice Banana Crepe Ice Berry Crepe Ice Mango Crepe Ice Green Tea Crepe Green Tea Banana
Products
Passionfruit Panna Cotta Coffee Panna Cotta Mango Panna Cotta Strawberry Panna Cotta Chocolate Panna Cotta
Other desserts
Promotion
Electronic newspaper Zing News Kenh 14 Dia Diem An Uong Description
Home Page Home Page Column
Prices (VND)
1.900.000 5.300.000 8.000.000
Promotion
Market Analysis
Vietnam is the number one country in Asia. Which is 89% people spending money for eating out and entertainment. The Vietnamese people spend most of their income for eating out. Ho Chi Minh city is the convergence place that many cuisine around the world
Target Market
Age: All of age. But focus more from 1325 year old. Genre: Male\Female. Social Class: Middle class and Higher.
SWOT Analysis
Various of new Product Dynamic employees Unique Service Good manager Easy to adopt new trend Limit capital The scale not large enough Do not have customer loyalty Lack of professional employees
Greatest Location Near Schools Stable supplier Major of store do not have good service
Can be substitute Rely on supplier Easy effect new trend Threat of new comer Hard to get the market share
Management
Position
Waiter/Waitress Casher
Security guard SOUS Chef Total
Quantities
2 1
1 1 5
Number of Shift
2 2
2 2
Total of people
4 2
2 2 10
Financial
Break-even Analysis
200,000 150,000 100,000 50,000
Break-even Analysis
Financial
No Condition Price (VND)
1 2 3
4
5
Tax
Cost incurred Total
2.000.000
3.000.000 76.800.000
Financial
Position Quantity Salary level/Person/Shift 1.800.000 1.500.000 1.800.000 4.000.000 9.100.000 Salary level/Month 3.600.000 3.000.000 7.200.000 8.000.000 21.800.000
2 2 4 2 10
Financial
Condition Decoration Cost Facilities and Equipment Other Cost Cost Incurred Business License The excise Ads 2 month deposit Total Price (VND) 143.000.000 98.737.300 298.700 30.000.000 5.000.000 1.500.000 15.000.000 80.000.000 373.536.000
Month 1 2 3 4 5 6 7
8
9 10 11 12
61.678.900
70.000.000 70.000.000 78.000.000 80.000.000
References
Thank You!
L/O/G/O