Professional Documents
Culture Documents
Introduction:
Mumbai Dabbawala - carrying and delivering freshly made food from home in lunch boxes to office workers. Dabba- box". 125 years old and growth 5-10% annually (NY Times-2007). Highly specialized trade. Represented Maharastra Republicday 2010.
SC- analysis:
Returning Dabba to Residence/Caterer.
"The world is moving ahead on technology," said Gangaram Talekar-61, the Hindi-speaking secretary of the Association, "and we have to move with times too. So we decided to take advantage of technology to expand our business."
Economic analysis
Everyone gets paid about two to four thousand
rupees per month. More than 175,000 or 200,000 lunches get moved every day by an estimated 4,500 to 5,000 dabbawala. Only one mistake in every 6,000,000 deliveries. The New York Times reported in 2007 that the 125 year old dabbawala industry continues to grow at a rate of 5-10% per year.
Uninterrupted services
The local dabbawala at the receiving and the
sending ends are known to the customer personally. They are well accustomed to the local areas they cater to. People communicate between home and work by putting messages inside the boxes. Known for time management and accuracy.
In literature
One of the two protagonists in Salman Rushdie's
to evening. We can travel with them, know about them, and participate in their work throughout the day, till the dabbas return back.
Articles and sending interesting information like Experience with Dabbawala, Learning from Dabbawala, Cartoons or images, About Mumbai and local trains, Any suggestions for them to improve their services etc.
annually. Informative newsletter Send your leaflet, product description also with the Dabba. Fees given for advertising are shared equally among dabbawala and are used for their welfare.
Contd/ Keep extras for fault tolerance. Commitment matters, qualification doesnt. Know the implication of failure. Build your services around existing infrastructure. Abandon bad customers. Strike means suicide labor means life.
Achievements
Six sigma Certification by Forbes Group. ISO Certificate to Dabbawala. Outstanding Service Organization Award by