THE CHOCOLATE EMPERORS
Who Are We?
The taste of chocolate lovers
Offer customers chocolates in the shape, size, taste just the way they desire
Who is my customer ?
Every chocolate lover on planet Earth Corporate Event planners
Wedding organizers
Why me ?
We give you what you want & the way you want, giving you content because we know your moneys worth!!
You will wait to come back again
STRENGTHS
WEAKNESS
-Customized
and large variety of products
Raw material supply volatile prices Chocolates - comparatively small business unit
SWOT
THREATS
-Chances OPPORTUNITIES
of foreign players to enter in the Indian market
Negligible Competition Highly consumable good
Suppliers Bargaining Power
Low
No threat of forward integration, but volatile prices of key inputs
New Entrants
High
Substitute
As chocolates are viewed as an Low indulgence, low threat from any other means of sweet What Porter Says
Foreign Brands
Moderate buyer power since quantity purchased is small, threat in future from organized retail
Moderate
Buyers Bargaining Power
Pricing
(Excel file)
Show me the money ?
CAPITAL COST DEPOSITS WEBSITE INTERIORS 8 Lacs 50 K 33 Lacs FIXED COST RENT SERVER COST SALARY PROMOTION COST TOTAL (B) 4.2 Lacs 3K 4.5 Lacs 50 K 8.7 Lacs TOTAL (C) 5.3 Lacs Raw Materials BILLS 5 Lcas 30 K
RECURRING COST
Advertising
Buffer capital TOTAL (A)
4 Lacs
10 Lacs 57 Lacs
Cash Inflows
On shop selling's party/Wedding orders corporate giftings 3000000 210000 750000
Income Statement (Monthly)
Total Revenue Total Expenditure (B + C) Profit 200000 110000 90000
festival orders
435000
Total Revenue
4395000
Team
4 business partners 3 Staff
How would I start ?
Location Vashi sector [Link]. Outlet Timings 10.00a.m to 10.00p.m All Seven Days Open
Target segment
Key process
Key assets The Cooks Customer value Proposition Customized high quality products. Huge variety for selection Special gifting products All Days working On-shop orders within 15mins Free Home Delivery Customer feedback Making huge variety available
Customization & Personalization
Website login Provide on -shop orders within the range of 10-15 mins
Profit formula
Promotion
Residential area Corporate Parks Colleges and schools Malls Play parks
What will Investor Get?? Initial Investment
year 1 year 2 year 3 year 4 Total Interest add: Principal amount Total money
Rs.6000000
720000 610443 560346 448257 2339046 6000000 8339046