AMM CEC-4

GROUP 1
• Ashutosh Jha- 20BSP0424
• Charmi Zatakia- 20BSP3077
• Dhvni Agarwal- 20BSP0674
• Mansi Gaonkar- 20BSP1237
• Mohd Sharique Zama- 20BSP1315
• Nimish Gulhati- 20BSP1475
• Poonam Muley- 20BSP1604
• Raksha Agarwal- 20BSP1815
• Vanshika Berry- 20BSP2735
SPRINKLEZZ
A SUPRISE TO REMEMBER
 BRAND IDEA
• We organize the party for you with Customized Cakes And Themes.
• We are responsible for overseeing the various aspects of your party.
• Our role consists of consulting with clients, finding out requirements,
negotiating contracts, liaising with suppliers, sending invitations, securing
venues, and ensuring safety conditions.
• We emphasize on communication abilities, fast thinking, customer service
orientation, and attention to details.
• We present surprises to people at 12am at their office, homes, clubs and even if
universities(if allowed).
 SEGMENTATION AND TARGETING
DEMOGRAPHIC SEGMENTATION
• Income- middle to upper class family
GEOGRAPHIC SEGMENTATION
• Urban Areas.
PSYCHOGRAPHIC SEGMENTATION
• Targeting people who celebrate some occasions on a grand scale.
• Customers who like to party.
BEHAVIORAL SEGMENTATION
• Occasion, Celebration
MARKETING ENVIRONMENT (PESTLE)
• POLITICAL - Tax deduction will be given once the business is on the growth stage which is in a
form of subsidy.
• ECONOMICAL – Since our product is quite specialized, the prices are quite high, and in the
event of extreme inflation, global economic downturn/recession, foods like pastries, party cakes,
healthy organic homemade bread, and decadent desserts will become a luxury to lower and middle-
income people.
• SOCIAL - We make product according to customers gender, age, interests. Recently people are
becoming more health conscious, they are more focus on eating healthy, having a healthy lifestyle,
and as such foods rich in sugar, carbohydrates, and fat will be consumed less. As these trends
develop, it is possible that the sale for the cakes can decrease.
• TECHNOLOGICAL - We market our product on online platform and use new technologies
• LEGAL - We take care of all the rules and regulations to run a business
 COMPETITION ANALYSIS

• Ferns N Petals.
• The Party Planner.
• Florist.
• Winnie.
 PRICING STRATEGY
• We have something for every type of Budget starting from Rs. 800.
• Different bundles of products are available which includes- cakes,
pastries, balloons, streamers, personalized gifts, gift cards,
decorative, bouquets etc.
 DIGITAL AND SOCIAL MEDIA
STRATEGY
Social Media through pop-up ads, profile
etc. in:
• Instagram,
• Facebook,
• WhatsApp,
• YouTube videos.