OUR TEAM MEMBERS

Anjali Selarka
Valentino Almeida
Ranjeet Soni
Hitesh Sawant
Parth Joshi
Alpesh Rabari
 INTRODUCTION:

Chai Sutta Bar is a rapidly growing Tea chain in India that

was established back in 2016. Chai Sutta Bar envisions
blending Kulhad's health benefits with the most go-to
beverage, 'Chai' in India. Hailing from the commercial capital
of Madhya Pradesh, it is well known for its uniqueness and
world-class service.
 HISTORY OF CSB:

Back in 2016, Anubhav Dubey realized that Chai and Coffee have a
long way to go. He was on the verge of discovering India’s Most
Loved, Most Admired and Most Popular Chai Chain Brand of India that
would soar high across the globe. CSB spread its footprints across the
globe in 250+ Outlets in 125 Cities in a matter of no time. Anand
Nayak & Rahul Patidar were no different over this unique and
fascinating thought of Anubhav. Thus, CSB was born bringing on the
table an interesting fusion of western vibes blended with the royal
Indian Culture of serving Chai to its customers cum guests.
 COMPETITORS:

TEAOLOGY

CHAI SHAI BAR

NO. OF FOLLOERS:
1. CHAI SUTTA BAR
Instagram: 34.2k
Twitter: 777

2. CHAI SHAI BAR

Instagram: 10.6k
Twitter: 33

3. TEAOLOGY
Instagram: 404
Twitter: 16
 BRAND PERSONALITY SPECTRUM

Personable and friendly – 65 / 35 – Corporate, Professional

Spontaneous, high energy – 80 / 20 – Careful thinking, Planning
Modern or high tech – 40 / 60 – Classic and traditional
Cutting Edge – 30 / 70 – Established
Fun – 85 / 15 – Serious
Accessible – 80 / 20 -- Exclusive
ESTHETICS
 DATA POINTS:
• Number of people who like the page –
12919
• Avg number of engagements through last 7 posts –
(Engagement = No. Of likes + comments + shares of 1 post)
= 115 + 7 + 2 + 647 + 12 + 17 + 13
= 813
= 813/7
= 116.14
• Engagement Rate = Avg Engagement/Followers*100
= 116.14 / 13438 * 100
= 0.008642 * 100
= 0.864
 ORM:

• Do they respond to queries –

Yes
• Time taken to respond –
Within 24 hours
• Types of Complaints/Queries received and quality of
response given:
 TYPES OF CONTENT AND BUCKETING

ENTERTAINMENT INSPIRATION EDUCATION COVERSATION PROMOTION

MEMES MEMES

LISTICLES LISTICLES LISTICLES

DYK?/ FACTS DYK?/ FACTS

FEEDBACK FEEDBACK

BLOG POSTS BLOGPOSTS BLOGPOSTS

INFOGRAPHICS INFOGRAPHICS
 TYPES OF PLATFORMS

INSTAGRAM – By Posting pictures and using the HASHTAG (#) #CSB one can upload
Pictures and promote our product and help reach a larger audience.

SNAPCHAT – We can promote our page on the explore section of Snapchat which is viewed
by Lakhs of people EVERYDAY.

FACEBOOK – As we all know Fb is the biggest platform since years just a slight of viral
content of our product can help us attract new audience.

YOUTUBE – We can upload the Making Process of some of the products we sell at our
outlets.
 KEYWORDS:

• Different flavours of chai to try • Refreshments to drink near me

• Beverages to drink • Drinks available near me
• Flavours of Mojito to try • Ice tea Flavours

• Traditional Chai • Chocolate tea to try

• Traditional Coffee • Chai and burger cafe

• Chai ,pizza, pasta all in one cafe
• Kulhad
• Chai in Kulhad
• Masala Chai
• Bun Maska
 CHAI SUTTA BAR..
MERRY CHRISTMAS ⛄🎄
OFFER OFFER OFFER
On the Special occasion of Christmas..
We are providing 15% off on every item you buy… Let it be
refreshments 🍹 or snacks 😋 with a free beverage of your choice
So what you all are waiting for.. grab the offer .. Come with your
loved ones and surprise them…cazz who don’t love food.
#BeASanta
 CHAI SUTTA BAR
HAPPY MAKAR SANKRANTI🪁
BUMPER OFFERS:
On this special Festive Day.. We are here to surprise you all guys with
our special offers:
Order above 99/- and get 5% off + Special Drink 🍸
Order above 199/- and get 10% off + Garlic bread 🍞
Order above 299/- and get 20/- off + Masala Cheese Fries 🍟

Don’t miss the Chance.. Come and grab this offer.

#FlyForYourFavouriteFood
GOOGLE ADVERTISEMENT.
1st Campaign:
2. Campaign:
EMAIL MARKETING:
FACEBOOK MARKETING:
1st Campaign:
2nd Campaign: