THE UNICORN

A DIFFERENT EXPERIENCE.

ASSOCIATES

J.MACTON RINITH
I.RAMAKRISHNAN
H.SWETHA LAKSHMI
L.SANGAVI
 ABOUT
• A Theme restaurant
• Authentic food
• Diverse culture
• Steak house
• Surprise events
• Changing themes every season
• Casual dining
• For upper middle class and rich
• Themes on customer’s interest
LOGO
 STATERGY
• Unlike other theme restaurants here the theme changes every season.
• The theme is according to people interest
• Major thing here is about the surprise events
• Every individual customer experience different themes
• The pricing will be according to their selection of theme
• The advertisements are through the social media and digital means
• The foods are prepared according to the taste of every individual
[Steakhouse]
• Here we also provide casual dining other than the theme and surprises
 RESOURCE PLANNING
• Total investment cost 2.5 cr
• Employes in the operation including executives 20
• Employes are categorised by various department such as service,
production,entertainment, management.
• Restaurant timing 11am to 1am
 TYPES OF PROMOTION

• Digital Marketing - Social Media Marketing

Creating website
Blogging
Theatre advertisement
 VISION

To be the most admired in the market and should develop with strong
franchising system and great people serving best around South India.
 MISSION

A great way to build brand loyalty. To offer quality food and service in clean
and attractive surrounding.
 TARGET MARKET

• People above 25 are the target customers

• People who loves peaceful atmosphere
• People who loves privacy
• People who wish for surprises
 DEMOGRAPHIC DETAILS

• Located in the middle of the city.

• For upper middle class and rich.
THANK
YOU